AI-powered tools become more and more popular. They help professionals from various industries by saving time and optimizing different processes.
And marketing is no exception.
Check how marketing departments use AI, how it helps, and what main concerns marketers have.
The year 2021 will signal a turning point in marketing. Traditional marketing methods have already left a sour taste in the mouths of businesses. The pandemic has already wiped out traditional marketing and caused a substantial shift in consumer behaviour.The marketing seismic shift has already begun, almost like the emergence of a new age.
Digital Marketing Megatrends - Breaking Taboos and NormsGeorgiana Ghiciuc
It’s that time of the year again when we look back at 2017, gaze at the things that impacted the digital marketing scenario, and look ahead into what the future holds. We predict that 2018 will bring bigger, bolder changes to the world of digital marketing.
Break taboos and norms with our 10 digital marketing megatrends for 2018. Check them out, and you might have a chance of survival in the digital marketing “sharktank”.
Adverity: The Impact of Artificial Intelligence in MarketingAdverity
Understand what AI in marketing is. Learn how artificial intelligence impacts digital marketing. And find out whether you should feel threatened by machine learning and intelligent artificial intelligence at all.
The Capgemini report suggests that three-quarters of organizations have either already allocated budget to integrate generative AI into marketing or plan to do so in the next six months.
AI and Marketing: Robot-proofing Your JobCall Sumo
Artificial Intelligence (AI) provides marketers with deep knowledge of consumer, clients and delivers the right message to the right person at the right time. Here are more depth information how AC affects on Marketing.
Today’s retail industry is far more fragmented and competitive than ever. Multiple store formats and an arsenal of digital tools are making shoppers more educated about choices. Digital channels also continue growing. This is particularly true in grocery, where heavy hitters like Amazon and Walmart continue to eat into the market share of traditional chains.
Discover the top 5 revolutionary digital marketing trends that are breaking the mold and shaping the future of the industry. From AI-powered personalization to immersive experiences in the Metaverse, stay ahead of the competition with these cutting-edge strategies.
The year 2021 will signal a turning point in marketing. Traditional marketing methods have already left a sour taste in the mouths of businesses. The pandemic has already wiped out traditional marketing and caused a substantial shift in consumer behaviour.The marketing seismic shift has already begun, almost like the emergence of a new age.
Digital Marketing Megatrends - Breaking Taboos and NormsGeorgiana Ghiciuc
It’s that time of the year again when we look back at 2017, gaze at the things that impacted the digital marketing scenario, and look ahead into what the future holds. We predict that 2018 will bring bigger, bolder changes to the world of digital marketing.
Break taboos and norms with our 10 digital marketing megatrends for 2018. Check them out, and you might have a chance of survival in the digital marketing “sharktank”.
Adverity: The Impact of Artificial Intelligence in MarketingAdverity
Understand what AI in marketing is. Learn how artificial intelligence impacts digital marketing. And find out whether you should feel threatened by machine learning and intelligent artificial intelligence at all.
The Capgemini report suggests that three-quarters of organizations have either already allocated budget to integrate generative AI into marketing or plan to do so in the next six months.
AI and Marketing: Robot-proofing Your JobCall Sumo
Artificial Intelligence (AI) provides marketers with deep knowledge of consumer, clients and delivers the right message to the right person at the right time. Here are more depth information how AC affects on Marketing.
Today’s retail industry is far more fragmented and competitive than ever. Multiple store formats and an arsenal of digital tools are making shoppers more educated about choices. Digital channels also continue growing. This is particularly true in grocery, where heavy hitters like Amazon and Walmart continue to eat into the market share of traditional chains.
Discover the top 5 revolutionary digital marketing trends that are breaking the mold and shaping the future of the industry. From AI-powered personalization to immersive experiences in the Metaverse, stay ahead of the competition with these cutting-edge strategies.
Beyond the Buzz: How Sectors as Diverse as Logistics, Finance, Healthcare & M...Leah Kinthaert
In their report, “Predictions 2017: Artificial Intelligence Will Drive The Insights Revolution”, Forrester Research predicts that “insights-driven businesses will steal $1.2 trillion per annum from their less-informed peers by 2020”. Statista tells us that this year “the global AI market is expected to be worth approximately 7,35 billion U.S. dollars.”
