The document is a business plan submitted by eight students for a new carrot juice business in Bangladesh. It includes an introduction to the product, objectives of capturing market share through a healthy product, and methodology which involved research from various sources. It discusses the market opportunities and segmentation for carrot juice in Bangladesh. The plan proposes a marketing strategy, product development process, test marketing, and commercialization steps. It acknowledges some limitations of the study due to lack of experience and time constraints. The conclusion discusses the nutritional benefits of carrot juice and its potential market in Bangladesh as a new product.

1. CARROT JUICE

2. COURSE TITLE: Marketing Management
Course code: MKT-804
Prepared For:
Mohona Motin
Lecturer
Dep. Of Business Administration
Prepared by:
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S.M. Mamun khandker
Panna Sultana
Sharmin Akter
Md.Huzzatul Islam
Md.Murshad Alam
Nur Alam Siddiki
Md.Pappu Hossine
Bappi dutta
01-08-22-712
01-08-22-711
01-18-22-728
01-18-22-730
01-08-22-735
01-08-22-736
01-08-22-725
01-08-22-749

3. Date of Submission: 17-09-2011
17 September 2011
Mohona motin
Course Instructor,
Marketing Management
Department of Business Administration,
BBA program,
World University of Bangladesh.
Sub: Submission of the assignment on “New Business Plan ”
Dear Madam,
Here the assignment on “Carrot juice” that we would like to submit for fulfillment on
Marketing Management.
In preparing the assignment, we made sincere efforts to present the relevant
information pertinent to this report and have analyzed them accordingly. During
preparing this assignment, we have collected information from book, internet and
relevant sources. We hope this report will give a clear picture of the Potentiality of
carrot juice in Bangladesh.
In this connection, may I, therefore, urge upon the benign honor of yours to go though
the report and let me know about any change and adjustment on this, if required.
Thanking you,
Sincerely yours.
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S.M. Mamun khandker
Panna Sultana
Sharmin Akter
Md.Huzzatul Islam
Md.Murshad Alam
Nur Alam Siddiki
Md.Pappu Hossine
Bappi dutta
01-08-22-712
01-08-22-711
01-18-22-728
01-18-22-730
01-08-22-735
01-08-22-736
01-08-22-725
01-08-22-749

4. Page no-i
Acknowledgements
First of all, we express our deep gratitude to the almighty “Allah” who created and nurture us in
this transitory world. I also have to put my heartfelt respect and gratitude for the kindness and
cooperation that was provided to me to complete our assigned report on the topic of “New
Business Plan” In preparing our report we have taken great assistance and support from some
persons. I would like to express my gratitude and heartfelt thanks to all that supervised me and
give guidance throughout the study.
We express our sincere gratitude to respected course Instructor “Mohona motin” who guided
supervised me during the study. Last of all We would like to express our thanks to the friends
who helped me in every stage of the report by providing valuable information and suggestion in
respect of preparing the report.
Page-ii

5. Table of content
Contents
Page no
01
02
03
Executive summery
Introduction
Objective:
iii
01
02
04
Methodology
3
05
Limitation of the Study:
04
06
Conclusion
10

6. Executive Summary
This report is the prepared for partial fulfillment of the course Marketing
Management. We have selected a new product which is Carrot juice and
then we are going towards to focus and prospect of this business in our
country. Also try to making some connection with our studies.
We prepare our assignment, which is given by our honorable
course instructor Mohana Motin and found some related information
with that. All is these things are collected from our internet, reference
book and some others from personal interview of that product. We also
try to find the possibility of that product. At the end of each section a
general comment is made by us. Finding is also given to make it clear.
Page-iii

7. Objective:
Our objective is to known about the potentiality of carrot juice business
in Bangladesh. Building’s the importance of it with the idea of different
author. Our main objective is to achieve a 94% market share in our country.
On this contrary we design our strategy in such a way that we can achieve
our goal. We want to capture the market by delivering this product which is
helpful for human health

8. 2
Methodology
We prepare this report by self concept and as well as group discussion.
We also discuss with our course teacher to prepare this assignment. We take
some information from the internet.

