This report consists of a comprehensive analysis of developing a Business Plan from the idea generation to the execution of Business operation.
The Business Plan was developed for the "Entrepreneurship" Module during the 4th semester of the Transport and Logistics Management Degree Program at University of Moratuwa.
Market research of Kitchen Xpress spices for urban and rural consumersRinnie George
This ppt is for a project which i did for MSL India, Ahmedabad. MSL India handed me one of its client Kitchen Xpress to do research on. The sample size was 120 out of which 90 was urban and 30 rural.
The areas which I covered under my research was Ahmedabad. Urban areas like Chandkheda, Sabarmati, Maninagar, Gurukul Road, Bodakdev, Satellite.
Rural areas like Shilaj, Bhadaj, Ghuma, Bopal Gaam
This report consists of a comprehensive analysis of developing a Business Plan from the idea generation to the execution of Business operation.
The Business Plan was developed for the "Entrepreneurship" Module during the 4th semester of the Transport and Logistics Management Degree Program at University of Moratuwa.
Market research of Kitchen Xpress spices for urban and rural consumersRinnie George
This ppt is for a project which i did for MSL India, Ahmedabad. MSL India handed me one of its client Kitchen Xpress to do research on. The sample size was 120 out of which 90 was urban and 30 rural.
The areas which I covered under my research was Ahmedabad. Urban areas like Chandkheda, Sabarmati, Maninagar, Gurukul Road, Bodakdev, Satellite.
Rural areas like Shilaj, Bhadaj, Ghuma, Bopal Gaam
Spicing up your curry.....Indian market masala market insghts....Browne & Mohan
Indian branded masala market is a highly fragmented market with over 1200 registered brands competing for USD 1.03 Billion market. In this presentation, Browne & Mohan consultants share the marketing, branding strategies used, successful expansion strategies and growth challenges the companies face.
In this situation, I look out for food crops and agro farms. I have taken the initiative to raise cows, goats and cultivate some amount of vegetables on a small scale using advanced technology. My business company name is NTC. NTC's Full Mining Natural Trust Company. My goal: I want to do business with faith without harming nature. I am constantly trying to build this small business organization into a bigger one. I hope that this small organization of mine will be able to provide employment to some people. In Sha Allah.
Dining out these days is more casual than the earlier times where it was treated as a luxury or as a habit of the rich people. It’s very casual to eat outside more than once a month or most probably more than once a week.
Sample Business plan - Jelico Organic Jelly desert cups production businessKasun Wijerathna
Jelico natural deserts is a startup specialty manufacturing and retailing company launched in early 2018 at the Pilyandala. The company is registered as a general partnership with four partners (See Management plan) who will be jointly and severally liable for the debts of the company with their property. The company is consist of a miedium scale manufacturing facility, producing value added natural desserts as cups, sized to customer requirements. This company will specialize in creating natural jelly deserts for retailing purposes as well as supplying for functions. Our first introducing organic jelly product is prepared with 100% locally grown ingredients. The company plans to expand operations and business by increasing the current production and this presentation covers all aspects with respect to the Jelico organic jelly desert cup production business.
Opportunity and threats of pran Frooto_through six questionsOLIUR RAHMAN
Opportunities and Threats through six question in Strategic management.The Six questions are;
1.How strong are the industry’s competitive forces?
2.What are the driving forces in the industry, and what impact will they have on competitive intensity and industry profitability?
3.What market positions do industry rivals occupy—who is strongly positioned and who is not?
4.What strategic moves are rivals likely to make next?
5.What are the industry’s key success factors?
6.Is the industry outlook conducive to good profitability?
In this presentation there is short summary about Akij Food & Beverage Ltd. Management Policy. How they actually work what is there policy about these a short description.
Spicing up your curry.....Indian market masala market insghts....Browne & Mohan
Indian branded masala market is a highly fragmented market with over 1200 registered brands competing for USD 1.03 Billion market. In this presentation, Browne & Mohan consultants share the marketing, branding strategies used, successful expansion strategies and growth challenges the companies face.
