1
2
Business Name: Fruitfit Company
The name of the company has been inspired by the core objectives that the business has to the customers. As the company is committed to providing healthy drinks which will serve as an alternative to commercialized high sugar beverages on the market. The company will provide non-alcoholic beverages based on fruits, herbs, and vegetables. Fruits will, however, make up the largest part of the business raw materials. The use of quality fruits to make healthy drinks has therefore inspired the name Fruitfit as the business name.
Mission Statement
Fruitfit Company is committed to providing healthy and achieve the highest level of satisfaction from our customers and build customer confidence in our products. At Fruitfit, we believe that what you put in your body matters a lot.
This mission statement is based on the mandate that the company has to its customers. Through the providing healthy beverages, the company will ensure that its customer's health matters concerns are taken care of. The responsibilities of the business are inspired by the recognition of living a healthy life by controlling what we consume.
Industry Trends
The global non-alcoholic beverage industry is estimated to be USD 967 billion. This is according to 2016 estimates done by market research studies. The industry is also expected to grow at an estimated rate of 5.7% through 2017-2025. This makes it a desirable business to venture into. In Thailand, the non-alcoholic beverage industry can be divided into the sectors of carbonated drinks, bottled water, fruit and vegetable drinks, performance drinks, energy drinks, and smoothies. The company will primarily operate in the fruit and vegetable drinks. This is especially a good time for the business as changes in the market have indicated that customers are shifting from carbonated drinks to healthy drinks (Helms & Nixon, 2010). As a result, the categories of drinks which offer health benefits to the customers are experiencing constant growth rates over time.
Strategic Position
In the order to properly position the company effectively in the market, the company will adopt a value-based positioning strategy. The company is committed to providing healthy drinks to customers. This comes at a time when the global market is becoming more conscious of the importance of healthy living. Fruitfit Company aims to provide healthy drinks which have been produced using quality raw materials. The company sources are raw materials from the local farmers whereby they are able to get the highest quality fruits and vegetables.
Distribution channels
As the company will be operating in an industry which has stiff competition, it will be necessary to ensure that the products of the company are brought as close to the customers as possible. As a result, the company will adopt a well-networked distribution channel which will ensure coverage of a wide geographical area. The company will have a central point of.
Running Head MARKETING PLAN AND SALES STRATEGY1MARKETING PLA.docxcowinhelen
Running Head: MARKETING PLAN AND SALES STRATEGY 1
MARKETING PLAN AND SALES STRATEGY 3
Marketing Plan and Sales Strategy
Company’s Target Market
The target market for Fruitfit Company that is located in the city of Samut Prakan, Thailand, consists of both the youths and the aged population. The age bracket of the targeted population is between 24 to 70 years of age. The fruits and vegetable beverages target the age group that is cautious of their health regarding harmful chemicals in soft drinks. The herbs contained in the beverages of Fruitfit Company are also regarded for medicinal purposes. The product of the company does not target any specific demographic groups in terms of education, income, or ethnic group. However, the 24-70 age groups are the primary target of the company since the youths and the adults are the majority of the city while the herbal content of the beverages targets the aged population. As per the age structure of Thailand, the 25-54 age group accounts for 46.32% of the total population of the nation (The World Factbook., n.d). The company is located in the central part of the city, which has an average population of 388,920 individuals. The targeted individuals in the city are people who consider natural products that are free of chemicals. Their taste is in line with the mission of the company, which is aimed at providing the fruit and vegetable beverages that are natural and free of harmful chemicals.
Company’s Market Competition
The marketing strategy that is deployed by Fruitfit Company to obtain the competitive advantage is through differentiation (Sherlekar, Prasad & Victor, 2010). It is achieved through the production of the organic beverage rather than the commercial ones. Considering that stable companies that manufacture non-alcoholic beverages are a vital threat in competing for the market, the organization decided to venture into the manufacture of the fruits and vegetable beverages and integrated with herbs. The approach is appropriate to attain the competitive advantage since there is global awareness regarding harmful chemicals that exist in the commercial drinks. Citizens are moving away from the commercial drinks since their chemical content is posing a harmful risk to their health. The global awareness of such risks has given Fruitfit Company the competitive advantage since people prefer taking their products. In addition, Fruitfit Company has numerous outlets within the city and across the nation that deliver the beverage close to the clients which will ease access by the buyers.
The organization also chose fruits and vegetables as ingredients in its beverage since they are readily available from the farmers and are less expensive. Competition is the major challenge in the non-alcoholic beverage industry, which prompts each company producing such beverages to obtain differentiated approaches to obtain the competitive advantage. Therefore, Fruitfit Company took the approach of producing the or ...
Running head BUSINESS PLAN1BUSINESS PLAN2Operation .docxjoellemurphey
Running head: BUSINESS PLAN
1
BUSINESS PLAN
2
Operation Management
Vernette Nathan
Strayer University
Dr. Sandra R. Bryant
Bus 599
30 November 2015
Name and significance
Luxury Beverage Company is one of the many exclusive licensed distributors of energy drinks. The Upscale Beverage is one of its products, which has gained utmost significance and popularity among other non-alcoholic drinks (Bohm, 2010). The company’s head office is situated in Durban, South Africa. This is a privately held company founded in 2010 with a capacity of 100 employees in each of its branches. I have chosen an upscale beverage, putting into consideration three major reasons. These reasons make the company highly significant amongst the entire population it serves and more so, to stay ahead of its competitors first, being a new product; most consumers are eager to try it. Secondly, the organization is well known for its good public image and above all, its expertise in producing energy drinks over the years (Hartline, 2002). Finally, for the case of Upscale Beverage, the name itself suggests a completely elevated product, which attracts a majority of consumers. The major aim is to offer quality products for its customers and more so, ensure that market gaps are well filled for the sake of customer satisfaction.
Mission statement and future growth rate
Luxury Beverage Company has a profound mission statement, which stands by three major descriptions;
a) To refresh the entire world with the mind, body and spirit.
b) To be an inspiration especially in moments of optimism and more so, create happiness through the company’s brands and actions.
c) To create exquisite value and make a difference in the beverage industry.
Basing consideration on competitors in the beverage industry at large, Luxury Beverage Company has to come up with strategies that will in turn provide the organization a better position in the industry. There have been numerous market entrants into the beverage industry over the past two years. Competitive advantage is desired by al organizations. Therefore, the Upscale Beverage has to be considered one of the best in the industry, for Luxury Beverage Company to have a competitive advantage. With such a trend, it is evident that the organization may be successful only it sufficient strategies are formulated and more so, in the event that formulated policies are sufficiency implemented.
Strategic position
Strategic positioning entails the development of intended objectives and specific and applicable approaches to situations that are most likely to occur within the organization operations and other activities. The Luxury Beverage Company is specific in its goal alignment and formulation of policies within the consumer goods market. Considerable steps have been taken to ensure that communication to personnel is prioritized and more so, that the firm and personnel in general are operating towards the firm's stated goals and objectives. To distinguis ...
Running Head SWEET BLEND BUSINESS PLAN25SWEET BLEND.docxjeanettehully
Running Head: SWEET BLEND BUSINESS PLAN
25
SWEET BLEND BUSINESS PLAN
Alita Heckstall
Assignment 4 Bus 599 Strategic Management
Dr. Andrea Banto
Strayer University
September, 2019
EXECUTIVE SUMMARY
The Sweet Blend Company is a nonalcoholic beverage company that will be located at San Francisco, California. It was first started as a small scale business with the main clients being the local community. The location was chosen due to the vast market potential from the large population, which also reduces the cost of operation incurred in transport and labor outsourcing. The Company aims at creating a significant impact on the market by creating healthier products than the competitors. The healthy products choice is because of the observation that more people are turning to healthy products and doing away with products that are not beneficial to their health.
The nonalcoholic beverage industry has seen an influx of competitors in the recent past with more companies switching towards the production of these products. Giant companies like Cola and Red bull have been diversifying their products to include more health beneficial products which have enabled them to maintain the market niche that they had. However, Sweet Blend will focus on the production of top-notch, quality juice products, which will be a distinguishing factor of our products.
The leading target group for our products has been identified as the working class in the entire population, which falls between the ages of 24 to 54. This choice was mainly facilitated by the fact that this group contains the most significant number among the total population of the county. Apart from providing a substantial amount of consumer market, it is also worth noting that this number contains a high number of the working class in the population, thus influencing their consumer behavior positively.
The main competition in the area will be Red Bull and Monster Energy. Monster Energy, having been established in San Francisco coupled with the low prices for their products, has managed to create high-level customer loyalty which it has been able to maintain through a dynamic online presence thus creating an online community of consumers. Red Bull, on the other hand, has increased its portfolio to include a series of other nonalcoholic drinks that are more favorable to consumers' health, for example, the Red Bull apple drink. However, due to the history of the competitors on the use caffeine and lack of product diversification, the Company will be keen to specialize in the production pure juices with the only necessary additives like preservatives and water. The Company is going to manifest on the reliable name and roots it had from the community where they first started selling to create a strong brand name.
Sweet Blend, as a company formed during the digital error, will be keen to utilize the various social media platforms like Facebook, twitter, and Instagram to promote the product and the C ...
Having a plan is crucial for business success, especially when establishing a new business. Writing a business plan helps outline the direction where the company is going, how the company will achieve its goals, and provides a method to measure the company‟s pursuit of these goals. Business plans can also help the entrepreneur(s) communicate to possible investors; authorities whom may need to approve of or regulate the business, interested co-founders, and future employees. The business plan should include a description of the service or product, market analysis, the short and long term goals of the business, and competitor analysis.
Running head BUSSINESS PLAN DRAFT1BUSSINESS PLAN2Bu.docxsusanschei
Running head: BUSSINESS PLAN DRAFT
1
BUSSINESS PLAN
2
Business Plan Draft
BUS 599
Avery Clementin
Dr. Daniel Goldsmith
November 29, 2016
TABLE OF CONTENTS
COMPANY DESCRIPTION AND SWOT ANALYSIS 3
COMPANY NAME AND SIGNIFICANCE 3
WEFIT’S COMPANY MISSION STATEMENT 3
TRENDS IN THE NON-ALCOHOLIC BEVERAGE INDUSTRY 3
WEFIT’S STRATEGIC POSITION 4
OVERVIEW OF WEFIT’S DISTRIBUTION CHANNELS 5
RISK ANALYSIS OF WEFIT COMPANY 5
SWOT ANALYSIS 6
MARKETING PLAN AND SALES STRATEGY 6
SALES STRATEGY 7
COMPANY’S TARGET MARKET 8
ANALYZE THE TYPES OF CONSUMERS 8
COMPANY’S MARKET COMPETITION 10
COMPETITION FACTORS 11
JUSTIFICATION OF COMPANY STRATEGY 11
WEFIT DIET DRINK FIVE FS 12
ETHICS AND SOCIAL RESPONSIBILITY 13
COMMITMENT OF THE COMPANY 13
EFFECTS OF WEFIT ACTIVITIES ON THE ENVIRONMENT AND HOW TO MITIGATE THEM 13
CHOICE OF PACKAGING 13
DISPOSAL OF BOTTLES 14
HEALTH ISSUES 14
COMPANY’S PLAN TO REACH THE APPROPRIATE MARKET 15
BUSINESS PLAN FINANCIALS 15
STRATEGIC FINANCIAL PLANNING TECHNIQUES 15
BUDGETING 16
PRICING ANALYSIS 16
EVALUATING COSTS 16
CASH FLOW MANAGEMENT 17
PERFORMANCE ANALYSIS 17
REFERENCES 18
Company Description and SWOT Analysis
Company Name and Significance
The name of my Non- alcoholic beverage (NAB) company is WeFit Diet Drinks. This company deals with the production and the manufacturing of the non-alcoholic beverages that have zero calories content. The significance of this beverage is to provide soft drinks to the people who enjoy the various tastes of different sodas, but they are no longer willing to indulge in drinks that have the calories as a measure of ensuring a healthy lifestyle. This company will provide drinks with different flavors just like the other sodas. These drinks will aid in meeting the needs of the people who have decided to adopt healthy lifestyles such as avoiding the high-calorie content drinks.
WeFit’s Company Mission Statement
The mission statement of the WeFit Diet Drinks is to ensure the provision of sophisticated and inviting diet soft drinks that do not mislay the authenticity of the people health habits. As a company, we are committed to ensuring that we meet the various needs of our customers through the provision of high-quality products, to ensure that they are satisfied and also provide a high level of professionalism. In addition to this, we are also aiming at making a difference and ensuring the creation of value as a company.
Trends in the Non-Alcoholic Beverage Industry
One of the trends in the non-alcoholic beverage industry is that there is a revolution whereby the sugary drinks and juices sales are likely to slip. This is a result of the increasing need for the development of new and healthy beverages and other brands that are much healthier than the prevailing ones. In the developed countries, many people have become more sensitive to health ...
Running Head MARKETING PLAN AND SALES STRATEGY1MARKETING PLA.docxcowinhelen
Running Head: MARKETING PLAN AND SALES STRATEGY 1
MARKETING PLAN AND SALES STRATEGY 3
Marketing Plan and Sales Strategy
Company’s Target Market
The target market for Fruitfit Company that is located in the city of Samut Prakan, Thailand, consists of both the youths and the aged population. The age bracket of the targeted population is between 24 to 70 years of age. The fruits and vegetable beverages target the age group that is cautious of their health regarding harmful chemicals in soft drinks. The herbs contained in the beverages of Fruitfit Company are also regarded for medicinal purposes. The product of the company does not target any specific demographic groups in terms of education, income, or ethnic group. However, the 24-70 age groups are the primary target of the company since the youths and the adults are the majority of the city while the herbal content of the beverages targets the aged population. As per the age structure of Thailand, the 25-54 age group accounts for 46.32% of the total population of the nation (The World Factbook., n.d). The company is located in the central part of the city, which has an average population of 388,920 individuals. The targeted individuals in the city are people who consider natural products that are free of chemicals. Their taste is in line with the mission of the company, which is aimed at providing the fruit and vegetable beverages that are natural and free of harmful chemicals.
Company’s Market Competition
The marketing strategy that is deployed by Fruitfit Company to obtain the competitive advantage is through differentiation (Sherlekar, Prasad & Victor, 2010). It is achieved through the production of the organic beverage rather than the commercial ones. Considering that stable companies that manufacture non-alcoholic beverages are a vital threat in competing for the market, the organization decided to venture into the manufacture of the fruits and vegetable beverages and integrated with herbs. The approach is appropriate to attain the competitive advantage since there is global awareness regarding harmful chemicals that exist in the commercial drinks. Citizens are moving away from the commercial drinks since their chemical content is posing a harmful risk to their health. The global awareness of such risks has given Fruitfit Company the competitive advantage since people prefer taking their products. In addition, Fruitfit Company has numerous outlets within the city and across the nation that deliver the beverage close to the clients which will ease access by the buyers.
The organization also chose fruits and vegetables as ingredients in its beverage since they are readily available from the farmers and are less expensive. Competition is the major challenge in the non-alcoholic beverage industry, which prompts each company producing such beverages to obtain differentiated approaches to obtain the competitive advantage. Therefore, Fruitfit Company took the approach of producing the or ...
Running head BUSINESS PLAN1BUSINESS PLAN2Operation .docxjoellemurphey
Running head: BUSINESS PLAN
1
BUSINESS PLAN
2
Operation Management
Vernette Nathan
Strayer University
Dr. Sandra R. Bryant
Bus 599
30 November 2015
Name and significance
Luxury Beverage Company is one of the many exclusive licensed distributors of energy drinks. The Upscale Beverage is one of its products, which has gained utmost significance and popularity among other non-alcoholic drinks (Bohm, 2010). The company’s head office is situated in Durban, South Africa. This is a privately held company founded in 2010 with a capacity of 100 employees in each of its branches. I have chosen an upscale beverage, putting into consideration three major reasons. These reasons make the company highly significant amongst the entire population it serves and more so, to stay ahead of its competitors first, being a new product; most consumers are eager to try it. Secondly, the organization is well known for its good public image and above all, its expertise in producing energy drinks over the years (Hartline, 2002). Finally, for the case of Upscale Beverage, the name itself suggests a completely elevated product, which attracts a majority of consumers. The major aim is to offer quality products for its customers and more so, ensure that market gaps are well filled for the sake of customer satisfaction.
Mission statement and future growth rate
Luxury Beverage Company has a profound mission statement, which stands by three major descriptions;
a) To refresh the entire world with the mind, body and spirit.
b) To be an inspiration especially in moments of optimism and more so, create happiness through the company’s brands and actions.
c) To create exquisite value and make a difference in the beverage industry.
Basing consideration on competitors in the beverage industry at large, Luxury Beverage Company has to come up with strategies that will in turn provide the organization a better position in the industry. There have been numerous market entrants into the beverage industry over the past two years. Competitive advantage is desired by al organizations. Therefore, the Upscale Beverage has to be considered one of the best in the industry, for Luxury Beverage Company to have a competitive advantage. With such a trend, it is evident that the organization may be successful only it sufficient strategies are formulated and more so, in the event that formulated policies are sufficiency implemented.
Strategic position
Strategic positioning entails the development of intended objectives and specific and applicable approaches to situations that are most likely to occur within the organization operations and other activities. The Luxury Beverage Company is specific in its goal alignment and formulation of policies within the consumer goods market. Considerable steps have been taken to ensure that communication to personnel is prioritized and more so, that the firm and personnel in general are operating towards the firm's stated goals and objectives. To distinguis ...
Running Head SWEET BLEND BUSINESS PLAN25SWEET BLEND.docxjeanettehully
Running Head: SWEET BLEND BUSINESS PLAN
25
SWEET BLEND BUSINESS PLAN
Alita Heckstall
Assignment 4 Bus 599 Strategic Management
Dr. Andrea Banto
Strayer University
September, 2019
EXECUTIVE SUMMARY
The Sweet Blend Company is a nonalcoholic beverage company that will be located at San Francisco, California. It was first started as a small scale business with the main clients being the local community. The location was chosen due to the vast market potential from the large population, which also reduces the cost of operation incurred in transport and labor outsourcing. The Company aims at creating a significant impact on the market by creating healthier products than the competitors. The healthy products choice is because of the observation that more people are turning to healthy products and doing away with products that are not beneficial to their health.
The nonalcoholic beverage industry has seen an influx of competitors in the recent past with more companies switching towards the production of these products. Giant companies like Cola and Red bull have been diversifying their products to include more health beneficial products which have enabled them to maintain the market niche that they had. However, Sweet Blend will focus on the production of top-notch, quality juice products, which will be a distinguishing factor of our products.
The leading target group for our products has been identified as the working class in the entire population, which falls between the ages of 24 to 54. This choice was mainly facilitated by the fact that this group contains the most significant number among the total population of the county. Apart from providing a substantial amount of consumer market, it is also worth noting that this number contains a high number of the working class in the population, thus influencing their consumer behavior positively.
The main competition in the area will be Red Bull and Monster Energy. Monster Energy, having been established in San Francisco coupled with the low prices for their products, has managed to create high-level customer loyalty which it has been able to maintain through a dynamic online presence thus creating an online community of consumers. Red Bull, on the other hand, has increased its portfolio to include a series of other nonalcoholic drinks that are more favorable to consumers' health, for example, the Red Bull apple drink. However, due to the history of the competitors on the use caffeine and lack of product diversification, the Company will be keen to specialize in the production pure juices with the only necessary additives like preservatives and water. The Company is going to manifest on the reliable name and roots it had from the community where they first started selling to create a strong brand name.
Sweet Blend, as a company formed during the digital error, will be keen to utilize the various social media platforms like Facebook, twitter, and Instagram to promote the product and the C ...
Having a plan is crucial for business success, especially when establishing a new business. Writing a business plan helps outline the direction where the company is going, how the company will achieve its goals, and provides a method to measure the company‟s pursuit of these goals. Business plans can also help the entrepreneur(s) communicate to possible investors; authorities whom may need to approve of or regulate the business, interested co-founders, and future employees. The business plan should include a description of the service or product, market analysis, the short and long term goals of the business, and competitor analysis.
