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18 Digital
Trends for
2018
AdsMy
Myanmar Digital Marketing Overview
Digital marketing in Myanmar is a moving target. Platforms change
and evolve. New algorithms are launched, tweaked, and improved. The
online population is growing at a seemingly unstoppable pace.
Keeping up is no mean feat, but we’ve worked with experts from
across the digital industry to crunch the data and predict a series of
key mobile trends for 2018.
We hope you enjoy!
Seine
AdsMy
Seine Lai Mon
Commercial Director
AdsMy
Keeping it
Mobile penetration has soared from
10% just two years ago to above 80% -
that’s 43 million users - as of now.
Almost 100% of the population is
expected to be mobile by the end of
2018. And consumers that are mobile
can access the internet.
AdsMy
118 Myanmar Digital
Trends 2018
Gaming is the New
TVw
With BIG downloads and even BIGGER
consumer time spent, Mobile games
are replacing TV as the media that
everyone uses - and therefore the
advertising platform that every brand
wants to appear on. Mobile Legends is
the new national sport of Myanmar.
AdsMy
218 Myanmar Digital
Trends 2018
Devices = People
Mobile devices are replacing cookies
as the primary way of tracking and
understanding the consumer. Data
collected on consumers in this way can
help more accurately target marketing
campaigns. Mobile app advertising is
driving this trend.
AdsMy
318 Myanmar Digital
Trends 2018
No Vertical Limit
Consumers spend 84% of time looking
at a vertical screen. There are huge
opportunities for brands who move
fast in this space. Vertical video eats
the world. Enough said.
AdsMy
418 Myanmar Digital
Trends 2018
Think Global, Act
Local
84% of the apps in Myanmar app
stores are global. Local publishers still
have an important place, but mobile
advertising, driven by games, utilities
and social media is a truly global
marketplace.
AdsMy
518 Myanmar Digital
Trends 2018
Going Mobile Only
As Myanmar consumers spend more
than 90% of internet time on mobile,
many brands will start thinking not just
mobile first, but mobile only. Mobile
specific activation is the key new
trend.
AdsMy
618 Myanmar Digital
Trends 2018
Native Populism
Native advertising will spread to apps
and websites beyond the walled
gardens, bringing video marketing at
scale to the places consumers spend
the majority of their time. Outside
Facebook.
AdsMy
718 Myanmar Digital
Trends 2018
Online to Offline
Tactics to connect the online and
offline world will be big in 2018.
Location targeting technology,
beacons, QR codes and SMS all drive
consumers from online spaces to
purchase points in the real world.
AdsMy
818 Myanmar Digital
Trends 2018
Real Augmented
Reality
Pokemon Go introduced Augmented
Reality to the average consumer. Now
AR will enter everyday life as people
get information on the world around
them by turning on their camera and
brands start to use it for advertising.
AdsMy
918 Myanmar Digital
Trends 2018
Targeting and
Data Grows Up chu).
Brands in Myanmar will begin to
demand more data and targeting
options. From location and telco
targeting to sophisticated audience
targeting techniques, 2018 will be the
year targeting and data grows up.
AdsMy
1018 Myanmar Digital
Trends 2018
Higher Quality
Ad Formats
Mobile devices are personal, so it’s
even more crucial that advertising is
delivered in a way that works for both
advertisers and customers. Low
quality intrusive ad formats such as
pop ups create a bad user experience
and will be blocked by consumers.
AdsMy
1118 Myanmar Digital
Trends 2018
The Rise of AI
Artificial Intelligence (AI) and data will
increasingly control advertising in
2018. Google now calls itself an AI
company, and this trend will spread
across the whole mobile marketing
ecosystem.
AdsMy
1218 Myanmar Digital
Trends 2018
App Advertising
and the SDK
Apps deliver a superior consumer
experience. A superior publisher
experience. And a superior marketing
experience. All through the SDK.
Money will move towards SDK based
app advertising.
AdsMy
1318 Myanmar Digital
Trends 2018
Mobile Payments
and Mcommerce
Mobile payments and Mcommerce
will grow in the year ahead. From
consumers making mobile to mobile
payments using apps, to retail and
grocery beginning to move online. In
2018 mobile is all about the money.
AdsMy
1418 Myanmar Digital
Trends 2018
Scream “4G” If
You Want To Go
Faster
Major Myanmar telcos have started
rolling out 4G with plans to expand
the high-speed service nationwide.
Faster connections will mean an
explosion in internet usage.
AdsMy
1518 Myanmar Digital
Trends 2018
Mobile Only
Behaviour
The new generation of Myanmar
netizens may never know the desktop.
And they will see things very
differently. Use of voice search and
apps are already high and will
increase further.
AdsMy
1618 Myanmar Digital
Trends 2018
Programmatic
Growth
Advertising spend is shifting fast to
programmatic. With mobile video set
to account for 28% of ALL ad spend
by 2019 it’s time to get on the mobile
programmatic train.
AdsMy
1718 Myanmar Digital
Trends 2018
Rewarded Video
Advertising
Rewarded ads on mobile get 68%
approval ratings from consumers,
compared to only 20% who approve
of pre-roll and other standard video.
Consumer choice will be key in 2018
and brands who want to grow will
take note.
AdsMy
1818 Myanmar Digital
Trends 2018
One Marketing
Platform for
Video, Native,
Rich Media and
Data
AdsMy
We are a mobile first advertising platform. Our
purpose built technology, combined with our unique
consumer insights, allows us to transform digital
marketing campaigns, drive incremental sales and
deliver powerful brand recognition for clients.
We use real time data to build unique user profiles,
target new customers and optimise campaign
performance. All this is delivered on our smart data
driven platform across the best of global and local
sites and apps.
