Bfonics is a digital content delivery platform that utilizes real time messaging as a tool to empower businesses to create powerful advertisements and marketing campaigns. Our platform uses Beacon technology, web and mobile application to seamlessly integrate the digital and physical world.

1. Eddystone Technology Highlights

2. Eddystone is an open
source platform
launched by Google
that enables contextual
and proximity based
experience delivery to
users with the help of
beacons.
The platform is hosted
on Github.
Eddystone Technology
works on Bluetooth low
energy.

3. Features
Able to broadcast URLs directly to the smart phones of the users.
Capable of transmitting telemetry information.
Platform agnostic.
Eddystone works well with Android and iOS Bluetooth developer APIs.
Flexible architecture.

4. Eddystone Technology frame format includes the following:
 Eddystone UID – Unique ID of beacons will trigger push notifications on
a smart device based on its proximity with the beacons.
 Eddystone URL – (Compressed URL) Similar to push notifications,
beacons can push URLs to the smart phone of the user based on
proximity.
 Eddystone TLM – (Telemetry information) Transmit physical data and
values such as temperature and humidity to a smart device using
beacons.

5. Comparison
 Transmits a UUID
 Compatible with iOS and android, but ibeacon is officially
supported by iOS devices only.
 Requires an app to receive that specific UUID.
 No specific APIs available
 Code base is simpler.
 Rigid architecture.
 Apple owns the code base
 Transmits UID,URL,TLM
 All three Eddystone frame-types are compatible with
android, iOS and all other platforms.
 Eddystone URL does not require an app to function.
 Works well with android & ios APIs.
 Complex code base
 Flexible architecture
 Open source

6. www.bfonics.com
@bfonics bfonics
Proximity Marketing, Simplified