Social media is evolving and there is so much of traction happening on social platforms, it acts as search platform, customer service platform and video content platform
Nowadays, smartphones have become a necessity for people around the globe. It has become a powerful gadget that can do almost every task a personal computer can do. With its features, many have been caught up with it eventually making it as a part of their daily lives increasing interest of digital marketing industries.
Evolution of social media in india's e commerce ecosystemeTailing India
It all started with yahoo mail which introduced us to the world of email. Then in 2004, came our brush with a tad more interactive platform in the form of Orkut and probably, it was the only time the word ‘Scrap’ actually got some respect. Thereafter, social networking gave rise and dominance to Facebook which ultimately proved decisive and gave the final blow to Orkut’s exit. Meanwhile Twitter saw its rise in 2009 hosting camaraderie with many celebrities and between all this, LinkedIn quietly carved its own path and surprisingly popular among working professionals.
Did you know that 51.40% of consumers find mobile phones to be the most popular device? Check out this PowerPoint with more statistics and trends that will affect marketing in 2018.
There are many new digital marketing trends and strategies that are evolving in the current
high-tech, Internet-connected era and businesses now need to use them to succeed in their efforts because what worked for you last year may not work this year.
Nowadays, smartphones have become a necessity for people around the globe. It has become a powerful gadget that can do almost every task a personal computer can do. With its features, many have been caught up with it eventually making it as a part of their daily lives increasing interest of digital marketing industries.
Evolution of social media in india's e commerce ecosystemeTailing India
It all started with yahoo mail which introduced us to the world of email. Then in 2004, came our brush with a tad more interactive platform in the form of Orkut and probably, it was the only time the word ‘Scrap’ actually got some respect. Thereafter, social networking gave rise and dominance to Facebook which ultimately proved decisive and gave the final blow to Orkut’s exit. Meanwhile Twitter saw its rise in 2009 hosting camaraderie with many celebrities and between all this, LinkedIn quietly carved its own path and surprisingly popular among working professionals.
Did you know that 51.40% of consumers find mobile phones to be the most popular device? Check out this PowerPoint with more statistics and trends that will affect marketing in 2018.
There are many new digital marketing trends and strategies that are evolving in the current
high-tech, Internet-connected era and businesses now need to use them to succeed in their efforts because what worked for you last year may not work this year.
Schneider Associates Launch of the Week: Snap Audience MatchAriel Ferrante
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Topnotch is a Social Engagement Rewards Platform to engage with your customers actively. Topnotch is a gamified loyalty platform, and provide valuable insights about customers for businesses to make smart strategic decisions. We will ensure that your online engagement strategy can sustain your business in this competitive Age of Participation.
This presentation is about Social media channels, its importance, Blog, social media work flow & Hashtag theory. It is more suitable for learners. It is in very simple language & most of the points are self - explanatory.
Here’s everything you need to know about social media marketingPixels Logo Design
Social media is one of the most important tools that marketers have been using in boosting their sales. This infograph updates you on how to use social media marketing in the best way possible.
How Machine Learning Influences Social MediaRoss Pamphilon
Machine learning is finding its way into every corner of out lives, including social media. Find out exactly how machine learning is influencing social media as we know it.
Most of the surveys says that AI and Machine Learning would be the most critical platform for multiple innovations and pay the way for all the emerging technologies.
Instagram has reached over 1 billion users and continues to grow exponentially by its ascending popularity, tools, ad models and influencer revenues. According to the research, the number of global influencer marketing campaigns that took place on Instagram in 2019, have reached USD 7 Billion! The expected figure for 2020, is minimum USD 8.8 Billion.
This report is intended to provide insights for marketing professionals on key influencer marketing trends in 2020, at a glance.
Schneider Associates Launch of the Week: Snap Audience MatchAriel Ferrante
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Topnotch is a Social Engagement Rewards Platform to engage with your customers actively. Topnotch is a gamified loyalty platform, and provide valuable insights about customers for businesses to make smart strategic decisions. We will ensure that your online engagement strategy can sustain your business in this competitive Age of Participation.
