Forecasters predict that half of all global adver�sing budgets will be
spent online by 2020, equaling the combined worldwide "oﬀ line"
Content marke�ng helps
companies enhance the customer
experience and build closer
rela�onships with customers.
Thereby genera�ng more leads
and conversions and increasing
In 2018, Machines will be given more reigns to make strategic marke�ng
decisions and handle the non-crea�ve aspects of digital marke�ng. This
includes customer segmenta�on and auto genera�on of emails as well as
PPC adver�sing. People will manage this whole process.
Video is one of the biggest trends in marke�ng
today with consumers demanding it due to its
One of the most challenging and exci�ng aspects of Digital Marke�ng is its
rapidly changing nature. In 2018, again we’ll see plenty of change, new
technologies and emerging trends as companies compete to stay digitally
relevant and capture the a�en�on of genera�ons which are spending most
of their �me online.
DESIGNED AND CREATED BY:
BXT VISUAL MARKETING
Brands will need to
ensure their local SEO
eﬀorts are eﬀec�ve.
55% of teens and 40%
of adults use voice
search on a daily basis.
More than 50% of
searches are done
from mobile devices.
Google expects more
companies to secure
sites with HTTPS.
80% of users would rather watch a video
Videos boost trust of the product/service
People watch more videos on mobile
Live Videos & webinars increasing in popularity
to grow especially
INDUSTRY WILL LOOK LIKE2018
O N L I N E A D V E R T I S I N G
C O N T E N T M A R K ET I N G
A U T O M A T I O N
S E O
V I D E O
INCREASED TARGETING BETTER MEASUREMENT MORE PERSONALIZATION
Brands will target speciﬁc social
pla�orms and online spaces
where they’re target market are
ac�ve. This will lead to increased
spend in online adver�sing.
Data will be the big word of
2018. Companies will look
closely at analy�cs to see if
investment is leading to
People respond to ads that are
tailored or relevant to them.
Combined with AI and speciﬁc
targe�ng brands will be able to
personalize ads more eﬀec�vely.
of marketers already use AI expected growth in the
next few years
Trends will focus on the following areas: