1) The eCommerce industry outlook for 2016 predicts that consumers will complete most shopping journeys across multiple devices and mobile transactions will continue to increase.
2) Smartphone shopping is gaining ground and will account for over 40% of transactions in some countries like Japan and South Korea.
3) Major online shopping days like Black Friday and Cyber Monday will see even larger sales numbers as more purchasing moves online.
Top E-commerce Trends to Watch Out for in 2017i95Dev
Find out the top e-commerce trends that will drive the momentum of the e-commerce industry in North America (USA, Canada) and rest of the world in 2017.
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now eMarketer
Digital shopping and buying is a fact of life for the average US consumer, and retailers continue to face challenges and opportunities as new technologies develop and trends emerge. Topics in this webinar include: Why mobile conversion rates are climbing; How beacons and location-based marketing are driving in-store sales; How the visual web—YouTube, Snapchat, Instagram—is affecting ecommerce; Where influencers and consumer-generated content fit into the purchase funnel.
Learn about the top trends in eCommerce for 2017. In this presentation, David Feinleib, Author, Entrepreneur, and CEO of Content Analytics, Inc., outlines the top global, brand & category, and retailer trends to watch in eCommerce as well as how distribution models and the shopper interface are evolving.
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
In the 13th edition of the Tech Top 10s, explore 10 innovations in the realm of e-Commerce from all over the globe, as well as the Middle East of course.
Explore how you can shop through social media services such as Instagram and Twitter, by tapping on "likes" and #tagging or leaving "comments".
Also take a look at how one website connects Moroccan artisans with shopper worldwide.
You've probably come across PayPal, but have you ever heard of Arab PayPal? You will after reading this.
And finally, have you ever seen a Bitcoin ATM?
Ecommerce and Digital Trends 2016.
- Ecommerce continues to grow WW
- Mobile is growing continously too...
- Omni Channel
- Social Media and Messaging Apps are the store
- Hyper Convenience, Speed and Excellence
- Big Data for relevance and Customized experience
Who is doing well
Top E-commerce Trends to Watch Out for in 2017i95Dev
Find out the top e-commerce trends that will drive the momentum of the e-commerce industry in North America (USA, Canada) and rest of the world in 2017.
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now eMarketer
Digital shopping and buying is a fact of life for the average US consumer, and retailers continue to face challenges and opportunities as new technologies develop and trends emerge. Topics in this webinar include: Why mobile conversion rates are climbing; How beacons and location-based marketing are driving in-store sales; How the visual web—YouTube, Snapchat, Instagram—is affecting ecommerce; Where influencers and consumer-generated content fit into the purchase funnel.
Learn about the top trends in eCommerce for 2017. In this presentation, David Feinleib, Author, Entrepreneur, and CEO of Content Analytics, Inc., outlines the top global, brand & category, and retailer trends to watch in eCommerce as well as how distribution models and the shopper interface are evolving.
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
In the 13th edition of the Tech Top 10s, explore 10 innovations in the realm of e-Commerce from all over the globe, as well as the Middle East of course.
Explore how you can shop through social media services such as Instagram and Twitter, by tapping on "likes" and #tagging or leaving "comments".
Also take a look at how one website connects Moroccan artisans with shopper worldwide.
You've probably come across PayPal, but have you ever heard of Arab PayPal? You will after reading this.
And finally, have you ever seen a Bitcoin ATM?
Ecommerce and Digital Trends 2016.
- Ecommerce continues to grow WW
- Mobile is growing continously too...
- Omni Channel
- Social Media and Messaging Apps are the store
- Hyper Convenience, Speed and Excellence
- Big Data for relevance and Customized experience
Who is doing well
Our new report is here!
eCommerce Trends is our annual report, we've been doing for 6 years. This year we reached out to 10k eCommerce Managers and asked them to fill in our survey. Of those asked, 150 responded and we created this report based on the results.
What's inside?
Market Overview
B2C eCommerce Sales
Top eRetailers (Based on Revenue)
Top eCommerce Sites (Based on Traffic)
Capital Market
eCommerce Startups to Watch
Survey Results
eCommerce Investments 2018
eCommerce Investments 2019
Changes in Investments 2018-2019
Which Investments Had the Biggest ROI in 2018?
