Strategy & Marketing Proposal - Sport Event (soccer)Jonathan Donado
Strategy and Marketing Proposal for sports organizations/ companies or professionals interested in promoting a soccer/ sports event. It provides highlights and business insights of the main components to organize, promote and manage a sports event. It addresses issues such as Social Media or Public Relations initiatives. It is an Executive/ General Management overview or presentation.
By Jonathan Donado
MBA - IESE
Senior Executive Fellows (SEF) - Harvard University
Linkedin: https://www.linkedin.com/in/jonathandonado/
Marketing / Sports / Soccer / Futbol / Business / Startup / Contractor / Freelance
7 Effective TikTok Marketing Tactics to Skyrocket Your eCommerce SalesweDevs
Unlock the power of TikTok to boost your eCommerce sales with 7 proven marketing tricks!
This slide deck is packed with actionable strategies that will help you take your business to new heights.
1- Learn how to target the right audience and increase your reach on TikTok
2- Leverage influencers to amplify your brand and drive conversions
3- Discover how to effectively use TikTok's unique features, such as duets and challenges, to engage with your audience
4- See real-life examples of businesses succeeding on TikTok and learn from their strategies
Whether you're just getting started on TikTok or looking to take your existing efforts to the next level, this slide deck is a must-see for any eCommerce business looking to succeed on the platform.
How should Adidas use social media efficiently and what changed need to be made to their current strategy. This presentation analyzes various platforms and the do's and dont's for the company's social strategy.
Getting the most important section when you present the digital marketing agency company.
With this presentation you can learn how to make the excellence presentation of digital marketing agency.
Strategy & Marketing Proposal - Sport Event (soccer)Jonathan Donado
Strategy and Marketing Proposal for sports organizations/ companies or professionals interested in promoting a soccer/ sports event. It provides highlights and business insights of the main components to organize, promote and manage a sports event. It addresses issues such as Social Media or Public Relations initiatives. It is an Executive/ General Management overview or presentation.
By Jonathan Donado
MBA - IESE
Senior Executive Fellows (SEF) - Harvard University
Linkedin: https://www.linkedin.com/in/jonathandonado/
Marketing / Sports / Soccer / Futbol / Business / Startup / Contractor / Freelance
7 Effective TikTok Marketing Tactics to Skyrocket Your eCommerce SalesweDevs
Unlock the power of TikTok to boost your eCommerce sales with 7 proven marketing tricks!
This slide deck is packed with actionable strategies that will help you take your business to new heights.
1- Learn how to target the right audience and increase your reach on TikTok
2- Leverage influencers to amplify your brand and drive conversions
3- Discover how to effectively use TikTok's unique features, such as duets and challenges, to engage with your audience
4- See real-life examples of businesses succeeding on TikTok and learn from their strategies
Whether you're just getting started on TikTok or looking to take your existing efforts to the next level, this slide deck is a must-see for any eCommerce business looking to succeed on the platform.
How should Adidas use social media efficiently and what changed need to be made to their current strategy. This presentation analyzes various platforms and the do's and dont's for the company's social strategy.
Getting the most important section when you present the digital marketing agency company.
With this presentation you can learn how to make the excellence presentation of digital marketing agency.
How Basketball Teams Drive Fan EngagementSimplyCast
Ever wondered how basketball teams engage their fans digitally? This guide will break it down and offer ideas for other teams to build a loyal fan base using marketing automation.
An ‘Integrated’ Digital marketing plan to promote the Oz fest in India.
To develop Digital touch points for:
Pre-Event awareness & ‘buzz’
Familiarization of shows / artists
Exclusive previews, sampling & pre-visibility of content
Audience participation & WOM
Maximize event attendance
In-Event coverage
My classmate and I created this pitch deck for an advertising campaign class. We were tasked to choose a brand and develop an advertising campaign by researching their current business and the target consumer, developing an insight, and then selecting media channels and creatives based on the research.
5 Ways Your Sales Team Will Make the Next Webinar a SuccessMarketo
Check out these slides from Marketo's LaunchPoint partner, ReadyTalk, and customer, Egencia, on how you can better utilize webinars to increase engagement and revenue.