I compiled a “best of” e-book for Informa Connect Learning from interviews with 34 pioneers on the topic of AI in marketing, healthcare, finance and maritime/logistics. From Wolfgang Lehmacher, Head of Supply Chain and Transport Industries of the World Economic Forum to Forbes 30 under 30 Domeyard Hedge Fund Partner, Christina Qi, the Global No. 1 Fintech, AI,
Blockchain & No. 2 InsurTech Influencer by Onalytica, Spiros Margaris to award winning scientist and entrepreneur, ReviveMed CEO and Co-Founder, Leila Pirhaji -
learn how 34 of the top artificial intelligence experts in the world are using AI to disrupt their industries, increase profits, drive efficiencies and in many cases - save lives.
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
According to a new market report pertaining to the global chatbot market published by Transparency Market Research the global chatbot market was valued at US$ 274.5 Mn in 2019 and is projected to reach US$ 2,358.2 Mn by 2027, at a CAGR of 31.3% during the forecast period from 2020 to 2027. The adoption of the chatbot system is expected to increase due to increasing adoption of artificial intelligence technology in services sector.
AI & Analytics Predictions of 2022. InfographicInData Labs
What does 2022 hold for artificial intelligence? Will the AI revolution continue to gain momentum?
This report will provide a look into the future of AI technologies, including:
- Strategic AI predictions and trends for 2022 and beyond
- The current and projected state of the AI market and its value
- Business functions that already benefit from AI implementation
- Industries where AI is making the greatest disruption
- The business value generated by Artificial Intelligence
- Costs of AI implementation and main challenges
DIgital Marketing Trends 2018
Digital will witness yet another year of super-growth wherein new
digital products and solutions will be launched which will vie for larger eye-ball
share. Advertisers will look for performance over delivery and conversions over
clicks. Recent reports from IAB suggest mobile contributes 54% of the digital
advertising pie in the US. Being a mobile-first country unlike the
western worl,there is no doubt that India will move past that
percentage even faster than US.
In this report, we shall also throw light on three new platforms which we believe
will change the dynamics of the industry for giants like Google, Amazon and
Facebook forever.
At the current pace of growth, digital cannot be ignored by both small and large
enterprises. It is no more a platform which can be taken for granted.
Organizations will have to go back to the drawing board, develop strategies and
business models suiting the digital eco-system. The businesses will need to
significantly shift their culture and approach to grow and replicate their offline
success to digital platform.
AI in Marketing: Guest lecture at Bournemouth university Zoodikers
AI is making a huge impact on marketing. This guest lecture was delivered to Second Year students in Digital Marketing at Bournemouth University in March 2018. It covers tech drivers; the impact on our personal and business lives; how to prepare; which tools to use and much more.
AI in Media & Entertainment: Starting the Journey to ValueCognizant
Up to now, the global media & entertainment industry (M&E) has been lagging most other sectors in its adoption of artificial intelligence (AI). But our research shows that M&E companies are set to close the gap over the coming three years, as they ramp up their investments in AI and reap rising returns. The first steps? Getting a firm grip on data – the foundation of any successful AI strategy – and balancing technology spend with investments in AI skills.
iProspect's Future Focus 2018: The New Machine RulesiProspect
It's time to Focus on the Future. Based on interviews with over 250 global advertisers, we address the biggest trends you need to master in order to be prepared for The New Machine Rules. Download your copy now: http://bit.ly/2AirbwR
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
Member report: NEWBASE - Marketing Priorities 2017IAB Europe
In a rapidly changing media world, as marketers, we need to keep up with what is going on around us, track consumer behaviour and technology developments, and watch where the advertising dollars are moving. It is also essential that we understand the priorities of brand marketers, agencies and publishers alike, and build our marketing strategies accordingly.
By all accounts, 2019 will be the year marketers (finally!) get serious about customer experience (CX). Defined by BusinessDictionary.com as “the entirety of the interactions a
customer has with a company and its products,” CX has long been a hot topic, and in our age of endless distractions, an aspect of customer relationship management (or CRM)
that businesses can’t afford to get wrong. Armed with intelligent technologies capable of delivering the highest levels of customization and personalization, brands and their
partners will place big bets on CX – and its impact on driving conversions – in the year to
come.
Now onto a handful of the trends we’ve been tracking, in no particular order
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
Not even a decade after the PR industry turned on its head when social media ushered in the Age of Influence, technology once again is causing brands, companies and organizations to rethink its communication in dramatic ways. This time machines that process data and artificial intelligence, combined with immersive technologies like virtual reality, augmented reality and mixed reality, are creating new opportunities for “augmented influence” as well as giving communicators pause to manage a number of emerging new challenges from Machine Journalism to Artificial Influence.