This presentation is about Social media channels, its importance, Blog, social media work flow & Hashtag theory. It is more suitable for learners. It is in very simple language & most of the points are self - explanatory.
Here’s everything you need to know about social media marketingPixels Logo Design
Social media is one of the most important tools that marketers have been using in boosting their sales. This infograph updates you on how to use social media marketing in the best way possible.
How Machine Learning Influences Social MediaRoss Pamphilon
Machine learning is finding its way into every corner of out lives, including social media. Find out exactly how machine learning is influencing social media as we know it.
Most of the surveys says that AI and Machine Learning would be the most critical platform for multiple innovations and pay the way for all the emerging technologies.
Instagram has reached over 1 billion users and continues to grow exponentially by its ascending popularity, tools, ad models and influencer revenues. According to the research, the number of global influencer marketing campaigns that took place on Instagram in 2019, have reached USD 7 Billion! The expected figure for 2020, is minimum USD 8.8 Billion.
This report is intended to provide insights for marketing professionals on key influencer marketing trends in 2020, at a glance.
Social Media Optimization Trends in 2019 | Raghbatraghbatdm
As the landscape of Social Media keeps changing rapidly, it is vital to keep up with the new social marketing trends every year, Here we have listed few of the social media trends in 2019
Navigating the Future of Social Media Agency Trends and PredictionsSarah Boyer
The social media landscape is an ever-evolving realm, constantly shaped by emerging technologies, shifting user behaviors, and fluctuating market dynamics. As we look ahead, it is crucial for social media agencies to stay abreast of these changes to remain relevant and effective. This article delves into the future trends and predictions that will shape the trajectory of social media agencies.
July 21, 2017 By Jimmy QuachSocial Media Marketing in th.docxtawnyataylor528
July 21, 2017 By Jimmy Quach
Social Media Marketing in the Hotel Industry: Trends and
Opportunities in 2017
Social Media Marketing in the Hotel
Industry: Trends and Opportunities in 2017
As social media platforms gain traction in usage rates and become ubiquitous in day‐
to‐day life through the proliferation of mobile devices, they are proving to be valuable
marketing channels, especially when targeting younger consumers. Although several prominent hotel
brands have begun to scratch the surface of utilizing these social media channels for marketing and
bookings, the state of this practice in North America is in its infancy. Other technology giants around the
world have already capitalized on this opportunity with their social‐media, mobile‐adept user base.
Nonetheless, the mass adoption of digital payment in North America is likely to take place in the near
future given that technology companies are actively working out the technological and legislative
challenges. The advent of digital payment has the potential to create new challenges for the North
American hotel industry, but with these challenges comes opportunities for those who have done their
groundwork.
Hoteliers should embrace the new ways people are communicating and be ready for the changes in
consumer behavior and expectations that are on the horizon. By being up to date with social media
marketing trends and developing a dynamic online presence, hotel companies can quickly adapt to the
disruption and achieve an early adopter advantage when attracting business from tech‐savvy millennials.
Mobile Device & Social Media Growth
Globally, the number of mobile device subscriptions has seen exponential growth over the past decade.
At the end of 2016, there were 4.8 billion unique mobile subscribers—65% of the world’s population. By
2020, it is estimated that there will be 5.7 billion mobile subscribers, representing a mobile phone
penetration rate of 73%. The growth in mobile device usage has transformed the travel and tourism
industry; travel bookings are increasingly occurring through mobile devices. Consumer engagement has
begun to shift towards mobile platforms, and rightfully so; the vast reach and worldwide
interconnectivity of mobile devices make them a suitable platform for commerce. As mobile device
penetration rates strengthen globally, consumer engagement through this platform is only expected to
strengthen.
Social media usage is likewise on the rise. Today, digital consumers are spending more time on social
networks and messaging platforms than ever before. It is thus important for hotels to have a brand
presence and a marketing effort on social media channels, especially since social media marketing has
been proven to be more effective than traditional marketing ﴾when utilized correctly﴿. Social media
marketing allows for two‐way communication between consumers and customers; this interactive
2 Comments
Summary
Mobile phone
pr ...
