ShaktiJuice Limited<br />CEO: Jugal Shah<br />
Company Profile<br />Marketing Strategies<br />Financials<br />HR policies<br />Operations<br />Agenda<br />
Shakti Juice Limited is a new entrant in the juice business.<br />Flavors like Mango, Orange, grapes, pineapple<br />It is...
To build consumer’s trust by being committed to highest quality standards.<br />To achieve highest market share in the Ind...
Quality: <br />Our fruit juices will be of the highest quality, most nutritious food products.<br />Innovation: <br />Cont...
Marketing<br />Marketing Head: Sunil Tiwari<br />
The demographics of Oasis Juice customers are as follows:<br />Young professional, ages 25 - 45;<br />Working in metro are...
Shakti Juice offers the following products:<br />Fruit and Vegetable Juices<br />Smoothies <br />Products will be sold in:...
Shakti Juice will introduce its products at 20% off regular price during the first month. <br />We will co-sponsor local a...
Initially, the products will be launched in metro of western India.<br />Shakti Juice will aim at capturing 3-4% of market...
Financials<br />CFO: KaustubhLele<br />
Project Cost<br />
Means of Financing<br />
Financial assistance in the form of Grant is available from the Ministry of Food Processing Industries, Govt. of India.<br...
Profit and Growth Rates<br />
HR Policies<br />HR Head: KinjalAdodra<br />
Recruitment Policy<br />Focused on recruiting the candidate with high potential ability.<br />Transparent, task oriented a...
Recruitment Process<br />Preparing the job description and specification of skills required for a particular position.<br ...
Absenteeism Policy<br />Information security policy<br />Performance appraisal policy<br />This will include feedback proc...
Compensation policy<br />In case of any mishap the employees will be given a monetary compensation depending on the incide...
Organisation Structure<br />
Operational Management<br />Operational Manager: VishwanathKutaskar<br />
Stages in supply chain will be decided as per:<br />customer demands<br />amount and quality of fruit offered by external ...
Got a certification of HACCP<br />ISO 9002 – 2008<br />Kosher certification<br />Quality management<br />
Supply Chain<br />
Distribution Channel<br />
Strength<br />Quality<br />Work efficiency<br />Weakness<br />Low brand recognition<br />Opportunities<br />Expanding juic...
THANK YOU<br />Any queries?<br />
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Shakti juices limited

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  • Mango - konkan, grapes - nasik, orange - nagpur and pinaple - pune………………
  • HACCP – hazard analysis and critical control point systems
  • Shakti juices limited

    1. 1. ShaktiJuice Limited<br />CEO: Jugal Shah<br />
    2. 2. Company Profile<br />Marketing Strategies<br />Financials<br />HR policies<br />Operations<br />Agenda<br />
    3. 3. Shakti Juice Limited is a new entrant in the juice business.<br />Flavors like Mango, Orange, grapes, pineapple<br />It is entering the business with total capital of 50 lakhs.<br />The manufacturing facility is located at Pune in Maharashtra.<br />The plant is certified by international food law authorities and is licensed under the FPO standards.<br />Company Profile<br />
    4. 4. To build consumer’s trust by being committed to highest quality standards.<br />To achieve highest market share in the Indian juice industry.<br />Vision <br />
    5. 5. Quality: <br />Our fruit juices will be of the highest quality, most nutritious food products.<br />Innovation: <br />Continuously innovated our products to remain relevant and competitive in the market.<br />Integrity: <br />Customer satisfaction in terms of taste<br />Extensive cooperation between suppliers and retailers in order to deliver value to customers.<br />Mission<br />
    6. 6. Marketing<br />Marketing Head: Sunil Tiwari<br />
    7. 7. The demographics of Oasis Juice customers are as follows:<br />Young professional, ages 25 - 45;<br />Working in metro areas;<br />Average income of Rs. 3,50,000+ a year;<br />Shop in upscale health/natural food stores.<br />Demographics<br />
    8. 8. Shakti Juice offers the following products:<br />Fruit and Vegetable Juices<br />Smoothies <br />Products will be sold in:<br />200ml Tetra pack ( Rs. 14 )<br />500 ml Pet Bottle ( Rs. 30 )<br />1000 ml Pet Bottle ( Rs. 58 )<br />Products<br />
    9. 9. Shakti Juice will introduce its products at 20% off regular price during the first month. <br />We will co-sponsor local athletic and charitable events to raise the visibility of the brand name.<br />Promotional campaign will be done in colleges and corporate offices.<br />Heavy advertisement through outdoor media.<br />Marketing Strategy<br />
    10. 10. Initially, the products will be launched in metro of western India.<br />Shakti Juice will aim at capturing 3-4% of market share in first 3 years.<br />Sales are forecasted to grow at 22% .<br />Contd.<br />
    11. 11. Financials<br />CFO: KaustubhLele<br />
    12. 12. Project Cost<br />
    13. 13. Means of Financing<br />
    14. 14. Financial assistance in the form of Grant is available from the Ministry of Food Processing Industries, Govt. of India.<br />Land is provided at a concessional rate to SMEs in farm products sector.<br />Government Policies<br />
    15. 15. Profit and Growth Rates<br />
    16. 16. HR Policies<br />HR Head: KinjalAdodra<br />
    17. 17. Recruitment Policy<br />Focused on recruiting the candidate with high potential ability.<br />Transparent, task oriented and merit based selection.<br />HR Policies<br />
    18. 18. Recruitment Process<br />Preparing the job description and specification of skills required for a particular position.<br />Locating and Developing the sources of required number and type of employees.<br />Short-listing and identifying prospective employees with required characteristics.<br />Arranging the interviews with selected candidates.<br />Conducting the interview and decision making.<br />Contd.<br />
    19. 19. Absenteeism Policy<br />Information security policy<br />Performance appraisal policy<br />This will include feedback process, group involvement, etc. <br />Training need assessment policy<br />A KSA analysis will be done on the employees to find the training needs.<br />Contd.<br />
    20. 20. Compensation policy<br />In case of any mishap the employees will be given a monetary compensation depending on the incident.<br />An effective Exit Policy <br />Inform ways in which employment relationship can be terminated by both the employer and the employee.<br />Exit Interview<br />Welfare Policies<br />
    21. 21. Organisation Structure<br />
    22. 22. Operational Management<br />Operational Manager: VishwanathKutaskar<br />
    23. 23. Stages in supply chain will be decided as per:<br />customer demands<br />amount and quality of fruit offered by external suppliers<br />distances from farms to processing plants<br />Cycle time<br />Supply Chain<br />
    24. 24. Got a certification of HACCP<br />ISO 9002 – 2008<br />Kosher certification<br />Quality management<br />
    25. 25. Supply Chain<br />
    26. 26. Distribution Channel<br />
    27. 27. Strength<br />Quality<br />Work efficiency<br />Weakness<br />Low brand recognition<br />Opportunities<br />Expanding juice market in India<br />Favorable changes in consumer taste<br />High demands of Indian products in international market<br />Threats<br />Competition<br />Rising cost of inputs<br />SWOT Analysis<br />
    28. 28. THANK YOU<br />Any queries?<br />

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