15 crucial numbers about current trends in Marketing Automation.

1. Marketing Automation
in the year 2014
in 15 numbers
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2. Marketing Automation has seen the
fastest growth of any CRM-related
segment in the last 5 years.

3. Which Marketing Automation features are most
important for marketers?
Email marketing - 89%.

4. Lead nurturing - 84%.

5. Campaign management - 82%.

6. CRM systems, mobile
and social media integration – 80%.

7. 88% marketers are either
currently using or
considering implementing
Marketing Automation tools
in the coming year.

8. What are the greatest benefits
of Marketing Automation?
Improved lead managment and lead nurturing -
86%.

9. Gaining measurable results - 73%.

10. Enhanced targeting and personalization- 66%.

11. 67% marketers who had not yet implemented
Marketing Automation tools, planned to do so in the
year 2014.

12. 86% marketers consider ‘ease of use’ as
the most important criterion when
evaluating automation tools.

13. 81% of marketers cite ‘price’ as an important
factor in their decision-making process.

14. 77% marketers cited product integration capabilities with
their CRM systems, mobile and social initiatives as an
important criterion for selection.

15. 75% marketers also look for a tool which
has analytics and reporting features.

16. Out of the marketers who already have an
automation solution, 29% plan to increase their
investment this year.

17. Want to know more?
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