The document discusses proximity marketing and beacon technology usage statistics. By the end of 2018, there will be over 4.5 million active beacon units installed in the US, with 60 million beacon units expected to ship worldwide by 2019. Currently, less than 3% of American retailers can identify customers entering their stores, but 72% plan to have that capability within 5 years. Half of the top 100 US retailers are testing beacons this year.

1. Proximity Marketing:
Beacon technology
in 10 numbers
Focus on strategy and ideas,
iPresso does the rest.

2. By the end of 2014 in the USA alone there will be 30 000 active Beacons.
source : Business Insider Intelligence

3. By the end of 2018 the Beacon installed base will consist of 4,5 million active units.
source : Business Insider Intelligence

4. 60 million Beacon units
will be shipped by 2019.
source : ABI Research

5. Less than 3% of American retailers are equipped to identify customers entering their stores...
source : 2014 CRM/Unified Commerce Benchmark Survey

6. …but 72% plan on being able to do so in five years.
source : 2014 CRM/Unified Commerce Benchmark Survey

7. Half of the top 100 retailers
in the US are testing Beacons
this year.
source : Business Insider Intelligence

8. Over 40% of shoppers look for offers on their mobile device
while they're in the store.
source : Millennial Media and comScore

9. By 2017 about 50% of in-store transactions will be completed through mobile devices.
source: Motorola

10. Timely in-store messages sent to customers can lead to 20x increase in purchase intent.
source: inMarket

11. In 2016 85% of top
100 US Retail Locations
will be eqipped with Beacons.
source : Business Insider Intelligence

12. Want to know more?
Visit us:
ipresso.pl blog.ipresso.pl