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...System1 Group
Learning from behavioural science has taught us that humans think a lot less than we think they think. It demands the abandonment of the classical cognitive and persuasion-based marketing and communication models and instead, favors a simple, straightforward System 1 inspired brand-building approach governed by Fame, Feeling & Fluency:
•Fame: If a brand comes readily to mind, it's a good choice.
•Feeling: If a brand feels good, it's a good choice.
•Fluency: If a brand is recognizable, it's a good choice.
Tune in to hear Gabriel Aleixo (Managing Director - LatAm) and Alex Haubold (Research Associate) highlight how Coca-Cola deployed the highly predictive brand tracking model in Brazil to engage consumers in real time during the Rio 2016 Olympic Games. It will bring to life how Fame, Feeling & Fluency are predicting, as well as allowing, Coca-Cola Brazil to change their future!
YouTube Marketing: How to Build a Content Strategy for a Brand ChannelFrédéric Alliod
Make your business stand out from the competition with video marketing! Learn how to create quality content for your brand’s YouTube channel and build an always-on programming strategy. Follow our guidelines and turn your YouTube channel into a powerful marketing tool, build an engaged community of subscribers / advocates and drive online and offline sales.
This presentation will teach you the what, the why, the how, and how to apply of the concepts of what is social media management. Learn how to create a social media management plan using a variety of tools.
Pitching for Digital Marketing ProjectsVijay Sankar
A ready to use template with a sample case study. This can be used as a starting point for an external pitch or an internal audit of digital marketing tactics
Retention is critical to the survival of every business. You can spend time and money acquiring users, but without a solid retention strategy, you’re throwing that money away. The retention playbook, tested with examples from growth-stage companies, will provide you with a framework for diagnosing and improving your retention at all stages of the customer lifecycle.
Social Media Marketing Strategy For Business Powerpoint Presentation SlideSlideTeam
"You can download this product from SlideTeam.net"
Summarize everything that you plan to do with our professional social media marketing strategy for business PowerPoint presentation slide. This is one of the best guides that help you in achieving your eventual goals. More specified strategy leads to more effective execution. A well planned social media marketing PPT template helps you in setting goals that are attainable. It lets the user stick to original plan and continue taking on new hurdles as you complete old ones. Using this professional business PPT design, a user can avoid complicated methods and achieve the desired within specified time period. With a proper range of the social capabilities, it may be really difficult to determine the real objectives. It leads to higher quality of sales, increased brand awareness, improved ROI, driving in-person sales, better pulse on the industry, loyal fanbase and more. So, there is no point to rescue using social media strategy PPT for effective output. Take a look at our range of Social Media Marketing Strategy For Business Powerpoint Presentation Slide. You will be delighted with what you find.
https://bit.ly/3iVr3vF
How do you measure the effectiveness of your marketing campaigns?
Have you ever felt that some marketing channels’ data seem to be located in "a void" – meaning it’s hard to discover their true impact?
Channels like connected TV, satellite radio, digital advertising, email, and social networks have made marketing campaign analysis a complex field for marketers.
But you can find valuable insights for your strategies – if you know where to look.
Luckily, you’ll uncover exactly where this hidden data lies in our upcoming webinar.
Join us as we dig in and learn how to discover and leverage each channel’s specific data to optimize your upcoming marketing campaigns.
This webinar’s key takeaways:
- Many different measurement techniques you can implement today.
- The pros and cons of each measurement technique.
- How to select the correct measurement technique for your business and campaigns.
Shaubhik Ray, Senior Director of Digital Analytics at iQuanti, explains how you can improve your ability to predict the success of your marketing programs.
This webinar will help you gain clarity and move in the right direction with your campaigns.
• The SMART Objectives for this proposal is to ensure brand awareness to the target demography. From the brand awareness there should be at least 10,000 Facebook, Twitter followers for the gym and at least 10 blog posts that are most read.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
In many ways, athletes, teams, and leagues invented the idea of loyalty. They have engendered the sort of passion and engagement that today’s consumer loyalty programs work hard to achieve. However, sports organizations cannot only rely on the loyalty that is generated by winning seasons and championship trophies. It will be increasingly important for organizations to understand fan behaviors and preferences to deliver experiences that nurture fans’ loyalty and extend it beyond the field.