Running head BUSSINESS PLAN DRAFT1BUSSINESS PLAN2Bu.docxsusanschei
Running head: BUSSINESS PLAN DRAFT
1
BUSSINESS PLAN
2
Business Plan Draft
BUS 599
Avery Clementin
Dr. Daniel Goldsmith
November 29, 2016
TABLE OF CONTENTS
COMPANY DESCRIPTION AND SWOT ANALYSIS 3
COMPANY NAME AND SIGNIFICANCE 3
WEFIT’S COMPANY MISSION STATEMENT 3
TRENDS IN THE NON-ALCOHOLIC BEVERAGE INDUSTRY 3
WEFIT’S STRATEGIC POSITION 4
OVERVIEW OF WEFIT’S DISTRIBUTION CHANNELS 5
RISK ANALYSIS OF WEFIT COMPANY 5
SWOT ANALYSIS 6
MARKETING PLAN AND SALES STRATEGY 6
SALES STRATEGY 7
COMPANY’S TARGET MARKET 8
ANALYZE THE TYPES OF CONSUMERS 8
COMPANY’S MARKET COMPETITION 10
COMPETITION FACTORS 11
JUSTIFICATION OF COMPANY STRATEGY 11
WEFIT DIET DRINK FIVE FS 12
ETHICS AND SOCIAL RESPONSIBILITY 13
COMMITMENT OF THE COMPANY 13
EFFECTS OF WEFIT ACTIVITIES ON THE ENVIRONMENT AND HOW TO MITIGATE THEM 13
CHOICE OF PACKAGING 13
DISPOSAL OF BOTTLES 14
HEALTH ISSUES 14
COMPANY’S PLAN TO REACH THE APPROPRIATE MARKET 15
BUSINESS PLAN FINANCIALS 15
STRATEGIC FINANCIAL PLANNING TECHNIQUES 15
BUDGETING 16
PRICING ANALYSIS 16
EVALUATING COSTS 16
CASH FLOW MANAGEMENT 17
PERFORMANCE ANALYSIS 17
REFERENCES 18
Company Description and SWOT Analysis
Company Name and Significance
The name of my Non- alcoholic beverage (NAB) company is WeFit Diet Drinks. This company deals with the production and the manufacturing of the non-alcoholic beverages that have zero calories content. The significance of this beverage is to provide soft drinks to the people who enjoy the various tastes of different sodas, but they are no longer willing to indulge in drinks that have the calories as a measure of ensuring a healthy lifestyle. This company will provide drinks with different flavors just like the other sodas. These drinks will aid in meeting the needs of the people who have decided to adopt healthy lifestyles such as avoiding the high-calorie content drinks.
WeFit’s Company Mission Statement
The mission statement of the WeFit Diet Drinks is to ensure the provision of sophisticated and inviting diet soft drinks that do not mislay the authenticity of the people health habits. As a company, we are committed to ensuring that we meet the various needs of our customers through the provision of high-quality products, to ensure that they are satisfied and also provide a high level of professionalism. In addition to this, we are also aiming at making a difference and ensuring the creation of value as a company.
Trends in the Non-Alcoholic Beverage Industry
One of the trends in the non-alcoholic beverage industry is that there is a revolution whereby the sugary drinks and juices sales are likely to slip. This is a result of the increasing need for the development of new and healthy beverages and other brands that are much healthier than the prevailing ones. In the developed countries, many people have become more sensitive to health ...
Even if you already know what a SWOT analysis is and what it’s used for, it can be tough to translate that information into something you can action.
It can also be hard to examine your own business with a critical eye if you’re not entirely sure what you should be examining.
Reading an example SWOT analysis for a business that is either in your industry or based on a comparable business model can help get you started.
All of our SWOT analysis examples are based on real businesses that we’ve featured in our gallery of free sample business plans on bplans.com
The following 6 examples are
broken into three parts:
1. A quick introduction to the company.
2. The company’s SWOT analysis.
3. Some potential growth strategies for the company based on what’s revealed by the SWOT analysis.
Running head HUDSON VALLEY SWEET CIDER CORPORATION BUSINESS PLA.docxcowinhelen
Running head: HUDSON VALLEY SWEET CIDER CORPORATION BUSINESS PLAN
1
HUDSON VALLEY SWEET CIDER CORPORATION BUSINESS PLAN
2
Hudson Valley Sweet Cider Corporation Business plan
Stanley Pierre-Charles
Professor Prakash Menon
Strategic Management
8/28/2016
Company Description
Company Name
The Hudson Valley Sweet Cider Corporation will be the name of the company, which will specialize in the production of sweet cider. Sweet cider also commonly referred to as apple cider is an unsweetened nonalcoholic beverage common in the United States and parts of Canada made from apples. The name Hudson Valley Sweet Cider Corporation is derived from the name of location from where most apples used in the production are sourced. New York State is the leading producer of apples in the United States. Production is concentrated in six areas namely, Eastern and Western Hudson Valley, Champlain Valley, Central, Lake Country and Niagara Frontier.
The Hudson Valley region has a long history of wine making and cultivation of grapes dating from 1677 (New York Apples). As a result there are many wineries located in the area. Wine tasting tours and wine festivals and other related events are common and for this reason, the name will attract many wine lovers who associate Hudson Valley with good wine. The company will also benefit from publicity by showcasing its products at these events.
Mission Statement
To provide safe and affordable sweet cider to millions of people in North American cities and beyond to unleash the health benefits of apple cider and in the process support apple growing in upstate New York. The company will supply high quality products at moderate prices to support a profit for the company and the farmers in the supply chain and creates hundreds of quality jobs across the entire value chain. I want my company to provide a healthy beverage for a happy and healthy society. This mission is to ensure that the company has remained focused in the production of quality beverage. The mission statement also indicates that it is aimed to make sure that the society is composed of healthy people who consume healthy drinks. When the society has healthy people, it means that they will be able to be productive, and their lives will be enjoyable, and they will live happily (Olson, Lopez, 2009).
The mission statement also shows that the company is taking into consideration the wellbeing of the society and its customers. The company has demonstrated that it is customer centered meaning that its activities will be focused and ensuring the welfare of the clients and their satisfaction has been achieved. The mission statement is therefore paramount for the company. If the company follows and honors its mission statement, it will be able to meet its goals and objectives.
Reasons for Choosing This Beverage
The choice was made after critical consideration of the environment and the population in the market. The demand for non-alcoholic beverages which are ...
Assignment 2 Marketing PlanDue Week 5 and worth 100 pointsT.docxbraycarissa250
Assignment 2: Marketing Plan
Due Week 5 and worth 100 points
This assignment consists of two sections: a marketing plan (Word document) and Marketing Budget (Excel document) Note: You must submit both sections as separate files for the completion of this assignment.
For the first 6 months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of 25 miles from where you live.
For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.
Section 1: Marketing Plan and Sales Strategy (MS Word or equivalent)
Write the 3–5-page marketing plan and sales strategy section of your business plan in which you do the following:
1. Define your company’s target market.
a. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).
b. Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
2. Hints: At American FactFinder (http://factfinder.census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.
· Assess your company’s market competition.
. Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
. Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
· Hints: Every business faces competition, and the non-alcoholic beverage market is an especially crowded market.
· Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s). Create a marketing slogan/tagline for your product.
·
1. Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those v ...
Running Head COMPANY ANALYSIS1COMPANY ANALYSIS 7.docxsusanschei
Running Head: COMPANY ANALYSIS 1
COMPANY ANALYSIS 7
Company Description and SWOT Analysis
Q #1
The McDonald Brothers is a NAB firm that provides frozen drinks including desserts, soft drinks, and milkshakes, manufactured from the fresh raw materials from the local farmers. The company can produce its beverages from a mixture of different flavors of fruits.
Q #2
The McDonald Brothers is a firm that supports and encourages lifestyles with by producing tasty and healthy beverages from fresh ingredients. The company’s mission is to enhance diets through the creation of flavorsome beverages that is made up of tasty and healthy raw materials such as milk, fresh fruits, juices, and vegetables. Through making of frozen beverages with nutrients from varieties of ingredients, the company ensures a nourishing and balanced diet for the consumers. The firm is aimed at using ingredients from the local farmers to enhance our social responsibility and also to support the activities of the local farmers. We are also focused on becoming a regionally known firm that capitalizes on the individual and families’ interests by making beverages as per the taste and preferences of the consumers. The company is at startup stage.
Q #3
Trend
The use of non-alcoholic beverages has tremendously increased in the country in the last few decades. This is because the population has shown a lot of concerns about their health. Most of the Americans have turned to be very sensitive to the needs of their health. They are also aware of the dangers of alcohol in the body. The majority of Americans have changed their consumption habits whereby they skip meals, and they only depend on snacks as perfect substitutes. Vigorous campaigns against alcohol have been held across the globe by various organizations, and this has enhanced the production of non-alcoholic beverages due to constant switching demands of the population. The McDonalds drink will, therefore, help the consumers as it is hangover free and the drivers can also drink it and drive. With the above qualities of our beverage, we expect to expand our markets to various regions globally at the rate of 15-18%. We expect to achieve this through market research to increase the qualities as per the customers’ tastes and preferences and also to create awareness about our brands to different potential consumers. The research conducted by Mintel indicates that approximately 56% of Americans consume snacks
The three reasons for choosing the McDonald Brothers (smoothies firm) is because it produces healthy beverages. The other one is because the products can be substituted for snack or milk and the last reason for choosing McDonald's is because the beverage is easy to make and portable. With the simple procedure of making smoothies, if one has the right tool, he can make it anywhere.
Q #4
Strategic position for the beverages
The main goal of the Company is to be the leading producer of non-alcoholic beverages in the ...
Professor Andrea BantoUnfortunately, your Assignment is 84 simi.docxstilliegeorgiana
Professor Andrea Banto
Unfortunately, your Assignment is 84% similar to another student’s paper or sources and cannot be accepted for grading. Please see the attached Safe Assign Report. The sections in caps and bold represent content from other sources. If you scroll at the bottom, you will see your information to the left and the original source and text to the right.
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Running Head: REVISED COMPANY DESCRIPTION 2
REVISED COMPANY DESCRIPTION 2
Company Description and SWOT Analysis
Student’s Name
Professor’s Name
Course Title
University Affiliation
Date
Revised Non-Alcoholic Beverage Company name and an explanation of its significance
The name of my non-alcoholic beverage company is Fresh Fruit Juice. Besides, the name is significantly established to demonstrate the value and quality attached to the brand, including its beverage. Moreover, Fresh Fruit Juice is focused on promoting healthful drinking amidst citizens as well as family setting (Cornelsen et. al.,2017)). Furthermore, it is intended to ensure that customers who consume the product are capable of executing their daily tasks without encountering adverse effects related to alcoholic drinks. Also, the name Fresh Fruit Juice is an ideal of quality that is delivered to the customers who consume the product.
Also, the company is looking forward to manufacturing non-alcoholic tropical fizz. Furthermore, the ingredients associated with my company's fresh juice will include strawberries, kiwi, mango, as well as pineapples.
Revised company’s mission statement and rationale for its components
The mission statement for the Fresh Fruit Juice company is to promote quality life for healthy and happier consumers every day. Besides, the fresh fruit juice purposefully exists to enhance quality life by encouraging lifestyles of he ...
Running head: STEELNUTRIDRINK 1
STEELNUTRIDRINK 2
SteelNutridrink Non-Alcoholic Beverage Company
Kizzie Griffin
Dr. Vanessa Graham
BUS 599
Strayer University
7/18/2017
Company and its significance
The company in question is Steel Nutri-drink Non-Alcoholic Beverage Company. The company will be manufacturing, processing and distributing the non-alcoholic beverage to the beverage markets. The rationale and foundation behind the creation, manufacturing and processing of the Steel Nutri-drinkis based on the motivation and need to provide a drink that gives the customer value for their money, instantaneous energy, is refreshing and still healthy. Other companies operating in the market have not managed to satisfy these needs of consumers. This is based on the fact that other drinks contain a lot of calories and sugars that may lead to obesity and other related health complications and are also costly at the same time. All areas that other competitors have not tapped into will be fully taken care of by Steel Nutri-drink.
Mission Statement
The mission statement for the company is “To be a global leader in the provision of efficient and timely energy drinks for all our customers, provide value for their money and achieve sustainability for the environment and all our workers.” The mission statement enables the company to remain focused and committed to achieving its goals and achieve consumer satisfaction. This will also enable it work towards maintaining the competitive edge in the highly competitive beverage markets. The provision of efficient and timely energy drinks gives the company direction. This reminds workers in the organization why the company is in existence. This is what will make the organization to be successful. Offering customers value will act as a “North Star,” which keeps each and every worker clear on the direction of Steel Nutri drink. Efficiency and value will help focus the future of the company. The mission will tell workers of the company what they are doing today as well as what they will do in the future.
The trends in the non-alcoholic beverage industry
There are some changes that are being experienced in the beverage market. Among the changes is the growth of energy, water, and sports drinks brands. Directing attention to only carbonated drinks is now a thing of the past. Much effort by organizations is directed towards producing and selling healthy beverages (Granato, Branco, Nazzaro, Cruz, & Faria, 2010). The other trend is reworking recipes. Most brands that have been in market for a long time now have to be reformulated. They have to be replaced with revamped version as well as have few calories. Also, there is a shift towards having smaller cans and bottles. Having smaller cans and bottles makes the players in the non-alcoholic be ...
Running head Mission, vision, and values. .docxtodd581
Running head: Mission, vision, and values. 1
Mission, vision, and values. 3
Name
Institution affiliation
Date
Mission, vision, and values
.
Introduction
The company that I have decided to study is Coca Cola Company. It started back in 1886 by a pharmacist known as Dr.John Pemberton in Atlanta. Currently is the leading company in the manufacture of beverages around the globe. Just like other companies, coca cola is working towards maintain a sustainable growth for the business in the beverage industries.
Body
Some of the company’s visions include; providing a great place to work for people, to offer a portfolio of drinks and brand, building a network with partners and helping to build and to support a sustainable communities. The company is in line with its vison. This is because they have managed to grow over the years in different cultures and environment. They have also made a partnership with other organization is supporting the communities in different countries which helps in supporting a sustainable community. The employees of this multinational business organization are given the best working condition while at the same time being motivated by great payments. (Papulova, 2014).
The missions of this company are; to refresh the world, to inspire the moments of happiness and creating value in people and the world as a whole. They have managed to achieve their mission by creating value to humanity. For instance, they support games such as football clubs, which eventually creates value in people. In addition to football, they also support music talent via programs such as coke studio, which offers a platform for the musicians to showcase their talents and styles. They have also managed to refresh the world by producing a variety of beverages, which offers their consumers a wide variety of choices. Apart from just producing beverages, they also have water production units, which refreshes the body. They also inspire moments of happiness by organizing events in communities and supporting talents.
The coca cola values include; leadership, collaboration, integrity, accountability, passion, diversity and quality. Since the company has managed to offer a variety of quality products at affordable prices, they have been able to meet their values.
The mission of any organization is usually meant to be used as a guide to the employees so that they can be able to live up to the rules and the regulations of the organization. It is important for the employees to master the company’s mission and the vision so that they can be able to work hard and achieve them. They also offer a road map towards the realization of profits for a given organization. Therefore, it is important for the employees to understan.
Running head Mission, vision, and values. .docxglendar3
Running head: Mission, vision, and values. 1
Mission, vision, and values. 3
Name
Institution affiliation
Date
Mission, vision, and values
.
Introduction
The company that I have decided to study is Coca Cola Company. It started back in 1886 by a pharmacist known as Dr.John Pemberton in Atlanta. Currently is the leading company in the manufacture of beverages around the globe. Just like other companies, coca cola is working towards maintain a sustainable growth for the business in the beverage industries.
Body
Some of the company’s visions include; providing a great place to work for people, to offer a portfolio of drinks and brand, building a network with partners and helping to build and to support a sustainable communities. The company is in line with its vison. This is because they have managed to grow over the years in different cultures and environment. They have also made a partnership with other organization is supporting the communities in different countries which helps in supporting a sustainable community. The employees of this multinational business organization are given the best working condition while at the same time being motivated by great payments. (Papulova, 2014).
The missions of this company are; to refresh the world, to inspire the moments of happiness and creating value in people and the world as a whole. They have managed to achieve their mission by creating value to humanity. For instance, they support games such as football clubs, which eventually creates value in people. In addition to football, they also support music talent via programs such as coke studio, which offers a platform for the musicians to showcase their talents and styles. They have also managed to refresh the world by producing a variety of beverages, which offers their consumers a wide variety of choices. Apart from just producing beverages, they also have water production units, which refreshes the body. They also inspire moments of happiness by organizing events in communities and supporting talents.
The coca cola values include; leadership, collaboration, integrity, accountability, passion, diversity and quality. Since the company has managed to offer a variety of quality products at affordable prices, they have been able to meet their values.
The mission of any organization is usually meant to be used as a guide to the employees so that they can be able to live up to the rules and the regulations of the organization. It is important for the employees to master the company’s mission and the vision so that they can be able to work hard and achieve them. They also offer a road map towards the realization of profits for a given organization. Therefore, it is important for the employees to understan.
UpTown Swirl Business Plan 1 BUS 559 – Dr. Andr.docxjessiehampson
UpTown Swirl Business Plan 1
BUS 559 – Dr. Andrea Banto
Week 10 Assignment 4: UpTown Swirl Business Plan
By: Deborah Hughes
March 16, 2020
UpTown Swirl Business Plan 2
Table of Contents
1.0 Executive Summary ...................................................................................................... 3
2.0 Company Description ................................................................................................... 5
3.0 Industry Analysis and Trends ...................................... Error! Bookmark not defined.
4.0 Target Market.............................................................................................................. 13
5.0 Competition................................................................................................................. 23
6.0 Strategic Postion and Risk Assessment ....................... Error! Bookmark not defined.
7.0 Marketing Plan and Sales Strategy .............................. Error! Bookmark not defined.
8.0 Operations Plan ............................................................ Error! Bookmark not defined.
9.0 Technology Plan .......................................................... Error! Bookmark not defined.
10.0 Management and Organziation Plan .......................... Error! Bookmark not defined.
11.0 Ethics and Social Responsibility Plan........................ Error! Bookmark not defined.
12.0 The Financials ............................................................ Error! Bookmark not defined.
UpTown Swirl Business Plan 3
1.0 Executive Summary
UpTown Swirl Business Plan 4
2.0 Company Description
Uptown Swirl is a unique company that aims to provide organic products to the
consumers who are health conservative in nature and wants to provide frozen yogurt,
milkshakes, and bite-size desserts. This is a competitive market as there are already exiting firms
in the market with similar products to offer. Uptown Swirl would be known to provide various
variety of non-alcoholic food products such as frozen yogurt, milkshake, and quick-bite dessert
UpTown Swirl Business Plan 5
(Berberich et al. 2016). This would be meant to attract most customers as the milkshake and
yogurt would be made from fresh ingredients (Wilson et al. 2016).
The significance of the name itself conveys a message concerning the products we deal
with and to be of the best quality (Burns et al. 2016). The name also tries to give customers a
particular class by them being associated with the frozen yogurt, milkshake, and quick-bite
dessert. This would give this product a competitive advantage from the other companies that also
deal with frozen yogurt, milkshake, and quick-bite dessert (Wilson et al. 2016).
The company's primary aim is giving consumers non-alcoholic products so as the
customers’ needs can be fulfilled (Berberich et al. 2016). This ensures that there is saf ...
Case Study InstructionsDirector’s Request for PCs Completion.docxtidwellveronique
Case Study Instructions
Director’s Request for PCs
Completion of the Case Study will utilize (1) an MS Word Table, (2) an MS Access database, and (3) an MS PowerPoint Presentation
You will meet the Director’s requirements that are described on this page by creating and submitting a Word Table (Part 1), an Access Database (Part 2); and a PowerPoint Presentation (Part 3). These 3 assignments are due on separate dates. See the Course Schedule for due dates.
Case Study – Director’s Requirements
Your office has outgrown its old desktop machines and is in the market for new PCs, but would like some guidance on what to purchase. The Director wants to ensure that the office obtains PC machines that meet the requirements stated below. You as an employee of a small educational company have been tasked to buy 5 PCs and associated equipment for the office.
The Director has defined some capabilities that the PCs will need to have to ensure optimal performance. These tasks and system needs are collectively the office’s requirements. The requirements are as follows:
1. Create documents, spreadsheets, presentations, and send and receive email.
2. Participate in online video conferences, web courses and forums (the Director is a part-time professor at a local university).
3. Create and edit audio and video files and share video and audio files via emails, instant messaging, and in chat rooms via mobile devices.
4. Create small databases to manage all audio, video and photo data.
5. Take high quality digital photos and videosand download them to the PC as well as scan and edit the photos.
6. Print documents to include photo quality color printing.
7. Save documents to pdf and other image formats.
8. Transfer information (audio, video and photos) between PC machines.
9. Manage the Director’s schedule by using an online calendar and day planner.
10. Utilize the internet to make online purchases, conduct banking services and research new audio, video and photo editing methods using a broadband service.
11. Connect all required peripheral devices you deem necessary to the system unit.
12. Protect the PC and all components from dirty electrical power including under voltage (brownout or blackout) and overvoltage (power surge or spike).
13. Manage and protect the system, data, and information while working on the Internet including scanning all incoming emails, email attachments, and files downloaded from Web-based sources; firewall, virus and spyware (security) protection; and checking websites for phishing and fraudulent activities.
Your specification must address each of the 13 items listed in the requirements.
By: { Viktoryia Parris}
AB/MT219: Marketing
DATE 02/11/2013
/
KAPConsultants Marketing Plan
SECTION I. THE BUSINESS
Company Description
Goya is the largest Hispanic-owned food company in the USA. It was founded by Don Prudencio Unanue and his wife in 1936. Goya started in a small town in New York by selling produc ...