Contact seine@adsmy.co to find out more
Thank You
www.facebook.com/adsmyco
www.adsmy.co
AdsMy

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AdsMy - 18 Digital Trends Myanmar - 2018

  • 1. 18 Digital Trends for 2018 AdsMy Myanmar Digital Marketing Overview
  • 2. Digital marketing in Myanmar is a moving target. Platforms change and evolve. New algorithms are launched, tweaked, and improved. The online population is growing at a seemingly unstoppable pace. Keeping up is no mean feat, but we’ve worked with experts from across the digital industry to crunch the data and predict a series of key mobile trends for 2018. We hope you enjoy! Seine AdsMy Seine Lai Mon Commercial Director AdsMy
  • 3. Keeping it Mobile penetration has soared from 10% just two years ago to above 80% - that’s 43 million users - as of now. Almost 100% of the population is expected to be mobile by the end of 2018. And consumers that are mobile can access the internet. AdsMy 118 Myanmar Digital Trends 2018
  • 4. Gaming is the New TVw With BIG downloads and even BIGGER consumer time spent, Mobile games are replacing TV as the media that everyone uses - and therefore the advertising platform that every brand wants to appear on. Mobile Legends is the new national sport of Myanmar. AdsMy 218 Myanmar Digital Trends 2018
  • 5. Devices = People Mobile devices are replacing cookies as the primary way of tracking and understanding the consumer. Data collected on consumers in this way can help more accurately target marketing campaigns. Mobile app advertising is driving this trend. AdsMy 318 Myanmar Digital Trends 2018
  • 6. No Vertical Limit Consumers spend 84% of time looking at a vertical screen. There are huge opportunities for brands who move fast in this space. Vertical video eats the world. Enough said. AdsMy 418 Myanmar Digital Trends 2018
  • 7. Think Global, Act Local 84% of the apps in Myanmar app stores are global. Local publishers still have an important place, but mobile advertising, driven by games, utilities and social media is a truly global marketplace. AdsMy 518 Myanmar Digital Trends 2018
  • 8. Going Mobile Only As Myanmar consumers spend more than 90% of internet time on mobile, many brands will start thinking not just mobile first, but mobile only. Mobile specific activation is the key new trend. AdsMy 618 Myanmar Digital Trends 2018
  • 9. Native Populism Native advertising will spread to apps and websites beyond the walled gardens, bringing video marketing at scale to the places consumers spend the majority of their time. Outside Facebook. AdsMy 718 Myanmar Digital Trends 2018
  • 10. Online to Offline Tactics to connect the online and offline world will be big in 2018. Location targeting technology, beacons, QR codes and SMS all drive consumers from online spaces to purchase points in the real world. AdsMy 818 Myanmar Digital Trends 2018
  • 11. Real Augmented Reality Pokemon Go introduced Augmented Reality to the average consumer. Now AR will enter everyday life as people get information on the world around them by turning on their camera and brands start to use it for advertising. AdsMy 918 Myanmar Digital Trends 2018
  • 12. Targeting and Data Grows Up chu). Brands in Myanmar will begin to demand more data and targeting options. From location and telco targeting to sophisticated audience targeting techniques, 2018 will be the year targeting and data grows up. AdsMy 1018 Myanmar Digital Trends 2018
  • 13. Higher Quality Ad Formats Mobile devices are personal, so it’s even more crucial that advertising is delivered in a way that works for both advertisers and customers. Low quality intrusive ad formats such as pop ups create a bad user experience and will be blocked by consumers. AdsMy 1118 Myanmar Digital Trends 2018
  • 14. The Rise of AI Artificial Intelligence (AI) and data will increasingly control advertising in 2018. Google now calls itself an AI company, and this trend will spread across the whole mobile marketing ecosystem. AdsMy 1218 Myanmar Digital Trends 2018
  • 15. App Advertising and the SDK Apps deliver a superior consumer experience. A superior publisher experience. And a superior marketing experience. All through the SDK. Money will move towards SDK based app advertising. AdsMy 1318 Myanmar Digital Trends 2018
  • 16. Mobile Payments and Mcommerce Mobile payments and Mcommerce will grow in the year ahead. From consumers making mobile to mobile payments using apps, to retail and grocery beginning to move online. In 2018 mobile is all about the money. AdsMy 1418 Myanmar Digital Trends 2018
  • 17. Scream “4G” If You Want To Go Faster Major Myanmar telcos have started rolling out 4G with plans to expand the high-speed service nationwide. Faster connections will mean an explosion in internet usage. AdsMy 1518 Myanmar Digital Trends 2018
  • 18. Mobile Only Behaviour The new generation of Myanmar netizens may never know the desktop. And they will see things very differently. Use of voice search and apps are already high and will increase further. AdsMy 1618 Myanmar Digital Trends 2018
  • 19. Programmatic Growth Advertising spend is shifting fast to programmatic. With mobile video set to account for 28% of ALL ad spend by 2019 it’s time to get on the mobile programmatic train. AdsMy 1718 Myanmar Digital Trends 2018
  • 20. Rewarded Video Advertising Rewarded ads on mobile get 68% approval ratings from consumers, compared to only 20% who approve of pre-roll and other standard video. Consumer choice will be key in 2018 and brands who want to grow will take note. AdsMy 1818 Myanmar Digital Trends 2018
  • 21. One Marketing Platform for Video, Native, Rich Media and Data AdsMy We are a mobile first advertising platform. Our purpose built technology, combined with our unique consumer insights, allows us to transform digital marketing campaigns, drive incremental sales and deliver powerful brand recognition for clients. We use real time data to build unique user profiles, target new customers and optimise campaign performance. All this is delivered on our smart data driven platform across the best of global and local sites and apps. Contact seine@adsmy.co to find out more