For more visit: www.deloitte.com/us/SportsLoyalty
How Basketball Teams Drive Fan EngagementSimplyCast
Ever wondered how basketball teams engage their fans digitally? This guide will break it down and offer ideas for other teams to build a loyal fan base using marketing automation.
An ‘Integrated’ Digital marketing plan to promote the Oz fest in India.
To develop Digital touch points for:
Pre-Event awareness & ‘buzz’
Familiarization of shows / artists
Exclusive previews, sampling & pre-visibility of content
Audience participation & WOM
Maximize event attendance
In-Event coverage
My classmate and I created this pitch deck for an advertising campaign class. We were tasked to choose a brand and develop an advertising campaign by researching their current business and the target consumer, developing an insight, and then selecting media channels and creatives based on the research.
5 Ways Your Sales Team Will Make the Next Webinar a SuccessMarketo
Check out these slides from Marketo's LaunchPoint partner, ReadyTalk, and customer, Egencia, on how you can better utilize webinars to increase engagement and revenue.
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...System1 Group
Learning from behavioural science has taught us that humans think a lot less than we think they think. It demands the abandonment of the classical cognitive and persuasion-based marketing and communication models and instead, favors a simple, straightforward System 1 inspired brand-building approach governed by Fame, Feeling & Fluency:
•Fame: If a brand comes readily to mind, it's a good choice.
•Feeling: If a brand feels good, it's a good choice.
•Fluency: If a brand is recognizable, it's a good choice.
Tune in to hear Gabriel Aleixo (Managing Director - LatAm) and Alex Haubold (Research Associate) highlight how Coca-Cola deployed the highly predictive brand tracking model in Brazil to engage consumers in real time during the Rio 2016 Olympic Games. It will bring to life how Fame, Feeling & Fluency are predicting, as well as allowing, Coca-Cola Brazil to change their future!
YouTube Marketing: How to Build a Content Strategy for a Brand ChannelFrédéric Alliod
Make your business stand out from the competition with video marketing! Learn how to create quality content for your brand’s YouTube channel and build an always-on programming strategy. Follow our guidelines and turn your YouTube channel into a powerful marketing tool, build an engaged community of subscribers / advocates and drive online and offline sales.
This presentation will teach you the what, the why, the how, and how to apply of the concepts of what is social media management. Learn how to create a social media management plan using a variety of tools.
Pitching for Digital Marketing ProjectsVijay Sankar
A ready to use template with a sample case study. This can be used as a starting point for an external pitch or an internal audit of digital marketing tactics
Retention is critical to the survival of every business. You can spend time and money acquiring users, but without a solid retention strategy, you’re throwing that money away. The retention playbook, tested with examples from growth-stage companies, will provide you with a framework for diagnosing and improving your retention at all stages of the customer lifecycle.
Social Media Marketing Strategy For Business Powerpoint Presentation SlideSlideTeam
"You can download this product from SlideTeam.net"
Summarize everything that you plan to do with our professional social media marketing strategy for business PowerPoint presentation slide. This is one of the best guides that help you in achieving your eventual goals. More specified strategy leads to more effective execution. A well planned social media marketing PPT template helps you in setting goals that are attainable. It lets the user stick to original plan and continue taking on new hurdles as you complete old ones. Using this professional business PPT design, a user can avoid complicated methods and achieve the desired within specified time period. With a proper range of the social capabilities, it may be really difficult to determine the real objectives. It leads to higher quality of sales, increased brand awareness, improved ROI, driving in-person sales, better pulse on the industry, loyal fanbase and more. So, there is no point to rescue using social media strategy PPT for effective output. Take a look at our range of Social Media Marketing Strategy For Business Powerpoint Presentation Slide. You will be delighted with what you find.
https://bit.ly/3iVr3vF
How do you measure the effectiveness of your marketing campaigns?
Have you ever felt that some marketing channels’ data seem to be located in "a void" – meaning it’s hard to discover their true impact?
Channels like connected TV, satellite radio, digital advertising, email, and social networks have made marketing campaign analysis a complex field for marketers.
