Sample Business Report (Quality Management)

1. 1
Executive Summary
Golden Land Cambodia Eco-farm
Introduction
Golden Land Cambodia is an organic farm-based industry that produces organic vegetables in
Kampot Province, which is in the South-West of Cambodia. Our company was founded in 2015 by
three important founders. Golden Land Cambodia aims to offer its products at a competitive price
to meet the demand of local and international middle-class people.
Company
Golden Land Cambodia is located in one of the tourist-attraction sites in Cambodia. It is owned and
managed by three partners. Currently, the company has 105 employees including the middle
management. The company intends to hire 4 more full-time staff for design and packaging
department.
The marketing manager has notable experiences in sales, marketing, and leadership management
while finance and logistics managers are the experienced business people who have immense
background knowledge in business.
Market
Before this business was established, extensive research on market was conducted. The reason that
the founders of the company chose Kampot Province is the fact that this province’s land is rich in
nutrients. The company also imports its products to some neighbouring countries such as Thailand
and Vietnam.
Core products
Our farm is focusing on root vegetables which include the following:
- Carrot - Beet
- Turnip - Ginger
- Yam - Potatoes
- Radish - Shallot

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I. Introduction
1. Company vision, mission, values, and objectives
Our Vision
- To be a world-class, organic-farming industry.
Our Mission
- To advance business ideas through sustainable business practices. In so doing, our aim is to
contribute to a better health society and stronger economy.
Our Values
- Operating our business safely and with integrity
- Fostering a healthy environment for our community as well as the world
- Introducing better eating habits to our consumers
- Promoting economic growth through sustainable development
Our Objectives
- To become the first leading company in offering fresh and GMO-free produce
- To become the first company in offering economical yet nutritional vegetables
2. Organizational Structures of Stakeholders
2.1 Key External stakeholders in a Supply Chain
Our target customers are those wholesalers from the local markets across the country. Meanwhile,
the target retail customers include those from the local supermarkets, local convenient stores and
restaurants, and some other supermarkets from our neighbouring countries.
GoldenLand
CambodiaFarm
Seeds Suppliers
Organic Fertilizer and
Pesticide Suppliers
Paper-wrapper and
case suppliers
Wholesalers Retailers End customers

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2.2 Internal stakeholders
Our company is a leading organic farm, producing organic vegetables of ISO 9001:2015 and
exporting to some overseas countries. Hence, the quality of our products is our competitive
advantage against our competitors in the food industry. To be able in doing so, the company has
strived to focus on promoting trust and commitment among local and international customers. To
achieve its vision, mission, and values, Golden Land Cambodia Farm is going to develop a quality
management system that is based on ISO 9001:2015. The following key points will outline how our
company will implement the quality management system complying with ISO 9001-2015.
II. Principles of Quality Management System by ISO 9001-2015
QMS 9001:2015 can be defined as a mutual cooperation within an organization involving business
processes in the development of products and services based on customers’ needs and expectations
by complying with the following principles, (Luis and Jose, 2017).
Leadership
Context of the
organization
Planning
Support
Operation
Performance
evaluation
Improvement
President
Golden Land Cambodia
Farm
IT Manager
IT specialists
Marketing
Manager
Media
Specialist
Finance
Manager
Accountants
Logistics Manager
Procurement
Team
Logistics
Team
Production
Manager
Production
Team
Design and
Pakaging Team
Quality Project
Manager
Assessment
Team
Process
check Team
Vice President Vice President