SWOT analysis
A SWOT analysis on McDonald’s and Monsanto
Name
Institution
Date
SWOT analysis is a strategic analysis tool that is used to help in the understanding of the strengths, weaknesses, opportunities and the threats that are involved in a business activity. It defines the objective of the business and identifies the internal and external factors that are very important in the achievement of business goals. The strengths of a business are the characteristics or traits that give it an edge over others whereas weaknesses are those characteristics or traits that pace the business at a disadvantage. The opportunities are the elements that the business has not yet exploited and would result in profit whereas threats are those factors that would be detrimental to a business leading to its decline. Strengths and weaknesses are internal factors that contribute to the business’s survival while opportunities and threats are external factors that should be implemented or put in check for the business’s growth.
McDonald’s corporation SWOT analysis
The company has had inclined earnings and sales over the past few years as it continues to struggle with the currency exchange rate, the fierce competition and market unfamiliarity but still enjoys being the world’s largest and leading fast food franchise. It is a modern and progressive burger company that delivers modern customer experience.
McDonald’s enjoys diversified income, the company is well funded enabling it to receive geographical diversification since it has many locations in different regions in the world. Being a strong global brand is one of its biggest strengths, it the most recognizable brand in the world. McDonald’s always puts its customers at the center of everything thus driving value for the stake holders. McDonald’s has numerous restaurants all over the world that it has leased out, franchising, making rent one of its biggest income.
Most of the jobs at McDonald’s are low skilled and low paying resulting to a significant amount of employee turnover. The negative publicity that the company receives is one of its biggest weaknesses, the perception that the food they offer is unhealthy has hurt its image.
McDonald’s has the opportunity to upgrade its menu, with the change in recipes and the menu there is a possibility of getting new customers. The company has expansion opportunities, being a worldwide brand, the company can expand in any cony of its choosing.
The company faces sign cant competition from national, international and local food retailers. Facing completion from companies like Wendy’s, Burger King and Sub Way, it becomes ...
Case Study RubricCriterionStrongAverageWeakInt.docxdrennanmicah
Case Study Rubric
Criterion
Strong
Average
Weak
Introduction / Primary Problem, Issue or Question Identification
States the case objective and clearly defines the problem, issue or question
Minimally describes the case, includes only the problem, issue or question
Bypasses the introduction and moves directly to commentary on the case
Understanding of Primary Problem, Issue or Question
Identifies and demonstrates a sophisticated understanding of the primary issues and or problems in the case study
Identifies and demonstrates an accomplished understanding of most of the issues/problems
Identifies and demonstrates acceptable understanding of some of the issues/problems in the case study
Analysis and Evaluation of Issues/Problems
Presents an insightful and thorough analysis of all identified problems, issues or questions; includes all necessary calculations
Presents a thorough analysis of most of the problems, issues or questions identified; missing some necessary calculations
Presents a superficial or incomplete analysis of some of the identified problems, issues or questions; omits necessary calculations
Recommendations on Effective
Solution
s/Strategies
Supports diagnosis and opinions with convincing arguments and evidence; presents a balanced and critical view; interpretation is both reasonable and objective
. Recommendations logically supported
Supports diagnosis and opinions with limited reasoning and evidence; presents a one‐sided argument; demonstrates little engagement with ideas presented. Illogical recommendations
Little or no action suggested, and/or ineffective or disconnected solutions proposed to the issues in the case study. No attempt at logical support for recommendations
Links to Course Readings and Additional Research
Makes appropriate and powerful connections between identified issues/problems and the strategic concepts studied in the course readings and lectures; supplements case study with relevant and thoughtful research and identifies all sources of information
Makes appropriate but vague connections between identified issues/problems and concepts studied in readings and lectures; demonstrates limited command of the analytical tools studied; supplements case study with limited sources
Makes ineffective connections or shows no connection between issues identified and the concepts studied in the readings; supplements case study, if at all, with incomplete information and sources
Writing Mechanics and Formatting Guidelines
Demonstrates a clear understanding of the audience for the case. Utilizes formatting, clarity and structure to enable the audience to readily see and understand recommended actions. Writing is logical, grammatically correct, spelling is error free
Demonstrates a limited understanding of the audience for the case. Ineffective structuring of response making it difficult to readily see and understand recommended actions. Writing shows poor logic, grammatical and spelli.
Case Study Rubric Directly respond to each questi.docxdrennanmicah
Case Study Rubric
Directly respond to each question providing background to support your
response. (2 points)
Apply at least 2 concepts from the chapter material in the class text,
“Leadership; theory. Application and Skill Development.” Reference to,
“The Handbook of Leaders,” is a welcome addition. (2 points)
Apply your critical thinking skills. (2 points)
o A well cultivated critical thinker:
Raises vital questions and problems, formulating them
clearly and precisely;
Gathers and assesses relevant information, using abstract
ideas to interpret it effectively comes to well-reasoned
conclusions and solutions, testing them against relevant
criteria and standards;
Thinks open-mindedly within alternative systems of thought,
recognizing and assessing, as need be, their assumptions,
implications, and practical consequences; and
Communicates effectively with others in figuring out
solutions to complex problems.
o Taken from Richard Paul and Linda Elder, The Miniature Guide to
Critical Thinking Concepts and Tools, Foundation for Critical
Thinking Press, 2008
Case Studies must be submitted in the following format:
o Clearly title each in a word document with name, date, week etc.
o Must include clearly written and thoughtful narrative
o Post as a response in Blackboard
66352_FM_ptg01_i-xxviii.indd 4 10/21/14 12:16 AM
Australia • Brazil • Mexico • Singapore • United Kingdom • United States
Robert N. Lussier, Ph.D.
Spring field College
Christopher F. Achua, D.B.A.
University of Virginia’s College at Wise
S I X T H E D I T I O N
Leadership
THEORY, APPLICATION,
& SKILL DE VELOPMENT
66352_FM_ptg01_i-xxviii.indd 1 10/21/14 12:16 AM
Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
66352_FM_ptg01_i-xxviii.indd 4 10/21/14 12:16 AM
This is an electronic version of the print textbook. Due to electronic rights restrictions,
some third party content may be suppressed. Editorial review has deemed that any suppressed
content does not materially affect the overall learning experience. The publisher reserves the right
to remove content from this title at any time if subsequent rights restrictions require it. For
valuable information on pricing, previous editions, changes to current editions, and alternate
formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for
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text may not be a.
More Related Content
Similar to 12Business Name Fruitfit CompanyThe name of.docx
Even if you already know what a SWOT analysis is and what it’s used for, it can be tough to translate that information into something you can action.
It can also be hard to examine your own business with a critical eye if you’re not entirely sure what you should be examining.
Reading an example SWOT analysis for a business that is either in your industry or based on a comparable business model can help get you started.
All of our SWOT analysis examples are based on real businesses that we’ve featured in our gallery of free sample business plans on bplans.com
The following 6 examples are
broken into three parts:
1. A quick introduction to the company.
2. The company’s SWOT analysis.
3. Some potential growth strategies for the company based on what’s revealed by the SWOT analysis.
Running head HUDSON VALLEY SWEET CIDER CORPORATION BUSINESS PLA.docxcowinhelen
Running head: HUDSON VALLEY SWEET CIDER CORPORATION BUSINESS PLAN
1
HUDSON VALLEY SWEET CIDER CORPORATION BUSINESS PLAN
2
Hudson Valley Sweet Cider Corporation Business plan
Stanley Pierre-Charles
Professor Prakash Menon
Strategic Management
8/28/2016
Company Description
Company Name
The Hudson Valley Sweet Cider Corporation will be the name of the company, which will specialize in the production of sweet cider. Sweet cider also commonly referred to as apple cider is an unsweetened nonalcoholic beverage common in the United States and parts of Canada made from apples. The name Hudson Valley Sweet Cider Corporation is derived from the name of location from where most apples used in the production are sourced. New York State is the leading producer of apples in the United States. Production is concentrated in six areas namely, Eastern and Western Hudson Valley, Champlain Valley, Central, Lake Country and Niagara Frontier.
The Hudson Valley region has a long history of wine making and cultivation of grapes dating from 1677 (New York Apples). As a result there are many wineries located in the area. Wine tasting tours and wine festivals and other related events are common and for this reason, the name will attract many wine lovers who associate Hudson Valley with good wine. The company will also benefit from publicity by showcasing its products at these events.
Mission Statement
To provide safe and affordable sweet cider to millions of people in North American cities and beyond to unleash the health benefits of apple cider and in the process support apple growing in upstate New York. The company will supply high quality products at moderate prices to support a profit for the company and the farmers in the supply chain and creates hundreds of quality jobs across the entire value chain. I want my company to provide a healthy beverage for a happy and healthy society. This mission is to ensure that the company has remained focused in the production of quality beverage. The mission statement also indicates that it is aimed to make sure that the society is composed of healthy people who consume healthy drinks. When the society has healthy people, it means that they will be able to be productive, and their lives will be enjoyable, and they will live happily (Olson, Lopez, 2009).
The mission statement also shows that the company is taking into consideration the wellbeing of the society and its customers. The company has demonstrated that it is customer centered meaning that its activities will be focused and ensuring the welfare of the clients and their satisfaction has been achieved. The mission statement is therefore paramount for the company. If the company follows and honors its mission statement, it will be able to meet its goals and objectives.
Reasons for Choosing This Beverage
The choice was made after critical consideration of the environment and the population in the market. The demand for non-alcoholic beverages which are ...
Assignment 2 Marketing PlanDue Week 5 and worth 100 pointsT.docxbraycarissa250
Assignment 2: Marketing Plan
Due Week 5 and worth 100 points
This assignment consists of two sections: a marketing plan (Word document) and Marketing Budget (Excel document) Note: You must submit both sections as separate files for the completion of this assignment.
For the first 6 months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of 25 miles from where you live.
For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.
Section 1: Marketing Plan and Sales Strategy (MS Word or equivalent)
Write the 3–5-page marketing plan and sales strategy section of your business plan in which you do the following:
1. Define your company’s target market.
a. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).
b. Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
2. Hints: At American FactFinder (http://factfinder.census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.
· Assess your company’s market competition.
. Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
. Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
· Hints: Every business faces competition, and the non-alcoholic beverage market is an especially crowded market.
· Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s). Create a marketing slogan/tagline for your product.
·
1. Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those v ...
Running Head COMPANY ANALYSIS1COMPANY ANALYSIS 7.docxsusanschei
Running Head: COMPANY ANALYSIS 1
COMPANY ANALYSIS 7
Company Description and SWOT Analysis
Q #1
The McDonald Brothers is a NAB firm that provides frozen drinks including desserts, soft drinks, and milkshakes, manufactured from the fresh raw materials from the local farmers. The company can produce its beverages from a mixture of different flavors of fruits.
Q #2
The McDonald Brothers is a firm that supports and encourages lifestyles with by producing tasty and healthy beverages from fresh ingredients. The company’s mission is to enhance diets through the creation of flavorsome beverages that is made up of tasty and healthy raw materials such as milk, fresh fruits, juices, and vegetables. Through making of frozen beverages with nutrients from varieties of ingredients, the company ensures a nourishing and balanced diet for the consumers. The firm is aimed at using ingredients from the local farmers to enhance our social responsibility and also to support the activities of the local farmers. We are also focused on becoming a regionally known firm that capitalizes on the individual and families’ interests by making beverages as per the taste and preferences of the consumers. The company is at startup stage.
Q #3
Trend
The use of non-alcoholic beverages has tremendously increased in the country in the last few decades. This is because the population has shown a lot of concerns about their health. Most of the Americans have turned to be very sensitive to the needs of their health. They are also aware of the dangers of alcohol in the body. The majority of Americans have changed their consumption habits whereby they skip meals, and they only depend on snacks as perfect substitutes. Vigorous campaigns against alcohol have been held across the globe by various organizations, and this has enhanced the production of non-alcoholic beverages due to constant switching demands of the population. The McDonalds drink will, therefore, help the consumers as it is hangover free and the drivers can also drink it and drive. With the above qualities of our beverage, we expect to expand our markets to various regions globally at the rate of 15-18%. We expect to achieve this through market research to increase the qualities as per the customers’ tastes and preferences and also to create awareness about our brands to different potential consumers. The research conducted by Mintel indicates that approximately 56% of Americans consume snacks
The three reasons for choosing the McDonald Brothers (smoothies firm) is because it produces healthy beverages. The other one is because the products can be substituted for snack or milk and the last reason for choosing McDonald's is because the beverage is easy to make and portable. With the simple procedure of making smoothies, if one has the right tool, he can make it anywhere.
Q #4
Strategic position for the beverages
The main goal of the Company is to be the leading producer of non-alcoholic beverages in the ...
Professor Andrea BantoUnfortunately, your Assignment is 84 simi.docxstilliegeorgiana
Professor Andrea Banto
Unfortunately, your Assignment is 84% similar to another student’s paper or sources and cannot be accepted for grading. Please see the attached Safe Assign Report. The sections in caps and bold represent content from other sources. If you scroll at the bottom, you will see your information to the left and the original source and text to the right.
Shaquinna Wilson.pdf
The academic integrity department evaluates and records these high similarity cases.
You will be allowed to resubmit the paper with a 20% penalty as a one-time exception.
You can adjust your paper and submit original content (paraphrase and cite any sources used) as soon as you can but by Saturday, March 7, at midnight. This is a one-time exception and other resubmissions will not be allowed.
You should not use other students’ papers as a source. This may not be flagged by Grammarly but Safe Assign has a database of all student papers submitted at Strayer
Be sure to submit only original work for the remainder of the class and program. Check your work in Grammarly before submitting it to the class and ensure you have 100% original content, paraphrased correctly and that you cited all your sources appropriately (in-text citation and references at the end). Safe Assign is a strong plagiarism checker and they store all Strayer submissions in their database in addition to web sources.
If you submit another discussion or assignment in this class with high similarity, additional consequences may apply, including suspension.
Running Head: REVISED COMPANY DESCRIPTION 2
REVISED COMPANY DESCRIPTION 2
Company Description and SWOT Analysis
Student’s Name
Professor’s Name
Course Title
University Affiliation
Date
Revised Non-Alcoholic Beverage Company name and an explanation of its significance
The name of my non-alcoholic beverage company is Fresh Fruit Juice. Besides, the name is significantly established to demonstrate the value and quality attached to the brand, including its beverage. Moreover, Fresh Fruit Juice is focused on promoting healthful drinking amidst citizens as well as family setting (Cornelsen et. al.,2017)). Furthermore, it is intended to ensure that customers who consume the product are capable of executing their daily tasks without encountering adverse effects related to alcoholic drinks. Also, the name Fresh Fruit Juice is an ideal of quality that is delivered to the customers who consume the product.
Also, the company is looking forward to manufacturing non-alcoholic tropical fizz. Furthermore, the ingredients associated with my company's fresh juice will include strawberries, kiwi, mango, as well as pineapples.
Revised company’s mission statement and rationale for its components
The mission statement for the Fresh Fruit Juice company is to promote quality life for healthy and happier consumers every day. Besides, the fresh fruit juice purposefully exists to enhance quality life by encouraging lifestyles of he ...
Running head: STEELNUTRIDRINK 1
STEELNUTRIDRINK 2
SteelNutridrink Non-Alcoholic Beverage Company
Kizzie Griffin
Dr. Vanessa Graham
BUS 599
Strayer University
7/18/2017
Company and its significance
The company in question is Steel Nutri-drink Non-Alcoholic Beverage Company. The company will be manufacturing, processing and distributing the non-alcoholic beverage to the beverage markets. The rationale and foundation behind the creation, manufacturing and processing of the Steel Nutri-drinkis based on the motivation and need to provide a drink that gives the customer value for their money, instantaneous energy, is refreshing and still healthy. Other companies operating in the market have not managed to satisfy these needs of consumers. This is based on the fact that other drinks contain a lot of calories and sugars that may lead to obesity and other related health complications and are also costly at the same time. All areas that other competitors have not tapped into will be fully taken care of by Steel Nutri-drink.
Mission Statement
The mission statement for the company is “To be a global leader in the provision of efficient and timely energy drinks for all our customers, provide value for their money and achieve sustainability for the environment and all our workers.” The mission statement enables the company to remain focused and committed to achieving its goals and achieve consumer satisfaction. This will also enable it work towards maintaining the competitive edge in the highly competitive beverage markets. The provision of efficient and timely energy drinks gives the company direction. This reminds workers in the organization why the company is in existence. This is what will make the organization to be successful. Offering customers value will act as a “North Star,” which keeps each and every worker clear on the direction of Steel Nutri drink. Efficiency and value will help focus the future of the company. The mission will tell workers of the company what they are doing today as well as what they will do in the future.
The trends in the non-alcoholic beverage industry
There are some changes that are being experienced in the beverage market. Among the changes is the growth of energy, water, and sports drinks brands. Directing attention to only carbonated drinks is now a thing of the past. Much effort by organizations is directed towards producing and selling healthy beverages (Granato, Branco, Nazzaro, Cruz, & Faria, 2010). The other trend is reworking recipes. Most brands that have been in market for a long time now have to be reformulated. They have to be replaced with revamped version as well as have few calories. Also, there is a shift towards having smaller cans and bottles. Having smaller cans and bottles makes the players in the non-alcoholic be ...
Running head Mission, vision, and values. .docxtodd581
Running head: Mission, vision, and values. 1
Mission, vision, and values. 3
Name
Institution affiliation
Date
Mission, vision, and values
.
Introduction
The company that I have decided to study is Coca Cola Company. It started back in 1886 by a pharmacist known as Dr.John Pemberton in Atlanta. Currently is the leading company in the manufacture of beverages around the globe. Just like other companies, coca cola is working towards maintain a sustainable growth for the business in the beverage industries.
Body
Some of the company’s visions include; providing a great place to work for people, to offer a portfolio of drinks and brand, building a network with partners and helping to build and to support a sustainable communities. The company is in line with its vison. This is because they have managed to grow over the years in different cultures and environment. They have also made a partnership with other organization is supporting the communities in different countries which helps in supporting a sustainable community. The employees of this multinational business organization are given the best working condition while at the same time being motivated by great payments. (Papulova, 2014).
The missions of this company are; to refresh the world, to inspire the moments of happiness and creating value in people and the world as a whole. They have managed to achieve their mission by creating value to humanity. For instance, they support games such as football clubs, which eventually creates value in people. In addition to football, they also support music talent via programs such as coke studio, which offers a platform for the musicians to showcase their talents and styles. They have also managed to refresh the world by producing a variety of beverages, which offers their consumers a wide variety of choices. Apart from just producing beverages, they also have water production units, which refreshes the body. They also inspire moments of happiness by organizing events in communities and supporting talents.
The coca cola values include; leadership, collaboration, integrity, accountability, passion, diversity and quality. Since the company has managed to offer a variety of quality products at affordable prices, they have been able to meet their values.
The mission of any organization is usually meant to be used as a guide to the employees so that they can be able to live up to the rules and the regulations of the organization. It is important for the employees to master the company’s mission and the vision so that they can be able to work hard and achieve them. They also offer a road map towards the realization of profits for a given organization. Therefore, it is important for the employees to understan.
Running head Mission, vision, and values. .docxglendar3
Running head: Mission, vision, and values. 1
Mission, vision, and values. 3
Name
Institution affiliation
Date
Mission, vision, and values
.
Introduction
The company that I have decided to study is Coca Cola Company. It started back in 1886 by a pharmacist known as Dr.John Pemberton in Atlanta. Currently is the leading company in the manufacture of beverages around the globe. Just like other companies, coca cola is working towards maintain a sustainable growth for the business in the beverage industries.
Body
Some of the company’s visions include; providing a great place to work for people, to offer a portfolio of drinks and brand, building a network with partners and helping to build and to support a sustainable communities. The company is in line with its vison. This is because they have managed to grow over the years in different cultures and environment. They have also made a partnership with other organization is supporting the communities in different countries which helps in supporting a sustainable community. The employees of this multinational business organization are given the best working condition while at the same time being motivated by great payments. (Papulova, 2014).
The missions of this company are; to refresh the world, to inspire the moments of happiness and creating value in people and the world as a whole. They have managed to achieve their mission by creating value to humanity. For instance, they support games such as football clubs, which eventually creates value in people. In addition to football, they also support music talent via programs such as coke studio, which offers a platform for the musicians to showcase their talents and styles. They have also managed to refresh the world by producing a variety of beverages, which offers their consumers a wide variety of choices. Apart from just producing beverages, they also have water production units, which refreshes the body. They also inspire moments of happiness by organizing events in communities and supporting talents.
The coca cola values include; leadership, collaboration, integrity, accountability, passion, diversity and quality. Since the company has managed to offer a variety of quality products at affordable prices, they have been able to meet their values.
The mission of any organization is usually meant to be used as a guide to the employees so that they can be able to live up to the rules and the regulations of the organization. It is important for the employees to master the company’s mission and the vision so that they can be able to work hard and achieve them. They also offer a road map towards the realization of profits for a given organization. Therefore, it is important for the employees to understan.
