Bfonics is a digital content delivery platform that utilizes real time messaging as a tool to empower businesses to create powerful advertisements and marketing campaigns. Our platform uses Beacon technology, web and mobile application to seamlessly integrate the digital and physical world.

1. Eddystone
FAQ’s

3. Eddystone is one of the most widely talked about topics
in the digital world, its existing and potential
customers are out on different platforms with dozens
of queries.

4. Your queries on Eddystone answered

5. FAQ’s
What is a beacon? Why all this hype around it?
Beacon is the enabling technology for individual mobile devices to alert apps or websites carrying
contextual and proximity based information when somebody approaches or leaves a location.
It has more than less marked a ‘revolution in customer experience’ and for retailers and
companies, had helped overcome a major hindrance; free, easy and effortless communication with
their customers.
It’s no wonder, beacons are expected to drive $44 billion by this year which is $4 billion more than
it did in 2015.

6. FAQ’s
How does Eddystone contribute to this?
Eddystone is a Google authorized, but open-format, medium or platform for broadcasting of
Bluetooth Low Energy data from beacons.
What makes it different from Apple’s ibeacon?
Eddystone is an answer to the exhaustive number of apps on which ibeacon works.
Unlike ibeacon it can broadcast a pre-programmed website URL which is pushed to individual
mobile devices within the ambit of the beacon.

7. FAQ’s
What are the peculiarities of Eddystone’s three frame types?
Eddystone’s featuring of three frame types is what makes it distinct from other beacon formats.
Eddystone-UID, which is similar to iBeacon, communicates with apps installed in individual
devices to trigger push notifications or app actions.
Eddystone-URL, broadcasts a URL that can be picked up by the users’ Physical Web browsers
based on location and proximity to a beacon.
Eddystone-TLM , works with the other two frame types and is designed to broadcast telemetry
information.

8. FAQ’s
Can a single device support all three Eddystone frames and ibeacon?
This is possible, even though, most beacons is not yet supportive of this feature due to the huge
battery drain this might cause.
Some beacons already support both ibeacon and Eddystone though the user will have to switch
between the two as only one format can be used at a time.
Is Eddystone technology compatible with both Android and iOS?
Yes, though Eddystone currently doesn’t wake up iOS apps that is not working in the background.

9. FAQ’s
What about Windows phone support?
To the utmost relief of consumers, with windows 10, Microsoft has come up with a beacon supportive system.
What are the basic requirements for the functioning of Eddystone beacons?
A Bluetooth enabled, internet connected, Android, iOS or Windows 10 mobile device.
Why do Eddystone beacons need Bluetooth turned on?
Eddystone beacons, like any other beacons, are a Bluetooth Low Energy signal that works on the Bluetooth
function of a smart phone.
However unlike Classic Bluetooth, BLE, which is marketed as smart Bluetooth is intended to work on
comparatively low power consumption while maintain a similar communication range.

10. FAQ’s
What is a physical web page?
Physical Web Browser is the built in app for the Android phones which is enabled to receive the URL pushed by a
beacon in its proximity.
It allows users to get hold of web objects without having an exhaustive number of apps installed.
Does Eddystone work with all web browsers?
Currently, NO. Google Chrome version 44 for iOS is the first Eddystone enabled mobile web browser.
To the utmost happiness of the Android Chrome users, on the 11th of February this year, the search giant had
announced the release of version 49 for Android that would include Physical Web content.
This feature will be compatible with all Android 4.0 devices and up.

11. FAQ’s
How is the beacon URL delivered to the user’s devices?
Android devices receive a push notification while passing by a beacon for the first time which helps
to enable the Physical Web content on Android Chrome, allowing communication with the nearby
beacons.
Used beacons will be saved by the Physical Web to provide easy access in the future.
In iOS devices it needs the chrome today widget included in the iOS notification panel in order to
receive the push notifications.

12. FAQ’s
What would it mean to live in an Eddystone beacon enabled world?
What it basically offers is an easy and accessible platform to make use of the Internet of Things
(IoT), to collect crucial information from the physical devices around us at the right place, at the
right time.
Say, you enter a restaurant or shopping mall, your Eddystone enabled device receives a
notification with all you want to know about there.
The same applies for railway stations, bus stops or any beacon enabled location.

13. bfonics empower Small Businesses to engage with
customers through the hyperlocal mobile platform
driven by WiFi Beacons.

14. Proximity Marketing Simplified
To know more about this innovative technology : www.bfonics.com
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