Apart from marketing platforms like Facebook and Twitter, other platforms like Pinterest, Instagram, Snapchat, etc have emerged as a game changer for businesses.
Upcoming Trends in Digital Marketing in 2024.pptxdollykaushal3
Upcoming Trends in Digital Marketing in 2024
AI Revolutionizing Content Creation
Video Dominance Continues on YouTube
Instagram's Evolution: From Pictures to Shopping
The Future of Social Media Insights from Creative Agency Experts.pdfServa AppLabs
Social media has completely changed the way we connect, communicate, and consume information in our daily lives. As technology continues to advance at a rapid pace, it's essential to gain insights from social media creative agency experts to understand the future of social media and how it will shape our digital landscape.
This is the Second Issue of Social Technology Quarterly - Kuliza's research publication.
This latest issue covers the upcoming research, trends and developments in social technologies. It aims at helping entrepreneurs, marketers, and change makers to understand this domain, create engagement, and derive business benefits
Artificial Intelligence is already in a dynamically evolving phase by revolutionizing industries one by one. Advent increase in technology affects the business strategies and operations.Artificial Intelligence is already in a dynamically evolving phase by revolutionizing industries one by one. Advent increase in technology affects the business strategies and operations.
Social Media App Development Trends To Watch Out In 2023.pptxMobibizIndia1
What will the social media industry be like in five years? Ten years? If you ask any number of social media experts, you’ll get several different answers, but there are some commonalities.
Artificial intelligence (AI) is the ability of a computer or a robot controlled by a computer to do tasks that are usually done by humans because they require human intelligence and discernment.
The field was founded on the assumption that human intelligence "can be so precisely described that a machine can be made to simulate it".
This raises philosophical arguments about the mind and the ethics of creating artificial beings endowed with human-like intelligence.
Increase your brand awareness within the world's largest professional community. Target audiences by job title, function, industry, company, education, interests, and more. Reach decision makers. 2x higher engagement. #1 B2B platform. Create an ad in minutes.
When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isn’t only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isn’t only one thing, either – there are a few different types of digital advertising.
Digital trends in the retail sector compiled by kiran mandrawadkar +91 9886 7...Kiran Mandrawadkar
e-commerce trends that brand owners and retailers follow to bridge the gap between how they sell today and what their customers expect in the digital economy.
SEARCH Engine Optimization Is The Process Of Growing The Quality And Quantity Of Website Traffic By Increasing The Visibility Of A Website Or A Web Page To Users Of A Web Search Engine.
Through its EdTech Strategy, the government wants to support and enable schools to use technology in a way that cuts workload, creates efficiencies, removes barriers to education and ultimately drives improvements in educational outcomes.
#EDTECH #DIGITALSTRATEGY
The New Rules Of Doctor Engagement in the New Normal
2020, which could very well be the year of the coronavirus, has been witnessing drastic disruptions with enforced lockdowns, social distancing, new patient demands and healthcare systems put under extraordinary pressures. The pandemic has worsened the pharma market in India and is expected to lead the country towards a major slowdown.
Challenges that have arised
> Doctors not ready to meet MRs
> No physical events possible
> Virtual events doesn't give FaceTime with doctors
#DIGITALMARKETING #PHARMAMARKETING #DOCTORMARKETING #HOSPITALMARKETING #HEALTHCAREMARKETING #RELEVANTINTERACTIONS
Digital marketing report q2 2020 compiled by kiran mandrawadkarKiran Mandrawadkar
What's been happening in media recently? Where are the opportunities and what shifts can you make to your strategy? Based on benchmark data for paid search, SEO, display, social media, and comparison shopping, the DMR conveys the larger trends underlying performance for major platforms like Google, Facebook, Amazon and Instagram..
#MERKLE #DIGITALMEDIA #REPORT #RELEVANTINTERACTIONS
In 2020, the United States had slightly over 284 million internet users. This figure is projected to grow to 296.7 million internet users in 2025. The United States are one of the biggest online markets worldwide.
Advertising on internet webinar by_kiran_mandrawadkar_9886733833Kiran Mandrawadkar
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
India has embraced the internet with open arms, and its digital population has been rapidly growing in the past decade with over 680 million active internet users . What started with simple email correspondences, has expanded to a digital universe with social networking giants like Google, Facebook and Twitter becoming a part everyday life for millions of Indians.