Most Impactful eCommerce Trends for the Next 5 years
Trends Matrix
Inspirations
Marketplaces: Better Prices, Free or Discounted Shipping and a Broader Selection
Voice Interfaces
Big Data & Business Intelligence: IoT as a Source
Chatbots: Growing Popularity
Microservices & Headless: Micro Frontends
Content Marketing & Digital Content
CRM: AI & Social CRM
Mobile CRO
Free Shipping/Returns
Mobile Approach: PWA
Personalization: Hyper-Personalization
Social Commerce: See. Tap. Shop.
Customer Lifetime Value and Referral Programs
Methodology
Research Methodology
Demography
TL;DR - Quick Summary of the Report
Content Marketing: Still Important
Personalization & Loyalty for the Win
Cryptocurrencies and the GDPR: Things of the Past
Content Marketing With the Biggest ROI
Voice Interfaces & Big Data Revolutionize eCommerce
Quick Wins vs. Highest ROI
What do experts say?
Download full version: https://go.divante.co/ecommerce-trends-2019/
The E-Commerce reference index based on the eShopper journey
Analysis and ranking of 111 leading local and international leaders’s E-Commerce ecosystems through 250 criteria before, during and after purchase including Omnichannel and Online marketing
eShopper Index 2015 Overall ranking infographic available here:
https://www.slideshare.net/aureliaa/e-shopper-index-overall-ranking
eShopper Index 2015 Fashion & Luxury rankings available here:
https://www.slideshare.net/aureliaa/eshopper-index-2015-f
To know more about the eShopper Index:
http://www.iventures-consulting.com/eshopper-index
eMarketer Webinar: Key Trends in EcommerceeMarketer
Online shopping is more prevalent than ever, but it’s not just about online sales anymore. Are you on top of the latest trends to maximize success selling to online, offline and multichannel shoppers? Topics in this webinar include: How is mobile changing the path to purchase? Why is locally relevant information so important in ecommerce? How are innovative retailers dealing with fulfillment challenges? How can you create personalized offers without seeming creepy?
Top 10 Latest Ecommerce Trends To Boost Your Revenue in 2020Claritus Consulting
The document discusses 10 latest ecommerce trends for 2020 that can boost revenue. These trends include increased online buying due to COVID-19, higher conversion rates due to stay-at-home orders, contextual and programmatic advertising using user data, increased use of marketing automation, use of artificial intelligence for personalization, enhanced shipping options like same-day delivery and drone delivery, increased mobile commerce, augmented reality for product visualization, voice search optimization, photo-based image shopping, and a revival of brick-and-mortar retail models with digital experiences. Ecommerce businesses are encouraged to embrace these new trends to provide better user experiences and increase sales.
The retail industry is undergoing major technological changes driven by the growth of online shopping and off-price retailing. In 2016, retailers will have to respond by focusing on online sales, customer experience, and innovation. Traditional retailers will increase their online investments while decreasing store investments. Acquisitions will increase as retailers battle for market share. The South Asian market will become a major force in retail, driven largely by India and China.
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
Global eCommerce Trends - Archanaa JohnArchanaa John
This document discusses global trends in ecommerce and mobile commerce adoption. It finds that global ecommerce is growing rapidly at 19.4% annually and is projected to reach $1 trillion by 2016. Mobile commerce is also growing significantly, with Forrester estimating that 38% of smartphone owners and 31% of tablet owners will make purchases on mobile devices in 2014. The document also examines ecommerce trends and adoption levels in different geographic regions, finding the US and Europe to be the most mature markets while markets in Asia-Pacific like India are growing rapidly.
B2B e-commerce is growing rapidly and is expected to surpass B2C e-commerce in the coming years. Forrester predicts that B2B e-commerce in the US alone will reach $1 trillion by 2020, more than double the size of B2C e-commerce. Mobile is also playing an increasingly important role in B2B transactions, with over half of B2B buyers now using mobile devices to research products and make purchases. As B2B buyers demand more user-friendly and personalized shopping experiences similar to B2C, companies are investing in their B2B e-commerce platforms and mobile capabilities to engage customers across more channels.