In this situation, I look out for food crops and agro farms. I have taken the initiative to raise cows, goats and cultivate some amount of vegetables on a small scale using advanced technology. My business company name is NTC. NTC's Full Mining Natural Trust Company. My goal: I want to do business with faith without harming nature. I am constantly trying to build this small business organization into a bigger one. I hope that this small organization of mine will be able to provide employment to some people. In Sha Allah.
Dining out these days is more casual than the earlier times where it was treated as a luxury or as a habit of the rich people. It’s very casual to eat outside more than once a month or most probably more than once a week.
Sample Business plan - Jelico Organic Jelly desert cups production businessKasun Wijerathna
Jelico natural deserts is a startup specialty manufacturing and retailing company launched in early 2018 at the Pilyandala. The company is registered as a general partnership with four partners (See Management plan) who will be jointly and severally liable for the debts of the company with their property. The company is consist of a miedium scale manufacturing facility, producing value added natural desserts as cups, sized to customer requirements. This company will specialize in creating natural jelly deserts for retailing purposes as well as supplying for functions. Our first introducing organic jelly product is prepared with 100% locally grown ingredients. The company plans to expand operations and business by increasing the current production and this presentation covers all aspects with respect to the Jelico organic jelly desert cup production business.
Opportunity and threats of pran Frooto_through six questionsOLIUR RAHMAN
Opportunities and Threats through six question in Strategic management.The Six questions are;
1.How strong are the industry’s competitive forces?
2.What are the driving forces in the industry, and what impact will they have on competitive intensity and industry profitability?
3.What market positions do industry rivals occupy—who is strongly positioned and who is not?
4.What strategic moves are rivals likely to make next?
5.What are the industry’s key success factors?
6.Is the industry outlook conducive to good profitability?
In this presentation there is short summary about Akij Food & Beverage Ltd. Management Policy. How they actually work what is there policy about these a short description.
Having a plan is crucial for business success, especially when establishing a new business. Writing a business plan helps outline the direction where the company is going, how the company will achieve its goals, and provides a method to measure the company‟s pursuit of these goals. Business plans can also help the entrepreneur(s) communicate to possible investors; authorities whom may need to approve of or regulate the business, interested co-founders, and future employees. The business plan should include a description of the service or product, market analysis, the short and long term goals of the business, and competitor analysis.
12Business Name Fruitfit CompanyThe name of.docxdrennanmicah
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2
Business Name: Fruitfit Company
The name of the company has been inspired by the core objectives that the business has to the customers. As the company is committed to providing healthy drinks which will serve as an alternative to commercialized high sugar beverages on the market. The company will provide non-alcoholic beverages based on fruits, herbs, and vegetables. Fruits will, however, make up the largest part of the business raw materials. The use of quality fruits to make healthy drinks has therefore inspired the name Fruitfit as the business name.
Mission Statement
Fruitfit Company is committed to providing healthy and achieve the highest level of satisfaction from our customers and build customer confidence in our products. At Fruitfit, we believe that what you put in your body matters a lot.
This mission statement is based on the mandate that the company has to its customers. Through the providing healthy beverages, the company will ensure that its customer's health matters concerns are taken care of. The responsibilities of the business are inspired by the recognition of living a healthy life by controlling what we consume.
Industry Trends
The global non-alcoholic beverage industry is estimated to be USD 967 billion. This is according to 2016 estimates done by market research studies. The industry is also expected to grow at an estimated rate of 5.7% through 2017-2025. This makes it a desirable business to venture into. In Thailand, the non-alcoholic beverage industry can be divided into the sectors of carbonated drinks, bottled water, fruit and vegetable drinks, performance drinks, energy drinks, and smoothies. The company will primarily operate in the fruit and vegetable drinks. This is especially a good time for the business as changes in the market have indicated that customers are shifting from carbonated drinks to healthy drinks (Helms & Nixon, 2010). As a result, the categories of drinks which offer health benefits to the customers are experiencing constant growth rates over time.