But you can find valuable insights for your strategies – if you know where to look.
Luckily, you’ll uncover exactly where this hidden data lies in our upcoming webinar.
Join us as we dig in and learn how to discover and leverage each channel’s specific data to optimize your upcoming marketing campaigns.
This webinar’s key takeaways:
- Many different measurement techniques you can implement today.
- The pros and cons of each measurement technique.
- How to select the correct measurement technique for your business and campaigns.
Shaubhik Ray, Senior Director of Digital Analytics at iQuanti, explains how you can improve your ability to predict the success of your marketing programs.
This webinar will help you gain clarity and move in the right direction with your campaigns.
• The SMART Objectives for this proposal is to ensure brand awareness to the target demography. From the brand awareness there should be at least 10,000 Facebook, Twitter followers for the gym and at least 10 blog posts that are most read.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
In many ways, athletes, teams, and leagues invented the idea of loyalty. They have engendered the sort of passion and engagement that today’s consumer loyalty programs work hard to achieve. However, sports organizations cannot only rely on the loyalty that is generated by winning seasons and championship trophies. It will be increasingly important for organizations to understand fan behaviors and preferences to deliver experiences that nurture fans’ loyalty and extend it beyond the field.
For more visit: www.deloitte.com/us/SportsLoyalty
What’s next?
This is something we at SME have asked ourselves every day of our 25-year existence. The answer lies in creative inspiration and the fearless pursuit of the cutting edge. Our team of creatives and brand strategists strive to answer this question for every one of our clients. Check out our 5 key trends for fan engagement in 2015 below and give us a call to chat about how your brand can become a trendsetter and sharpen the cutting edge of fan engagement.
The Leveraging Engagement framework seeks to help reveal the nuances of fan involvement, specifically
identifying the various fan objects, activators and environments that inspire people to engage, as well as the
media properties and communities associated with them.
This study offers a sports fanship framework aimed at building a unique brand engagement positioning that
draws on a’ deep understanding of communities and shared passions. The framework can be used to
develop better marketing and communications tools.
Social Media Report - NFL Teams July-AugustUnmetric
Evaluate the social media performance of the various NFL Teams. Find out how engaging your favorite team is, along with campaign intel and a bunch of other social media metrics.
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...Etix
David Howatson from LoyaltyMatch presents at the 2015 Etix Live. Accompanied by Etix Director of Product, Chris Battaglino, they discuss the importance of loyalty programs, customer rewards and the opportunity for venues to drive long-term ROI through innovative marketing strategies.
Building A Fan Brand: Driving Loyalty on Social and BeyondBlue State Digital
What do a human cannonball, a car-shaped wedding cake, and a wide-eyed #goalface have in common? They're just a few of the wild (and sometimes weird) ways that people show their love for brands on social media.
Colin Stewart (Managing Director, West Coast) and Megan Hoelle (VP, Los Angeles) present an in-depth look at how to use social to stoke people's passions and create true fan brand experiences. From the Green Bay Packers to Ford, we’ll walk you through the makings of a fan brand—and show you why a strategic approach to social is worth the investment.
Blue State Digital hosted this presentation during Social Media Week Los Angeles.
The Social Media Scoreboard 2014: Understanding the Value and Impact of Fan E...WassermanMediaGroup
What is the value of social media? That is a question everyone seeks to answer. If selected to participate in SXsports 2015, this panel will provide attendees with a look into the ways that sports fans are using social media, how that use differs from non-fans, and how those insights can be used to more effectively engage with and target fans moving forward. Panelists will utilize research from The Social Media Scoreboard, a comprehensive and insightful report on social media and its influence on professional sports from Navigate Research and Wasserman Media Group, to help attendees understand the value of fan engagement and social media assets within sports sponsorship. Panelists will then discuss practical, best-in-class examples that have utilized this research to effectively optimize social media for fan engagement.
With the abundance of platforms available to connect with your customer, some may consider email marketing an outdated format to reach their target audience. However, email is the most preferred channel for Millennials, and 77% of consumers said they prefer to receive permission-based marketing communications via email.