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III. Steps to implement a Quality Management System ISO 9001:2015
Step 1: Agreement among the top management
Implementing a quality management system in Cambodia is a challenging process as it needs
dynamic and thorough procedures conducted by all stakeholders. Therefore, before deciding to adopt
this standard certification concept, the top management of Golden Land Cambodia Farm should hold
a meeting and have a detailed discussion over the decision to deploy the QMS ISO 9001:2015. The
agenda of the meeting should entail the following key points:
• What is QMS ISO 9001?
• The costs and benefits of implementing ISO 9001:2015
• Strategic fit between the company and the QMS ISO 9001:2015
• Drafted implementation plan of QMS 9001:2015
Step 2: Commitment among the middle managers
After having some sort of formal discussion, top management will have to host another important
meeting which will be engaged by the middle managers. It is important that the middle managers be
informed about a Quality Management System ISO 9001 because the implementation of this system
needs strong cooperation and engagement from a manager from each department.
- Here is the information that needs to be given to the middle managers:
A. When to start implementing the process.
B. The benefits and costs of implementing this system (How this system will improve the
quality of the organic products in the industry, and etc.)
C. Which organization body should be chosen to be the service provider of Quality
Management System.
Step 3: Contextualizing the organization through SWOT analysis
People need to better understand their organization’s potential strengths and opportunities for the
advantage of their product leadership, (Bell, 2016). More importantly, they need to understand what
their weaknesses and threats are so as to find out what can be the right strategies to overcome these
obstacles.
1. Strengths of Golden Land Cambodia Farm
- Geographical location: Our farm along with the production site is located in a tropical area
that has good climate and that is not far away from the cosmopolitan city which can give us
easy access to distribution and communication. Especially, besides getting organic fertilizers
and pesticides from our suppliers easily, we can find our own natural fertilisers such as cow
dungs from our local community.
- Reliable suppliers: Golden Land Cambodia Farm has its own trust-worthy organic fertilizer
suppliers, Cambofarming and seed suppliers, BYG Worldwide Cambodia. Through these
strong networking relationships, we believe that Golden Land Cambodia Farm will be able
to produce organic products according to the standard of ISO 9001:2015.
2. Weaknesses of Golden Land Cambodia Farm
- Since we are just a newly-established company, we are facing some challenges such as in
the field of agricultural expertise, and technology.
3. Opportunities of Golden Land Cambodia Farm

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- Since agricultural sector is one of the key development sectors in Cambodia, we have been
strongly supported by our government. We have been offered a relatively low level of tax
payment.
- There are not many private companies who have developed organic vegetable products, yet
we are strongly optimistic that we can invade the local market as well as international
markets.
4. Threats of Golden Land Cambodia Farm
- Since we are a newly-established company, getting ourselves to be publicly known is a
challenge.
- The consumer public’s perceptions towards organic products is still hard to predict due to
their normal eating habits.
Step 4: Selecting a credible organization body
Golden Land Cambodia Farm would need to choose an organization body that professionally and
reliably provides the certification service in ISO 9001. According to the Institute of Standards of
Cambodia, K2A Management can be an option for Golden Land Cambodia Farm because this
organization has been widely known and contracted by big companies in Cambodia. Therefore, it is
highly likely that Golden Land will choose K2A Management to partner with.
Step 5: Selecting a project manager for the project implementation
Golden Land Cambodia Farm will promote their own staff who has strong potentials and
qualifications to be a project leader for this certification project. The project manager who has been
chosen by the board will be entitled to some key responsibilities such as planning, coordinating, and
facilitating all the project’s running processes.
Step 6: Visual contracting between the two companies
In this stage, K2A Management will be contacted for contracting as a bilateral agreement. K2A
Management will be re-guided to the current production site, and other related departments to ensure
resources are available for QMS. At the same time, it is imperative that the project manager as well
as the managers from all departments be attentive to the instructions given by the team of K2A
Management for future references.
Step 7: Assigning each team to specific roles and responsibilities
Roles and Responsibilities Division Table
Organizational units Roles and Responsibilities
IT Specialists
Will be responsible for providing technical support and dealing with
technical issues.
Media Team
People who have marketing knowledge in doing research and
performing market analysis before a new project launch, for example.
Accounting Team Will deal with budgeting, cash inflows and outflows.

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Step 8: Organizational knowledge training
Before providing quality policy deployment training, the organization should equip its employees
with additional organizational knowledge in terms of its new policies including vision, mission,
values and objectives, (Zelnik, 2012). This training will be conducted by a group of management
team. In the meantime, maintenance and sanitation programmes should be run in parallel with the
organizational knowledge training.
Step 9: Employee awareness training of a quality management system
Top managers will then impose a plan to promulgate this quality concept within the whole
organization for employee awareness. At this stage, the company will arrange a training schedule
between K2A Management and Golden Land’s staff. The training will be conducted by the expert
from K2A as a mechanism in raising awareness of QMS ISO 9001 and the quality policies among
the employees. This training is crucial for growers, harvesters, and packers. The topics shall include
the following.
• The importance of hygiene for personal health and food safety.
• The importance of hand washing for food safety
• The importance of using sanitary facilities to reduce the potential for contaminating fields,
produce, other workers, and water supplies.
• Techniques for hygienic handling and storage of fresh fruits and vegetables by transporters,
distributors, storage handlers and consumer
Step 10: Market research and market analysis
The project manager, and managers of all departments will further examine the current and future
economic situations of local market and international markets about food trends. After doing each
Procurement Team
Will carry the responsibility to choose assets, lead a negotiation, and
purchase assets.
Logistics Team
Will cope with the flow of physical products from one operational
unit to another throughout the whole supply chain.
Production Team
They are soil care-takers, growers, and harvesters. They hold the core
responsibilities to collect the fresh produce.
Design Team and Packaging
Team
Will take care of the physical appearance of the products. They will
determine the creation of the company labels (size, font, and colour), and
decide how the products are packed.
Process Check Team
Will examine the whole processes run by each department to guarantee that
there is no process failure and quality management is under control.
Assessment Team
Will form an evaluation on processes carried out, and make sure the steps
have been correctly implemented to meet the principles of ISO 9001
standard.

