The ad copy should capture potential clients' attention and encourage them to buy products or services. It must clearly and concisely state the objectives and what readers will find, using words to persuade alongside images. Taking professional help can write words that touch prospects, as clients see many competitors' ads. The most important part of marketing is the message reaches those most likely to purchase.

2. The ad copy is meant to capture the attention
of potential clients and encourage them to
buy your products or services.

3. You have to put the points in few words. To
be able to write an effective ad copy, you
must know your objectives.

4. You must clearly state what the reader will
find on the ad. You must be concise and
keep your message short. A picture may be
worth a hundred words, but you need words
to persuade.

5. Be sure to take professional help that will
help you to write the words that will touch
your prospects. Clients are already flooded
with scores of advertisement of your
competitors.

6. The most important part of marketing is
that your message is being seen and read
by the people most likely to purchase the
product or services.

7. “Whatever you are doing, put your whole
mind on it. If you are shooting, your mind
should be only on the target. Then you will
never miss. If you are learning your lessons,
think only of the lesson. In India boys and
girls are taught to do this.”
(Swami Vivekananda)