9. IDEA GENARATION
For searching a new product, I discuss with our group member.
And we select soft drinks, carrot juice, and mineral water.
IDEA SCRENING
From soft drinks, carrot juice and mineral water, we select CARROT JUICE.
Because it is helpful for human.
Carrot juice is juice produced from carrots, often marketed as a health
drink. Carrot juice has a particularly high content of Provitamin A (βcarotene), but is also high in B complex vitamins like folic acid, and
many minerals including calcium, copper, magnesium, potassium,
phosphorus, and iron. A pound (450 g) of carrots will yield about a cup
(235 ml) of juice, which is a bad yield compared to fruits like apples and
oranges. However, carrot pulp is very tough; the main difficulty in
juicing carrots is in separating the pulp from the juice.
Carrot can be used in daily diet. It also source of other vitamins.
Carrot juice also called a “Miracles Juice”. In the United states this
product is very useful for people but in our country it is not yet now

10. MARKET OPPORTUNITIES
The product (carrot juice) is designed for the Bangladesh market. The
Bangladesh is considered a very complicated market and high quality
standards are definite requisites for that market alone.
The competition in the Bangladesh about this product is nil because this
type of product is totally new for our country. so we think we can
achieve our objective and we can capture the most percentage of the
market.
We evaluate and find that there is a growing market and the demand for
carrot juice is increasing in the Bangladesh as well. It is therefore
possible due to this rising juice preference that the Bangladesh market
may experience a growing demand in the next couple of years.
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11. Threats and Opportunities
Threats:
As majority person of Bangladesh are not educated that why they are not
aware of their health. It can be threat for our business. Our product is
new so that the consumer can not get much information and they are not
interested to purchase our product.
Opportunities:
As our product is new for that there are no competitors in the market.
This product contain more health benefit that’s why people whose are
conscious about health will buy our product more and more. It is a new
product

12. Market Segmentation
Market Segmentation is a dividing a market into smaller groups with
distinct needs, characteristics, or behaviors who might require separate
products or marketing mixed.
Form the many segmentation we select demographic segmentation for
our product.
Age:
23, 35-49
Gender: male/female
Family size: young, single, married with children and all over
everybody.
Religion: Muslim, hidu, catholic, others.
Income: 10-20, 20-30, 30-50taka.

13. Market targeting
A set of buyer sharing common needs or characters that the company
decides to serve.
Selecting target Market Segments
We select the undifferentiated marketing strategy for our product. It
means we will serve the same product in whole market.
Budgets
Budget is a numerical presumption about a product costing, distribution
cost, and market cost. Calculating the current situation we estimate that
our budget will be 50 core taka. Which we know from profit and loss
account.

14. Marketing mix
There are 4ps in the Marketing mix
1. Product: our product is juice, it is made by carrot. This is
healthful for general people.
2. Price: to set our price we select that it will be 1litter-70tk,
500ml-40and 250ml- 25
3. Place: our product will be available in general store allover
the country.
4. Promotion: we give promotion for our dealers. It will
depend on their purchasing amount.

15. HOW TO MAKE
1. Place 2 pounds (1 kg) of clean carrots in a blender or food processor. Process until
finely chopped or mashed. (One may have to add a small amount of water if the carrots
are not very moist.)
2. Pour mixture into a large glass measuring cup and add 2 cups (500 ml) hot water.
3. Let mixture stand for 15 to 30 minutes.
4. Strain the juice into a 2 quart (2 L) pitcher.
5. (optional, but tasty) Add the juice of 2 oranges.
6. (optional) Fill pitcher with water.
7. Serve over ice.