How Will AI Influence SEO in 2024. Explained by 19 Experts.Adsy
The rise of AI usage is evident. 76% of marketers use generative AI for creating content and drafting compelling copy. 27% of US citizens trust in AI-powered search results. Google shared that it works on the all-new search engine Magi and develops some AI tools.
So, we decided to ask 19 SEO experts, marketers, and business owners from all over the world how AI or AI-generated content will influence search and SEO in 2024 and beyond.
The Future of AI in Digital Marketing Transforming Customer Experiences.pdfAdsy
Can AI help marketers understand users better?
That's what we want to figure out in this presentation.
Firstly, let's see how AI can help with personalization. Also, let's see how artificial intelligence can help with user engagement.
Sure thing, we will talk about ethical concerns regarding AI.
But overall, you need to know that more and more companies use AI in their daily activities.
More Related Content
Similar to How Marketing Uses AI Top Data & Insights to Know.pdf
Beyond the Buzz: How Sectors as Diverse as Logistics, Finance, Healthcare & M...Leah Kinthaert
In their report, “Predictions 2017: Artificial Intelligence Will Drive The Insights Revolution”, Forrester Research predicts that “insights-driven businesses will steal $1.2 trillion per annum from their less-informed peers by 2020”. Statista tells us that this year “the global AI market is expected to be worth approximately 7,35 billion U.S. dollars.”
I compiled a “best of” e-book for Informa Connect Learning from interviews with 34 pioneers on the topic of AI in marketing, healthcare, finance and maritime/logistics. From Wolfgang Lehmacher, Head of Supply Chain and Transport Industries of the World Economic Forum to Forbes 30 under 30 Domeyard Hedge Fund Partner, Christina Qi, the Global No. 1 Fintech, AI,
Blockchain & No. 2 InsurTech Influencer by Onalytica, Spiros Margaris to award winning scientist and entrepreneur, ReviveMed CEO and Co-Founder, Leila Pirhaji -
learn how 34 of the top artificial intelligence experts in the world are using AI to disrupt their industries, increase profits, drive efficiencies and in many cases - save lives.
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
According to a new market report pertaining to the global chatbot market published by Transparency Market Research the global chatbot market was valued at US$ 274.5 Mn in 2019 and is projected to reach US$ 2,358.2 Mn by 2027, at a CAGR of 31.3% during the forecast period from 2020 to 2027. The adoption of the chatbot system is expected to increase due to increasing adoption of artificial intelligence technology in services sector.
AI & Analytics Predictions of 2022. InfographicInData Labs
What does 2022 hold for artificial intelligence? Will the AI revolution continue to gain momentum?
This report will provide a look into the future of AI technologies, including:
- Strategic AI predictions and trends for 2022 and beyond
- The current and projected state of the AI market and its value
- Business functions that already benefit from AI implementation
- Industries where AI is making the greatest disruption
- The business value generated by Artificial Intelligence
- Costs of AI implementation and main challenges
DIgital Marketing Trends 2018
Digital will witness yet another year of super-growth wherein new
digital products and solutions will be launched which will vie for larger eye-ball
share. Advertisers will look for performance over delivery and conversions over
clicks. Recent reports from IAB suggest mobile contributes 54% of the digital
advertising pie in the US. Being a mobile-first country unlike the
western worl,there is no doubt that India will move past that
percentage even faster than US.
In this report, we shall also throw light on three new platforms which we believe
will change the dynamics of the industry for giants like Google, Amazon and
Facebook forever.
At the current pace of growth, digital cannot be ignored by both small and large
enterprises. It is no more a platform which can be taken for granted.
Organizations will have to go back to the drawing board, develop strategies and
business models suiting the digital eco-system. The businesses will need to
significantly shift their culture and approach to grow and replicate their offline
success to digital platform.
AI in Marketing: Guest lecture at Bournemouth university Zoodikers
AI is making a huge impact on marketing. This guest lecture was delivered to Second Year students in Digital Marketing at Bournemouth University in March 2018. It covers tech drivers; the impact on our personal and business lives; how to prepare; which tools to use and much more.