UpTown Swirl Business Plan 1 BUS 559 – Dr. Andr.docxjessiehampson
UpTown Swirl Business Plan 1
BUS 559 – Dr. Andrea Banto
Week 10 Assignment 4: UpTown Swirl Business Plan
By: Deborah Hughes
March 16, 2020
UpTown Swirl Business Plan 2
Table of Contents
1.0 Executive Summary ...................................................................................................... 3
2.0 Company Description ................................................................................................... 5
3.0 Industry Analysis and Trends ...................................... Error! Bookmark not defined.
4.0 Target Market.............................................................................................................. 13
5.0 Competition................................................................................................................. 23
6.0 Strategic Postion and Risk Assessment ....................... Error! Bookmark not defined.
7.0 Marketing Plan and Sales Strategy .............................. Error! Bookmark not defined.
8.0 Operations Plan ............................................................ Error! Bookmark not defined.
9.0 Technology Plan .......................................................... Error! Bookmark not defined.
10.0 Management and Organziation Plan .......................... Error! Bookmark not defined.
11.0 Ethics and Social Responsibility Plan........................ Error! Bookmark not defined.
12.0 The Financials ............................................................ Error! Bookmark not defined.
UpTown Swirl Business Plan 3
1.0 Executive Summary
UpTown Swirl Business Plan 4
2.0 Company Description
Uptown Swirl is a unique company that aims to provide organic products to the
consumers who are health conservative in nature and wants to provide frozen yogurt,
milkshakes, and bite-size desserts. This is a competitive market as there are already exiting firms
in the market with similar products to offer. Uptown Swirl would be known to provide various
variety of non-alcoholic food products such as frozen yogurt, milkshake, and quick-bite dessert
UpTown Swirl Business Plan 5
(Berberich et al. 2016). This would be meant to attract most customers as the milkshake and
yogurt would be made from fresh ingredients (Wilson et al. 2016).
The significance of the name itself conveys a message concerning the products we deal
with and to be of the best quality (Burns et al. 2016). The name also tries to give customers a
particular class by them being associated with the frozen yogurt, milkshake, and quick-bite
dessert. This would give this product a competitive advantage from the other companies that also
deal with frozen yogurt, milkshake, and quick-bite dessert (Wilson et al. 2016).
The company's primary aim is giving consumers non-alcoholic products so as the
customers’ needs can be fulfilled (Berberich et al. 2016). This ensures that there is saf ...
Case Study InstructionsDirector’s Request for PCs Completion.docxtidwellveronique
Case Study Instructions
Director’s Request for PCs
Completion of the Case Study will utilize (1) an MS Word Table, (2) an MS Access database, and (3) an MS PowerPoint Presentation
You will meet the Director’s requirements that are described on this page by creating and submitting a Word Table (Part 1), an Access Database (Part 2); and a PowerPoint Presentation (Part 3). These 3 assignments are due on separate dates. See the Course Schedule for due dates.
Case Study – Director’s Requirements
Your office has outgrown its old desktop machines and is in the market for new PCs, but would like some guidance on what to purchase. The Director wants to ensure that the office obtains PC machines that meet the requirements stated below. You as an employee of a small educational company have been tasked to buy 5 PCs and associated equipment for the office.
The Director has defined some capabilities that the PCs will need to have to ensure optimal performance. These tasks and system needs are collectively the office’s requirements. The requirements are as follows:
1. Create documents, spreadsheets, presentations, and send and receive email.
2. Participate in online video conferences, web courses and forums (the Director is a part-time professor at a local university).
3. Create and edit audio and video files and share video and audio files via emails, instant messaging, and in chat rooms via mobile devices.
4. Create small databases to manage all audio, video and photo data.
5. Take high quality digital photos and videosand download them to the PC as well as scan and edit the photos.
6. Print documents to include photo quality color printing.
7. Save documents to pdf and other image formats.
8. Transfer information (audio, video and photos) between PC machines.
9. Manage the Director’s schedule by using an online calendar and day planner.
10. Utilize the internet to make online purchases, conduct banking services and research new audio, video and photo editing methods using a broadband service.
11. Connect all required peripheral devices you deem necessary to the system unit.
12. Protect the PC and all components from dirty electrical power including under voltage (brownout or blackout) and overvoltage (power surge or spike).
13. Manage and protect the system, data, and information while working on the Internet including scanning all incoming emails, email attachments, and files downloaded from Web-based sources; firewall, virus and spyware (security) protection; and checking websites for phishing and fraudulent activities.
Your specification must address each of the 13 items listed in the requirements.
By: { Viktoryia Parris}
AB/MT219: Marketing
DATE 02/11/2013
/
KAPConsultants Marketing Plan
SECTION I. THE BUSINESS
Company Description
Goya is the largest Hispanic-owned food company in the USA. It was founded by Don Prudencio Unanue and his wife in 1936. Goya started in a small town in New York by selling produc ...
SWOT analysis
A SWOT analysis on McDonald’s and Monsanto
Name
Institution
Date
SWOT analysis is a strategic analysis tool that is used to help in the understanding of the strengths, weaknesses, opportunities and the threats that are involved in a business activity. It defines the objective of the business and identifies the internal and external factors that are very important in the achievement of business goals. The strengths of a business are the characteristics or traits that give it an edge over others whereas weaknesses are those characteristics or traits that pace the business at a disadvantage. The opportunities are the elements that the business has not yet exploited and would result in profit whereas threats are those factors that would be detrimental to a business leading to its decline. Strengths and weaknesses are internal factors that contribute to the business’s survival while opportunities and threats are external factors that should be implemented or put in check for the business’s growth.
McDonald’s corporation SWOT analysis
The company has had inclined earnings and sales over the past few years as it continues to struggle with the currency exchange rate, the fierce competition and market unfamiliarity but still enjoys being the world’s largest and leading fast food franchise. It is a modern and progressive burger company that delivers modern customer experience.
McDonald’s enjoys diversified income, the company is well funded enabling it to receive geographical diversification since it has many locations in different regions in the world. Being a strong global brand is one of its biggest strengths, it the most recognizable brand in the world. McDonald’s always puts its customers at the center of everything thus driving value for the stake holders. McDonald’s has numerous restaurants all over the world that it has leased out, franchising, making rent one of its biggest income.
Most of the jobs at McDonald’s are low skilled and low paying resulting to a significant amount of employee turnover. The negative publicity that the company receives is one of its biggest weaknesses, the perception that the food they offer is unhealthy has hurt its image.
McDonald’s has the opportunity to upgrade its menu, with the change in recipes and the menu there is a possibility of getting new customers. The company has expansion opportunities, being a worldwide brand, the company can expand in any cony of its choosing.
The company faces sign cant competition from national, international and local food retailers. Facing completion from companies like Wendy’s, Burger King and Sub Way, it becomes ...
Similar to 12Business Name Fruitfit CompanyThe name of.docx (20)
Case Study RubricCriterionStrongAverageWeakInt.docxdrennanmicah
Case Study Rubric
Criterion
Strong
Average
Weak
Introduction / Primary Problem, Issue or Question Identification
States the case objective and clearly defines the problem, issue or question
Minimally describes the case, includes only the problem, issue or question
Bypasses the introduction and moves directly to commentary on the case
Understanding of Primary Problem, Issue or Question
Identifies and demonstrates a sophisticated understanding of the primary issues and or problems in the case study
Identifies and demonstrates an accomplished understanding of most of the issues/problems
Identifies and demonstrates acceptable understanding of some of the issues/problems in the case study
Analysis and Evaluation of Issues/Problems
Presents an insightful and thorough analysis of all identified problems, issues or questions; includes all necessary calculations
Presents a thorough analysis of most of the problems, issues or questions identified; missing some necessary calculations
Presents a superficial or incomplete analysis of some of the identified problems, issues or questions; omits necessary calculations
Recommendations on Effective
Solution
s/Strategies
Supports diagnosis and opinions with convincing arguments and evidence; presents a balanced and critical view; interpretation is both reasonable and objective
. Recommendations logically supported
Supports diagnosis and opinions with limited reasoning and evidence; presents a one‐sided argument; demonstrates little engagement with ideas presented. Illogical recommendations
Little or no action suggested, and/or ineffective or disconnected solutions proposed to the issues in the case study. No attempt at logical support for recommendations
Links to Course Readings and Additional Research
Makes appropriate and powerful connections between identified issues/problems and the strategic concepts studied in the course readings and lectures; supplements case study with relevant and thoughtful research and identifies all sources of information
Makes appropriate but vague connections between identified issues/problems and concepts studied in readings and lectures; demonstrates limited command of the analytical tools studied; supplements case study with limited sources
Makes ineffective connections or shows no connection between issues identified and the concepts studied in the readings; supplements case study, if at all, with incomplete information and sources
Writing Mechanics and Formatting Guidelines
Demonstrates a clear understanding of the audience for the case. Utilizes formatting, clarity and structure to enable the audience to readily see and understand recommended actions. Writing is logical, grammatically correct, spelling is error free
Demonstrates a limited understanding of the audience for the case. Ineffective structuring of response making it difficult to readily see and understand recommended actions. Writing shows poor logic, grammatical and spelli.
Case Study Rubric Directly respond to each questi.docxdrennanmicah
Case Study Rubric
Directly respond to each question providing background to support your
response. (2 points)
Apply at least 2 concepts from the chapter material in the class text,
“Leadership; theory. Application and Skill Development.” Reference to,
“The Handbook of Leaders,” is a welcome addition. (2 points)
Apply your critical thinking skills. (2 points)
o A well cultivated critical thinker:
Raises vital questions and problems, formulating them
clearly and precisely;
Gathers and assesses relevant information, using abstract
ideas to interpret it effectively comes to well-reasoned
conclusions and solutions, testing them against relevant
criteria and standards;
Thinks open-mindedly within alternative systems of thought,
recognizing and assessing, as need be, their assumptions,
implications, and practical consequences; and
Communicates effectively with others in figuring out
solutions to complex problems.
o Taken from Richard Paul and Linda Elder, The Miniature Guide to
Critical Thinking Concepts and Tools, Foundation for Critical
Thinking Press, 2008
Case Studies must be submitted in the following format:
o Clearly title each in a word document with name, date, week etc.
o Must include clearly written and thoughtful narrative
o Post as a response in Blackboard
66352_FM_ptg01_i-xxviii.indd 4 10/21/14 12:16 AM
Australia • Brazil • Mexico • Singapore • United Kingdom • United States
Robert N. Lussier, Ph.D.
Spring field College
Christopher F. Achua, D.B.A.
University of Virginia’s College at Wise
S I X T H E D I T I O N
Leadership
THEORY, APPLICATION,
& SKILL DE VELOPMENT
66352_FM_ptg01_i-xxviii.indd 1 10/21/14 12:16 AM
Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
66352_FM_ptg01_i-xxviii.indd 4 10/21/14 12:16 AM
This is an electronic version of the print textbook. Due to electronic rights restrictions,
some third party content may be suppressed. Editorial review has deemed that any suppressed
content does not materially affect the overall learning experience. The publisher reserves the right
to remove content from this title at any time if subsequent rights restrictions require it. For
valuable information on pricing, previous editions, changes to current editions, and alternate
formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for
materials in your areas of interest.
Important Notice: Media content referenced within the product description or the product
text may not be a.
Case Study Scenario Part 3IntroductionThis media piece exp.docxdrennanmicah
Case Study Scenario Part 3
Introduction
This media piece explains four ethical theories in order to prepare you for the Unit 3 assignment,
Case Study Resolution
. This media piece also includes parts 1 and 2 of the case study videos for your review.
Part 3
Deontology
The ethical position to do what is right out of duty or obligation. It is often called rule-based ethics.
Deontology has been described as "absolutist," "universal," and "impersonal" (Kant, 1785/1959). It prioritizes absolute obligations over consequences. In this moral framework, ethical decision making is the rational act of applying universal principles to all situations irrespective of specific relations, contexts, or consequences. This reflects Immanuel Kant's conviction that ethical decisions cannot vary or be influenced by special circumstances or relationships. Rather, a decision is "moral" only if a rational person believes the act resulting from the decision should be universally followed in all situations. For Kant, respect for the worth of all persons was one such universal principle. A course of action that results in a person being used simply as a means for others' gains would ethically unacceptable.
With respect to deception in research, from a deontological perspective, since we would not believe it moral to intentionally deceive individuals in some other context, neither potential benefits to society nor the effectiveness of participant debriefing for a particular deception study can morally justify intentionally deceiving persons about the purpose or nature of a research study. Further, deception in research would not be ethically permissible since intentionally disguising the nature of the study for the goals of research violates the moral obligation to respect each participant's intrinsic worth by undermining individuals' right to make rational and autonomous decisions regarding participation (Fisher & Fyrberg, 1994).
Utilitarianism
The ethical position depends on the consequences of the action with the goal being producing the most good.
Utilitarian theory prioritizes the consequences (or utility) of an act over the application of universal principles (Mill, 1861/1957). From this perspective, an ethical decision is situation specific and must be governed by a risk-benefit calculus that determines which act will produce the greatest possible balance of good over bad consequences. An "act utilitarian" makes an ethical decision by evaluating the consequences of an act for a given situation. A "rule utilitarian" makes an ethical decision by evaluating whether following a general rule in all similar situation would create the greater good. Like deontology, utilitarianism is impersonal: It does not take into account interpersonal and relational features of ethical responsibility. From this perspective, psychologists' obligations to those with whom they work can be superseded by an action that would produce a greater good for others (Fisher, 1999).
A ps.
Case Study RubricYour case study will be assessed as follows•.docxdrennanmicah
Case Study Rubric
Your case study will be assessed as follows:
• Clarity: Are major points clearly presented? Does the writer present a coherent and succinct argument?
• Completeness: Are any points missing? Does the writing accomplish each task set forth in the assignment?
• Thoroughness: Are all major points illustrated adequately? Are there parts that need more explanation or evidence?
• Organization: Are the main points in the right order? Are there any overlapped or repeated points? Are there any irrelevant detail?
• Language: Are there problems with grammar, spelling, and punctuation? Are the sentences overly-complex? Choppy? Are the tone and word choice appropriate?
C6-1
CASE STUDY 6
CHEVRON’S INFRASTRUCTURE
EVOLUTION
Chevron Corporation (www.chevron.com) is one of the world’s leading
energy companies. Chevron’s headquarters are in San Ramon, California.
The company has more than 62,000 employees and produces more than
700,000 barrels of oil per day. It has 19,500 retail sites in 84 countries. In
2012, Chevron was number three on the Fortune 500 list and had more than
$244 billion in revenue in 2011 [STAT12].
IT infrastructure is very important to Chevron and to better support all
facets of its global operations, the company is always focused on improving
its infrastructure [GALL12]. Chevron faces new challenges from increased
global demand for its traditional hydrocarbon products and the need to
develop IT support for new value chains for liquid natural gas (LNG) and the
extraction of gas and oil from shale. Huge investments are being made
around the world, particularly in Australia and Angola on massive projects of
unprecedented scale. Modeling and analytics are more important than ever
to help Chevron exploit deep water drilling and hydrocarbon extraction in
areas with challenging geographies. For example, advanced seismic imaging
tools are used by Chevron to reveal possible oil or natural gas reservoirs
beneath the earth’s surface. Chevron’s proprietary seismic imaging
http://www.chevron.com/
C6-2
technology contributed to it achieving a 69% discovery rate in
2011[CHEV12].
Supervisory Control and Data Acquisition (SCADA)
Systems
Chevron refineries are continually collecting data from sensors spread
throughout the facilities to maintain safe operations and to alert operators to
potential safety issues before they ever become safety issues. Data from the
sensors is also used to optimize the way the refineries work and to identify
opportunities of greater efficiency. IT controls 60,000 valves at Chevron’s
Pascagoula, Mississippi refinery; the efficiency and safety of its end-to-end
operations are dependent on advanced sensors, supervisory control and data
acquisition (SCADA) systems, and other digital industrial control systems
[GALL12].
SCADA systems are typically centralized systems that monitor and
control entire sites and/or complexes of system.
Case study RubricCriterionOutstanding 3.75Very Good 3 .docxdrennanmicah
Case study Rubric
Criterion
Outstanding 3.75
Very Good 3
Good 2.5
Unacceptable 1
Score
Completeness
Complete in all respects; reflects all requirements
Complete in most respects; reflects most requirements
Incomplete many respects; reflects few requirements
Incomplete in most respects; does not reflect requirements
Understanding
Demonstrates excellent understanding of the topic(s) and issue(s)
Demonstrates an accomplished understanding of the topic(s) and issue(s)
Demonstrates an acceptable understanding of the topic(s) and issue(s)
Demonstrates an inadequate understanding of the topic(s) and issue(s)
Analysis
Presents an insightful and through analysis of the issue (s) identified
Presents a thorough analysis of most of the issue(s) identified
Presents a superficial analysis of some of the issue(s) identified
Presents an incomplete analysis of the issue(s) identified.
Evaluation
Makes appropriate and powerful connections between the issue(s) identified and the concept(s) studied
Makes appropriate connections between the issue(s) identified and the concept(s) studied
Makes appropriate but somewhat vague connections between the issue(s) identified and the concept(s) studied
Makes little or no connection between the issue(s) identified and the concept(s) studied.
Opinion
Supports opinion with strong arguments and evidence; presents a balanced and critical view; interpretation is both reasonable and objective
Supports opinion with reasons and evidence; presents a fairly balanced view; interpretation is both reasonable and objective
Supports opinion with limited reasons and evidence; presents a somewhat one-sided argument
Supports opinion with few reasons and little evidence; argument is one-sided and not objective.
Recommendations
Presents detailed, realistic, and appropriate recommendations clearly supported by the information presented and concepts studied
Presents specific, realistic and appropriate recommendation supported by the information presented and the concepts studied
Presents realistic or appropriate recommendation supported by the information presented and the concepts studied
Presents realistic or appropriate recommendation with little, if any, support from the information and the concepts studied.
Grammar and Spelling
Minimal spelling and grammar errors
Some spelling and grammar errors
Noticeable spelling and grammar errors
Unacceptable number of spelling and grammar errors
APA guidelines
Uses APA guidelines accurately and consistently to cite sources
Uses APA guidelines with minor violations to cite sources
Reflects incomplete knowledge of APA guidelines
Does not use APA guidelines
Total
.
CASE STUDY RUBRIC MICROBIOLOGY For the Case Study assig.docxdrennanmicah
CASE STUDY RUBRIC MICROBIOLOGY
For the Case Study assignment the current pathogen selections may be requested by sending
an email to your instructor!
Assigned Case Study Problem:
You will create a case study for a microbial infection selected from the current pathogen list. Your case
study will be assembled using a detailed rubric (see below). Upon completion, you will submit your
case study to the Blackboard gradebook in Unit 5 and to SafeAssign.
How to create a case study
The case studies are meant to be an enjoyable, interesting, and informative assignment. This is your
chance to show that you understand the key teaching points about a microbe and to communicate
these points in a written format.
What information belongs in my case study?
Have at least 3-4 key referenced points in each of the five areas shown in the Case Study Information
Chart (see below). The left-hand heading in the chart suggests the type of information requested for the
pathogen. Outlines can be in whatever form you prefer (bullets/charts/outlines/diagrams or a mix). Be
sure to include two discussion questions (and provide complete answers) that you can incorporate
into your case study (place them at the end of your write-up). These questions should help connect your
case to other material in the course. For example, what other microbes have an A-B toxin? What other
viruses are transmitted by fecal-oral spread?
How much information should I provide for my case study?
For the Case Study, you are asked to provide at least the information requested in the chart below. The
boxed questions are suggestions for the minimum amount of information within each category. The
more detailed the information, the better the study. You may consult your textbook, CDC, WHO, Access
Medicine, Google Scholar, NCBI, WebMD, etc. to find the information. For example, if you perform a
Google search using the name of the pathogen and the word ‘vaccine’, you will find information on
current vaccines (if any), those in clinical trials, vaccines used only in animals, etc.
Case Study Information Chart
Typical Case What does a typical case look like? Use the standard format for a
patient presentation with chief complaint (CC), history of present illness
(HPI), key physical exam details (PE), lab findings, signature signs, and
any other important findings.
Description of the infectious
agent
If it is a bacterium, how is it classified? If it is a virus, what kind of
nucleic acid does it have? Does it target specific cellular types
(tropism)? Does it form a spore? Is it aerobic? Is it intracellular? Can it
only be grown in a specific type of media? How is it distinguished from
other members of the species? Does the pathogen have a significant
history with humans or animals?
Epidemiology What do you feel are the most important points about the
epidemiology of the disease? Incidence? Portal of entry? Source? Is it a
normal microb.
Case Study Rubric Criteria / Score
Distinguished
Competent
Basic/Pass
Poor
Failing
Content Knowledge
20
18
15
13
0
Case is addressed expansively in reference to assignment instructions, and demonstrates mastery of the subject matter appropriate to the assignment.
Case is addressed according to assignment instructions, and demonstrates mastery of the subject matter appropriate to the assignment.
