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Marketing Trends 2018 Part 1 of 2
- 1. Marketing Trends 2018 An overview of marketing trends that will impact 2018.
- 2. Table of Contents: SectionTitle: Page Number: Statistics 3 MarketingTrends 2018 9 MarketingTips 2018 27 Work Cited 34
- 3. Most Popular Devices forWeb Searches 43.40% 51.40% 4.90% 0.13% LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES Which Devices are Most Popular? Compiled by Author from: smartinsights.com
- 4. Marketing Activities with Greatest Impact Compiled by Author from: smartinsights.com 20% 14% 14% 10% 9% 9% 5% 4% 3% 3% 3% 2% 2% 2% 1% 0% 5% 10% 15% 20% 25% Content Marketing Big Data AI & Machine Learning Social Media Marketing Mobile Marketing Marketing Automation Conversion Rate Optimization Search Engine Optimization Internet of Things Applications Online PR Communities Partnerships Paid Search Marketing Wearables Display Marketing Activities with the Largest Impact:
- 5. Most Used Content Marketing Tactics 65% 64% 64% 55% 51% 49% 48% 47% 45% 45% 0% 10% 20% 30% 40% 50% 60% 70% Blogging Social Media Case Studies White Papers Press Releases Testimonals eNewsletters Videos Online Articles Webinars Most Used Content MarketingTactics Compiled by Author from: snapapp.com
- 6. Statistics Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads 53% of emails are opened on mobile devices 49% of marketers are learning to drive content to align with the buyer's journey 42% of B2B marketers say they’re effective at content marketing Infographics are liked and shared on social media 3X more than other any other type of content The average reader only spends 37 seconds reading an article or blog post Compiled by Author from: snapapp.com
- 7. Statistics 63% of marketers create content by buyer persona Mobile will account for 72% of US digital ad spend by 2019 74% of companies indicate content marketing is increasing their marketing teams’ lead quality and quantity 87% of B2B marketers struggle to produce content that truly engages their buyers 91% of B2B buyers prefer to consume interactive and visual content 93% of B2B marketers use content marketing Compiled by Author from: snapapp.com
- 8. Marketing Trends 2018 AI takes over Website Messaging Brands Start to DevelopVoice- optimized Content Consumers Expect More from Brands Gated Content Falls Out of Fashion In-car Ads Become a New Marketing Channel for Some Influencer Marketing Remains a Useful Strategy Instagram Becomes more Valuable than Facebook Leading Brands Invest in Live Events LinkedIn sees New Life Among B2B Marketers Machine Learning Changes how Marketers Manage Ads Marketers Begin Developing Augmented- reality Content Personalization Goes to the Next Level Privacy Protection becomes a Major Selling Point Quant Marketing goes Mainstream Twitter Dies a Quiet Death Virtual Reality is Called into Question Compiled by Author from: entrepreneur.com
- 9. AI takes over Website Messaging AI takes over Website Messaging Tools like Intercom and Drift, allow marketers to use artificial-intelligence-powered live-chat tools to communicate with customers As this technology gets ironed out, it is likely that more brands will embrace AI live chat to better service website visitors Compiled by Author from: entrepreneur.com
- 10. Brands Start to Develop Voice- optimized Content Brands Start to Develop Voice-optimized Content Last year 20% of online searches were conducted through voice search and it’s expected to increase to 50% by 2020 Just as marketers have optimized content for web 2.0 and mobile, they will start optimizing content for voice search as well Voice search is easier than typing, thus searches tend to surface more long-tail content Text search tends to surface sorter phrases Compiled by Author from: entrepreneur.com
- 11. Consumers Expect More from Brands Consumers Expect More from Brands Thanks to a confluence of services, consumers will have increased expectations from brands of all kinds Voice assistants, same-day delivery and on-demand content will mean that marketers must find innovative new ways to delight prospects and customers with nearly instant service Compiled by Author from: entrepreneur.com
- 12. Gated Content Falls Out of Fashion Gated Content Falls Out of Fashion In the B2B world, gated content is how many marketers generate leads Some of the best brands, including Hubspot and Zendesk, are un-gating content This helps them develop a stronger organic search presence in an increasingly crowded content landscape Compiled by Author from: entrepreneur.com
- 13. In-carAds Become a New Marketing Channel for Some In-car Ads Become a New Marketing Channel for Some Self-driving cars are on the horizon such as the Waymo fleet that has driven three million autonomous miles and simulated over one billion miles When drivers no longer need to pay attention to the road, they'll consume content With that content will come in-car ads Watch for some brands to begin experimenting with this new marketing channel in the coming year Compiled by Author from: entrepreneur.com
- 14. Influencer Marketing Remains a Useful Strategy Influencer Marketing Remains a Useful Strategy Nearly 95% of marketers who use an influencer marketing strategy believe it is effective Brands interested in connecting with prospects via social media will continue to turn to influencer marketing Influencers create compelling content that appears to be organic in many cases Consumers, especially younger ones, prefer content that feels less "staged" and more natural The world of advertising is changing, it’s moving toward subtle sponsored content promoted by influencers or micro-influencers Compiled by Author from: entrepreneur.com
- 15. Instagram Becomes more Valuable Than Facebook Instagram Becomes more Valuable than Facebook In 2017, Instagram announced that approximately 800 million people use the platform each month Their latest tool, Instagram Stories, became more popular than Snapchat just one year after going live Instagram is poised to become the go-to channel for brands interested in social media marketing Brands tend to see better engagement on Instagram than any other social media platform, and they offer great advertising controls Compiled by Author from: entrepreneur.com
- 16. Leading Brands Invest in Live Events Leading Brands Invest in Live Events Approximately two- thirds of marketers say that they will increase the number of live events they host in 2018 This is because marketers recognize that live events are one of the most effective marketing channels The world's most successful organizations, including Salesforce, and Google, host an annual event designed to bring existing customers, prospective customers and the press together Compiled by Author from: entrepreneur.com
- 17. Work Cited “10 MarketingTrends to act on in 2018.” Smart Insights, 31 Oct. 2017, www.smartinsights.com/digital-marketing-strategy/10- marketing-trends/. “54 Content Marketing Stats to GuideYour 2018 Strategy.” SnapApp, 4 Dec. 2017, www.snapapp.com/blog/54- content-marketing-stats-guide-your-2018-strategy. Leszczynski, Jamie. November 2, 2017. “5Tips forYour 2018 Marketing Plan.” ABC, 13 Nov. 2017, www.abcideabased.com/blog/5-tips-2018-marketing-plan/. Patel, Deep. “18 MarketingTrends toWatch in 2018.” Entrepreneur, 22 Nov. 2017, www.entrepreneur.com/article/305047.