AI in Media & Entertainment: Starting the Journey to ValueCognizant
Up to now, the global media & entertainment industry (M&E) has been lagging most other sectors in its adoption of artificial intelligence (AI). But our research shows that M&E companies are set to close the gap over the coming three years, as they ramp up their investments in AI and reap rising returns. The first steps? Getting a firm grip on data – the foundation of any successful AI strategy – and balancing technology spend with investments in AI skills.
iProspect's Future Focus 2018: The New Machine RulesiProspect
It's time to Focus on the Future. Based on interviews with over 250 global advertisers, we address the biggest trends you need to master in order to be prepared for The New Machine Rules. Download your copy now: http://bit.ly/2AirbwR
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
Member report: NEWBASE - Marketing Priorities 2017IAB Europe
In a rapidly changing media world, as marketers, we need to keep up with what is going on around us, track consumer behaviour and technology developments, and watch where the advertising dollars are moving. It is also essential that we understand the priorities of brand marketers, agencies and publishers alike, and build our marketing strategies accordingly.
By all accounts, 2019 will be the year marketers (finally!) get serious about customer experience (CX). Defined by BusinessDictionary.com as “the entirety of the interactions a
customer has with a company and its products,” CX has long been a hot topic, and in our age of endless distractions, an aspect of customer relationship management (or CRM)
that businesses can’t afford to get wrong. Armed with intelligent technologies capable of delivering the highest levels of customization and personalization, brands and their
partners will place big bets on CX – and its impact on driving conversions – in the year to
come.
Now onto a handful of the trends we’ve been tracking, in no particular order
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
Not even a decade after the PR industry turned on its head when social media ushered in the Age of Influence, technology once again is causing brands, companies and organizations to rethink its communication in dramatic ways. This time machines that process data and artificial intelligence, combined with immersive technologies like virtual reality, augmented reality and mixed reality, are creating new opportunities for “augmented influence” as well as giving communicators pause to manage a number of emerging new challenges from Machine Journalism to Artificial Influence.
Similar to How Marketing Uses AI Top Data & Insights to Know.pdf (20)
How Will AI Influence SEO in 2024. Explained by 19 Experts.Adsy
The rise of AI usage is evident. 76% of marketers use generative AI for creating content and drafting compelling copy. 27% of US citizens trust in AI-powered search results. Google shared that it works on the all-new search engine Magi and develops some AI tools.
So, we decided to ask 19 SEO experts, marketers, and business owners from all over the world how AI or AI-generated content will influence search and SEO in 2024 and beyond.
The Future of AI in Digital Marketing Transforming Customer Experiences.pdfAdsy
Can AI help marketers understand users better?
That's what we want to figure out in this presentation.
Firstly, let's see how AI can help with personalization. Also, let's see how artificial intelligence can help with user engagement.
Sure thing, we will talk about ethical concerns regarding AI.
But overall, you need to know that more and more companies use AI in their daily activities.
15 AI-Based Tools for Effective Content Marketing.pdfAdsy
AI tools can make our lives better. If you know right services you can fine-tune your content marketing.
From more optimal content writing to email automation and more precise audit of target audience - learn what AI tools can help your content marketing be more effective.
5 Examples of Creative Marketing Campaigns by Brands.pdfAdsy
Would you like to get inspired by the top creative marketing campaigns from renowned brands?
We gathered five examples of jaw-drapping campaigns that will help you with ideas and directions you can take to promote your company.
35 Mind-Blowing AI Statistics for 2023 & Future.pdfAdsy
Would you like to know how the AI landscape is changing? Then you'll like these slides.
We've picked the freshest data regarding AI marketing size, budgets, and growth. You will also know how people refer to artificial intelligence and how it is used in various industries and countries.
Get the full list of statistics at https://bit.ly/3o5BX85.
Gen Z will soon be the biggest cohort in the US. Yet, the global trend is alike with more young adults becoming a focus audience of many companies.
In this presentation, you will learn about the centennials (aka Gen Zers, iGens). We've gathered some data from reputable sources to let you understand this generation better, know it shopping habits, and attitude to marketing.
Check the full article at https://adsy.com/how-to-market-generation-z.
B2B and B2C Content Marketing Trends to Look for in 2023.pdfAdsy
Do you want to execute a successful content marketing strategy for your company?
Then you need to know current content marketing data and predictive statistics for the next years.
We gathered the main data for B2B and B2C marketers based on the Statista's "Content Marketing Trends Report 2022."