Case is addressed according to assignment instructions but does not demonstrate mastery of the subject matter appropriate to the assignment.
Case is addressed but does not adhere to assignment instructions and does not demonstrate mastery of the subject matter appropriate to the assignment.
Case is not addressed and/or does not adhere to assignment instructions and does not demonstrate mastery of the subject matter appropriate to the assignment.
Use of Evidence
10
9
8
6
0
Ideas are supported with evidence and demonstrate a clear understanding of the research and theory behind the topic.
Ideas are somewhat supported with evidence to demonstrate a basic understanding of the research and theory behind the topic.
Ideas are not fully supported with evidence and demonstrate some confusion about the research and theory that support the case study topic.
Ideas are not fully supported with evidence and lack understanding of the research and theory behind the topic.
Ideas are not supported with evidence.
Writing
10
9
8
6
0
Assignment is well written and well organized. Mechanics (spelling and punctuation) and grammar are excellent.
Assignment is well written and well organized and contains few minor errors in mechanics and/or grammar.
Assignment is well written and well organized but contains some minor errors in mechanics and/or grammar.
Assignment is not clear and/or lacks organization and/or contains several errors in mechanics and/or grammar.
Assignment lacks evidence of clear, organized scholarly writing and needs extensive additional work to meet assignment needs.
Standard Writing Style
6
5
4.5
4
0
Assignment demonstrates appropriate in-text citations of sources (where appropriate) and references in proper formatting style.
Assignment demonstrates appropriate in-text citations of sources (where appropriate) and references in proper formatting style and contains few minor formatting errors.
Assignment demonstrates appropriate in-text citations of sources (where appropriate) and references in proper formatting style but contains some minor formatting errors.
Assignment does not provide either in-text citations (where appropriate) or reference sources and/or contains several formatting errors.
Timeliness
4
3.5
3
2.5
0
*Students who initiate communication regarding individual circumstances for lateness will be graded at instructor’s discretion.
Assignment submitted on time.
Assignment submitted one day late.
Assignment submitted two days late.
Assignment submitted three days late.
Assig.
Case Study ReflectionWrite a 4-5 page paper. Your written assi.docxdrennanmicah
Case Study Reflection
Write a 4-5 page paper. Your written assignments must follow APA guidelines. Be sure to support your work with specific citations from this week’s Learning Resources and additional scholarly sources as appropriate. Refer to the Pocket Guide to APA Style to ensure that in- text citations and reference list are correct. Submit your assignment to the Dropbox by the end of this Unit.
In 2007 San Francisco began its Healthy San Francisco Plan designed to provide health care for all San Francisco citizens. In 2007, it was estimated that San Francisco had 82,000 uninsured citizens. Under the plan, all uninsured citizens residing in San Francisco can seek care at the city's public and private clinics and hospitals. The basic coverage includes lab work, x-rays, surgery, and preventative care. The city plans to pay for this $203 million coverage by rerouting the $104 million the city currently spends treating the uninsured in the emergency rooms, mandating business contributions, and requiring income-adjusted enrollment fees. The plan requires all businesses with more than 20 employees to contribute a percentage toward the plan. Many business owners consider this a burden and warn they will not stay in the city. The Mayor sees universal health access a moral obligation for the city.
Take one of the following positions.
San Francisco has an obligation to provide its citizens with health access.-OR-
San Francisco does not have an obligation to provide its citizens with health access.
Discuss the following in your assignment
:
What is the government's role in regulating healthy and unhealthy behavior?
Has the balance between personal freedom and the government's responsibility to provide health and welfare of its citizens been eroded? Why or why not?
.
Case Study Questions (Each question is worth 6 marks)1. Defi.docxdrennanmicah
Case Study Questions (Each question is worth 6 marks)
1. Define the term ‘gastronomy’ and provide some examples to demonstrate your understanding.
2. What benefits and opportunities exist for the local indigenous community of the Dja Dja Wurrung Clans with Bendigo newly designated as a creative city of gastronomy?
3. How may the regional city of Bendigo incorporate gastronomy into its destination branding? Provide some examples.
4. Discuss some potential issues and considerations associated with using gastronomy in destination branding activities.
5. Outline some potential creative network collaborations which may result from Bendigo now being admitted to the Creative Cities Network.
.
Case Study Reorganizing Human Resources at ASP SoftwareRead the.docxdrennanmicah
Case Study: Reorganizing Human Resources at ASP Software
Read the ASP Software case (Anderson, 2005a) and consider the following questions:
How does the client feel about how the change has been managed at this point?
How do you think the management team or employees feel?
What has McNulty done well in managing the change to this point?
What could she have done differently?
What intervention strategy and intervention activities would you recommend to McNulty?
How would you structure these activities?
What roles would McNulty, the management team, and the consultant play?
.
Case Study Report Rubric CriterionWeakAverageStrongIdent.docxdrennanmicah
Case Study Report Rubric
Criterion
Weak
Average
Strong
Identification of Main Issues/Problems
Identifies and demonstrates acceptable understanding of some of the issues/problems in the case study.
Identifies and demonstrates an accomplished understanding of most of the issues/problems.
Identifies and demonstrates a sophisticated understanding of the main issues/problems in the case study.
Analysis and Evaluation of Issues/Problems
Presents a superficial or incomplete analysis of some of the identified issues; omits necessary calculations.
Presents a thorough analysis of most of the issues identified; missing some necessary calculations.
Presents an insightful and thorough analysis of all identified issues/problems; includes all necessary calculations.
Recommendations on Effective
Solution
s/Strategies
Little or no action suggested and/or inappropriate solutions proposed to the issues in the case study.
Supports diagnosis and opinions with limited reasoning and evidence; presents a somewhat one-sided argument; demonstrates little engagement with ideas presented.
Supports diagnosis and opinions with strong arguments and well-documented evidence; presents a balanced and critical view; interpretation is both reasonable and objective.
Links to Course Readings and Additional Research
Makes inappropriate or little connection between issues identified and the concepts studied in the readings; supplements case study, if at all, with incomplete research and documentation.
Makes appropriate but somewhat vague connections between identified issues/problems and concepts studied in readings and lectures; demonstrates limited command of the analytical tools studied; supplements case study with limited research.
Makes appropriate and powerful connections between identified issues/ problems and the strategic concepts studied in the course readings and lectures; supplements case study with relevant and thoughtful research and documents all sources of information.
Writing Mechanics and Formatting Guidelines
Writing is unfocused, rambling, or contains serious errors; poorly organized and does not follow specified guidelines.
Occasional grammar or spelling errors, but still a clear presentation of ideas; lacks organization.
Demonstrates clarity, conciseness and correctness; formatting is appropriate and writing is free of grammar and spelling errors.
Staffing at The King Company
Kevin Tu has managed staffing at King since the early years when the company had less than 100 employees. Tu runs a tight ship and manages the department with only one other recruiter and an administrative assistant, who maintains all job postings, including a telephone employment hotline and the company’s job line web site. Tu is well-respected across the organization for his strict adherence to ensuring equity in hiring and job placement that goes well beyond equal opportunity requirements.
Tu recently completed an aggressive hiring drive at major universities, hiring several new en.
Case Study Project (A) Hefty Hardware - Be sure to address each .docxdrennanmicah
Case Study Project (A) Hefty Hardware - Be sure to address each question in the Case study, and explain your rationale thoroughly. Be sure you saved your file with your full name, and title of this project. Example:
Jason Karp Case Studies A. Details
: You will be given a case study to solve from the textbook. While your responses will vary, properly documenting your response from valid resources is a requirement. This assignment requires you to use proper citations and references from the textbook and alternate sources. Thoughtful opinions/research based on the literature, and from the textbook are necessary, so be sure to review the chapter prior to completing these activities. This task is like a research paper, so please take your time when preparing your responses. Separating each case study with a title and proper formatting is
essential
so that I can read and follow your paper. A one (1) page response is NOT - NOT going to earn you maximum points. The Case Study response will be submitted on the assigned due date from the past weeks (s
ee submission due dates and rubric
)
. The Dropbox will close after the due date and late submission will not be accepted.
Case study projects are NOT posted on the discussion board, they are submitted as an assignment.
Case study text from text book :
MINI CASE
Delivering Business Value with IT at Hefty Hardware2
"IT is a pain in the neck," groused cheryl O'Shea, VP of retail marketing, as she
slipped into a seat at the table in the Hefty Hardware executive dining room, next to her colleagues. “It’s all technical mumbo-jumbo when they talk to you and I still don’t know if they have any idea about what we’re trying to accomplish with our Savvy Store program. I keep explaining that we have to improve the customer experience and that we need IT’s help to do this, but they keep talking about infrastructure and bandwidth and technical architecture, which is all their internal stuff and doesn’t relate to what we’re trying to do at all! They have so many processes and reviews that I’m not sure we’ll ever get this project off the ground unless we go outside the company.”"You have got that right", agreed Glen vogel, the COO. " I really like my IT account manager, Jenny Henderson. She sits in on all our strategy meetings and seems to really understand our business, but that’s about as far as it goes. By the time we get a project going, my staff are all complaining that the IT people don’t even know some of our basic business functions, like how our warehouses operate. It takes so long to deliver any sort of technology to the field, and when it doesn’t work the way we want it to, they just shrug and tell us to add it to the list for the next release! Are we really getting value for all of the millions that we pour into IT?”
“Well, I don’t think it’s as bad as you both seem to believe,” added Michelle Wright, the CFO. “My EA sings the praises of the help desk and the new ERP system we put in last y.
Case Study Project Part I Declared JurisdictionTemplate Sta.docxdrennanmicah
Case Study Project Part I: Declared Jurisdiction
Template Statement of Action Research Intent
The (Memphis Shelby County, Tennessee United States) will be examined to determine the current status of economic development. The resources for this study initially will come from public administrator generated information. The data will be assessed using S.W.O. T. Analysis. “Smart” Action Research will then be conducted to determine what specific economic development strategies may be employed to address areas of concern required for enhancing economic development prospects in the above jurisdiction. Using published scholarly resources and pertinent analytics, the action research efforts will turn to identifying options available to decision makers. This action research will result in a final report that provides both the criteria by which economic developments strategies may be weighed and a discussion of recommended actions, each uniquely assembled to improve the economic prospects for (Memphis Shelby County, Tennessee United States).
PADM 530
Case Study Project Part 2: Economic Development Analysis and Proposal Instructions
You will submit an Economic Development Analysis and Proposal Plan, consisting of 15-20 pages, not including the title page, abstract, or reference page. In order to complete this assignment, you must choose a specific locale that you want to use for your case study. You may wish to select the community in which you currently live or a hometown as the focus of this report. A case must be a “bounded system” with definable parameters (Stake, 1995). Thus, you must choose a locale that you can define and limit. For example, you should not use New York City. Its size is far beyond what you will be able to accomplish in this course. Likewise, you would not want to choose Huston, Idaho, as it is far too small to have a need for a cohesive economic development plan. In this assignment, you will target the specific situations found in an American city, town, or county. This assignment will require that you address the following six specific areas:
Locale
When choosing your locale, make sure that you will be able to find demographic and economic information. You will want to choose an area with which you are familiar or an area where there is obvious need. Attempt to pick a city or a town that is not extremely large (i.e., New York City, however, Staten Island could be a viable project). Choosing wisely will make your research more focused so that you can complete the research by the time the course has finished.
Economic Situation
You must detail the specific economic situation facing this location. For example, if you were to choose Flint, MI, you would have to discuss the impact of the auto industry moving away from the city and the subsequent economic and social conditions of the city. How has the economic shift impacted the city and how has the city responded in the last 30 years? Additionally, what initiatives.
Case Study Peer Comments In each case study, you are expected.docxdrennanmicah
Case Study Peer Comments:
In each case study, you are expected to respond to at least two peers’ postings in the classroom. Comments should add new information to the discussion or provide an assessment of your peer's posting. Peer comments are due by Sunday midnight
Mary Post:
#2: To obtain the necessary transportation capabilities in a short timeframe, what type of software purchase option should myIoT pursue? Explain.
The software purchase option that myIoT, Inc. should pursue would be a SaaS application. This is an Internet based service where the software is accessed online and there is no need to have it installed on site. This is a less expensive option than purchasing software and licenses, and it allows access to the outside vendors. It is also cheaper than hosted software. Based on the cloud location, the setup time is faster, which is what myIoT needs for a two-month turnaround.
#3: What types of technology implementation challenges might myIoT face? How can these risks be minimized?
Application integration would pose a challenge. Since there is a short time-frame, ensuring all partners are “up and running” could be their biggest issue. There will need to be a training period for all that access the data. Should any of their vendors not have the same capabilities, this could throw off their entire operation. Also, due to the variety of systems organizing and sharing information might be a problem. MyIot would need to work with its supply chain partners and vendors to ensure they are all capable using the chosen TMS and begin to implement it right away. This will allow extra time to make changes and enforce training sessions.
Desmond Post
2. To obtain the necessary transportation capabilities in a short timeframe, what type of software purchase option should myIoT pursue? Explain.
My Iot should pursue a well designed TMS software system. This system specializes in planning the flow of materials across the supply chain. It's the core of routing, rating, and, executing shipments across multiple modes tracking, load tracing, and freight settlement. The capabilities and scope of TMS expands the software to a much more integrative system. It provides support for transportation strategic, tactical, and operational planning, as well as delivery execution, in transit visibility and performance evaluation. TMS also supports appointment scheduling, metrics monitoring, and freight bill auditing.
3. Whats types of technology implemenation challenges might my iot face? How can these risks be minized?
My Iot could potentially loose time in wages, delay of shipment, and possibly loose business with customers, but these risks could be minimized by implementing better planning, develop training within your team, create effective structure and monitor the technology program by following these simple steps below to correct system and human error as they occur:
· Secure the commitment of senior management
· Remember .
Case Study ProblemLeadership appears as a popular agenda it.docxdrennanmicah
Case Study Problem:
Leadership appears as a popular agenda item in police executive training. Go to Google and search “police executive training courses.” Other than the Covey program discussed in this chapter, what are the other programs that are offered for police chiefs? What are the topic areas assigned under the heading of “leadership”? Be sure to use the graduate case study format.
attached is graduate study case analysis format
.
Case Study Planning for GrowthKelly’s Sandwich Stop is one of t.docxdrennanmicah
Case Study: Planning for Growth
Kelly’s Sandwich Stop
is one of the best-known and most loved sandwich concessions in town. In business for about five years, she sells sandwiches and other lunch items made from locally produced food from her mobile food trailer. Kelly’s passion and talent for creating reliably fresh, tasty lunch fare popular among a business clientele (largely employees and shoppers) has made her small enterprise a booming success.
In the last year, Kelly added a bicycle-towed concession that travels to different strategic locations in town, selling her popular sandwiches to customers who work beyond walking distance of
Kelly’s Sandwich
Stop
. She now has a total of four employees, all part-time, working both concessions. Because she caters to urban customers, her concessions operate on week days from 10 am to 2 pm. To promote word-of-mouth advertising, Kelly uses Facebook to publish her daily menus and the locations of the bicycle concession.
As a sole proprietor, Kelly has been pleased with her lunch business success. Now it’s time to get serious about the future of her business. In the short and medium term, she wants to see it grow into a potentially more lucrative enterprise, implementing a greater variety of food products and services, and increasing her competitive edge in the region. Ever the ardent entrepreneur, Kelly’s long-term dream is to develop her creative, health-conscious culinary skills and services into a wider clientele outside the region.
An opportunity has arisen to lease restaurant space about 10 miles away from her trailer concession location, close to a mall and the suburbs and nearer to her local food producers. Kelly has jumped at the chance. While she has hired professional business consultants to help her set up the space, design the menu, and implement the opening of the restaurant, she must also consider the short- and long-term financial, HR, and management needs of such an expansion. Kelly is particularly sensitive to her relationship to her customers, employees, and the community.
Directions for paper below:
In this paper, students will analyze and discuss small business growth in terms of growth strategy, business forms, short and medium term goals, financing assistance, organizational structure and staffing needs, customers and promotion, and ethics and social responsibility. Students are expected to apply business and management concepts learned in our course.
By completing this assignment, students will meet the outcome(s):
identify the critical business functions and how they interact in order to position the organization to be effective in the current business environment;
explain the importance of the integration of individuals and systems to organizational effectiveness;
describe the ethical and social responsibilities that confront a business.
Required Elements of the Final Project:
Read critically and analyze the case below,
Planning for Growth
;
Review the project descripti.
Case Study People v. Smith, 470 NW2d 70, Michigan Supreme Court (19.docxdrennanmicah
Case Study: People v. Smith, 470 NW2d 70, Michigan Supreme Court (1991)
Case Study
1) In a narrative format, using a minimum of 750 words, outline the case of People v. Smith. Give the facts, issue and court holding of the case.
Case Analysis
2) Give an overview of expunged records for juveniles, its importance and the reasoning of it being necessary.
Case Analysis
3) What are your state's laws concerning the expungement and use of juvenile convictions to sentence them as an adult?
Executive Decisions
4) When does the law in TN say you can transfer a juvenile to adult court? If you were a state senator, what is your opinion of trying our minors as adults, and are there any other crimes or occasions that juveniles should be prosecuted as adults?
http://www.sagepub.com/upm-data/15994_Chapter_1___Juvenile_Justice_in_Historical_Perspective.pdf
.
Case Study OneBMGT 464 Portfolio Activity TwoPurposeIn thi.docxdrennanmicah
Case Study One:
BMGT 464 Portfolio Activity Two
Purpose:
In this case the committee is looking to see how you can apply communication skills to obtain the maximum job performance of the employee in each of the short scenarios. After reading each short case, prepare answers to the questions for the upcoming search committee interview to review.
Outcomes:
The students will demonstrate understanding of the following outcomes:
· How to manage, organize, and lead employees;
· To identify the organizational theory related to increasing job performance to raise company effectiveness;
· How to communicate effectively to affect change or motivation; and
· Writing for persuasiveness.
Scenarios and Questions:
After reading each short case, prepare answers to the questions for the upcoming search committee interview to review.
1) “RLI Home Builds a Castle on Communication”
Since the outset the owner Ralph Lorean has prided himself on focusing the culture of the company on excellent customer service. Managers know that a culture like this would only work if the company’s employees enjoyed their work and the company. He wanted to build a company where every employee felt they owned the castle. Ralph believed that communication was essential to making an employee feel a part of the group, so he often said that he never wanted employees to “read about their company in the media and learn something new.”
Because RLI is international in scope it is possible that on any given day or time two thirds of its 2,000 employees are outside an office. To conquer the communication this problem imposes Ralph is surveying his managers to see if they think a new, but very expensive, “dashboard” intranet system would be worth the expenditure. The system would ensure optimal communication strategies allowing every employee remote access from wherever they are. Regardless, of location every employee can share information on the dashboard from their cell phone. However, it does not offer a “SKYPE” feature. Management has sent a short questionnaire to you asking the following questions:
A) How would the new tool influence job performance positively in RLI?
B) Could dependence on a program which does not permit access to verbal or face to face communications hinder job performance in a global setting? If so why?
C) If the dashboard was only presented in English would this be a factor in its intracompany success?
D) One of the biggest reasons suggested for purchasing the system is that it allows information to flow both from top down to bottom up. Do you see this as possible if the company is not structured in a similar way? If so why, if not why not?
2) Email Over All! Richard Burton is one of the production supervisors at Lighting R Us a branch of RLI. Richard supervises 25 employees and has been performing well in this same job for 5 years. Burton wants a promotion in the foreseeable future but feels it unlikely. Burton is always “on”. He has 24/7 email access, texts al.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Thesis Statement for students diagnonsed withADHD.ppt
12Business Name Fruitfit CompanyThe name of.docx
1. 1
2
Business Name: Fruitfit Company
The name of the company has been inspired by the core
objectives that the business has to the customers. As the
company is committed to providing healthy drinks which will
serve as an alternative to commercialized high sugar beverages
on the market. The company will provide non-alcoholic
beverages based on fruits, herbs, and vegetables. Fruits will,
however, make up the largest part of the business raw materials.
The use of quality fruits to make healthy drinks has therefore
inspired the name Fruitfit as the business name.
Mission Statement
Fruitfit Company is committed to providing healthy and
achieve the highest level of satisfaction from our customers and
build customer confidence in our products. At Fruitfit, we
believe that what you put in your body matters a lot.
This mission statement is based on the mandate that the
company has to its customers. Through the providing healthy
beverages, the company will ensure that its customer's health
matters concerns are taken care of. The responsibilities of the
business are inspired by the recognition of living a healthy life
by controlling what we consume.
Industry Trends
The global non-alcoholic beverage industry is estimated to be
USD 967 billion. This is according to 2016 estimates done by
2. market research studies. The industry is also expected to grow
at an estimated rate of 5.7% through 2017-2025. This makes it a
desirable business to venture into. In Thailand, the non-
alcoholic beverage industry can be divided into the sectors of
carbonated drinks, bottled water, fruit and vegetable drinks,
performance drinks, energy drinks, and smoothies. The company
will primarily operate in the fruit and vegetable drinks. This is
especially a good time for the business as changes in the market
have indicated that customers are shifting from carbonated
drinks to healthy drinks (Helms & Nixon, 2010). As a result, the
categories of drinks which offer health benefits to the customers
are experiencing constant growth rates over time.