The document discusses 10 eCommerce trends to watch for in 2017. It notes that online sales are increasing significantly each year and retailers need to embrace digital commerce. Some of the key trends discussed include the end of focusing on just Black Friday and Cyber Monday and instead having promotions span all of November. Other trends include real-time customization of the shopping experience for each customer, using data services to provide more product information, increasing use of artificial intelligence such as chatbots, moving away from traditional wallets to mobile payments, hyper-local and real-time promotions, predictive analysis of customer purchases, and streamlining shipping/delivery.
This document provides a summary of key trends in online and mobile commerce. It discusses how eMarketer expects US retail ecommerce sales to reach $224.2 billion in 2012, up 15% from 2011, led by growth in apparel sales. It also notes that showrooming, where consumers research products in stores and buy elsewhere, is a concern for retailers as more consumers use smartphones for in-store price comparisons. Additionally, the document outlines that mobile commerce sales are increasing rapidly and will reach $6.7 billion in 2012, up 91.4% from 2010, as more consumers make purchases on their phones.
As the immediacy of receiving the products you need becomes a non-issue in e-commerce due to increasingly smart logistics, the main challenge left is the desire to try or feel the products first. This might be the simplest explanation for the rise of omni-channel, where the online, mobile or social channels, and brick & mortar stores, are mixed into a seamless shopping experience, each leveraging its own virtues and supporting the other channels at the same time. E-commerce is not, nor has it ever been, merely a ͞sales channel͟, and companies have adapted to this notion. ͞Don’t think of e-commerce as a channel. It’s a way for consumers to research, to buy, to experience brands and then, ultimately, to have them have fulfilled͟, says Coca-Cola North America’s EVP Sandy Douglas. E-commerce, therefore, is becoming a component of omni-channel commerce. Brick & mortar competitors establish digital presence, and previously pure-play digital competitors establish a physical presence. Recent acquisitions have established the market’s dynamics even further – e.g., Amazon’s acquisition of Whole Foods Market, and Walmart’s acquisition of Jet.com and Bonobos. More retailers today use stores as display spaces that support the need to try out and try on prior to purchasing online.
Global eCommerce sales are growing at 19% annually and accounted for $2.8 trillion in 2017. In Latin America, eCommerce sales reached $45 billion in 2017 and are projected to continue growing 20% annually. Mexico and Brazil lead Latin American eCommerce, with Mexico reaching $7.6 billion in sales in 2017 growing 23% and Brazil reaching $17.4 billion growing 10%. Major eCommerce players like Amazon and MercadoLibre dominate sales, but growth opportunities remain in categories like appliances and personal goods.
Mobile advertising spend is up 80% over the last year, but sales from mobile represent only 1% of commerce. While initial mobile performance seems low, analytics tools cannot fully measure mobile's impact because they fail to track how consumers use multiple devices before purchasing. To better understand mobile's influence, retailers must analyze consumer behavior and measure metrics beyond single-device transactions, such as how mobile drives in-store sales and new customer registrations.
Chinese are changing their consumer behaviour in response to COVID-19.
Know what trends you should expect to see and make sure your business is ready to adapt.
The document discusses how consumer-generated content (CGC) is increasingly influencing consumer purchases both online and offline. Some key points:
- CGC is being used by consumers throughout the entire purchase process, from initial research to post-purchase. This is enabled by ubiquitous mobile access to CGC.
- Higher-income and younger consumers are more influenced by CGC for their purchases. Up to 87% of those earning over $150,000 say CGC impacts their decisions.
- As more consumers research online but purchase offline (ROBO shopping), CGC provides a bridge for brands and retailers to better understand these consumers across channels. Savvy companies are leveraging CGC to target ROBO shoppers
China’s rise as a global leader in ecommerce has been nothing less than stunning. This year, online retail sales are expected to swell to $1.5 trillion, representing a quarter of China’s total retail
sales volume, and more than the retail sales of the ten next largest markets in the world – combined.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
The document outlines 8 trends that will define retail in 2016: 1) brick-and-mortar retailers will need to adapt to the rise of ecommerce; 2) retailers need to better understand changing customer behavior; 3) experiences will determine brand success across channels; 4) businesses need customer-centric infrastructures and data sharing; 5) on-demand services will shape customer expectations; 6) shopping will combine retail and entertainment; 7) the Internet of Things can enhance customer experiences; 8) mobile device data provides new insights into shopper behavior. Retailers who act on these insights through customer intelligence solutions can increase profitability in the challenging retail environment.