Strategic Position
In the order to properly position the company effectively in the market, the company will adopt a value-based positioning strategy. The company is committed to providing healthy drinks to customers. This comes at a time when the global market is becoming more conscious of the importance of healthy living. Fruitfit Company aims to provide healthy drinks which have been produced using quality raw materials. The company sources are raw materials from the local farmers whereby they are able to get the highest quality fruits and vegetables.
Distribution channels
As the company will be operating in an industry which has stiff competition, it will be necessary to ensure that the products of the company are brought as close to the customers as possible. As a result, the company will adopt a well-networked distribution channel which will ensure coverage of a wide geographical area. The company will have a central point of.
Since 2008, the NFCA has worked with Member Co-ops to measure our shared impact on the regional food system and economy. Why do these numbers matter? Dami Odetola (National Cooperative Bank), Erbin Crowell, and Bonnie Hudspeth (Neighboring Food Co-op Association) share their perspectives on how can our food co-ops can work together to communicate the Co-operative Difference in a competitive marketplace, and the important role of finance department staff in supporting our shared success.
BSBHRM505 Manage remuneration and employee benefitsLearner Instr.docxcurwenmichaela
BSBHRM505 Manage remuneration and employee benefits
Learner Instructions 1
(Present options)Submission details
Students Name
Student ID
Group
Assessor’s Name
Assessment Date/s
The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for details.Performance objective
Demonstrate the skills and knowledge required to analyse strategic and operational plans in order to present remuneration and benefit options to management.Assessment description
Develop tworemuneration and benefits strategy options based on information provided in the Exclusive Foods case study.Procedure
1. Review the Exclusive Foods case study.
2. Review information provided in your Student Workbook and other reference materials as required.
3. Complete a written report detailing two remuneration and benefits strategy options that will provide for the needs of Exclusive Foods.
4. Ensure all areas detailed in the quality specifications below are included in the strategy.
Note: Assessment Task 2 builds upon the strategy options developed for this task. Ensure that you adequately save and retain your work for further use in Assessment Task 2. Specifications
You must provide:
· a written report using Microsoft Word.
Your assessor will be looking for:
· the strategic goals of each remuneration strategy
· the features of each remuneration strategy
· factors have been taken into consideration in regards to current practice and possible developments in the market and legislative parameters including:
· short-term business needs
· medium- to long-term considerations.
· explanation of the features of each option and comparison of the:
· strengths and weaknesses of each option
· advantages and potential disadvantages to Exclusive Foods of each option.
Candidate: I declare that this work has been completed by me honestly and with integrity and that I have been assessed in a fair and flexible manner. I understand that the Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to these assessment tasks.
Signature: ___________________
Date: ____/_____/_____
Case study: Exclusive Foods
Welcome and IntroductionWelcome to Exclusive Foods
You have just been appointed to our management team as Human Resources Manager.
· Exclusive Foods operates a chain of 17 retail outlets in NSW.
· Exclusive Foods has grown from a small family business started in the 1970s to a business employing around 350 people.
· Our corporate office is in Sydney, NSW. All administrative functions including sales planning, operations management, financial management and human resource management are conducted at these premises.
· Each of the 17 stores has a manager appointed to run the day-to-day operations of the business.General background
Exclusive Foods has undergone many changes in the past ten year.
Overview of CORE Partnership
A Multi Channel GPO with the most aggressive program on the market!
I am spearheading this new venture for 2015.
Kind Regards
Kevin Brown
Iwe have done the fundamental analysis of sugar industry in India. I've taken top 10 sugar company in India(Private Ltd mentioned in BSE and NSE). The financial analysis is done by referring the last 10 year annual report of each company.
The main objective is
To understand the current financial health of the company.
To analyze and compare financial position of top 10 companies.
To find the overall performance of the companies.
To analyze the financial ratios of each company.
Market potential of the company.