Strategic Position
In the order to properly position the company effectively
in the market, the company will adopt a value-based positioning
strategy. The company is committed to providing healthy drinks
to customers. This comes at a time when the global market is
becoming more conscious of the importance of healthy living.
Fruitfit Company aims to provide healthy drinks which have
been produced using quality raw materials. The company
sources are raw materials from the local farmers whereby they
are able to get the highest quality fruits and vegetables.
Distribution channels
As the company will be operating in an industry which has
stiff competition, it will be necessary to ensure that the
products of the company are brought as close to the customers
as possible. As a result, the company will adopt a well-
networked distribution channel which will ensure coverage of a
wide geographical area. The company will have a central point
of distribution where finished goods will be stored as they await
shipping to retail points or direct to customers. This central
point will be determined by convenience of supply to all
involved outlets. The company will be distributing its products
to retailers in various parts of the country. The company will
employ geographical segmentation strategy in targeting
potential customers. Supply will be made to those convenience
3. stores; grocery stores or other outlets which are located in areas
which have a high concentration of our customers.
Risks
Risks are part of operations of the business. A good risk
management plan is crucial for the continued survival of a
business. As a result, the company has to be aware of the risks
that it faces in order to come up with an effective risk
management plan. The following are three risks which are faced
by Fruifit Company and the strategies which will be applied to
mitigate the risk.
· Financial risk; as the company operates in the fast moving
consumer goods sector, the company supplies will mainly be
done on credit to the retailers. This brings the risk that some of
the retailers may pay late on their dues or even default. This
implies that the company may be faced with liquidity issues. As
a result, the company will carefully evaluate the clients on
which to offer credit to.
· Compliance risk: as a provider of drinks, the company will be
expected to meet certain standards in the business, failure to
which may imply serious consequences to the business. The
business will, therefore, be required to maintain the highest
standards of quality and comply with all the relevant authority
through the quality control department.
· Competitive risk: the business will also face the risk that
competition in the market may prevent it from achieving set
goals. In order to mitigate this risk, the nosiness will adopt an
aggressive advertising strategy to ensure wide coverage of the
market.
4. SWOT Analysis
Strengths
· The sector of fruits and vegetable drinks is growing
· The current crop of customers is after a healthy living which
will be provided by the company
· The company will provide quality drinks which will be
processed by locally sourced raw materials
· The leadership of the company is experienced with knowledge
and skills about the industry.
Weaknesses
· The industry is very competitive especially for a young
company
· Majority of the employees lack experience in the market
Opportunities
· The current market of fruit and beverage drinks is
undersupplied
· There is an emerging trend among customers to prefer healthy
drinks
· Presence of a large market which has been ignored by large
players in the industry
Threats
· Domination of the market by large players in the market
· Stiff regulation by authorities
References
Clarke, A. (2016). SEO 2017: learn search engine optimization
with smart internet marketing strategies. Simple Effectiveness
Publishing.
Gortmaker, S. L., Swinburn, B. A., Levy, D., Carter, R., Mabry,
P. L., Finegood, D. T., ... & Moodie, M. L. (2011). Changing
the future of obesity: science, policy, and action. The
Lancet, 378(9793), 838-847.
Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis–
where are we now? A review of academic research from the last
decade. Journal of strategy and management, 3(3), 215-251.
5. Shamika Cockfield
211 Rae Street
Lake City SC 29560
Email: [email protected]
Phone: (803)308-8079
Objective:
To build a long-term career with opportunities for career growth
and to keep up with the cutting edge of the teaching
technologies. I would like to obtain a challenging position that
allows me the opportunity to utilize my current and past skills. I
am also eager to learn new skills and technological
advancement that allows me to professional growth.
Education:
Masters of Education Strayer University
September 2017
B.S. Biology South Carolina State University
December 2005
H.S. Diploma Lake City High School May
2001
Work Experience:
Hazard Processing Specialist Assurant July
2015-present
Customer Service Representative Sykes Enterprise
July 2011-July 2015
Administrative Assistant Professional Constructors Inc.
February 2008-August 2009
Assembler Husqvarna May 2007-
Janurary 2008
Assembler Allied Air Enterprise
November 2006-May 2007
Laboratory Technician South Carolina State University
August 2004-December 2005
6. Volunteer Work Experience:
Orangeburg Boys & Girls Club July 2007-
December 2009
(volunteered as a mentor for 1st and 2nd graders by assisting
with basic math, reading and writing skills.
Happy Land Child Development Center January 2010-
May2011
(assisted teacher in preschool class by helping 3 and 4-year
old’s children with developmental skills.
Mellichamp Elementary School July 2012-
October2015
(volunteered with the Big Brother/Sister program to at risk
youth)
Skills:
Communication, Computer, Customer Service, Emailing,
Internet, Answering Telephones, Fax & Copy machines, Typing,
Teamwork, Coaching, Collaboration, Critical Thinking,
Organization
References:
Available Upon Request
WelcomeDemoWelcome!Thank you for trying out Business Plan
Financials from Planning Shop. These worksheets will help you
develop clear, compelling financial projections for your
business.
If you are unfamiliar with the business planning process, we
encourage you to refer to our book, The Successful Business
Plan: Secrets & Strategies, by Rhonda Abrams, for
comprehensive, step-by-step guidance. It is available through
our website, www.PlanningShop.com.
Note that this demo copy of Business Plan Financials is
8. 4. Click the "OK" button.
Your workbook should be ready to use now.
If you do not see the "Security Warning" along the top of this
page, scroll down for more detailed instructions, under "Excel
2007 on Windows - Enabling Macros"Excel 2010 for Windows:
To enable macros:
1. Click the "Enable Content" button in the Security Warning
that appears at the top of this page.If you do not see the
"Security Warning" along the top of this page, scroll down for
more detailed instructions, under
"Excel 2010 and Excel 2013 on Windows - Enabling
Macros"Excel 2013 for Windows:
To enable macros:
1. Click the "Enable Content" button in the Security Warning
that appears at the top of this page.If you do not see the
"Security Warning" along the top of this page, scroll down for
more detailed instructions, under
"Excel 2010 & Excel 2013 on Windows - Enabling
Macros"Excel 2010 for Mac:
1. A pop-up window appears. Select "Enable Macros".
2. Your workbook should now be ready to use.Excel 2008 for
Mac:
Excel 2008 for Mac does not support Macros or Visual Basic, so
there is no way to enable the macros. Please obtain a Mac
2008-only version of Business Plan Financials from
PlanningShop.Excel 2007 on Windows - Enabling Macros
1. From the Windows Ribbon, Select the circular "Windows"
button in the upper left.
2. From the drop-down menu that appears, press the Excel
Options button in the lower right.
3. From the "Excel Options" pop-up, select Trust Center on the
9. left side.
4. Select Trust Center Settings…. In the lower right.
5. In the "Trust Center" pop-up, select "Macro Settings" on the
left side.
6. Then, select the Disable all macros except digitally signed
macros. (This works because the Planning Shop signs all its
workbooks with digital certificates.)
7. Press OK twice.Excel 2010 and Excel 2013 on Windows -
Enabling MacrosNote: The procedure is exactly the same for
Excel 2010 and Excel 2013, even though the Excel 2013 has a
slightly different look than these screenshots.
1. In the upper left corner of the Excel Ribbon, press the "File"
tab.2. Select Options, in the lower left corner.3. Select Trust
Center from the Lower Left.
4. Click the "Trust Center Settings…" button in the lower
right5. Select "Macros Settings" from the left side menu
6. Select the "Disable all macros except digitally signed
macros" radio button.
7. Click "OK" twice
Your Company Name
ERASE ME WelcomeMacWelcome to the Mac Version of
Business Plan FinancialsThank you for purchasing Planning
Shop's Business Plan Financials. These worksheets will help
you develop clear, compelling financial projections for your
business. If you are unfamiliar with the business planning
process, we encourage you to refer to our book, The Successful
Business Plan: Secrets & Strategies, by Rhonda Abrams, for
comprehensive, step-by-step guidance. It is available through
10. our website, www.PlanningShop.com.
First, a few tips to get you started:
You may start directly editing this file. If you later decide to
start over and need a fresh copy of this file, find the blank
"ORIGINAL_PlanningShop_BusinessPlanFinancialsMac(2.7)"
file in your PlanningShop directory. Make a copy of this file
(just in case you might need to start over yet again), and then
start editing the copy.
You installed the Mac version of the Business Plan Financials
product, which does not have the Planning Shop tab available in
the Excel Ribbon (unlike the Windows version). Instead, to
navigate between worksheets and charts, use the Excel
worksheet tabs along the bottom edge of the Excel window.
Start with the "Setup" worksheet. Enter your data, and then
work your way through the workbook, one worksheet at a time,
by clicking the next worksheet to the right. There are 23
worksheets/charts in this workbook. The last one (furthest to
the right) is "NS5Yr."
Each worksheet is composed of "cells" containing either black
text or blue text. All you need to do is enter data in the blue
cells--the black cells are automatically calculated for you.While
you work, keep an eye out for red triangles that appear with
some cells on the worksheets. These triangles indicate the
presence of a "help balloon" that will popup when you roll over
the triangle, presenting you with additional information and tips
about the section you are working on.For more in-depth help
and assistance, refer to the Business Plan Financials Help" PDF
file in your PlanningShop folder. The document contains step-
by-step instructions and includes a "Frequently Asked
Questions" section.
To get started, find the Excel worksheet listing (each worksheet
13. affect the data in your business plan, but they do affect the
user-friendliness of the Business Plan Financials workbook.
We did our very best to make the Windows and Mac versions as
similar as possible. However, Microsoft does not support
customization of the Excel toolbar on Mac. Therefore, while we
made every effort to preserve as much functionality as possible
on the Mac, there were a few things we were not able to do:1)
There is no PlanningShop Toolbar in the Business Plan
Financials for Mac. Instead, you will need to navigate between
worksheets and charts using the Excel worksheet tabs (along the
bottom edge of the workbook).2) Business Plan Financials Help
is not available directly from Excel. Instead, you should open
the BizPlanFin_Help(2.7).PDF file that was copied to your Mac
alongside the PlanningShop_BizPlanFinMac(2.8).XLS or
PlanningShop_BizPlanFinMac(2.8).XLSM file.We are as
disappointed as you are that we can't provide the same level of
functionality in Mac as we do for Windows. We very much hope
that Microsoft will remedy the situation in the next release of
Excel for Mac, and that we'll then be able to offer identical
functionality.Moving your Business Plan Financials workbook
between Mac and WindowsWe advise you to completely edit
your Business Plan Financials workbook on either Mac or
Windows, and to not switch between the two platforms. If you
switch between platforms, you may find that the Planning Shop
toolbar, menus, online help, and macros permanently disappear.
SetupSetup and AssumptionsCOMPANY INFORMATIONWhat
is your company's name?Fruitfit CompanyWhat month will you
officially start your company?AugustWhat year will you
officially start your company?2018SALES ASSUMPTIONSThe
Worksheets can accommodate sales projections for up to 10
major product/service lines. How many major product/service
lines do you plan to have for your business?Two
Sure Product Consulting: Many businesses sell hundreds or
thousands of products. It would be overwhelming to create
14. projections for every product you sell. So if you sell many
products, think about how you can consolidate them into up to
ten product "lines," and then base your projections on these
groups of products instead of each individual product.TenMost
businesses sell at least some of their products/services on credit
(e.g., "net 30" as opposed to cash). What percentage of your
sales will be made on credit?25%
Author: NOTE: for our purposes, this line should NOT include
credit card sales, which are, effectively, cash sales because you
receive payment in a matter days, not weeks.For sales you make
on credit, what terms will you extend? In other words, how
many days will pass from the date of sale to when you expect to
be paid?30
Author: If, for instance, your terms will be "Net 30," put 30
here. You may enter any number of days between 0 and
120.PERSONNEL ASSUMPTIONSApproximately how much do
you expect to spend per year on benefits for each
SALARIED/FULL TIME employee (medical insurance,
etc.)?$5,000
Author: This number should reflect the amount you will spend
on ONE FULL-TIME employee--the worksheets will
automatically multiply this amount by the total number of
employees you expect to hire, as shown in the Staffing Budget
worksheet (automatically adusting the numbers for full- and
part-time employees accordingly).Approximately how much do
you expect to spend per year on benefits for each
HOURLY/PART-TIME employee (medical insurance, etc.)?$36
Author: This number should reflect the amount you will spend
on ONE PART-TIME employee--the worksheets will
automatically multiply this amount by the total number of
employees you expect to hire, as shown in the Staffing Budget
worksheet (automatically adusting the numbers for full- and
15. part-time employees accordingly).With health insurance and
other benefits costing more each year, your plan should account
for annual increases. How much do you estimate your benefit
costs will increase each year?5.00%If you plan to increase
wages (both salaried & hourly) on an annual basis, how much to
you plan to increase them by?3.50%Approximately what
percentage of each employee's salary or wages do you plan to
set aside for payroll taxes?15.00%
Author: If you're not sure what percentage to enter here, leave it
at the default (15%).FINANCIAL ASSUMPTIONSWhat will be
the opening balance in your bank account on the first day of
business? This will be the opening balance in your Cash Flow
Statements.$5,000
Author: In general, this number will include money you plan to
personally invest in the business. If you will be receiving loans
or investment income from others, you can account for those on
the upcoming Capital Investments worksheet instead of here.
At approximately what rate do you expect to be taxed on your
net income?25.00%
Author: If you're not sure what percentage to enter here, leave it
at the default (25%).
Sure Product Consulting: Many businesses sell hundreds or
thousands of products. It would be overwhelming to create
projections for every product you sell. So if you sell many
products, think about how you can consolidate them into up to
ten product "lines," and then base your projections on these
groups of products instead of each individual product.If you
will use an interest-bearing account for your banking, at what
rate will you accrue interest?1.00%
Author: If you're not sure what percentage to enter here, leave it
at the default (1.00%).
16. Author: NOTE: for our purposes, this line should NOT include
credit card sales, which are, effectively, cash sales because you
receive payment in a matter days, not weeks.
Author: If, for instance, your terms will be "Net 30," put 30
here. You may enter any number of days between 0 and 120.
Author: If you're not sure what percentage to enter here, leave it
at the default (15%).
Author: This number should reflect the amount you will spend
on ONE FULL-TIME employee--the worksheets will
automatically multiply this amount by the total number of
employees you expect to hire, as shown in the Staffing Budget
worksheet (automatically adusting the numbers for full- and
part-time employees accordingly).
Author: In general, this number will include money you plan to
personally invest in the business. If you will be receiving loans
or investment income from others, you can account for those on
the upcoming Capital Investments worksheet instead of here.
Setup & Assumptions
SalesProjSales Projections
Author: For information about this worksheet, see the chapter
"Marketing Plan & Sales Strategy" in Successful Business Plan:
Secrets &
Strategies.20182019202020212022AssumptionsAugustSeptembe
rOctoberNovemberDecemberJanuaryFebruaryMarchAprilMayJu
neJulyTOTALAugustSeptemberOctoberNovemberDecemberJanu
aryFebruaryMarchAprilMayJuneJulyTOTAL1st Quarter2nd
Quarter3rd Quarter4th QuarterTOTAL1st Quarter2nd
Quarter3rd Quarter4th QuarterTOTALProduct Line 1
17. Author: Change the text in this cell to reflect the name of a
major product, product line or service your firm will offer. Unit
Volume2.00%
Author: MONTHLY VOLUME GROWTH RATE
The Worksheets automatically increase the volume in each
month on this line using the rate you enter here.
You can also enter each cell's value by hand, if you prefer,
which makes sense if you need to show ups and downs in sales
due to seasonal fluctuations, etc.250000
Author: Enter the number of units you expect to sell during this
month. If you are running a service-based company charging on
an hourly basis, enter the number of billable hours you expect
you and your employees to work during this month. If you will
be selling your service on a per-project basis, enter the number
of projects you expect to sell during this period.255000
Sure Product Consulting: As a convenience, the Worksheets will
automatically copy the number you put in the prior cell into this
cell. However, you should feel free to overwrite the copied
number with whatever makes more sense for your
business.260100265302270608276020281541287171292915298
77330474931084433530223170603234023298703364673431963
50060357062364203371487378917386495394225425244312306
15
Author: Note that in year three we use quarterly numbers, not
monthly numbers--so make sure you enter your amounts
accordingly!130593913858731470699539312615607181656246
1757622186520268397888674505Unit Price2.50%
Sure Product Consulting: YEARLY PRICE GROWTH RATE
18. This cell shows how much you plan to increase prices each year.
It is not per month because consumers typically don't stand for
frequent price changes. After one full year, we increase the unit
price by X%, then again after 2 years, etc. The default is 2.5%
per year, close to inflation rates).
As a convenience, the Worksheets can automatically increase
the unit price for each month using the rate you enter here.
You can also enter each cell's value by hand, if you prefer,
which makes sense if you need to show ups and downs in sales
due to seasonal fluctuations, etc.
Sure Product Consulting: As a convenience, the Worksheets will
automatically copy the number you put in the prior cell into this
cell. However, you should feel free to overwrite the copied
number with whatever makes more sense for your business.$2
Author: Enter your sales price for each unit here. If you are
running a service-based company, enter your hourly rate or
approximate per-project rate.$2
Author: As a convenience, the Worksheets will automatically
copy the number you put in the prior cell into this cell.
However, you should feel free to overwrite the copied number
with whatever makes more sense for your
business.$2$2$2$2$2$2$2$2$2$2$2$2$2$2$2$2$2$2$2$2$2$2$
2$2$2$2$2$2$2$2$2Gross
Sales$500,000$510,000$520,200$530,604$541,216$552,040$56
3,081$574,343$585,830$597,546$609,497$621,687$6,706,045$
649,974$662,973$676,233$689,758$703,553$717,624$731,976$
746,616$761,548$776,779$792,315$808,161$8,717,509$2,585,8
30$2,744,104$2,912,065$3,090,307$11,332,306$3,361,445$3,5
67,192$3,785,533$4,017,238$14,731,407$19,150,061(Commissi
ons)50.00%
19. Author: COMMISSIONED SALES
What percentage of this product line's sales will be made on
commission? In other words, what percentage of your sales will
be made by a salesperson who is paid commission?
Author: As a convenience, the Worksheets will automatically
copy the number you put in the prior cell into this cell.
However, you should feel free to overwrite the copied number
with whatever makes more sense for your business.15.00%
Author: SALES COMMISSION RATE
What will be the commission rate paid to your salesperson for
each
sale?$37,500$38,250$39,015$39,795$40,591$41,403$42,231$43
,076$43,937$44,816$45,712$46,627$502,953$48,748$49,723$5
0,717$51,732$52,766$53,822$54,898$55,996$57,116$58,258$5
9,424$60,612$653,813$193,937$205,808$218,405$231,773$849
,923$252,108$267,539$283,915$301,293$1,104,856$1,436,255(
Returns and Allowances)3.00%
Author: RETURNS AND ALLOWANCES
A percentage of your products will be returned due to defects,
etc. What do you estimate will be the rate of return? This is, of
course, just an estimate--but it is important to anticipate losses.
Refunds, breakage, spoilage, theft, and unsaleable excess
inventory can all put a significant dent in your net
sales.$15,000.00$15,300$15,606.00$15,918.12$16,236.48$16,5
61.21$16,892.44$17,230.29$17,574.89$17,926.39$18,284.92$1
8,650.61$201,181$19,499.22$19,889.20$20,286.99$20,692.73$
21,106.58$21,528.71$21,959.29$22,398.47$22,846.44$23,303.3
7$23,769.44$24,244.83$261,525$77,574.91$82,323.12$87,361.