Our new report is here!
eCommerce Trends is our annual report, we've been doing for 6 years. This year we reached out to 10k eCommerce Managers and asked them to fill in our survey. Of those asked, 150 responded and we created this report based on the results.
What's inside?
Market Overview
B2C eCommerce Sales
Top eRetailers (Based on Revenue)
Top eCommerce Sites (Based on Traffic)
Capital Market
eCommerce Startups to Watch
Survey Results
eCommerce Investments 2018
eCommerce Investments 2019
Changes in Investments 2018-2019
Which Investments Had the Biggest ROI in 2018?
Most Impactful eCommerce Trends for the Next 5 years
Trends Matrix
Inspirations
Marketplaces: Better Prices, Free or Discounted Shipping and a Broader Selection
Voice Interfaces
Big Data & Business Intelligence: IoT as a Source
Chatbots: Growing Popularity
Microservices & Headless: Micro Frontends
Content Marketing & Digital Content
CRM: AI & Social CRM
Mobile CRO
Free Shipping/Returns
Mobile Approach: PWA
Personalization: Hyper-Personalization
Social Commerce: See. Tap. Shop.
Customer Lifetime Value and Referral Programs
Methodology
Research Methodology
Demography
TL;DR - Quick Summary of the Report
Content Marketing: Still Important
Personalization & Loyalty for the Win
Cryptocurrencies and the GDPR: Things of the Past
Content Marketing With the Biggest ROI
Voice Interfaces & Big Data Revolutionize eCommerce
Quick Wins vs. Highest ROI
What do experts say?
Download full version: https://go.divante.co/ecommerce-trends-2019/
The E-Commerce reference index based on the eShopper journey
Analysis and ranking of 111 leading local and international leaders’s E-Commerce ecosystems through 250 criteria before, during and after purchase including Omnichannel and Online marketing
eShopper Index 2015 Overall ranking infographic available here:
https://www.slideshare.net/aureliaa/e-shopper-index-overall-ranking
eShopper Index 2015 Fashion & Luxury rankings available here:
https://www.slideshare.net/aureliaa/eshopper-index-2015-f
To know more about the eShopper Index:
http://www.iventures-consulting.com/eshopper-index
eMarketer Webinar: Key Trends in EcommerceeMarketer
Online shopping is more prevalent than ever, but it’s not just about online sales anymore. Are you on top of the latest trends to maximize success selling to online, offline and multichannel shoppers? Topics in this webinar include: How is mobile changing the path to purchase? Why is locally relevant information so important in ecommerce? How are innovative retailers dealing with fulfillment challenges? How can you create personalized offers without seeming creepy?
Top 10 Latest Ecommerce Trends To Boost Your Revenue in 2020Claritus Consulting
The document discusses 10 latest ecommerce trends for 2020 that can boost revenue. These trends include increased online buying due to COVID-19, higher conversion rates due to stay-at-home orders, contextual and programmatic advertising using user data, increased use of marketing automation, use of artificial intelligence for personalization, enhanced shipping options like same-day delivery and drone delivery, increased mobile commerce, augmented reality for product visualization, voice search optimization, photo-based image shopping, and a revival of brick-and-mortar retail models with digital experiences. Ecommerce businesses are encouraged to embrace these new trends to provide better user experiences and increase sales.
The retail industry is undergoing major technological changes driven by the growth of online shopping and off-price retailing. In 2016, retailers will have to respond by focusing on online sales, customer experience, and innovation. Traditional retailers will increase their online investments while decreasing store investments. Acquisitions will increase as retailers battle for market share. The South Asian market will become a major force in retail, driven largely by India and China.