Inception of an Organic Food Company - Horizon 'Spot The Case' Final RoundMd Abrar Jahin
Horizon 'Spot The Case' Final Round
Team Name: Rolling Stone
Team Leader: Md. Abrar Jahin
Team Member: Anik Kumar Saha
Institution: Khulna University of Engineering and Technology, Khulna, Bangladesh
Department: Industrial Engineering and Management
Information technology lays out its strategies for using technology and infrastructure to help the company reach its goals. Plans are consistent with available means. There are also a number of novel ideas presented that might be included into the strategy to further improve the outcome. The PMCASPL IT department will aid the company's growth by offering a wide range of IT services such as evaluating data from various units and drawing conclusions on how to proceed with business. IT-employee policy, AI/ML integration, blockchain in AQMS, website/app development (Android/iOS), social media account management (technical side), ERP/ERP enterprise resource planning, cyber security, server system, IT communication, networking setup and management, hardware support, software support, cloud service, and backup system are all within the purview of the IT department. As a result, the IT department will offer technical assistance and creative ideas that add value to the company, allowing it to better carry out its commercial operations.
CASE UNDERSTANDING: Manoj Singh and Parth Mittal are college friends. Both of them completed their B.Tech from Bengaluru (Karnataka).While doing job., Manoj who was closely associated with the R&D of his Air Quality company, had developed a concept of a hybrid product. After some time,Manoj and Parth resigned from their respective jobs and formed a Private Limited Company in Bengaluru, named, PM Clean Air Solutions Private Limited (PMCASPL). Both friends were Directors in the company with 50% equity stake with each of them. The final product developed, consisted of 3 separate units of which two were physical units and one was software, which were all synced as one single device. The units are as: Air Sense, Air Quality Management System (AQMS), Air Loop.
BCS SOLUTION SUMMARY: Problem faced by Company- As company’s final product is contain 2 main parts as physical unit and one part as software unit. So, for maintaining the quality of product and inventing new terms in device for fast and pure performance in future. We required skill employee and to expand business in other cities we required best sales executive for business marketing.
CASE UNDERSTANDING: PM Clean Air Solutions Private Limited (PMCASPL) is founded by directors Mr. Manoj Singh and Mr. Parth Mittal. Manoj devised a concept for a hybrid device that can monitor, manage, and suggest combinations to improve the air quality as Manoj was closely involved with the research and development of the air quality company in which he was employed earlier. Parth has been employed by the shipping firm in Kolkata. They both quit their respective occupation in public and decided to start PMCASPL with 50% equity investment by both of them respectively. After considerable work, research and investment utilization, they created the final product prototype containing 3 units. As their idea and prototype was well detailed, t They received investments totalling 10 Crore (INR) from a venture capitalist (SAIF Capital) and another 10 Crore (INR) from angel investors on a show with 5% equity. Being the consulting firm hired by the PMCASPL, we are tasked with providing them with advice on their project with creative and insightful contributions for the financial year 2022–2023 where the allocated budget is 10 Crore (INR). We have been tasked with providing the company with advice on how to set up new production and maintain distribution, define price/financial strategy, develop a marketing plan, and strategy for operations, human resources, and information technology.
BCS SOLUTION SUMMARY: The solution aims to analyze the market for the PMCASPL Air purifier system and come up with an extensive marketing strategy/plan for the company. The solution highlights the analysis of the product, go to market strategy, proper segmentation, targeting and positioning of the product, development of marketing mix strategy, brand establishment and future projection of the company in the minds of the customers and how the sales can be enhances using these strategies.