Infographic creative playbook use social creativity to transform brands co...Kiran Mandrawadkar
Learn about how consumer behavior and paths to purchase will change in the near future and how you can use Facebook, Instagram and Whatsapp to transform brands, commerce and experiences.
Turn the tide creative playbook (session 1 by prem narayan and anoop menon)Kiran Mandrawadkar
Learn about how consumer behavior and paths to purchase will change in the near future and how you can use Facebook, Instagram and Whatsapp to transform brands, commerce and experiences.
Understanding Buying Triggers
A Trigger is an event that causes a buyer to have a clear need, which usually converts into a sense of purpose and urgency in their buying process. As an example in your own personal life, you might have had a vague interest in getting a new camera. The personal factors include age, occupation, lifestyle, social and economic status and the gender of the consumer. These factors can individually or collectively affect the buying decisions of the consumers.
Better shopping experience with whats app business api compiled by kiran ...Kiran Mandrawadkar
Better Shopping Experience with WhatsApp Business API. #whatsappbusiness #whatsappmarketing
Create lasting relationships and build emotional bonds with customers using WhatsApp Business.
#digitalmarketingstrategies #dishacommunications #dishadigital #relevantinteractions
Future of retail is omni channel, contactless & tech-drivenKiran Mandrawadkar
Future of retail is omnichannel, contactless & tech-driven. The retail industry will be more tech-driven as contactless consumption is going to become the new norm.
Digital media consumption in india due to impact of covid 19 compiled by kira...Kiran Mandrawadkar
The covid-19 pandemic and the consequent disruption of lives across the world could have serious impact on media and entertainment, posing ... proliferates in India accompanied by a global recession, GDP growth could ... been a perceptible increase in media consumption – TV, digital and ....We study key areas of digital consumption that are the most impacted by this pandemic. ... COVID-19 and its impact on Digital Media Consumption in India ... relatively novel illness, traffic to health-related websites increased.
Impact of covid 19 physicians-perspective_compiled_by_kiran_mandrawadkarKiran Mandrawadkar
Impact of COVID-19 Physicians Perspective
Patients consulting doctors through digital and telephonic mediums. Thanks to Doctors/Surgeons for unstoppable service and support during this lock down. Urging everyone to stay at home, stay safe. Lets fight Corona Virus together
#KantarHealthcareStudy #HealthcareProfessionals #PhysiciansPerspective #RelevantInteractions #DishaDigital #IndiaFightsCorona #LetsFightCorona #StaySafe #StayHome
Website projects by disha digital kiran_mandrawadkar_9886733833Kiran Mandrawadkar
Having a website and online presence strategy allows you to market your business online. ... A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
3. Artificial Intelligence Lenses for Face book & Instagram
Snapchat facial filters
make the network
interactive, engaging,
& unique compare to
others.
After launch of Instagram
stories, they were 100
millions of active users on
Instagram stories with in 2
months after it release .
Many brands will make the shift from snap chat
to Instagram for stories.
4. These chat bots can increase
communication and Ways to increase their
customer service resources.
Both slack and face book
messenger are preparing for
the increase in automated
customer service .
Customer Service Chat Bots
5. Customers are mostly likely to
buy from a brand they follow
additionally customers purchase
because they saw it on social
media.
Social media ecommerce will
become a powerful avenue for
sales
Social Shopping and Instant Purchases
6. Live videos
Using sprout social we can
know how well the content
is performing in social media
engagement.
8. Instagram
Instagram is the fastest growing social media platform; one which attracts more
and more brands annually.
In fact, 60% of Instagram users learn about products and services.
Following are the Trends in Instagram
• Mobile photos.
Smartphone photography is growing. and people don’t need professional shoots
anymore to look great on Instagram.
• Instagram stories.
It has become a beloved tool for brands who carefully curate their photos for
Instagram. Because you can share ‘stories’ that play like a slideshow, it’s easier to share
behind-the-scenes’ content without looking messy on your profile feed.