Digital displays significantly enhance retail experiences, leading to a 400% increase in views and an 83% recall rate. They boost sales and customer satisfaction, while also facilitating customer interaction through connected technology and data analytics. Examples from brands like Coca Cola and Reformation demonstrate successful implementations of digital signage in stores.

1. A closer
look at
digital
displays

2. 63% of people say they’ve
noticed digital signs in store
and the benefits are proven.

3. 400% more views
than static displays
Recall rate
of 83%
49% increase in
sales vs 15% for
static displays
46% increase
in customer
satisfaction
30% increased
visit duration
19% of customers
impulse buy after
seeing digital ads

4. Digital signs reduce perceived wait time by 35%

5. Digital signage
should work with
the rest of a
store’s connected
tech to respond to
customers when
they’re nearby

6. Sensors can detect
phones and wearables,
RFID tags on products,
even faces or voices.
Scanners and touch
screens allow customers
to find product
information, browse
store directories or place
online orders for an
endless aisle experience.

7. Displays can return important
data on traffic and dwell time,
enabling more detailed analytics
of the display’s content, along
with customer movement and
behavior in the store.

8. Brands are using
digital displays to
do cool things in
real-world retail.

9. The Coca Cola
Company installed
digital end-caps in
a pilot that
resulted in a one
month ROI and
boosted sales
across the
category.

10. Fashion brand
Reformation is
going all in on
digital displays;
swapping out
merchandise and
checkouts for
touch screens.

11. Coop Italia’s
‘supermarket of the
future’ combines digital
tables and shelves that
with a wall of screens
displaying additional
advertising, inspiration
and information.

12. www.plexure.com
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