Business Case 09 - Plan and Proposal for Waste to Wealth for Green Wealth Pvt Ltd by Human Resource Department- Submission Date & Time : 2021-04-03 10:59:34 Submitted By : APURWA SHARMA - From Team Edison
Season 3 Semi Final Business Case Scenario Submission of Submitted By : Lingraj Meher - From Team Wright | Submission Date & Time : 2021-03-14 03:32:32
AIRWAY Drone Service Delivery – On Time, Every Time -HR Recruitment & Training Plan
Season 3 Semi Final Business Case Scenario Submission of Submitted By : Sasturkar Gauri Gajendra - From Team Wright | Submission Date & Time : 2021-03-14 11:02:13
To achieve Break-Even within first year of operations, Brand Establishment and Innovation in processes and product to become Market leader
Season 3 Semi Final Business Case Scenario Submission of Submitted By : Akanksha Nitin Raipatrewar - From Team Wright | Submission Date & Time : 2021-03-14 11:07:28
Rank based approach to achieve financial efficiency
Season 3 Semi Final Business Case Scenario Submission - Submitted By : Ayushi Gupta - From Team Sarabhai | Submission Date & Time : 2021-03-14 10:55:14
Team Sarabhai - B-Plan
Season 3 Semi Final Business Case Scenario Submission - Submitted By : Omkar Dashetwar - From Team Sarabhai | Submission Date & Time : 2021-03-14 11:01:15
Financial Planning and Budget
Season 3 Semi Final Business Case Scenario Submission - Submitted By : Priyanka Tiwari - From Team Edison | Submission Date & Time : 2021-03-14 10:59:01
Recruitment and Training of the Drone Operations Department
Season 3 Semi Final Business Case Scenario Submission - Submitted By : APURWA SHARMA - From Team Edison | Submission Date & Time : 2021-03-14 11:02:12
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Overview on Edible Vaccine: Pros & Cons with Mechanism
BCS QF Submission S3 - Submitted By : Priyanka Tiwari - From Team Edison
1. FUND RAISING
PROPOSAL
Make Healthy and Delicious Food for
your loved ones with Garden – Picked
produce promptly delivered to your
Doorstep.
A GOOD TIME FOR A FRESH
START
2. Fund Raising Proposal
FOR THE FRESH GROWERS
Submitted by:
The Finance Department
233 Kalyani Nagar
3456 Capital City
Pune
Telephone: +214-879-8806
Fax: +214-879-8805
Email: info@freshgrowers.com
Website: freshgrowers.com
Contact Person: Chitranjan Desai
Project Title:-
Business Expansion in 3 Metro Cities:
A project by Fresh Growers of procurement and delivery of farm fresh produces and organic
farming to consumers in ease in next 2 years with the idea of providing fresh and unadulterated
farm produce.
3. EXECUTIVE SUMMARY
This Farm – to - Table business plan is for Fresh Growers, a new intermediate company,
bridging the gap between Farmers and Consumers is located in a trendy neighborhood of Pune,
Maharashtra. Fresh Grower’s emphasis will be on organic and fresh farm produce. An emphasis
on organic ingredients is based on Fresh Grower’s dedication to sustainable development.
Additionally, the business procures and delivers Fresh Farm Produces when possible, reducing
but also maintaining a certain dependence on fossil fuels used for transportation.
Services
Fresh Growers offers Indian population fresh and unadulterated farm produce to have great food
in a social environment. Fresh Growers forecasts that the majority of purchases will be from the
nearby village Farmers, to get a supply of fresh seasonal Produce. Eventually, leading the
consumers to try out some Ethnic recipes with a diverse, unusual menu. Mr. Chitranjan Desai
will also be emphasizing healthy produces, recognizing the trend within the restaurant industry
for the demand for healthy cuisine.
Customers
Fresh Growers believes that per household daily average buying is 200 INR and due to the
Lockdown impact of 2020-2021, the number of active subscribers has seen a major growth from
Quarter 1 to Quarter 2. Also, Fresh Growers believes that the market can be segmented into four
distinct groups that it aims to target. The first group is the lonely rich. The second group that will
be targeted is young happy customers which are growing as potential customers. The third group
is rich hippies who naturally desire organic and farm fresh produce. The last group which is
particularly interested is dieting women who have a different kind of inclination towards health.
Management
Fresh Growers has assembled a strong management team. Himanshu Ahuja will be the Leader.
Amogh will be the Head of Marketing Department. Arijit Goswami will be the head of
Information Technology and Business Analytics Department. Zerry Saifi will be the Head of
Human resource department. Priyanka Tiwari will be responsible for all of the finance and
accounting functions. Most important to Fresh Growers is the financial success which will be
achieved through strict financial controls. Additionally, success will be ensured by offering a
high-quality service and extremely clean, non-greasy farm produces with interesting twists.
The market and financial analyses indicate that with a start-up expenditure of 825000 INR, Fresh
Growers can generate over 351000 INR as Monthly expenditure.Profitability will be reached by
year two.