20 SOCIAL VIDEO TECHNIQUES THAT WILL IMPROVE YOUR FAN ENGAGEMENTBurst Insights
20 Premier League social video drills every sports club should practice to boost fan engagement. Insight taken from our 'Putting a Price on Social Video' research report. Visit www.burstinsights.com for more details.
For academic research, a survey was conducted to discover the motivations and behaviors of sports fans. It is hypothesized that consumers who are sports fans are motivated by the idea of being a part of the team.
Fans and gamification for business and marketingFanminds
Meet Steve. He's about to go on a journey. Join him on this simple story about fans. Learn how brands can benefit from focussing on fans and how they can use gamification to do so.
Social Media Small Business Tulsa TechFest 2010Lisa Palmer
Social Media: Low Cost Solution for Business Growth!
Are you an entrepreneur or have a small/midsize business? This deck outlines the need for social media to drive revenue!
Why do you care about social media?
* Facebook - 124M Unique Visitors / +202% Y/Y Growth
* YouTube - 84M Unique Visitors / +34% Y/Y Growth
* Twitter - 26M Unique Visitors / +660% Y/Y Growth
* LinkedIn - 15M Unique Visitors / +85% Y/Y Growth
* Number 1 activity on the web: http://www.youtube.com/watch?v=sIFYPQjYhv8
* This is amazing when compared with 304M Population of the United States!
How can you access all of these online customers?
Microsoft Office Live Small Business
* Free hosted websites for small businesses (500 MB storage - I have a site with 55+ pages that is only using 5MB!)
* Imagine a start-up business paying only $14.99/year for a fully functional and very easy to update website!
* I have personally created websites for small businesses in less than 5 hours. They are literally online within 1 day!
* 100 Free email addresses with a custom domain name
* Free online document storage and sharing - collaborate online w/customers/partners/employees!
* Free Contact Manager - manage sales opportunities, contact information, and track customer interactions
* Free Technical Support
Advertise
* Bing Local Listing - FREE!
* Google Local Business - FREE!
* Social Media - FREE!
Presentation given by Intel Social Media Strategist Kelly Feller at 2nd meeting of Social Media Club of Portland (@socialmediapdx) on March 24, 2009.
Edited public version.
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
Communication Planning Session - Salvation Army TXMikey Ames
Brief session prepared for the planning retreat of the Salvation Army, Texas Division. This session addressed best practices for integrated communication and a strategic planning session around social media.
Spain vs Italy Spain at Euro Cup 2024 Group, Fixtures, Players to Watch and M...Eticketing.co
Euro Cup 2024 fans worldwide can book Spain vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Denmark Vs England Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Spain Vs Croatia Tickets on our website at discounted prices.
Euro Cup international supporters can book Euro 2024 Tickets from our online platform Worldwideticketsandhospitality.com. Followers can book Turkey Vs Portugal Tickets on our website at sale prices.
Belgium vs Slovakia Belgium announce provisional squad for Euro Cup 2024 Thib...Eticketing.co
Euro 2024 fans worldwide can book Belgium vs Slovakia Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Euro Cup international supporters can book Euro 2024 Tickets from our online platform Worldwideticketsandhospitality.com. Followers can book Portugal Vs Czechia Tickets on our website at sale prices.
Ukraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docxEuro Cup 2024 Tickets
After securing their spot through the playoff route, Ukraine is gearing up for their fourth consecutive European Championship. Ukraine first qualified as hosts in 2012, but in 2016
Mock 2024 NHL Draft Experts Divided after Celebrini, Levshunov, Silayev go in...Ice Brek
After the NHL Draft Lottery on Monday, Adam Kimelman, NHL.com’s deputy managing editor,
and Mike G., senior draft writer, Morreale make their predictions for how the first 16 selections
of the 2024 Upper Deck NHL Draft could turn out.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Croatia Vs Italy Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Croatia vs Italy Tickets on our website at discounted prices.
