The document provides 15 statistics about the use and benefits of marketing automation. Some key findings include: 84% of top companies plan to use marketing automation by 2015, 81% of best-in-class companies see faster sales as the top benefit, and companies see a 70% faster sales cycle and 50% more sales-ready leads by using marketing automation. The market for marketing automation is also growing substantially and expected to increase by 50% by 2015.

1. 15 numbers about
Marketing Automation
Focus on strategies and ideas,
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2. 84% of top performing companies are using
or plan to start using Marketing Automation
between 2012 to 2015.
(source: Gleanster)

3. 45% of Marketing Automation spending
came from mid-sized companies.
(source: Fision Online)

4. 92% of smaller businesses said they plan to
increase their marketing budgets to include
Marketing Automation as well.
(source: Fision Online)

5. 80% of top performing companies are
using lead scoring and 77% of them
are using lead nurturing.
(source: Aberdeen Group)

6. 81% of best-in-class companies list
wanting to close sales faster as their
number one reason for implementing
Marketing Automation.
(source: Focus Research)

7. Companies that invest in marketing
automation solutions see 70%
faster sales cycle times.
(source: Bulldog Solutions).

8. Marketing automation platform users have a 53%
higher conversion rate from marketing response
to marketing-qualified lead than non users.
(source: Aberdeen Group).

9. Companies that excel at lead nurturing
generate 50% more sales ready leads at
33% lower cost.
(source: Forrester Research)

10. Personalized emails improve click-through
rates by 14%.
(source: Aberdeen Group)

11. 63% of survey respondents indicate that
the ability to set measurable objectives for
each of their campaigns is the biggest
value driver of Marketing Automation.
.
(source: Gleanster)

12. Businesses that use Marketing
Automation to nurture prospects
experience a 451% increase in
qualified leads.
(source: The Annuitas Group).

13. Companies find 20% more sales opportunities
when using Marketing Automation.
(source: DemandGen)

14. Companies that automate lead menagement
see a 10%
or greater increase in revenue in 6-9 months.
(source: Gartner Research)

15. The adoption of Marketing Automation
technology is expected to increase by
50% by 2015.
(source: SiriusDecisions)

16. The marketing automation market is predicted
to grow from $3,2 billion in 2010
to $4,8 billion in 2015.
(source: International Data Corporation)

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