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market research, it is important that the information about the market be recorded properly both in
paper and electronically for the benefits of the actual implementation.
Step 11: Conducting product campaigns
As mentioned above, our threat is the consumers’ perceptions towards organic products. Most people
still think no organic products would exist in this world since the world is expanding and the owner
of the business will need to cater to the real demands and make profits. It is essential that our
company run product campaigns through personal and non-personal sources to raise awareness about
the importance of consuming organic products. According to De Sena Portugal Dias (2016), food
company would better hire a nutritionist or food expert to help with its advertising campaign to better
convince their prospective customers. Therefore, Golden Land will hire a health practitioner who
will provide nutritional facts of the products to the audience during the campaign.
Step 12: Identifying useful resources for improved organic farming
Having the right tools to execute your production processes can bring efficiency and effectiveness,
(Rich, 2012). Currently we do not have some important farming tools such as air seeder, tiller, and
harrow. Some other tools like tractor, cultivator, seed drill, transplanter, harvester, and backhoes will
need to be purchased. Basically, our company will have more advanced mechanical weeding
equipment, specialized composting equipment, and additional handling equipment.
Step 13: Using composted manure and livestock manure for soil enrichment
The company will use only these types of fertilizers purchased from reliable suppliers such as our
local community for soil bedding and soil topping. For example, cow manure which is easily found
in our community contains the three main plant nutrients: nitrogen, phosphorus and potassium. We
also apply some mineral-based fertilizers for some particular crops, but we only use Calcium and
Epsom salt that contain Magnesium and Sulfur.
Step 14: Applying Botanical pesticides
There are different types of organic pesticides that can be used for planting. However, even if they
are claimed to be natural, it does not mean that they are 100% chemical-free. As a result, our company
will apply only the Botanical type of pesticides to prevent our vegetables from any harmful pests and
insects
Step 15: Applying a natural irrigation system from the nearby river
Our farm is not far from the rivers, and two important rivers can be used for our irrigation system,
one of which is approximately 750 meters away from the farm, and the other is a kilometre away.
However, our company’s commitment is to exactly plumb the water from those rivers to sprinkle
our vegetables, and we will use a water safety method to prevent microbial contaminants affecting
our plants.
Step 16: Practicing Crop Rotation technique
Many different techniques in field cropping have been utilised worldwide to yield crops; however,
crop rotation is the preferred technique that will be deployed by our organization. Crop rotation is
reckoned to enhance soil health and reduce pest pressure because these practices add diversity to the
landscape, support biodiversity, (Gaaloul, 2013 & Singh, 2012). For example, the best months to