Turkey's Euro 2024 Squad Overview and Transfer Speculation.docxEuro Cup 2024 Tickets
Vincenzo Montella has announced a preliminary 35-man squad for Turkey ahead of the UEFA Euro 2024, which includes three Serie A players, Hakan Calhanoglu, Kenan Yildiz, and Zeki Celik
Spain's Euro Cup 2024 Selections and Croatia's Group of Death Challenge.docxEuro Cup 2024 Tickets
Chelsea's Marc Cucurella is one of only three Premier League players included in Spain's preliminary Euro Cup 2024 squad as the Tottenham star with 11 goal contributions is overlooked
Results for LtCol Thomas Jasper, Marine, for the 2010 Marine Corps Marathon held October 31, 2010, marking the 35th annual marathon known as "The People's Marathon."
An impressive finishing time of 3:46:39, placing 324th in the Male division ages 40-44.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Belgium Vs Romania Tickets on our website at discounted prices.
1. Social Media 101 Leveraging Social Media for Sports MarketingAn Introduction http://www.flickr.com/photos/24704473@N07 http://www.flickr.com/photos/zacheverson/2259577982/ http://www.flickr.com/photos/hectoralejandro/3499429624 http://www.flickr.com/photos/localandbitter/sets/72157601501234353/ http://www.flickr.com/photos/jancyclops/4302613514
4. You Can’t Leverage Social Media! Until “Fan Loyalty” is defined as you being loyal to your fans – your organization will not use social media in it’s most impactful way.
12. Building Fan Loyalty Front offices being loyal to their fans! The front office must talk to the people with whom they hope to create relationships. To speak with a human voice, front offices must share the concerns of their communities. “If you want us to talk to you, tell us something. Make it something interesting for a change.” “We have better tools, more new ideas, no rules to slow us down. We are waking up and linking to each other.” http://img.stern.de/_content/52/90/529061/Fan_Eisschnellauf400_400.jpg
13. spectators one-way creatives critics joiners http://www.swimwatch.net/uploaded_images/coach-yelling-at-athlete-716268.jpg Broadcast Media Social Media http://www.fitzroyjuniorfc.com.au/2008/Images/Week%206%20-%20U10%20Green/GroupHuddle_Coach.jpg People have had a taste of two-way conversations around your brand. They won’t wait for you.
14. In social media, you might be the topic of conversation without being the center of it SOCIAL MEDIA BROADCAST MEDIA You will have to give up some control of your message in order to gain more influence.
15. Differences in Tactics BROADCAST Front Office in Control One Way / Delivering a Message Repeating the Message Focused on the Brand Educating Front Office Creates Content SOCIAL MEDIA Fans in Control Two way / Being Part of a Conversation Adapting the Message Focused on the Fans / Adding Value Influencing, Involving User Created Content / Co-creation Source: Slide 10 from "What's Next In Media?" by Neil Perkin
16. A Helpful Metaphor Approach #1 annoying, impersonal, forces permission Approach #2 natural, human, authentic, requests permission http://images.dailyradar.com/media/uploads/ballhype/story_large/2009/03/12/nfl_logo.jpg The world’s largest outdoor cocktail party
17. Resist AutomationOnce a communication system becomes automated…- efficiency is built into delivery- more communication can be done for less- messages are crafted for demographic groups- the communications sounds less human - the communication channel becomes less effective and more ignored Yeah! Yipee! Good. Oops! Uh-oh!
18. Consider What is Happening to Email How many email addresses have you had? Why do you have multiple, how is each used? If your organization asked you for your email address, which one would you give them?
20. Audience Who are they? Where will I find them online? How do they use the social web? What are they talking about? What are they wanting? Source: Beth Kanter, from 10/08 Share Our Strength presentation Image: http://blog.pandora.com/pandora/archives/sports-fans.jpg
21. Who is your audience? Source: Forrester, Groundswell
22. Who is your audience? Source: Forrester, Groundswell
23. Who is your audience? Source: Forrester, Groundswell http://www.forrester.com/Groundswell/profile_tool.html
24. Objectives Ticket Sales? Brand Equity? Fan Experience? Customer Service? Other? PICK ONE OBJECTIVE TO START WITH Notice that “press release outlet” is not on the list
28. StrategyRemember this is all based on building loyalty and trust! Listening strategies? Engagement strategies? Motivation strategies?