95$92,709.20$339,969$100,843.34$107,015.76$113,565.98$120
,517.13$441,942$574,501.83Net
Sales$447,500$456,450$465,579$474,891$484,388$494,076$50
3,958$514,037$524,318$534,804$545,500$556,410$6,001,910$
581,727$593,361$605,228$617,333$629,680$642,273$655,119$
20. 668,221$681,585$695,217$709,122$723,304$7,802,170$2,314,3
18$2,455,973$2,606,298$2,765,825$10,142,414$3,008,493$3,1
92,637$3,388,052$3,595,428$13,184,609$17,139,305(Cost of
Goods Sold)50.00%
Author: COST OF GOODS
Approximately what percentage of your product's sale price will
be spent on manufacturing? If you are a reseller or retailer,
what percentage of your product's sale price will be spent on
buying the product from your distributor? A service business
may not need to track cost of goods, in which case you can set
this number to
zero.$250,000.00$255,000$260,100$265,302$270,608$276,020$
281,541$287,171$292,915$298,773$304,749$310,844$3,353,02
2$324,987$331,487$338,116$344,879$351,776$358,812$365,98
8$373,308$380,774$388,390$396,157$404,080$4,358,754$1,29
2,915$1,372,052$1,456,033$1,545,153$5,666,153$1,680,722$1,
783,596$1,892,766$2,008,619$7,365,704$9,575,030GROSS
PROFIT$197,500$201,450$205,479$209,589$213,780$218,056
$222,417$226,865$231,403$236,031$240,751$245,566$2,648,8
88$256,740$261,874$267,112$272,454$277,903$283,461$289,1
31$294,913$300,811$306,828$312,964$319,224$3,443,416$1,0
21,403$1,083,921$1,150,266$1,220,671$4,476,261$1,327,771$
1,409,041$1,495,285$1,586,809$5,818,906$7,564,274Product
Line 2
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
21. On Excel 2007 & 2010 for Windows
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select "Hide"Unit
Volume2.00%20000020400020808021224221648622081622523
22297372343322390192437992486752682418253648.42587212
63896269174274557280048285649291362297189303133309196
3153803401955984492
Author: Note that in year three we use quarterly numbers, not
monthly numbers--so make sure you enter your amounts
accordingly!104475111086981176559431450112485741324997
1406097149216254718306939604Unit Price2.50%
Sure Product Consulting: YEARLY PRICE GROWTH RATE
This cell shows how much you plan to increase prices each year.
It is not per month because consumers typically don't stand for
frequent price changes. After one full year, we increase the unit
price by X%, then again after 2 years, etc. The default is 2.5%
per year, close to inflation rates).
As a convenience, the Worksheets can automatically increase
the unit price for each month using the rate you enter here.
You can also enter each cell's value by hand, if you prefer,
which makes sense if you need to show ups and downs in sales
due to seasonal fluctuations, etc.$2
Author: Enter your sales price for each unit here. If you are
running a service-based company, enter your hourly rate or
approximate per-project rate.$2
Author: As a convenience, the Worksheets will automatically
copy the number you put in the prior cell into this cell.
22. However, you should feel free to overwrite the copied number
with whatever makes more sense for your
business.$2$2$2$2$2$2$2$2$2$2$2$2$2$2$2$2$2$2$2$2$2$2$
2$2$2$2$2$2$2$2$2Gross
Sales$400,000$408,000$416,160$424,483$432,973$441,632$45
0,465$459,474$468,664$478,037$487,598$497,350$5,364,836$
519,979$530,379$540,986$551,806$562,842$574,099$585,581$
597,293$609,238$621,423$633,852$646,529$6,974,007$2,068,6
64$2,195,283$2,329,652$2,472,245$9,065,845$2,689,156$2,85
3,754$3,028,426$3,213,790$11,785,126$15,320,049(Commissio
ns)50.00%15.00%$30,000$30,600$31,212$31,836$32,473$33,1
22$33,785$34,461$35,150$35,853$36,570$37,301$402,363$38,
998$39,778$40,574$41,385$42,213$43,057$43,919$44,797$45,
693$46,607$47,539$48,490$523,051$155,150$164,646$174,724
$185,418$679,938$201,687$214,032$227,132$241,034$883,884
$1,149,004(Returns and
Allowances)3.00%$12,000$12,240$12,485$12,734$12,989$13,2
49$13,514$13,784$14,060$14,341$14,628$14,920$160,945$15,
599$15,911$16,230$16,554$16,885$17,223$17,567$17,919$18,
277$18,643$19,016$19,396$209,220$62,060$65,858$69,890$74
,167$271,975$80,675$85,613$90,853$96,414$353,554$459,601
Net
Sales$358,000$365,160$372,463$379,912$387,511$395,261$40
3,166$411,229$419,454$427,843$436,400$445,128$4,801,528$
465,381$474,689$484,183$493,866$503,744$513,819$524,095$
534,577$545,268$556,174$567,297$578,643$6,241,736$1,851,4
55$1,964,778$2,085,039$2,212,660$8,113,931$2,406,794$2,55
4,110$2,710,441$2,876,342$10,547,688$13,711,444(Cost of
Goods
Sold)50.00%$200,000$204,000$208,080$212,242$216,486$220,
816$225,232$229,737$234,332$239,019$243,799$248,675$2,68
2,418$259,990$265,189$270,493$275,903$281,421$287,049$29
2,790$298,646$304,619$310,712$316,926$323,264$3,487,003$
1,034,332$1,097,642$1,164,826$1,236,123$4,532,923$1,344,57
8$1,426,877$1,514,213$1,606,895$5,892,563$7,660,024GROSS
PROFIT$158,000$161,160$164,383$167,671$171,024$174,445
23. $177,934$181,492$185,122$188,825$192,601$196,453$2,119,1
10$205,392$209,500$213,690$217,963$222,323$226,769$231,3
04$235,931$240,649$245,462$250,371$255,379$2,754,733$817
,122$867,137$920,213$976,537$3,581,009$1,062,217$1,127,23
3$1,196,228$1,269,447$4,655,125$6,051,419Product Line 3
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 & 2010 for Windows
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select "Hide"Unit
Volume2.00%000000000000000000000000000
Author: Note that in year three we use quarterly numbers, not
monthly numbers--so make sure you enter your amounts
accordingly!0000000000Unit Price2.50%
Sure Product Consulting: YEARLY PRICE GROWTH RATE
This cell shows how much you plan to increase prices each year.
It is not per month because consumers typically don't stand for
frequent price changes. After one full year, we increase the unit
price by X%, then again after 2 years, etc. The default is 2.5%
per year, close to inflation rates).
As a convenience, the Worksheets can automatically increase
24. the unit price for each month using the rate you enter here.
You can also enter each cell's value by hand, if you prefer,
which makes sense if you need to show ups and downs in sales
due to seasonal fluctuations, etc.$0
Author: Enter your sales price for each unit here. If you are
running a service-based company, enter your hourly rate or
approximate per-project rate.$0
Author: As a convenience, the Worksheets will automatically
copy the number you put in the prior cell into this cell.
However, you should feel free to overwrite the copied number
with whatever makes more sense for your
business.$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0Gross
Sales$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0(Commissions)50.00%15.00%$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0(Returns and
Allowances)3.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0Net
Sales$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0(Cost of Goods
Sold)50.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0GROSS
PROFIT$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0Product Line 4
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
25. edge of Excel window
2) Format->Rows->Hide
On Excel 2007 & 2010 for Windows
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select "Hide"
Author: Note that in year three we use quarterly numbers, not
monthly numbers--so make sure you enter your amounts
accordingly!Unit Volume2.00%000000000000000000000000000
Author: Note that in year three we use quarterly numbers, not
monthly numbers--so make sure you enter your amounts
accordingly!0000000000Unit Price2.50%
Sure Product Consulting: YEARLY PRICE GROWTH RATE
This cell shows how much you plan to increase prices each year.
It is not per month because consumers typically don't stand for
frequent price changes. After one full year, we increase the unit
price by X%, then again after 2 years, etc. The default is 2.5%
per year, close to inflation rates).
As a convenience, the Worksheets can automatically increase
the unit price for each month using the rate you enter here.
You can also enter each cell's value by hand, if you prefer,
which makes sense if you need to show ups and downs in sales
due to seasonal fluctuations, etc.$0
Author: Enter your sales price for each unit here. If you are
running a service-based company, enter your hourly rate or
approximate per-project rate.$0
26. Author: As a convenience, the Worksheets will automatically
copy the number you put in the prior cell into this cell.
However, you should feel free to overwrite the copied number
with whatever makes more sense for your
business.$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0Gross
Sales$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0(Commissions)50.00%15.00%$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0(Returns and
Allowances)3.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0Net
Sales$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0(Cost of Goods
Sold)50.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0GROSS
PROFIT$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0Product Line 5
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 & 2010 for Windows
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select "Hide"
Author: Note that in year three we use quarterly numbers, not
27. monthly numbers--so make sure you enter your amounts
accordingly!Unit Volume2.00%000000000000000000000000000
Author: Note that in year three we use quarterly numbers, not
monthly numbers--so make sure you enter your amounts
accordingly!0000000000Unit Price2.50%
Sure Product Consulting: YEARLY PRICE GROWTH RATE
This cell shows how much you plan to increase prices each year.
It is not per month because consumers typically don't stand for
frequent price changes. After one full year, we increase the unit
price by X%, then again after 2 years, etc. The default is 2.5%
per year, close to inflation rates).
As a convenience, the Worksheets can automatically increase
the unit price for each month using the rate you enter here.
You can also enter each cell's value by hand, if you prefer,
which makes sense if you need to show ups and downs in sales
due to seasonal fluctuations, etc.$0
Author: Enter your sales price for each unit here. If you are
running a service-based company, enter your hourly rate or
approximate per-project rate.$0
Author: As a convenience, the Worksheets will automatically
copy the number you put in the prior cell into this cell.
However, you should feel free to overwrite the copied number
with whatever makes more sense for your
business.$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0Gross
Sales$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0(Commissions)50.00%15.00%$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0(Returns and
29. It is not per month because consumers typically don't stand for
frequent price changes. After one full year, we increase the unit
price by X%, then again after 2 years, etc. The default is 2.5%
per year, close to inflation rates).
As a convenience, the Worksheets can automatically increase
the unit price for each month using the rate you enter here.
You can also enter each cell's value by hand, if you prefer,
which makes sense if you need to show ups and downs in sales
due to seasonal fluctuations, etc.$0
Author: Enter your sales price for each unit here. If you are
running a service-based company, enter your hourly rate or
approximate per-project rate.$0
Author: As a convenience, the Worksheets will automatically
copy the number you put in the prior cell into this cell.
However, you should feel free to overwrite the copied number
with whatever makes more sense for your
business.$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0Gross
Sales$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0(Commissions)50.00%15.00%$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0(Returns and
Allowances)3.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0Net
Sales$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0(Cost of Goods
Sold)50.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0GROSS
PROFIT$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0Product Line 7
Author: If you only have less than 10 product lines, you can't
30. delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 & 2010 for Windows
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select "Hide"
Author: Note that in year three we use quarterly numbers, not
monthly numbers--so make sure you enter your amounts
accordingly!Unit Volume2.00%000000000000000000000000000
Author: Note that in year three we use quarterly numbers, not
monthly numbers--so make sure you enter your amounts
accordingly!0000000000Unit Price2.50%
Sure Product Consulting: YEARLY PRICE GROWTH RATE
This cell shows how much you plan to increase prices each year.
It is not per month because consumers typically don't stand for
frequent price changes. After one full year, we increase the unit
price by X%, then again after 2 years, etc. The default is 2.5%
per year, close to inflation rates).
As a convenience, the Worksheets can automatically increase
the unit price for each month using the rate you enter here.
You can also enter each cell's value by hand, if you prefer,
which makes sense if you need to show ups and downs in sales
31. due to seasonal fluctuations, etc.$0
Author: Enter your sales price for each unit here. If you are
running a service-based company, enter your hourly rate or
approximate per-project rate.$0
Author: As a convenience, the Worksheets will automatically
copy the number you put in the prior cell into this cell.
However, you should feel free to overwrite the copied number
with whatever makes more sense for your
business.$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0Gross
Sales$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0(Commissions)50.00%15.00%$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0(Returns and
Allowances)3.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0Net
Sales$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0(Cost of Goods
Sold)50.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0GROSS
PROFIT$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0Product Line 8
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 & 2010 for Windows
32. 1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select "Hide"
Author: Note that in year three we use quarterly numbers, not
monthly numbers--so make sure you enter your amounts
accordingly!Unit Volume2.00%000000000000000000000000000
Author: Note that in year three we use quarterly numbers, not
monthly numbers--so make sure you enter your amounts
accordingly!0000000000Unit Price2.50%
Sure Product Consulting: YEARLY PRICE GROWTH RATE
This cell shows how much you plan to increase prices each year.
It is not per month because consumers typically don't stand for
frequent price changes. After one full year, we increase the unit
price by X%, then again after 2 years, etc. The default is 2.5%
per year, close to inflation rates).
As a convenience, the Worksheets can automatically increase
the unit price for each month using the rate you enter here.
You can also enter each cell's value by hand, if you prefer,
which makes sense if you need to show ups and downs in sales
due to seasonal fluctuations, etc.$0
Author: Enter your sales price for each unit here. If you are
running a service-based company, enter your hourly rate or
approximate per-project rate.$0
Author: As a convenience, the Worksheets will automatically
copy the number you put in the prior cell into this cell.
However, you should feel free to overwrite the copied number
with whatever makes more sense for your
34. monthly numbers--so make sure you enter your amounts
accordingly!0000000000Unit Price2.50%
Sure Product Consulting: YEARLY PRICE GROWTH RATE
This cell shows how much you plan to increase prices each year.
It is not per month because consumers typically don't stand for
frequent price changes. After one full year, we increase the unit
price by X%, then again after 2 years, etc. The default is 2.5%
per year, close to inflation rates).
As a convenience, the Worksheets can automatically increase
the unit price for each month using the rate you enter here.
You can also enter each cell's value by hand, if you prefer,
which makes sense if you need to show ups and downs in sales
due to seasonal fluctuations, etc.$0
Author: Enter your sales price for each unit here. If you are
running a service-based company, enter your hourly rate or
approximate per-project rate.$0
Author: As a convenience, the Worksheets will automatically
copy the number you put in the prior cell into this cell.
However, you should feel free to overwrite the copied number
with whatever makes more sense for your
business.$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0Gross
Sales$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0(Commissions)50.00%15.00%$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0(Returns and
Allowances)3.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0Net
Sales$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0(Cost of Goods
35. Sold)50.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0GROSS
PROFIT$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0Product Line 10
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 & 2010 for Windows
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select "Hide"
Author: Note that in year three we use quarterly numbers, not
monthly numbers--so make sure you enter your amounts
accordingly!Unit Volume2.00%000000000000000000000000000
Author: Note that in year three we use quarterly numbers, not
monthly numbers--so make sure you enter your amounts
accordingly!0000000000Unit Price2.50%
Sure Product Consulting: YEARLY PRICE GROWTH RATE
This cell shows how much you plan to increase prices each year.
It is not per month because consumers typically don't stand for
frequent price changes. After one full year, we increase the unit
price by X%, then again after 2 years, etc. The default is 2.5%
per year, close to inflation rates).
36. As a convenience, the Worksheets can automatically increase
the unit price for each month using the rate you enter here.
You can also enter each cell's value by hand, if you prefer,
which makes sense if you need to show ups and downs in sales
due to seasonal fluctuations, etc.$0
Author: Enter your sales price for each unit here. If you are
running a service-based company, enter your hourly rate or
approximate per-project rate.$0
Author: As a convenience, the Worksheets will automatically
copy the number you put in the prior cell into this cell.
However, you should feel free to overwrite the copied number
with whatever makes more sense for your business.
Author: Note that in year three we use quarterly numbers, not
monthly numbers--so make sure you enter your amounts
accordingly!
Author: Note that in year three we use quarterly numbers, not
monthly numbers--so make sure you enter your amounts
accordingly!
Author: Note that in year three we use quarterly numbers, not
monthly numbers--so make sure you enter your amounts
accordingly!$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0Gross
Sales$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0(Commissions)50.00%15.00%$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0(Returns and
Allowances)3.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0Net
Sales$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
37. $0$0$0$0$0$0$0$0$0$0$0$0$0(Cost of Goods
Sold)50.00%$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0GROSS
PROFIT$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0Totals for All Product
LinesTotal Unit
Volume4500004590004681804775444870944968365067735169
09527247537792548547559518603544057070958212359376560
56416177546301096427116555656686766820506956917096057
65439822151082350690249457126472599707627280929229812
43316371933573641231161815614109Total Gross
Sales$900,000$918,000$936,360$955,087$974,189$993,673$1,
013,546$1,033,817$1,054,493$1,075,583$1,097,095$1,119,037
$12,070,881$1,169,953$1,193,352$1,217,219$1,241,564$1,266,
395$1,291,723$1,317,557$1,343,908$1,370,786$1,398,202$1,4
26,166$1,454,690$15,691,515$4,654,495$4,939,387$5,241,717
$5,562,552$20,398,151$6,050,601$6,420,946$6,813,959$7,231,
028$26,516,533$34,470,110(Total
Commissions)$67,500$68,850$70,227$71,632$73,064$74,525$7
6,016$77,536$79,087$80,669$82,282$83,928$905,316$87,746$
89,501$91,291$93,117$94,980$96,879$98,817$100,793$102,80
9$104,865$106,962$109,102$1,176,864$349,087$370,454$393,
129$417,191$1,529,861$453,795$481,571$511,047$542,327$1,
988,740$2,585,258(Total Returns and
Allowances)$27,000$27,540$28,091$28,653$29,226$29,810$30
,406$31,015$31,635$32,267$32,913$33,571$362,126$35,099$3
5,801$36,517$37,247$37,992$38,752$39,527$40,317$41,124$4
1,946$42,785$43,641$470,745$139,635$148,182$157,252$166,
877$611,945$181,518$192,628$204,419$216,931$795,496$1,03
4,103Total Net
Sales$805,500$821,610$838,042$854,803$871,899$889,337$90
7,124$925,266$943,772$962,647$981,900$1,001,538$10,803,43
8$1,047,108$1,068,050$1,089,411$1,111,199$1,133,423$1,156,
092$1,179,214$1,202,798$1,226,854$1,251,391$1,276,419$1,3
01,947$14,043,906$4,165,773$4,420,752$4,691,337$4,978,484
$18,256,346$5,415,287$5,746,746$6,098,493$6,471,770$23,73
38. 2,297$30,850,748(Total Cost of Goods
Sold)$450,000$459,000$468,180$477,544$487,094$496,836$50
6,773$516,909$527,247$537,792$548,547$559,518$6,035,440$
584,977$596,676$608,610$620,782$633,197$645,861$658,779$
671,954$685,393$699,101$713,083$727,345$7,845,758$2,327,2
47$2,469,694$2,620,859$2,781,276$10,199,076$3,025,300$3,2
10,473$3,406,979$3,615,514$13,258,266$17,235,055TOTAL
GROSS
PROFIT$355,500$362,610$369,862$377,259$384,805$392,501
$400,351$408,358$416,525$424,855$433,353$442,020$4,767,9
98$462,131$471,374$480,802$490,418$500,226$510,230$520,4
35$530,844$541,461$552,290$563,336$574,602$6,198,149$1,8
38,525$1,951,058$2,070,478$2,197,208$8,057,270$2,389,987$
2,536,274$2,691,514$2,856,256$10,474,031$13,615,693
Sales Projections
InventoryInventory
Author: This worksheet will help you manage your inventory
expenditures. For each product line, enter the dollar amount you
will spend each period on inventory. If yours is a service
business, you can probably ignore this
worksheet.20182019202020212022AugustSeptemberOctoberNo
vemberDecemberJanuaryFebruaryMarchAprilMayJuneJulyTOT
ALAugustSeptemberOctoberNovemberDecemberJanuaryFebruar
yMarchAprilMayJuneJulyTOTAL1st Quarter2nd Quarter3rd
Quarter4th QuarterTOTAL1st Quarter2nd Quarter3rd Quarter4th
QuarterTOTALProduct Line 1Cost of Goods Sold$250,000
Author: This Cost of Goods number is pulled over from your
Sales Projections and shows how much product you plan to sell
each month. It's here simply to aid you in determining how
much inventory you need to
purchase.$255,000$260,100$265,302$270,608$276,020$281,54
1$287,171$292,915$298,773$304,749$310,844$3,353,022$324,
987$331,487$338,116$344,879$351,776$358,812$365,988$373,
39. 308$380,774$388,390$396,157$404,080$4,358,754$1,292,915$
1,372,052$1,456,033$1,545,153$5,666,153$1,680,722$1,783,59
6$1,892,766$2,008,619$7,365,704$9,575,030Ingredients$500
Sure Product Consulting: We automatically increase the amount
of inventory needed for each part at the same rate as COGS
grows on the SalesProj sheet.
You can override the automatically entered values by entering
in actuals in the blue
cells.$510$520$531$541$552$563$574$586$598$609$622$6,70
6$650$663$676$690$704$718$732$747$762$777$792$808$8,7
18$2,586$2,744$2,912$3,090$11,332$3,361$3,567$3,786$4,017
$14,731$19,150Bottles/caps$750$765$780$796$812$828$845$
862$879$896$914$933$10,059$975$994$1,014$1,035$1,055$1,
076$1,098$1,120$1,142$1,165$1,188$1,212$13,076$3,879$4,11
6$4,368$4,635$16,998$5,042$5,351$5,678$6,026$22,097$28,72
5Labels$250$255$260$265$271$276$282$287$293$299$305$3
11$3,353$325$331$338$345$352$359$366$373$381$388$396$
404$4,359$1,293$1,372$1,456$1,545$5,666$1,681$1,784$1,893
$2,009$7,366$9,575Cartons$500$510$520$531$541$552$563$5
74$586$598$609$622$6,706$650$663$676$690$704$718$732$
747$762$777$792$808$8,718$2,586$2,744$2,912$3,090$11,33
2$3,361$3,567$3,786$4,017$14,731$19,150Total Inventory
Expense$2,000
Author: Are these cells showing red?