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plant carrots are June, July, and August. After harvesting carrots, we can grow another type of plant
which is onion.
Step 17: Factsheet of Hygiene Practices and personal cleanliness for food Production Processes
Quality of the food is partly driven by the performance of the staff while safety of the food is the
good result of good hygiene maintenance (Commission, CA 2014). The following table shows
what hygiene rules the staff and the company are strongly expected to conform to.
Step 18: Processing Handling, Storage and Transport Activities
Growers must implement safe handling, transport and storage practices and immediately cool
vegetables after harvesting. For example, precooling needs to be applied within 2 hours to the
harvested carrots because this must be done to maintain freshness and quality and to control the
foodborne pathogens. To minimize risks of contamination, handlers and transporters are required to
wear gloves during their operational tasks.
Step 19: Building drainage and waste disposal system
Adequate drainage and waste disposal systems and facilities will be provided. These systems must
be constructed to reduce the potential of contamination of fresh fruits and vegetables. This
construction will be built in the site that is not close to the growing plantation.
Step 20: Performing on-farm trials by the project teams
In this stage, the process-check team is responsible for running a trial by following all the conditions
that have been set above. The trial will last for 3 months because this is the longest period that the
farm can yield the crops, (Gaaloul, 2013). After the trial, the internal assessment team and external
assessment team will form an evaluation on the harvested crops. The carrot trial can be seen as
below.
Sanitary facilities
•Sanitary facilities should be located
in a manner to encourage their use
and reduce the likelihood that
agricultural workers will relieve
themselves in the field.
- Portable facilities should not be
located or cleaned in cultivation
areas or near irrigation water
sources.
•Facilities should include clean
running water, soap, toilet paper or
equivalent, and single use paper
towels or equivalent
Personal cleanliness
- People who are in contact with
vegetables are required to wear
suitable protective clothing and
footwear.
- Personnel must wash their hands
before starting work involving the
handling of vegetables or other
material that comes in contact with
them.
- Personnel must wash their hands
each time they return to handling
areas after a break, immediately
after using the toilet or after
handling any contaminated
material.
- Agricultural workers should refrain
from behaviour such as smoking,
spitting, chewing gum or eating, or
sneezing or coughing over
unprotected fresh vegetables.
- They are not allowed to wear
jewellery, watches, or other items
that may pose threat to the safety
of the food.
Health Status
- Growers should be encouraged to
recognize symptoms of diarrheal or
food-transmissible communicable
diseases, and, where feasible, be
motivated with appropriate
incentives to report symptoms of
diarrheal or food-transmissible
communicable diseases.
- Medical examination of agricultural
workers should be carried out
clinically.
- Cuts and wounds should be covered
by suitable waterproof dressings
when personnel are permitted to
continue working.

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Carrot growing guideline – Real standard application for carrots
Step 21: Documentation and record keeping by an ERP device
Maintaining adequate documentation of processing operations is important when the company has
to recall product formulations or specifications and operational controls, (Barradas, J & Sampaio,
2017). Thus, our company will use the Enterprise Resource Planning device (ERP) to plan, and
record the information of our processes. The records can be about the following things as follow:
• Agricultural inputs
• Water quality and supply
• Equipment monitoring and maintenance
• Cooling and storage temperatures
• Sanitation
Step 22: Evaluating the work processes and performance of the staff
After the trial, the internal assessment team and external assessment team will form an evaluation
on the processes (Carrots) undertaken through a trial and error test (Appendix 1). We will also assess
our staff based on their performance by using the staff evaluation form found in (Appendix 2).
Quality of our product is important, yet quality of our staff is another priority.
After that start to apply
seaweed again every
two weeks
Baby carrots will
be collected in 8
weeks.
Allow the roots to get
thickening in 8 weeks
Mature carrots will
be harvested
between 10 and 12
weeks. (Finish)
Thin out any that are
growing closely together
when the plants are
about 8cm high.
Eco-
seaweed
Eco-
seaweed
Start by preparing
the soil
Dig down
about 20cm
into the soil
Composted
manure
Turn in some old
composted manure
Apply eco-flo
gypsum to improve
heavy soils
Sow seed
directly into
the soil
Remove any rocks,
old bits of wood or
roots
Eco-flo gypsum
Water the seeds
with eco-seaweed

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Step 23: Improvement through the information recorded and a trial test
Our company is optimistic that there will not be any massive flaws occurring during and after the
implementation since we have planned thoroughly and cautiously. However, if anything happens,
for example, our delivery network does not function well, we will consider hiring private distributors
to assist us in our business. We have already prepared some solutions to the problems that might
occur.

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IV. Conclusion
To successfully implement this quality management system, agreement and commitment among the
top managers is important because without their support and cooperation, nothing can be initiated.
Understanding the organization’s strengths and weaknesses is a priority after a compromise has been
reached. Being able to plan a SWOT analysis, the company will have the right strategies to develop
its competitive advantage. After all, the leadership skills play a very important role in guiding people
to do the right things. Without assigning each individual personnel a specific responsibility, the
company may fall behind the principles of ISO 9001:2015 since there is no structural framework
being set strategically. When everything has been well-planned including knowing who to partner
with, having enough human resources, and having the rules and regulations all in the system, the
operation should be made to take place according to the planned schedule. However, during the
operation of the production, information documenting needs to take part as well because it acts as a
record for any future improvement. Presumably, in the end, improvement practices will be conducted
when any process in the system has been viewed as an error through the project team’s assessment
and evaluation.