A talk from the Life Track at AWE USA 2018 - the World's #1 XR Conference & Expo in Santa Clara, California May 30- June 1, 2018. Ashley Crowder (VNTANA): R + AI: Co-Creating the Most Personalized Consumer Experience Join Ashley Crowder, CEO and Co-Founder of VNTANA, a leader in augmented reality that built the first interactive hologram system, as she discusses the latest techniques to integrate AI and AR for the first time, enabling brands to interact with consumers on a more advanced level to create more personalized experiences. http://AugmentedWorldExpo.com

2. AI & AR have the power to transform the
customer journey into a frictionless
experience that increases sales.

3. AR
“Advertisers from any sector, and any level of express utility, ignore
AR at their own peril: Ad revenue in AR expected to grow from
$68 million to $13 billion by 2022”
– The State of AR
Columbia Business School

4. AR
UTILITY USE CASES
• Environment Visualization
• Education
• Navigation
• Inspiration – The State of AR
Columbia Business School

5. ENVIRONMENT
VISUALIZATION

6. EDUCATION

7. NAVIGATION

8. INSPIRATION

9. AI
“AI enables rapid analysis of customer preferences allowing for
personalized and customizable experiences”
– Human + AI
Paul R. Daugherty
& H James Wilson

13. AI
ComScore estimates that by 2020, 50% of all searches will be
executed via voice command.

14. CUSTOMER JOURNEY

16. Email
Social Media
Traditional
Ads
Mobile App
Sales Website
Service

17. HOW TO MAP CUSTOMER JOURNEY
• Customer POV – might need multiple segmentations
• Track customer emotions in context of customer behaviors,
goals, and expectations
• Capture multiple touch points
• Incorporate performance indicators
• Clear infographic
-Paul Boag

19. GAPS
• Unclear product offering on website
• Slow sign up process
• Long wait times to talk to customer representatives
• Non-optimized scheduling for installation

20. ANTHROPOMORPHISM

21. CRMs
Artificial
Intelligence
Facial
Recognition
Social Media
AR/VR/Traditional Digital Signage

22. Speech to Text
Text to Speech
FACIAL RECOGNITION
Chatbot
Text Question
Text Answer

24. CABLE PROVIDER AI+AR SOLUTION
• Consistent AI Character – web, mobile and phone support for
installation & delivery
• Be the confidant to ask questions during discovery
• More easily record customer info for signup
• Reduce hold-time
• Optimize scheduling

26. Enables automated, predictive merchandising that works with even
the biggest product ranges to display the right products in the right
context at the right time.

29. Data
AI
AR/VR
Personalized
Consumer
Experience

30. ASHLEY CROWDER
ashley@VNTANA.com
www.VNTANA.com