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
Global eCommerce Trends - Archanaa JohnArchanaa John
This document discusses global trends in ecommerce and mobile commerce adoption. It finds that global ecommerce is growing rapidly at 19.4% annually and is projected to reach $1 trillion by 2016. Mobile commerce is also growing significantly, with Forrester estimating that 38% of smartphone owners and 31% of tablet owners will make purchases on mobile devices in 2014. The document also examines ecommerce trends and adoption levels in different geographic regions, finding the US and Europe to be the most mature markets while markets in Asia-Pacific like India are growing rapidly.
B2B e-commerce is growing rapidly and is expected to surpass B2C e-commerce in the coming years. Forrester predicts that B2B e-commerce in the US alone will reach $1 trillion by 2020, more than double the size of B2C e-commerce. Mobile is also playing an increasingly important role in B2B transactions, with over half of B2B buyers now using mobile devices to research products and make purchases. As B2B buyers demand more user-friendly and personalized shopping experiences similar to B2C, companies are investing in their B2B e-commerce platforms and mobile capabilities to engage customers across more channels.
The document discusses 10 eCommerce trends to watch for in 2017. It notes that online sales are increasing significantly each year and retailers need to embrace digital commerce. Some of the key trends discussed include the end of focusing on just Black Friday and Cyber Monday and instead having promotions span all of November. Other trends include real-time customization of the shopping experience for each customer, using data services to provide more product information, increasing use of artificial intelligence such as chatbots, moving away from traditional wallets to mobile payments, hyper-local and real-time promotions, predictive analysis of customer purchases, and streamlining shipping/delivery.
This document provides a summary of key trends in online and mobile commerce. It discusses how eMarketer expects US retail ecommerce sales to reach $224.2 billion in 2012, up 15% from 2011, led by growth in apparel sales. It also notes that showrooming, where consumers research products in stores and buy elsewhere, is a concern for retailers as more consumers use smartphones for in-store price comparisons. Additionally, the document outlines that mobile commerce sales are increasing rapidly and will reach $6.7 billion in 2012, up 91.4% from 2010, as more consumers make purchases on their phones.
As the immediacy of receiving the products you need becomes a non-issue in e-commerce due to increasingly smart logistics, the main challenge left is the desire to try or feel the products first. This might be the simplest explanation for the rise of omni-channel, where the online, mobile or social channels, and brick & mortar stores, are mixed into a seamless shopping experience, each leveraging its own virtues and supporting the other channels at the same time. E-commerce is not, nor has it ever been, merely a ͞sales channel͟, and companies have adapted to this notion. ͞Don’t think of e-commerce as a channel. It’s a way for consumers to research, to buy, to experience brands and then, ultimately, to have them have fulfilled͟, says Coca-Cola North America’s EVP Sandy Douglas. E-commerce, therefore, is becoming a component of omni-channel commerce. Brick & mortar competitors establish digital presence, and previously pure-play digital competitors establish a physical presence. Recent acquisitions have established the market’s dynamics even further – e.g., Amazon’s acquisition of Whole Foods Market, and Walmart’s acquisition of Jet.com and Bonobos. More retailers today use stores as display spaces that support the need to try out and try on prior to purchasing online.
Global eCommerce sales are growing at 19% annually and accounted for $2.8 trillion in 2017. In Latin America, eCommerce sales reached $45 billion in 2017 and are projected to continue growing 20% annually. Mexico and Brazil lead Latin American eCommerce, with Mexico reaching $7.6 billion in sales in 2017 growing 23% and Brazil reaching $17.4 billion growing 10%. Major eCommerce players like Amazon and MercadoLibre dominate sales, but growth opportunities remain in categories like appliances and personal goods.
Mobile advertising spend is up 80% over the last year, but sales from mobile represent only 1% of commerce. While initial mobile performance seems low, analytics tools cannot fully measure mobile's impact because they fail to track how consumers use multiple devices before purchasing. To better understand mobile's influence, retailers must analyze consumer behavior and measure metrics beyond single-device transactions, such as how mobile drives in-store sales and new customer registrations.
Chinese are changing their consumer behaviour in response to COVID-19.
Know what trends you should expect to see and make sure your business is ready to adapt.
The document discusses how consumer-generated content (CGC) is increasingly influencing consumer purchases both online and offline. Some key points:
- CGC is being used by consumers throughout the entire purchase process, from initial research to post-purchase. This is enabled by ubiquitous mobile access to CGC.
