The document discusses key factors for a successful sports venue, including atmosphere, food and beverage offerings, location, technology integration, deep sponsorships, content creation, and flexibility. It emphasizes that stadiums need to focus on the fan experience through compelling in-stadium engagement and keeping fans connected via digital options like the 170 screens planned for the venue. Advertisers are interested in exclusive access to audiences and memorable brand experiences at venues.

2. Eat Run Hit

3. Smarter
Better

4. • Public sector – needs to be the
cheerleader so the….
• Private sector – feels good about the
investment and steps up to take the
burden away.

5. We sell experiences
1. Success is the Sum of all Parts
2. The Live Experiences
3. Digital-Out-of-Home Advertising – Stadium Vision

6. ROOF
Food and Beverage Offerings
Location – Location - Location
Technology The 10 things that make a great venue
Integrated into an Urban Design
Deep Sponsorship and Partnerships
Integrated Retail Content – Content - Content
Multi-purpose Demountable and Flexible

7. What is the # 1 attribute of a venue?
Atmosphere

8. What are we competing against?

13. Out of Home Media Advertising

15. What do Advertisers want?
• Audiences and environments (80% retention rates)
• More memorable and impactful brand experience
• Reach fans with the right message
• Access to exclusive areas (Congregation Areas)
• Ability to be spontaneous

16. Why should an advertiser choose our venue?
• The action on the field or on stage is what fans are most passionate about
• Exclusive domain of the stadium
• Give them everything they can have at home
• Compelling in-stadium experience
Our Challenge? Keep then connected : Keep them engaged

17. What's driving fan expectations?
The short answer is “consumerisation” of technology
The internet is now as important as:

24. Level 3 Concession Luxury Suites
Level 2 Club Bar Concourse 2
Concourse 1 Directional Signs Concourse 1 Concessions

25. Digital options at Forsyth Bar Stadium – Phase one
Over 170 screens
1. Concourses
2. Food and beverage outlets
3. Members Areas (Including suites)
4. In-Bowl Scoreboards and Replay Screens

26. Summary
• There are 10 main things a stadium needs to be considered State of the Art
• There are attributes that are the exclusive domain of the stadium
• Stadium Vision is our latest investment and provides a unique opportunity to engage with fans