4. Objectives:-
1. To Expand Business to at least 3 Metro Cities, in next 2 years.
2. Sales more than the First year in the Second Year.
3. Profitable in the year two, better than 7.5% profits on sales by year three.
Mission:-
Fresh Growers is a reliable source of Farm Fresh produces, combining an intriguing atmosphere
with excellent, interesting organic and healthy Produce that is also very good for the people to
eat. We want fair profit for the owners, and a rewarding place to work for the employees.
Aims of Project:-
Branches have been an inherent part of Fresh Growers, since the Company’s inception, with a
small number being the founding force of the very strong and well established branch structure
we have today. As a result of analysis and conclusions emerging from three major pieces of
research, this is the branch evaluation and research.
Key findings from the brand research highlighted the following:-
• Members have a purely functional relationship with Fresh Growers.
5. • Fresh Growers is seen as distant and operating at arm’s length from branches, and therefore,
from members.
• Members get their networking and support through branches.
• Branches “own” the emotional relationship with members.
The request to implement business in at least 3 metro cities the staff was formed with the specific
role to consider the following:-
• The aims and roles of branches.
• The governance architecture surrounding the branch network, including reporting lines,
accountability etc.
• The branch experience.
• The support structures which are needed for the branch network.
Methodology:-
The branch review was conducted via information gathering, evaluating the data and putting
forward recommendations. Information was gathered from a number of sources including
questionnaires, surveys and extensive consultation. Views were obtained from branch officials,
Council members and staff directly involved with branches. A comprehensive evaluation of this
information was undertaken, which led to the following recommendations being proposed:-
Recommendations:-
Recommendation 1
That the Board of Trustees confirms that the overarching mission for Branches is to strengthen
and add value to the relationship between Fresh Growers head office and the wider membership,
and re-confirms its support of the previously agreed position of the role and scope of branches,
outlined below:-
• Provide learning opportunities and local support to Fresh Growers members.
• Support the Fresh Growers corporate strategy and aim to link activities to central objectives or
campaigns.
• Support and reflect the Fresh Growers corporate brand and aim for high
quality/professionalism.
• Offer networking opportunities for members.
• Be a conduit for 2-way communication between the membership and Fresh Growers corporate
structures.
• Retain existing Fresh Growers members by offering local services (as above).
• Engage branch members and increase branch attendance.
6. • Engage with local communities and raise the profile of Fresh Growers and the profession on a
local level.
• Adapt to meet local members’ changing needs.
• Be accountable for their performance and funding (report on objectives and plans).
• Recruit new members to Fresh Growers.
Recommendation 2
That branch funding move to a system which finances branches against their planned activities
(with certain basic materials being funded centrally in order to give inter-branch consistency),
with an additional contingency fund.
Recommendation 3
That the President’s Distinguished Service Award be given greater prominence and publicity and
be used more widely to recognize those members who have played a significant role in our
branch network.
Budgetary impact: Presidential Team travel and accommodation costs may increase but this is
hard to determine at this stage.
Recommendation 4
That a branch handbook be developed as quickly as possible. The structure of the handbook to be
in at least two parts – mandatory elements – finance, branding etc and guidance, maximising
attendance, selecting venues etc.
Budgetary impact: 825000 INR (approximately).
Conclusion:-
These recommendations are designed to ensure that the branch network is fit for purpose going
forward, and has the underlying support structure to ensure that the branches are able to
effectively engage in the delivery and procurement of Farm Fresh Produces of the Company and
in Fresh Growers’s corporate strategy.
7. ORGANISATIONAL OVERVIEW AND MANAGEMENT
Company Summary
Fresh Growers is a single-unit, medium-sized Procurement and Delivery Agency. We focus on
organic and creative farm produces. The Company will be located in a prime neighborhood of
Pune, Maharashtra. Most important to us is our financial success, but we believe this will be
achieved by offering high-quality service and extremely clean, non-greasy farm produces with
interesting twists.
Company Ownership
The company is started out as a simple sole proprietorship, owned by its Founder, Mr. Chitranjan
Desai.