GPT-4 What It Is, What It Does, How It Deals with Content.pdfAdsy
GPT-4 is a new big hit from OpenAI. This large multimodal model is capable of doing many things - from writing screenplays to turning sketches into real sites.
We decided to share the main GPT-4 parameters, see what the developers have improved, and how users can employ it in terms of content.
Can ChatGPT or AI Writing Tools Replace Content Writers.pdfAdsy
Is it possible for AI-based tools like ChatGPT to replace human content writers?
Generative AI becomes a hot topic right now so we decided to study its usage in detail. We have found 3 crucial advantages and 3 main limitations AI writing tools have.
Check this presentation to learn if smart models can give people the sack.
ChatGPT What It Is and How Writers Can Use It.pdfAdsy
Have you heard of ChatGPT? This smart model seems to change the way we work in the content marketing field.
We've investigated what this AI tool can do regarding content writing and ready to share the results.
Check this presentation to learn how this chatbot can assist you with content creation.
45 Instagram Growth Tips for Business Owners.pdfAdsy
Instagram is the seventh most visited site on the Internet. That makes it an incredibly essential marketing tool for business owners.
Do you want your company to shine on this social media? Then check these 45 from the Instagram expert Brock Johns that our team has hand-picked for you.
5 Instagram Marketing Trends for Businesses to Know in 2023.pdfAdsy
Learn where Instagram in 2023 will go. What trends and tendencies should you be aware of?
Know the major five things that will define Instagram this year. Also, check how different brands make the most of these trends.
Getting high ranks on SERP is a wish of any site owner.
And link building is one of the approaches that help to grow positions and make a website visible to more people. There are so many tactics to choose from. Yet, you need to know the ones you should definitely avoid.
Here is a list of seven link building tactics you should get rid of. Don't use them if you don't want to fall under the search engine's penalties.
Would you like to know all the main aspects of guest posting?
Then this guide is definitely for you!
Learn what goals guest blogging helps you reach. Get to know seven essential benefits guest posting has to offer.
Moreover, learn how to make the guest posting process easy, fast, and smooth.
11 Ways How Content Writing Helps Business.pdfAdsy
Do you want your business to stand out from the competition, rank higher on SERP, and be recognized by customers?
Then you need to take time for content creation.
Content is your ultimate helper when it comes to brand awareness growth, customer acquisition, and overall business growth.
Check eleven main perks content creation can offer your company.
How to rank higher than your competitors in 5 steps.pdfAdsy
Is there a way to outperform your competitors?
Well, it's possible, and you are going to learn how after checking this presentation.
We are giving out five working strategies that will help your business more effective, strong, and visible.
Would you like to make your company noticeable?
Then building a brand is your top priority.
In this presentation, we will tell you about six elements that help your business stand out and attract more clients.
5 Steps to Social Media for Small Businesses + Monetization Tips.pdfAdsy
🤯 Social media gets 13.5 new users every second. And now stretch it to minutes, hours, and days!
As you understand, you and your small business have a great opportunity to reach potential customers.
Adsy shares 5 steps on how to fine-tune social media accounts for your company and how to monetize them.
Digital tools are an indivisible part of every successful business nowadays. Thanks to these tools business owners can achieve impressive results in various spheres of their activities.
Learn what perks you can get after using digital tools.
Implement digital strategies to grow your business and outperform competitors. Become one of 85% of SMB owners who have felt an increase in the company's performance.
11 Email Marketing Benefits Every Company Should Know.pdfAdsy
Do you know why the email marketing channel is so beneficial? Well, there are quite a few reasons for this and we can't wait to share them!
Check this presentation to learn about the 11 perks email marketing has to offer.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How Marketing Uses AI Top Data & Insights to Know.pdf
1. Adsy - Guest posting service
HOW MARKETING
USES AI: TOP DATA
& INSIGHTS TO
KNOW
2. How deep is AI usage in marketing
nowadays? How often do marketers
and company owners resort to AI help?
As Deccan Herald reports the global
artificial intelligence market can
reach about 6 trillion by 2026. And by
2030, this number can grow up to
$15.7 trillion.
But what exactly is going on in terms
of AI usage in marketing? What should
professionals look for?
3. AI market size
and funding
According to Statista the market size was
$95,602 million dollars in 2021, it’s going
to reach a jaw-dropping $1,847,495
million dollars in 2030.
Other respectful sources like IBM,
Globe Newswire, Tractica, and others
also confirm the increase in
this market.