- Higher-income and younger consumers are more influenced by CGC for their purchases. Up to 87% of those earning over $150,000 say CGC impacts their decisions.
- As more consumers research online but purchase offline (ROBO shopping), CGC provides a bridge for brands and retailers to better understand these consumers across channels. Savvy companies are leveraging CGC to target ROBO shoppers
China’s rise as a global leader in ecommerce has been nothing less than stunning. This year, online retail sales are expected to swell to $1.5 trillion, representing a quarter of China’s total retail
sales volume, and more than the retail sales of the ten next largest markets in the world – combined.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
The document outlines 8 trends that will define retail in 2016: 1) brick-and-mortar retailers will need to adapt to the rise of ecommerce; 2) retailers need to better understand changing customer behavior; 3) experiences will determine brand success across channels; 4) businesses need customer-centric infrastructures and data sharing; 5) on-demand services will shape customer expectations; 6) shopping will combine retail and entertainment; 7) the Internet of Things can enhance customer experiences; 8) mobile device data provides new insights into shopper behavior. Retailers who act on these insights through customer intelligence solutions can increase profitability in the challenging retail environment.
1. The document provides predictions for the eCommerce industry in 2015 from Criteo, based on insights from $200 billion in online transactions.
2. Key predictions include mobile transactions reaching 40% of global eCommerce, cross-device marketing driving significant value, programmatic buying fueling growth in native ads, and brick-and-mortar retailers focusing more online.
3. Automated ad formats will offer greater flexibility, mobile app focus will shift to re-engagement, and acquisitions will continue intensifying in ad-tech as advertisers demand global scale.
At Criteo, we’re proud to be at the forefront of rapidly changing commerce trends. Our direct relationships with over 17,000 advertisers and thousands of publishers allow us to watch emerging trends unfold and share valuable insights with you.
In our just-published Commerce and Digital Marketing Outlook 2018 guide, we’re excited to share our findings on how marketers are embracing the rise of voice shopping and how it’s more important than ever to connect offline-to-online sales.
We also dive into the new age of data protections as well as the data-collaboration imperative. There are some big shifts ahead of us in 2018, but we’re confident that we can help retailers and marketers stay ahead of challenges and make the most of the opportunities in 2018 and beyond. Happy New Year!
This document outlines plans to transform digital retail marketing efforts according to 8 principles: always learning, creating experiences for all touchpoints, connecting with customers online, helping customers shop anywhere, listening to understand customer needs, knowing key metrics, quickly providing solutions, and collaborating across teams. The goal is to satisfy changing consumer expectations for seamless, personalized shopping. Retailers are urged to improve their online presence, engage customers on social media, respond to reviews, and enable digital shopping in stores. Teams are asked to assess skills, share best practices, and ensure top customer experiences online and through new technologies.
This study analyzed data from 143 million sessions and €447 million in online revenue from e-commerce websites between July 2016 and June 2017. The key findings were:
1. Google generated 62% of traffic and 63% of revenue, maintaining its dominant position, though its influence is waning as paths to purchase become more diverse.
2. Mobile now accounts for over half (52%) of sessions, but desktop generates 61% of revenue and has higher conversion rates and average order values. Cross-device attribution is an area for improvement.
3. Speed matters - sites with faster page loads saw greater revenue growth, demonstrating the importance of optimizing site speed.
The report provides benchmarks on key metrics to
Why Your Business Needs a Mobile Websitee-point SA
This document discusses why businesses need a mobile-friendly website. It notes that consumers are increasingly using mobile devices to search for information and make purchases. Many mobile users search for local businesses and services on their phones. Having an optimized mobile site allows businesses to reach these customers. The document recommends using services like Google My Business to create a free digital business profile that includes contact and location information.
Advertising Trends in Digital and Traditional Media Channels Can J. Ogan
The customer is getting bombarded with more and more advertisements every day. While the techniques and technology are changing rapidly, it is becoming harder to build brand awareness and engage with potential customers today.
Latest Ecommerce Trends to Watch Out For 2023.pdfAdityaJani15
Regardless of your business model, eCommerce systems are critical to any online operation (whether B2B or B2C). It gives your company a platform to share and sell things to a wide range of potential clients online. However, with so many eCommerce platforms on the market, selecting the best one appears to be difficult. The eCommerce business shows no indications of slowing down in the near future.