29. Online Listening Questions in preparing your organization to listen Who will do the listening and responding? What is your response policy to criticism/praise/questions? How much time is allocated? How will you analyze and share results? What are the benchmarks to measure usefulness? Beth Kanter, Listening Literacy
30. Online Listening Keyword Search Suggestions Organizational Name Peer names in your space Other peers with similar sounding names Program/Services/Event Names Owner, GM or well known associated personalities Brand or tagline URLs of your online properties Industry terms or phrases related to your mission Your known strengths and weaknesses Beth Kanter, Listening Literacy
45. Suggested Online Bibliography SportsNetworker - http://www.sportsnetworker.com Take A Peck- http://www.jasonfpeck.com/ The Business of Sports - http://www.thebusinessofsports.com/ Sports Marketing 2.0 - an open online community moderated by Pat Coyle of http://www.patcoyle.nethttp://www.sportsmarketing20.com/
46. Social Media Strategic Planning Strategic Planning for the Sports Front Office http://www.flickr.com/photos/24704473@N07 http://www.flickr.com/photos/zacheverson/2259577982/ http://www.flickr.com/photos/hectoralejandro/3499429624 http://www.flickr.com/photos/localandbitter/sets/72157601501234353/ http://www.flickr.com/photos/jancyclops/4302613514
47. Northwoods League, Social Media Basic Strategic Engagement Plan Audience, Objectives, Constraints and Strategy
48. Northwoods League, Social Media Basic Strategic Engagement Plan General Tactical Notes- Google Reader Google Reader-keywords *org name *programs and events *Owner, GM, Coach *other teams in space *URLs of site and blog *industry terms related to local fan interest *Subscribe to key bloggers in your space AVOID GENERAL TERMS. Find New Blogs: Technorati.com Alltop.com Icerocket.com
57. Northwoods League, Social Media Basic Strategic Engagement Plan General Tactical Notes- Facebook Profile and Pages In facebook, your personal profile is the way for you to make initial connections and it gives you the chance to invite friends to fan pages. Privacy is customizable, but be willing to be open with most. (Being aware you are on public display is a good governor when absent a social media policy) Tutorial to create a custom welcome page for your facebook fan page
58. Northwoods League, Social Media Basic Strategic Engagement Plan General Tactical Notes- Blogs and Comments Use comment management service like Disqus.com Commenting on other blog posts *What did they say well? *Answer Questions *Relay what others say *Ask “what if ?” *Review history and project future Top Priority Tactic Comment early and often on other blog posts that mention your team.
59. Northwoods League, Social Media Basic Strategic Engagement Plan General Tactical Notes- Gmail Gmail account to administrate should be friendly moniker like "bigteamfan@gmail“ Load email contacts for future friend finding opportunities (gmail has 10k contact limit so be prepared to setup more than one account) Annually, refresh these contact lists with a new export from your data. Monthly, rotate these through your profiles to find new friends to follow
62. Full profile of informationOpen Comments Fear of negative comments shouldn’t limit you from positive connections “Subscribe to” and “Add as Friend” all peer organizations and individual who produce content around your mission.
66. Northwoods League, Social Media Basic Strategic Engagement Plan Task Order - Tool Tutorials gmail.com - may need more than one - sign up with name equivalent of “NorthwoodsLeaguefan@gmail.com” - also get NorthwoodsLeaguefan2, NorthwoodsLeaguefan3 - load contact list from csv file (limit to 10,000 contacts per email account) hootsuite.com- signup with primary gmail account - connect personal twitter, team twitter, facebook fan pages, facebook personal profile - feed YouTube RSS to Hootsuite on RSS/Atom tab http://gdata.youtube.com/feeds/api/users/username/uploads -set keyword search columns - video tutorial – Setting up a hootsuite account -video tutorial – Hootsuitehas a $1.99 iphone app Google.com/reader- signup with primary gmail account - import known blog RSS feeds and keyword alert feeds - video tutorial – Using Google Reader
67. Northwoods League, Social Media Basic Strategic Engagement Plan Task Order - Tool Tutorials youtube.com- signup with primary gmail account -setup teamYouTube channel with matching username disqus.com- signup with primary gmail account -setup disqusprofile and replace blog comment system Discover New Bloggers alltop.com- become familiar technorati.com- become familiar icerocket.com- become familiar User Names - bring usernames into alignment - http://namechk.com/