This document provides 14 statistics about email marketing. It finds that 44% of email recipients make purchases from promotional emails, and that there will be over 4 billion email accounts by 2016. Personalized subject lines and including social sharing buttons increase open and click-through rates. While email usage is decreasing among younger users, the majority of decision-makers still read emails on mobile devices, and email marketing provides a high ROI.

1. 14 numbers about
E-mail marketing
Focus on strategies and ideas,
iPresso does the rest.

2. 44% of e-mail recipients made at least one purchase
last year based on a promotional email.
(Convinceandconvert.com)

3. There are 3.6 billion e-mail accounts in 2013.
(The Radicati Group)

4. By 2016, the number will reach 4.3 billion.
(The Radicati Group)

5. 33% of e-mail recipients open email based on subject
line alone.
(Convinceandconvert.com)

6. Subject lines fewer than 10 characters long had an open
rate of 58%.
(Adestra)

7. Personalized subject lines are 22.2% more likely to be
opened.
(Adestra)

8. E-mails that include social sharing buttons have a 158%
higher click-through rate.
(GetResponse)

9. Subscribers below age 25 prefer SMS to e-mail.
(Convinceandconvert.com)

10. This year, about 84% of all e-mail traffic will be
spam.
(The Radicati Group)

11. Time spent using e-mail decreased by 34% in users aged
18-24.
(comScore Media Metrix)

12. 64% of decision-makers read their e-mail via
mobile devices.
(TopRankBlog)

13. 40% of B2B marketers rated the leads generated by e-
mail marketing as high quality.
(Software Advice Survey)

14. The ROI from e-mail marketing is greater than $43 for
every dollar spent.
(Direct Marketing Association).

15. In 2011 United States firms alone spent US $1.51 billion
on -email marketing and will grow to $2.468 billion in
2016.
(Forrester)

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