16. CONCEPT DEVELOPMENT AND
TESTING
** Survey for new product CARROT JUICE:
1. Consumer’s purchasing attitude towards CARROT JUICE 250ml by
Age?
(i)Sometimes
(ii) Regularly
(iii) No
Interpretation:
The pie chart shows that the age group between (18 to 25) Regularly purchase
which is 70%, we can see that to purchase “CARROT JUICE 250ml” is positive
among young generation and age group between (26 to 30) is to purchase
“CARROT JUICE 250ml” 20% which they said sometime buy the drink, now we
can see that the purchasing pattern is less positive. The rest of the age group (30
to 36) said “No” which is 10% Negative attitude.
2. Why you purchase CARROT JUICE 250ml?
(i) For Refreshment
(ii) For Quantity (iii) For Test

17. Interpretation:
It is observed that out of 20 people, 12 people respondents (50%) reported
that they purchase” CARROT JUICE 250ml”for the size of the product and 5
people(30%) said that they purchase for refreshment and Rest of people (20%)
said that they purchase ” CARROT JUICE 250ml”for test
(3)Which Size you usually buy?
(i) 250ml
(ii) 500ml

18. Interpretation:
The pie chart shows that out of 20 people respondents 14(60%)are bought
250ml size, which we can say that small packet is very popular to consumer, and
rest of 6(40%) are stated that they purchase 500 ml size .
4) Do you think CARROT JUICE 250ml is a good juice?
(i)Definitely (ii) Probably
(iii) Probably not
(iv)If not why________________
Interpretation:

19. The pie chart shows that out of 20 people respondents 14(70%) are said
definitely, and 6(30%) are said probably. now we can see that” CARROT JUICE
250ml” is very good soft drink
(5) Do you think CARROT JUICE 250ml fulfill your need & trusty?
(i)Yes
(ii) No
(iii) May be
Interpretation:
It is seen that out of 20 people respondents 18(90%) are said yes to fulfill
their need & trusty, and 2(10%) are said “may be” to fulfill their need.
Therefore, we can conclude that this soft drink can fulfill to consumer need
& trust.
6)Are you satisfied to the CARROT JUICE 250ml?
(i)Yes
(ii) No
(iii) If not why___________
Interpretation:
It’s seen that out of 20 people respondent 16(80%) are said “yes” to satisfy their
need and 4people (20%) are said “No” to satisfy their need. However, we can see
that the CARROT JUICE 250ml really satisfies to the consumer.

21. MARKET STRATEGY
DEVELOPMENT
Our target Market is age 06 to 25 and 50 up. Both male and female.
Carrot Juice is deferent from other. Because it’s has Provitamin A (βcarotene), but is also high in B complex vitamins like folic acid, and many
minerals including calcium, copper, magnesium, potassium, phosphorus, and
iron.
Carrot Juice is helpful for human & it is so much testy.
Our will be offered orange color.
Carrot juice 250 ml will sell at retail price of tk.18 with15% off the list price
to dealers. An advertising budget of tk.5 lac will be split 50-50 between a
national media campaign and local advertising.
PRODUCT DEVELOPENT
For turned into a workable product. We develop and test more physical
product concept.
Hopes to design prototypes that will satisfy and excite consumer. And that
can be produced quickly and at budgeted costs.

22. TEST MARKETING
For testing our product, we give free to the customer.
And they are satisfied.
COMMERCIALIZATION
Last of all we introduce our product into market.
Controls
We have strong management body to check the current situation of
market. The management will monitor the activities of work and they
will set the marketing strategy .they will also concern about investment
and returns.

23. Limitation of the Study:
When we have been collecting our information related with the study
we faced some problems. Those limitations are given below We had no any practical experience earlier to make such a report.
 There was no enough record related with this in our reference book.
 The time period of the study was short.

24. Conclusion
Carrot is popular food items in our country. it has many nutrition, that
helps people in a numerous level. in our country the product carrot juice
is totally new. Carrots should be considered a goldmine of natural
vitamins and nutrients. Among other raw vegetable juices, carrot juice is
an absolute leader in the context of the variety of its therapeutic effects,
the contents of useful elements and its compatibility with other juices or
foods. As we all know, no other vegetable contains as much betacarotene as carrots. In our body, beta-carotene is converted into Vitamin
A, which assists in improving our eyesight and the functioning of our
immunity system, strengthening our bones and teeth, preventing possible
problems with the functioning of the thyroid glad. Vitamin A also has
positive effects on our hair, nails and skin. Besides, this Vitamin is
associated with good cleansing effects: it can clean our liver from fat
and other unnecessary elements. However, for receiving maximum
results for the liver, it is necessary to drink carrot juice on a regular
basis.
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