The growth of eCommerce: does it impact brand strategy?Nurun
The growth of eCommerce is changing brand strategies in several ways. Consumer expectations are evolving as people now research products online and read reviews from other consumers before purchasing. Brands must be present across online and offline channels to understand the entire customer journey. An eCommerce strategy should go beyond just online sales and consider how the brand engages with customers at all touchpoints. To achieve growth objectives, brands need to continuously innovate, enhance their online content and experiences, and invest in new technologies.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
This is a succinct guide for getting your digital marketing strategy right. Full of research to back up tips for data, mobile, video, programmatic and more. Written by the Head of Digital Marketing Advisory for TORI Global, Dominic Yacoubian.
Key ecommerce trends and forecasts from now to 2020Salmon Limited
1) By 2020, online shopping is expected to dominate over in-store shopping, with stores primarily supporting online purchases. Black Friday sales surpassed $1 billion online for the first time in 2015.
2) There are two main types of online shoppers - those focused on convenience and transaction, exemplified by Amazon, and those seeking inspiration from engaging content across devices.
3) The rise of programmatic commerce and digital assistants means consumers will increasingly rely on automation and pre-configured preferences to make purchases, moving from demand creation to demand anticipation.
Mobile marketing is becoming a key differentiator for brands in 2016. While most brands are trying to mobilize ads, few are fully integrating mobile into their overall marketing strategies. Leading mobile marketers in 2016 will measure mobile's impact across channels, see it as a way to differentiate their brand, and increase mobile investments to up to 20% of budgets. The gap between mobile web and app experiences is shrinking as push notifications come to mobile web and the experience improves. Messaging apps will increasingly become alternative ecosystems to Android and iOS as they morph into platforms. Marketers should create strategies for "borrowing" moments in the apps that command most consumer time.
Mobile marketing is becoming a key differentiator for brands in 2016. While most brands are trying to mobilize ads, few are fully integrating mobile into their overall marketing strategies. Leading mobile marketers in 2016 will 1) mobilize brand storytelling with sights, sounds and motion on mobile, 2) power mobile moments through deep marketing integration and automation, and 3) see mobile influencing offline sales through tools like mobile wallets and attribution solutions. They will allocate up to 20% of budgets to mobile and measure its impact across channels. The gap between mobile web and app experiences will also start to shrink as push notifications come to mobile web and the experience improves, but apps will still be best for engagement. Messaging apps will increasingly become
The document discusses the rise of web marketing and how consumers are increasingly in control online. It notes that with close to 2 billion internet users worldwide and over 4.6 billion mobile phone users, the internet is breaking down barriers. Marketers must adapt to empowered consumers who research purchases online and are task-oriented in their internet usage. A case study is presented of an online shop that grew sales from $4,500 in its first year to an estimated $1,000,000 in its third year solely through organic search engine optimization.
Collaboration to improve retail performanceMatt Lloren
This document provides an overview of Workplace for Retail, focusing on trends shaping the future of retail and how collaboration tools can help retailers address rising customer expectations. The key trends identified are promiscuous purchasing behavior, reflective buying based on brand values, and blended shopping across online and offline channels. This places emphasis on delivering great customer experiences through empowered retail employees. The document explores how tools like Workplace can enable "customer-centric collaboration" by providing shared workspaces, video calling, and integration with email apps. Case studies show how retailers like DFS and Miroglio have used Workplace to better communicate benefits information and ensure brand consistency across stores. The conclusion provides a checklist for digital transformation, stressing the importance of
Similar to Criteo eCommerce Industry Outlook 2016 (20)
12. This and other Criteo reports can be found at:
www.criteo.com/resources
Criteo delivers personalized performance marketing at an extensive scale.
Measuring return on post-click sales, Criteo makes ROI transparent and easy to
measure. Criteo has over 1,700 employees in 27 offices across the Americas,
Europe and Asia-Pacific, serving over 9,250 advertisers worldwide with direct
relationships with over 11,000 publishers.
Criteo ads reach over 1 billion unique Internet users (comScore, March 2015).
About Criteo