bfonics is an enterprise class proximity marketing platform. Our Vision is to enable retail providers to effectively engage with their customers and create meaningful shopping experience for them.

1. Bfonics Beacon Technology for
AIRPORTS
© 2016 bfonics Ltd

2. On entry into the airport
Real time flight information
Maps and Navigation
Push notifications on airport special announcements
Personalized announcements
Transit information
At Exit
Offers and deals
Broadcasts
Zonal context
Airport Art or General
Exhibits
Closing Gate Agency
Tool
Cross
Selling
Staff Productivity
Data Analytics and Heat Maps
Feedbacks
© 2016 bfonics Ltd
Use Cases

3. On entry into the airport
A welcome message along with location maps
detailing airport facilities such as check-in
counters, airline lounges, boarding gates, transfer
areas etc.
© 2016 bfonics Ltd

4. Passengers waiting at the counters or lobby will
enjoy an interactive experience and receive real
time information such as personalized flight time,
delays, flight PNR status etc. This happens when
the passenger comes within the proximity of a
beacon placed in the area.
Real time flight information
© 2016 bfonics Ltd

5. Beacons can help passengers to navigate with
indoor directions, walk times to gates, lounge
access and alerts about boarding. Using
interactive maps passengers can be guided along
typical pathways between public transport points,
check-in counters, immigration or duty-free
shopping areas.
Maps and Navigation
© 2016 bfonics Ltd

6. Personalized announcements based on each
passengers preferred language can be made.
This would be of great help for passengers to
receive information in their native language.
Personalized announcements
© 2016 bfonics Ltd

7. Beacons can assist passengers by providing a
step-by-step navigation assistance to the exact
terminal or any transit information including
information on which carousel to retrieve their
baggage from.
Transit information
© 2016 bfonics Ltd

8. Push offers and discounts when the passenger is
near a store or restaurant inside the airport. The
deals can also be pushed regarding any new fares
or discounted flight rates.
Offers and deals
© 2016 bfonics Ltd

9. Personalized emergency broadcast,
announcements in the event of natural disaster /
unforeseen climate conditions.
Broadcasts
© 2016 bfonics Ltd

10. Zonal context (includes where is my passenger) :
If a passenger is supposed to be in beacon zone
X at HH:MM am/pm and if they are in another zone
then trigger a message with instructions where
they need to be.
Zonal context
© 2016 bfonics Ltd

11. Beacons at airport exhibits trigger your app to
display additional information about the subject.
Airport Art or General Exhibits
© 2016 bfonics Ltd

12. A time tested, proven powerful tool employed by
companies to apprise customers regarding
various other amenities or services that a
company provides. For example, using beacons,
a customer at the airport waiting area can be
informed about a nearby dinning place or the duty
free shopping area. Cross selling when used
intelligently can drastically help to increase sales
in a smart way.
Cross Selling
© 2016 bfonics Ltd

13. The presence of housekeepers and maintenance
crews could also be logged by using beacons,
removing the need for paper-based records. Alerts
can also be sent if specific areas have not been
serviced as per schedule. You can also use dwell
time to generate analytics on how long different
activities take and use them as a way to measure
productivity or adjust schedules to maximize the
productivity of your workforce.
Staff Productivity
© 2016 bfonics Ltd

14. Data collected from the beacons could be analysed to
make better informed decisions. For instance, using
heat maps we can monitor the passenger movement
inside the airport thereby help assist the authorities
in better crowd management. These heat maps can
also be used to target appropriate ads based on the
crowd behaviour thereby increasing the probability of
closing any sales.
Data Analytics and Heat Maps
© 2016 bfonics Ltd

15. Enterprise app that automatically monitors and
polls for passengers who have checked-in but not
yet arrived at gate to determine their location
within the airport.
Closing Gate Agency Tool
© 2016 bfonics Ltd

16. The beacons can assist to garner feedback from
passengers, thereby help to provide better services
to them in the future.
Feedbacks
© 2016 bfonics Ltd

17. Notification on cab facility and prepaid booking
details. Users can also get information to locate
cab booking counters or other amenities.
At Exit
© 2016 bfonics Ltd

18. © 2016 bfonics Ltd
USA : 303, Presidential Clinton Ave, Suite C, Little Rock, AR 72201,Phone: +1-501-765-4761
Europe : 4, Parkview Drive, Finglas, Dublin-11, Ireland,Phone: +353-16-524-624
INDIA : #1315, Double Road, Indiranagar, Bangalore- 560038, 9020577750
www.bfonics.com | info@bfonics.com
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