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14 numbers about e mail marketing
1.
14 numbers about E-mail
marketing Focus on strategies and ideas, iPresso does the rest.
2.
44% of e-mail
recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com)
3.
There are 3.6
billion e-mail accounts in 2013. (The Radicati Group)
4.
By 2016, the
number will reach 4.3 billion. (The Radicati Group)
5.
33% of e-mail
recipients open email based on subject line alone. (Convinceandconvert.com)
6.
Subject lines fewer
than 10 characters long had an open rate of 58%. (Adestra)
7.
Personalized subject lines
are 22.2% more likely to be opened. (Adestra)
8.
E-mails that include
social sharing buttons have a 158% higher click-through rate. (GetResponse)
9.
Subscribers below age
25 prefer SMS to e-mail. (Convinceandconvert.com)
10.
This year, about
84% of all e-mail traffic will be spam. (The Radicati Group)
11.
Time spent using
e-mail decreased by 34% in users aged 18-24. (comScore Media Metrix)
12.
64% of decision-makers
read their e-mail via mobile devices. (TopRankBlog)
13.
40% of B2B
marketers rated the leads generated by e- mail marketing as high quality. (Software Advice Survey)
14.
The ROI from
e-mail marketing is greater than $43 for every dollar spent. (Direct Marketing Association).
15.
In 2011 United
States firms alone spent US $1.51 billion on -email marketing and will grow to $2.468 billion in 2016. (Forrester)
16.
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