Why to focus on visual content? in 12 numbers

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Visual content is important to focus on for several key reasons: (1) the average time users spend viewing content has decreased significantly from 12 seconds in 2000 to only 8 seconds in 2013, so visuals help engage users; (2) users only read about 28% of the words on medium-sized websites, so visuals improve comprehension; (3) almost two-thirds of people learn best through visual content. Properly utilizing visual content like images, videos and infographics can significantly increase user engagement, conversions and traffic. The amount of visual content online has grown enormously over the past decade.

Business Technology

Why to focus on visual content?
in 12 numbers

Focusing on the content - average time spent
12 sec in the year 2000.
8 sec in the 2013.
Source: National Center for Biotechnology Information

Internet user visiting medium sized website
reads only 28%
of the words that are on it.
Source: Not Quite the Average: An Empirical Study of Web Use

Almost two thirds
of people are taught using visual content.
Source: SocialTimes

90% of the information
processed by the brain has a visual form.
Such data shall be processed
60 000 times faster
than text information.Source: 3MCorporation i Zabisco

67% of consumers believe
that a clear detailed image carries more information
than a written description of the product
or user ratings.
Source: MDG Advertising

Videos on landing page can raise conversion
up to 86%.
Source: SocialTimes

YouTube reaches a larger number
of Americans aged 18-34
than any cable network.
Source: Fast Company

Over 70%
of business posts made on FB are images
are photos.
Source: iMedia Connection

73% of journalists believe
that press releases should contain images.
Source: SocialTimes

Number of visual content online has
increased by 9 900% since 2007.
Source: Google Trends

Companies staying in touch with clients by
Infographics generate 12% larger
traffic than others.
Source: AnsonAlex

We know much more!
Look for the answers!
ipresso.com blog.ipresso.pl

Visual content is the centrepiece of your brand's world across online paid, owned, networked and borrowed media. In this breakfast briefing we explored the importance of using visual content to capture user attention, add value to a consumer’s relationship with a brand and drive earned media. We also covered off the visual content toolkit for marketers, explored visual storytelling and showed some examples of visual content we've been tinkering with ourselves. Delivered by Tom Chapman, Head of Innovation at Five by Five on 7th June (Southampton) and again on 14th June (London) as part of the agencies ongoing series of breakfast seminars.

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Why to focus on visual content? in 12 numbers

1. Why to focus on visual content? in 12 numbers

2. Focusing on the content - average time spent 12 sec in the year 2000. 8 sec in the 2013. Source: National Center for Biotechnology Information

3. Internet user visiting medium sized website reads only 28% of the words that are on it. Source: Not Quite the Average: An Empirical Study of Web Use

4. Almost two thirds of people are taught using visual content. Source: SocialTimes

5. 90% of the information processed by the brain has a visual form. Such data shall be processed 60 000 times faster than text information.Source: 3MCorporation i Zabisco

6. 67% of consumers believe that a clear detailed image carries more information than a written description of the product or user ratings. Source: MDG Advertising

7. Videos on landing page can raise conversion up to 86%. Source: SocialTimes

8. YouTube reaches a larger number of Americans aged 18-34 than any cable network. Source: Fast Company

9. Over 70% of business posts made on FB are images are photos. Source: iMedia Connection

10. 73% of journalists believe that press releases should contain images. Source: SocialTimes

11. Number of visual content online has increased by 9 900% since 2007. Source: Google Trends

12. Companies staying in touch with clients by Infographics generate 12% larger traffic than others. Source: AnsonAlex

13. We know much more! Look for the answers! ipresso.com blog.ipresso.pl

Why to focus on visual content? in 12 numbers

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