Start-up Summary
The founder of the company is Mr. Chitranjan Desai. Chitranjan was working in USA with a
fortune 500 company in IT Sector. After a well-paid job and a stable career in concrete jungle
called cities, his yearning to get closer to nature became stronger and small gardening activities
was unable to content his desire. He stumbled upon few old Indian food related books and found
that eating freshly grown foods has high benefits to our bodies. Idea stuck with him as he has
seen so many farm to table restaurants in USA as well. Finally he decided to come back to India
to do something with Farm-To-Table concept.
He has decided to start a business of procurement & delivery of Fresh Farm produces. Where he
will procure farm produces from nearby farmers and will directly deliver to consumers. We have
found the location and secured by paying 25000 INR annually. We will be able to set up shop in
time to begin turning back a profit by the end of month eleven and be profitable in the second
year. The place is already equipped as a restaurant so we plan to come up with a total of 10 Lakh
in capital.
8. Start-up Funding
Start-up Expenses to Fund 525000 INR
Start-up Assets to Fund 300000 INR
Total Funding Required 825000 INR
Market Analysis Summary
Because of the founders’ connections within the very trendy area of Pune, we have an excellent
feel for the area and its core group of customers. They will all share something alike, which is a
feeling of being in the “in crowd” and having “gotten it” in life. Although the crew will be
different and not connect with each other in each segment, each segment is complementary to the
others. We do plan to make sure we are charging a premium for the feeling of being in the “in
crowd.”
Market segmentation
The Lonely Rich
Most of the lonely rich are tech workers these days, and most of those tech workers are Internet
workers. Their life has become their website servers and code they write, and the people who
help them to make the decisions in that world. They hang out with each other, but desperately
want to get away from it and use the money they are racking up. Because this wealth has come
9. fairly easily for them, it is particularly easy to separate them from their money again – they
spend the most on drinks, appetizers and tips.
Young Happy Couples
Fresh Growers does want to be a social place where people meet each other and develop a
network. These young couples are generally very successful but balanced and won’t be spending
as much on drinks.
The Rich Hippies
The rich hippies in Pune are a massive group with tremendous influence over the city’s
government and private enterprise. They wear tie-die but drive BMWs and crave the feeling of
being in a social circle that is changing the world – even if in different ways than in their glory
days. We will cater to their ecological ideology and contribute to charities to help them part with
more of their money.
Dieting Women
The organic food menu will always have a line of extremely delicious very low-fat meals. Fresh
Growers will have tables of women to discuss all types of matters while feeling good about the
food they eat.
10. Strategy and Implementation Summary
Our strategy is simple, we intend to succeed by giving people a combination of great, healthy,
interesting food, and an environment that attracts “trendy” people like a magnet. Implementation
isn’t simple, but that’s in the doing of it, not in the plan.
Sales Strategy
11. PROJECT DETAILS, IMPLEMENTATION PLAN AND BUDGET
Branches – Current situation
As the Table below highlights, the Head Branch is Pune, Maharashtra which is currently working
and the Other three branches are yet to start:-
Location Branch District
India (Main Branch) Maharashtra Pune
India Delhi Delhi
India West Bengal Kolkata
India Tamil Nadu Chennai
Support:-
At present, support and administration of Branches is provided by the owner of the Company
Mr. Chitranjan Desai.
Contribution to the corporate Strategy:-
As indicated in the introduction, the branches network plays a key role in enabling Fresh
Growers to achieve its strategic priorities, and provides a mechanism through which members at
large can feel engaged and connected with the strategy. An outline of ways that this is achieved
in relation to specific priorities is detailed below:-
Raising the profile of health and safety and the influence of Fresh Growers:-
Branches contribute in a wide variety of ways to this particular priority with examples being
given below, however the raison-d’être of the branches network is its ability to strengthen and
improve the relationship between IOSH and the membership at large in both a functional
capacity and in a way that has direct relevance to individual members.
• Assisting in rolling out national campaigns, thereby increasing the scope of media relations.
• Branch attendance is not static, and the branches network plays a vital role in encouraging
members (as well as non-members) to attend meetings, events etc.
• Those members who volunteer to be branch officials have a pivotal role to play in many
outwardly facing aspects, not least in the crucial role of brand ambassadors for Fresh Growers.