As an aid to you, these cells will show in red until you indicate
the purchase of enough inventory to cover your Cost of Goods
for the period.
In other words, your Total Inventory Expense should equal your
Cost of Goods Sold from the SalesProj worksheet. If it isn't,
you might need to adjust your % for COGS on the SalesProj
worksheet (D12, D22, etc.)
40. $2,040$2,081$2,122$2,165$2,208$2,252$2,297$2,343$2,390$2,
438$2,487$26,824$2,600$2,652$2,705$2,759$2,814$2,870$2,92
8$2,986$3,046$3,107$3,169$3,233$34,870$10,343$10,976$11,6
48$12,361$45,329$13,446$14,269$15,142$16,069$58,926$76,6
00Product Line 2
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 and 2010 for Windows:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select "Hide"Cost of Goods
Sold$200,000$204,000$208,080$212,242$216,486$220,816$225
,232$229,737$234,332$239,019$243,799$248,675$2,682,418$2
59,990$265,189$270,493$275,903$281,421$287,049$292,790$2
98,646$304,619$310,712$316,926$323,264$3,487,003$1,034,33
2$1,097,642$1,164,826$1,236,123$4,532,923$1,344,578$1,426,
877$1,514,213$1,606,895$5,892,563$7,660,024Ingredients$500
Sure Product Consulting: We automatically increase the amount
of inventory needed for each part at the same rate as COGS
grows on the SalesProj sheet.
You can override the automatically entered values by entering
in actuals in the blue
cells.$510$520$531$541$552$563$574$586$598$609$622$6,70
6$650$663$676$690$704$718$732$747$762$777$792$808$8,7
42. Sure Product Consulting: We automatically increase the amount
of inventory needed for each part at the same rate as COGS
grows on the SalesProj sheet.
You can override the automatically entered values by entering
in actuals in the blue
cells.$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0Items/Parts
2$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Items/Parts
3$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Items/Parts
4$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Total Inventory
Expense$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0Product Line 4
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 and 2010 for Windows:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select "Hide"Cost of Goods
Sold$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0$0$0Items/Parts 1$0
Sure Product Consulting: We automatically increase the amount
43. of inventory needed for each part at the same rate as COGS
grows on the SalesProj sheet.
You can override the automatically entered values by entering
in actuals in the blue
cells.$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0Items/Parts
2$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Items/Parts
3$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Items/Parts
4$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Total Inventory
Expense$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0Product Line 5
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 and 2010 for Windows:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select "Hide"Cost of Goods
Sold$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0$0$0Items/Parts 1$0
Sure Product Consulting: We automatically increase the amount
of inventory needed for each part at the same rate as COGS
44. grows on the SalesProj sheet.
You can override the automatically entered values by entering
in actuals in the blue
cells.$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0Items/Parts
2$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Items/Parts
3$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Items/Parts
4$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Total Inventory
Expense$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0Product Line 6
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 and 2010 for Windows:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select "Hide"Cost of Goods
Sold$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0$0$0Items/Parts 1$0
Sure Product Consulting: We automatically increase the amount
of inventory needed for each part at the same rate as COGS
grows on the SalesProj sheet.
45. You can override the automatically entered values by entering
in actuals in the blue
cells.$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0Items/Parts
2$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Items/Parts
3$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Items/Parts
4$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Total Inventory
Expense$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0Product Line 7
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 and 2010 for Windows:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select "Hide"Cost of Goods
Sold$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0$0$0Items/Parts 1$0
Sure Product Consulting: We automatically increase the amount
of inventory needed for each part at the same rate as COGS
grows on the SalesProj sheet.
46. You can override the automatically entered values by entering
in actuals in the blue
cells.$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0Items/Parts
2$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Items/Parts
3$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Items/Parts
4$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Total Inventory
Expense$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0Product Line 8
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 and 2010 for Windows:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select "Hide"Cost of Goods
Sold$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0$0$0Items/Parts 1$0
Sure Product Consulting: We automatically increase the amount
of inventory needed for each part at the same rate as COGS
grows on the SalesProj sheet.
You can override the automatically entered values by entering
47. in actuals in the blue cells.
Author: This worksheet will help you manage your inventory
expenditures. For each product line, enter the dollar amount you
will spend each period on inventory. If yours is a service
business, you can probably ignore this worksheet.
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 and 2010 for Windows:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select
"Hide"$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0$0$0Items/Parts
2$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Items/Parts
3$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Items/Parts
4$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Total Inventory
Expense$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0Product Line 9
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
48. subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 and 2010 for Windows:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select "Hide"
Author: This Cost of Goods number is pulled over from your
Sales Projections and shows how much product you plan to sell
each month. It's here simply to aid you in determining how
much inventory you need to purchase.
Sure Product Consulting: We automatically increase the amount
of inventory needed for each part at the same rate as COGS
grows on the SalesProj sheet.
You can override the automatically entered values by entering
in actuals in the blue cells.
Sure Product Consulting: We automatically increase the amount
of inventory needed for each part at the same rate as COGS
grows on the SalesProj sheet.
You can override the automatically entered values by entering
in actuals in the blue cells.Cost of Goods
Sold$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0$0$0Items/Parts 1$0
Sure Product Consulting: We automatically increase the amount
of inventory needed for each part at the same rate as COGS
49. grows on the SalesProj sheet.
You can override the automatically entered values by entering
in actuals in the blue cells.
Author: Are these cells showing red?
As an aid to you, these cells will show in red until you indicate
the purchase of enough inventory to cover your Cost of Goods
for the period.
In other words, your Total Inventory Expense should equal your
Cost of Goods Sold from the SalesProj worksheet. If it isn't,
you might need to adjust your % for COGS on the SalesProj
worksheet (D12, D22, etc.)
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 and 2010 for Windows:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select "Hide"
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
50. subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 and 2010 for Windows:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select
"Hide"$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0$0$0Items/Parts
2$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Items/Parts
3$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Items/Parts
4$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Total Inventory
Expense$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0$0Product Line 10
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 and 2010 for Windows:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
51. 2) Right click to pop up a context menu
3) From the menu, select "Hide"
Sure Product Consulting: We automatically increase the amount
of inventory needed for each part at the same rate as COGS
grows on the SalesProj sheet.
You can override the automatically entered values by entering
in actuals in the blue cells.
Sure Product Consulting: We automatically increase the amount
of inventory needed for each part at the same rate as COGS
grows on the SalesProj sheet.
You can override the automatically entered values by entering
in actuals in the blue cells.Cost of Goods
Sold$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0$0$0Items/Parts 1$0
Sure Product Consulting: We automatically increase the amount
of inventory needed for each part at the same rate as COGS
grows on the SalesProj sheet.
You can override the automatically entered values by entering
in actuals in the blue cells.
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
52. On Excel 2007 and 2010 for Windows:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select "Hide"
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 and 2010 for Windows:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select "Hide"
Sure Product Consulting: We automatically increase the amount
of inventory needed for each part at the same rate as COGS
grows on the SalesProj sheet.
You can override the automatically entered values by entering
in actuals in the blue cells.
Sure Product Consulting: We automatically increase the amount
of inventory needed for each part at the same rate as COGS
grows on the SalesProj sheet.
You can override the automatically entered values by entering
in actuals in the blue cells.
53. Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 and 2010 for Windows:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select "Hide"
Author: If you only have less than 10 product lines, you can't
delete the rows for excess product lines, but you can them hide
them. If the cells are hidden, they won't be included in the
subtotals at the bottom of this worksheet.
On Excel 2011 for Mac:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Format->Rows->Hide
On Excel 2007 and 2010 for Windows:
1) Select the rows to hide by click on the row headers along left
edge of Excel window
2) Right click to pop up a context menu
3) From the menu, select
"Hide"$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0$0$0Items/Parts
2$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0Items/Parts
3$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
55. the Setup worksheet). Doing so will cause "#NUM!" calculation
errors on later worksheets. However, you need not change the
dates on lines you are not using.2018
Author: Enter the year you will purchase the item(s).1
Author: Enter the number of years you will use the item(s)
before it wears out, you retire it, or sell it.
This number will be used to calculate depreciation in your
financial statements using the Straight Line method.
NOTE: If you'd rather "expense" the item(s) in the year it is
purchased, regardless of how many years you will use it, leave
the number set to 1 year, and it will not be depreciated on your
financial statements.
For information about the tax implications/requirements of
depreciation, please consult a competent accountant.$0
Author: This is the value of the item at the time you stop using
it, or the price you might receive for it if you sell it.
For example, a $1000 desk might be worth $300 when you sell
it after five years of use. You would enter $300 in this cell.
If you will not be depreciating the item (the Years of Service
column is set to 1 year), you can ignore this.Item Name (change
name here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
56. here)$0Aug20181$0Equipment
Author: Equipment includes machinery, furniture, vehicles, etc.
Author: This worksheet allows you to track capital
expenditures and manage depreciation for those expenditures.
Author: Facilities include, land, buildings, building upgrades,
fixtures, etc.
NOTE: If you will need more than 10 items in each category on
this worksheet, combine items into groups and enter data for the
entire group on a single line.
Author: Enter the cost of the item(s) here. This will be used to
calculate depreciation, and will be added to your financial
statements.treating water$500Aug20181$0compounding
ingredients$750Aug20181$0carbonating
product$250Aug20181$0filling
product$500Aug20181$0packaging$500Aug20181$0Item Name
(change name here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Computer Hardware/Software
57. Author: Includes PCs, servers, monitors, printers, scanners,
other peripherals, and software applications.
Author: Enter the month you will purchase the item(s).
Note: When entering dates on this worksheet, make sure that
they don't fall prior to your current startup date (as entered on
the Setup worksheet). Doing so will cause "#NUM!" calculation
errors on later worksheets. However, you need not change the
dates on lines you are not
using.Major$10,000Aug20181$0Minor$5,000Aug20181$0Item
Name (change name here)$0Aug20181$0Item Name (change
name here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Telecommunications
Author: Telecommunications includes phone systems, fax
machines, etc.
Author: Enter the year you will purchase the item(s).
Author: Enter the number of years you will use the item(s)
before it wears out, you retire it, or sell it.
This number will be used to calculate depreciation in your
financial statements using the Straight Line method.
58. NOTE: If you'd rather "expense" the item(s) in the year it is
purchased, regardless of how many years you will use it, leave
the number set to 1 year, and it will not be depreciated on your
financial statements.
For information about the tax implications/requirements of
depreciation, please consult a competent accountant.
Author: This is the value of the item at the time you stop using
it, or the price you might receive for it if you sell it.
For example, a $1000 desk might be worth $300 when you sell
it after five years of use. You would enter $300 in this cell.
If you will not be depreciating the item (the Years of Service
column is set to 1 year), you can ignore this.media and network
equipment$5,000Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Item Name (change name
here)$0Aug20181$0Land
Author: Land purchases are not depreciable.Direct
costs$10,000Aug2018Land is a
non-depreciable
assetPurchase cost$60,000Aug2018Item Name (change name
here)$0Aug2018Item Name (change name here)$0Aug2018Item
Name (change name here)$0Aug2018Item Name (change name
here)$0Aug2018Item Name (change name here)$0Aug2018Item
Name (change name here)$0Aug2018Item Name (change name
here)$0Aug2018Item Name (change name here)$0Aug2018
Capital Purchases
StaffBudjStaffing Budget
Author: For information about this worksheet, see "Staffing
59. Budget" section and worksheet in "The Financials" chapter of
Successful Business Plan: Secrets &
Strategies.20182019202020212022AugustSeptemberOctoberNov
emberDecemberJanuaryFebruaryMarchAprilMayJuneJulyTOTA
LAugustSeptemberOctoberNovemberDecemberJanuaryFebruary
MarchAprilMayJuneJulyTOTAL1st Quarter2nd Quarter3rd
Quarter4th QuarterTOTAL1st Quarter2nd Quarter3rd Quarter4th
QuarterTOTALTOTALManagement# Salaried Employees10.00
Author: Enter the number of full-time employees you expect to
have working for you in this category during this month.
For part-time employees, enter their information below under
"Part-time / Hourly Employees".
10.0010.0010.0010.0010.0010.0010.0010.0010.0010.0010.0010.
0010.0010.0010.0010.0010.0010.0010.0010.0010.0010.0010.00
10.00
Author: Note that in year two we use quarterly numbers, not
monthly numbers--so make sure you enter your numbers
accordingly!10.0010.0010.0010.0010.0010.0010.0010.00Avg
Salary per employee $5,000
Author: Enter the amount you expect to pay each employee in
this category this month. The Worksheets will multiply the
number of employees (from the line above) with this number to
generate your total cost (less benefits and taxes,
below).$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5
,000$5,000$5,000$60,000$5,175$5,175$5,175$5,175$5,175$5,1
75$5,175$5,175$5,175$5,175$5,175$5,175$62,100$16,068$16,0
68$16,068$16,068$64,274$16,631$16,631$16,631$16,631$66,5
23$68,851Benefits (across all employees)$4,167
Author: This value is calculated using the number you entered
60. on the "Setup and Assumptions" worksheet and the number of
employees you entered
above.$4,167$4,167$4,167$4,167$4,167$4,167$4,167$4,167$4,
167$4,167$4,167$50,000$4,375$4,375$4,375$4,375$4,375$4,37
5$4,375$4,375$4,375$4,375$4,375$4,375$52,500$13,781$13,78
1$13,781$13,781$55,125$14,470$14,470$14,470$14,470$57,88
1$60,775Payroll Taxes (across all
employees)$7,500$7,500$7,500$7,500$7,500$7,500$7,500$7,50
0$7,500$7,500$7,500$7,500$90,000$7,763$7,763$7,763$7,763$
7,763$7,763$7,763$7,763$7,763$7,763$7,763$7,763$93,150$24
,103$24,103$24,103$24,103$96,410$24,946$24,946$24,946$24,
946$99,785$103,277Total
Costs$61,667$61,667$61,667$61,667$61,667$61,667$61,667$6
1,667$61,667$61,667$61,667$61,667$740,000$63,888$63,888$
63,888$63,888$63,888$63,888$63,888$63,888$63,888$63,888$
63,888$63,888$766,650$198,568$198,568$198,568$198,568$79
4,270$205,724$205,724$205,724$205,724$822,897$852,566Ad
ministrative/Support# Salaried
Employees5.005.005.005.005.005.005.005.005.005.005.005.005
.005.005.005.005.005.005.005.005.005.005.005.005.00
Author: Note that in year two we use quarterly numbers, not
monthly numbers--so make sure you enter your numbers
accordingly!5.005.005.005.005.005.005.005.00Avg Salary per
employee
$7,000$7,000$7,000$7,000$7,000$7,000$7,000$7,000$7,000$7,
000$7,000$7,000$84,000$7,245$7,245$7,245$7,245$7,245$7,24
5$7,245$7,245$7,245$7,245$7,245$7,245$86,940$22,496$22,49
6$22,496$22,496$89,983$23,283$23,283$23,283$23,283$93,13
2$96,392Benefits (across all
employees)$2,083$2,083$2,083$2,083$2,083$2,083$2,083$2,08
3$2,083$2,083$2,083$2,083$25,000$2,188$2,188$2,188$2,188$
2,188$2,188$2,188$2,188$2,188$2,188$2,188$2,188$26,250$6,
891$6,891$6,891$6,891$27,563$7,235$7,235$7,235$7,235$28,9
41$30,388Payroll Taxes (across all
employees)$5,250$5,250$5,250$5,250$5,250$5,250$5,250$5,25
63. 56,360$56,360$676,320$175,392$175,392$175,392$175,392$70
1,566$181,944$181,944$181,944$181,944$727,775$754,983Oth
er# Salaried
Employees0.000.000.000.000.000.000.000.000.000.000.000.000
.000.000.000.000.000.000.000.000.000.000.000.000.00
Author: Note that in year two we use quarterly numbers, not
monthly numbers--so make sure you enter your numbers
accordingly!0.000.000.000.000.000.000.000.00Avg Salary per
employee
$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0Benefits (across all
employees)$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0Payroll Taxes (across all
employees)$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$
0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0Total
Costs$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
$0$0$0$0$0$0$0$0$0$0$0$0$0Part-Time / Hourly Employees#
Part-Time Employees5555555555555555555555555
Author: Note that in year two we use quarterly numbers, not
monthly numbers--so make sure you enter your numbers
accordingly!
Author: Enter the number of full-time employees you expect to
have working for you in this category during this month.
For part-time employees, enter their information below under
"Part-time / Hourly Employees".
Author: Enter the amount you expect to pay each employee in
this category this month. The Worksheets will multiply the
number of employees (from the line above) with this number to
64. generate your total cost (less benefits and taxes, below).
Author: Note that in year two we use quarterly numbers, not
monthly numbers--so make sure you enter your numbers
accordingly!
Author: This value is calculated using the number you entered
on the "Setup and Assumptions" worksheet and the number of
employees you entered above.
Author: Note that in year two we use quarterly numbers, not
monthly numbers--so make sure you enter your numbers
accordingly!
Author: Note that in year two we use quarterly numbers, not
monthly numbers--so make sure you enter your numbers
accordingly!55555555Avg. Hours per Hourly
Employee4.04.04.04.04.04.04.04.04.04.04.04.04.04.04.04.04.04
.04.04.04.04.04.04.012.012.012.012.012.012.0$12.00$12.0048.0
Avg Hourly
Rate$10.00$10.00$10.00$10.00$10.00$10.00$10.00$10.00$10.0
0$10.00$10.00$10.00$10.35$10.35$10.35$10.35$10.35$10.35$1
0.35$10.35$10.35$10.35$10.35$10.35$10.71$10.71$10.71$10.7
1$11.09$11.09$11.09$11.09$11.48Calculated Wages Per Hourly
Employee$40$40$40$40$40$40$40$40$40$40$40$40$480$41$
41$41$41$41$41$41$41$41$41$41$41$497$129$129$129$129$
514$133$133$133$133$532$551Wages$200$200$200$200$200
$200$200$200$200$200$200$200$2,400$207$207$207$207$20
7$207$207$207$207$207$207$207$2,484$643$643$643$643$2
,571$665$665$665$665$2,661$6,321Benefits (across all
employees)$15$15$15$15$15$15$15$15$15$15$15$15$180$16
$16$16$16$16$16$16$16$16$16$16$16$189$50$50$50$50$198
$52$52$52$52$208$219Payroll Taxes (across all
employees)$30$30$30$30$30$30$30$30$30$30$30$30$360$31
$31$31$31$31$31$31$31$31$31$31$31$373$96$96$96$96$386
$100$100$100$100$399$413Total
65. Costs$245$245$245$245$245$245$245$245$245$245$245$245
$2,940$254$254$254$254$254$254$254$254$254$254$254$25
4$3,046$789$789$789$789$3,155$817$817$817$817$3,268$6,
953TOTAL# Full Time
Employees38383838383838383838383838383838383838383838
3838383838383838383838# Part-Time
Employees555555555555555555555555555555555Salary/Wage
s$140,200$140,200$140,200$140,200$140,200$140,200$140,20
0$140,200$140,200$140,200$140,200$140,200$1,682,400$145,
107$145,107$145,107$145,107$145,107$145,107$145,107$145,
107$145,107$145,107$145,107$145,107$1,741,284$450,557$45
0,557$450,557$450,557$1,802,229$466,327$466,327$466,327$
466,327$1,865,307$1,934,159Benefits$15,848$15,848$15,848$
15,848$15,848$15,848$15,848$15,848$15,848$15,848$15,848$
15,848$190,180$16,641$16,641$16,641$16,641$16,641$16,641
$16,641$16,641$16,641$16,641$16,641$16,641$199,689$52,41
8$52,418$52,418$52,418$209,673$55,039$55,039$55,039$55,0
39$220,157$231,165Payroll
Taxes$21,030$21,030$21,030$21,030$21,030$21,030$21,030$2
1,030$21,030$21,030$21,030$21,030$252,360$21,766$21,766$
21,766$21,766$21,766$21,766$21,766$21,766$21,766$21,766$
21,766$21,766$261,193$67,584$67,584$67,584$67,584$270,33
4$69,949$69,949$69,949$69,949$279,796$289,589GRAND
TOTAL
COSTS$177,078$177,078$177,078$177,078$177,078$177,078$
177,078$177,078$177,078$177,078$177,078$177,078$2,124,94
0$183,514$183,514$183,514$183,514$183,514$183,514$183,51
4$183,514$183,514$183,514$183,514$183,514$2,202,166$570,
559$570,559$570,559$570,559$2,282,237$591,315$591,315$59
1,315$591,315$2,365,260$2,454,913
Staffing Budget
MktBudjFor a more comprehensive and detailed Marketing
Budget, purchase the Excel Marketing Budget Templates
from PlanningShop.Marketing Budget