AI market size worldwide in 2021 with forecast until 2030 in million US dollars (Statista, 2023)
4. Also, a worthy sign of AI growth is the
AI-powered startups’ rise. And many
of them are marketing-driven.
For instance, here are the top three
most funded AI-oriented marketing
startups:
Jasper - an AI platform enabling content
strategies scaling for companies and
teams - $131 million dollars.
01
02
03
Synthesia - an AI video platform allowing
to generate content in different
languages - almost $67 million dollars.
Anyword - an AI copywriting software -
around $30 million dollars.
5. AI adoption in
organizations
worldwide
Thousands of
companies use AI
tools to optimize
their business flows.
Marketing is no
exception with 26%
of organizations
using smart tools for
marketing and sales
optimization.
Automation of IT
processes
33%
Security and threat
detection
Automation of
business processes
Marketing and sales
Business analytics &
intelligence
Financial planning
and analysis
Conversational AI or
virtual assistants
Sensor data
analysis
AI monitoring and
governance
Fraud detection
29%
23%
22%
28%
22%
22%
26%
26%
22%
6. Statista shares that global
total corporate investment
in AI picked at almost $94
billion dollars in 2021.
Our Word in Data provides
similar insights and proves
that private investments in
AI only continue to grow.
Another side of marketing
AI takes by force is ads. AI-
enabled media spending
continues to grow. As such,
AI-powered advertising
spending amounted to
around $370 billion dollars
in 2022. Further projections
see AI-enabled ad spending
reach $1.3 trillion dollars a
decade later.
7. Leading marketing technology innovations believed to be most impactful for advertising by
marketers worldwide as of April 2022 (Statista)
AI use cases in marketing
higher level of personalization in
advertising for potential customers,
growth of natural language
processing,
chatbots sophistication,
analysis of the big amount of user
data,
data-driven storytelling.
26% of marketers claimed measurement
enhancements centered on non-cookie
methods.
16% of marketers included improved ad
opportunities in emerging channels
(e.g., immersive games or TikTok) to the
list.
Besides, as Forbes reports, AI allows:
8. Also, overall interaction with users can
be more efficient thanks to artificial
intelligence usage.
of marketers employed
AI tools to automate
customer interactions
90% of marketers employed AI tools to
automate customer interactions,
88% of marketing professionals used AI to help
them personalize customer journey across
channels.
47% of marketers claimed they
trusted artificial intelligence to
target ads,
42% of respondents trusted AI to
personalize content and offers in
real-time,
39% of respondents said they
trusted AI to optimize email send
time.
Based on Statista report:
9. Top perks of
AI use in
marketing
time-saving,
CX enhancement,
better insights.
As you can see the top three AI
use perks in marketing are:
IBM's report confirms this with
65% of companies sharing that AI-
powered tools help to reduce
time spent on manual and
repetitive tasks.
10. 60% of marketers stated that the most
popular reason for employing AI to
improve customer experience is to
predict customer behavior and needs,
47% of professionals shared that they
use AI in their marketing company to
uncover frequent customer journeys,
23% of respondents said that they use
AI to improve MQLs (e.g. chatbots).
Marketers pay very close attention to
personalization. So, no wonder that the
most popular reasons to use artificial
intelligence tools spin around
customization.
11. Top challenges using
AI in marketing
In its recent AI state report,
McKinsey shared that 57%
of respondents from
developing economies and
47% from emerging markets
worry about cybersecurity.
Besides, other main
concerns are regulatory
compliance and
explainability.
Management of AI risks in emergin and developing markets
(white - emerging, blue - developing)
12. 35% of respondents using AI and ML tools in their
marketing programs shared that their main
challenges were risk and governance issues,
31% of those working with AI and ML claimed that
the AI and ML technologies were too difficult to
utilize or deploy,
30% of marketing professionals said that AI and
ML's costs were a challenge as well.
The freshest data from Statista outlines similar fears
among marketing professionals:
AIAAIC Repository shares dozens of examples of how
AI can trick users - from fake brand announcements to
questionable social media network algorithms.
That brings us to one essential conclusion. You need
to be very attentive when using any of the AI tools.
You still need to double-check some information and
learn how to use these tools correctly.
13.
14. adsy.com
support@adsy.com
@Adsy Guest Posting Service
Would you like to strengthen
your content marketing activity
but do not trust AI yet? Get
some help from Adsy.
Order guest posts or article writing services at
a fair price