12. • Encouraging more members to volunteer to both the Branch and to other representative roles.
e.g. Vice-President, future President.
ENVISAGED PROCESS
The intention is to expand business to at least 3 metro cities, in next two years is to pilot our
approach. The intervention will be carefully monitored and evaluated (baseline studies have
already been conducted) and recorded in order to make replicability in other districts and by
other agencies possible. In order to achieve success in the pilots, we have entered into a
partnership with the District Governments who have agreed to provide grants to cover the
material needs. The grants will be administered by a central office of in each district. Funds,
raised from member congregations, will be used to cover administrative costs. The district
offices will be responsible for locating members and ensuring that grants are appropriately used.
Detailed reports will be provided to District Governments. To achieve this, Fresh Growers will
employ approximately ten trained community workers in each District. Costs of these
community workers will be covered through the administration fund. However, we believe that,
for the project to succeed, extensive community training is needed in the form of intensive
interventions with professionals. Training, which will involve both theoretical and practical
work, will be made specific to each group.
In addition, it is our intention to hold quarterly co-ordinating sessions at which representatives of
each of the identified groups in a district can share experiences and work out ways to co-ordinate
activities. We see this as a two-year process, at the end of which we believe that the district
communities will be able to sustain their efforts without our direct support. All the training
interventions will be aimed at creating district community level independence and cooperation.
Fresh Growers will, however, continue to administer the material grants for at least a further
three years. Training will be conducted by skilled and experienced community workers based on
materials developed for the project by experts in the field. The intention is to draw on materials
from other countries and to make our materials widely available through the Internet.
Outputs:-
The planned outputs for the two-year period are as follows:
1. Participants’ workbooks and facilitators’ guides for each Module;
2. A total of 80 three-day modules run (40 in each district, eight for each of the five groups);
3. At least five projects operating effectively in each metro city;
4. Independent City branches Co-ordinating Committees in each of the two districts as a
basis for sustainability;
5. A report detailing the experiences and impact of the branch performances as a basis for
replicability.
13. Conclusion:-
In summary: We are requesting support for the expansion of business to operate in at least 3
metro cities. This project is specifically aimed at ensuring that every customer gets freshly grown
foods and Fresh farm produces directly deliver to consumers as freshly grown foods has high
benefits to our bodies. We believe that the context in which we are operating makes such a
project an imperative. Our intention is to pilot the project in three metro cities, as models for
replicability by other agencies. The emphasis on district development and community-based
projects makes it likely that the project will be sustainable at community level. We already
have substantial support from, and have entered into a partnership with, the two District
Governments involved in the project to provide material support. We believe that our track
record and our management and financial competencies qualify us to make a success of this
project. The staff from our head office who will be involved are highly skilled and experienced.
Budget Summary:-
Each branch is to submit their budget to the Networks & International Director (N&ID) detailing
planned income and expenditure for the following financial year. Where 3 metro cities branches
cover districts, the district submission is to be included within that of the branch and identified as
such. The N&ID and Branches team will review and any significant variances (compared to
previous year end actuals) to be referred to the Branch Co-ordination Committee and included
within the N&I Directorate area budget submission. The deadline for budget submissions is the
end of November, in line with the Institution’s budget timetable. The review and approval
process will be the same as that for all Fresh Growers budgets. Budgets should include the
following:-
• Basic running costs
• Funding of branch meetings (including speaker/venue/refreshments)
• Committee meetings etc. (These to be based on current costs plus price increase if known, with
the number of meetings to be factored into the calculation)
• Bids for additional activities e.g. development of branch (included in the budget submission
with supporting paperwork).
The budgets should include proposed events which fall into the financial year, with full costings,
showing income, sponsorship and expenditure calculations. Events are not required to generate a
surplus, they can be subsidised by the branch if they so wish. The Accounts Department will
provide a template for completion based on previous year end actuals. N.B Where figures vary
significantly from previous years actual then branch must give reasons for this, as justification
will be required as part of the review process. This will allow branches to provide for the
relevant number of meetings regardless of take-up or membership.