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Digital Marketing Trends 2018


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An overview of some of the trends shaping the digital marketing industry in 2018.

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Digital Marketing Trends 2018

  1. 1. Forecasters predict that half of all global adver�sing budgets will be spent online by 2020, equaling the combined worldwide "off line" ad spend. Content marke�ng helps companies enhance the customer experience and build closer rela�onships with customers. Thereby genera�ng more leads and conversions and increasing loyalty. In 2018, Machines will be given more reigns to make strategic marke�ng decisions and handle the non-crea�ve aspects of digital marke�ng. This includes customer segmenta�on and auto genera�on of emails as well as PPC adver�sing. People will manage this whole process. Video is one of the biggest trends in marke�ng today with consumers demanding it due to its interac�ve nature. One of the most challenging and exci�ng aspects of Digital Marke�ng is its rapidly changing nature. In 2018, again we’ll see plenty of change, new technologies and emerging trends as companies compete to stay digitally relevant and capture the a�en�on of genera�ons which are spending most of their �me online. SOURCES h�ps://�ng-trends-to-watch-out-for-in-2018/512767/ h�p://contentmarke�ngins� h�ps:// h�ps://�ng/top-video-marke�ng-trends-2018-01979163 h�ps:// h�ps:// h�ps://digitalmarke�ngins��ng-trends-for-2018 h�ps://�ng-is-about-to-go-through-the-roof.html DESIGNED AND CREATED BY: BXT VISUAL MARKETING h�p:// Localiza�on Brands will need to ensure their local SEO efforts are effec�ve. Voice Search 55% of teens and 40% of adults use voice search on a daily basis. Mobile More than 50% of searches are done from mobile devices. Security Google expects more companies to secure sites with HTTPS. 80% of users would rather watch a video Videos boost trust of the product/service People watch more videos on mobile Live Videos & webinars increasing in popularity 360° Video will con�nue to grow especially on social media. VR/AR experiences will enhance customer rela�onships. WHAT THE DIGITAL MARKETING INDUSTRY WILL LOOK LIKE2018 O N L I N E A D V E R T I S I N G C O N T E N T M A R K ET I N G A U T O M A T I O N S E O V I D E O 1 2 3 4 5 INCREASED TARGETING BETTER MEASUREMENT MORE PERSONALIZATION Brands will target specific social pla�orms and online spaces where they’re target market are ac�ve. This will lead to increased spend in online adver�sing. Data will be the big word of 2018. Companies will look closely at analy�cs to see if investment is leading to customer conversions. People respond to ads that are tailored or relevant to them. Combined with AI and specific targe�ng brands will be able to personalize ads more effec�vely. TYPESOF CONTENT BLOGS PODCASTS EMAIL NEWSLETTERS E-BOOKS & WHITE PAPERS INFOGRAPHICS SOCIAL MEDIA POSTS WEBINARS VIDEOS 57% 53% of marketers already use AI expected growth in the next few years Trends will focus on the following areas: