Ever Green is a snack food company that aims to provide natural and healthy products to customers in India and globally. The company's vision is to be a market leader through high quality coconut chips and other snacks. Ever Green plans to start its own manufacturing facility in Kerala to produce coconut chips, chocolate coconut chips, honey coconut chips, and other varieties. Market research shows there is demand for these snacks. The company aims to expand nationally and globally through effective marketing and building strong supplier relationships.

1. EVER GREEN

2. Ever Green is a snack food producing company, providing
natural and healthy food to the customer by making mutual benefit to
our suppliers and employees and to become one of the leading Food
producing company in India and abroad
Our vision is to become a market leader by providing natural and
good quality food product to our customer to make them happier and
healthier.

3. Company Goals
To provide the best quality, natural and healthy
products at lowest price for the customer
To explore the global market
To start own manufacturing center
To diversify the business
To become a market leader in natural snack food
products

4.  To minimize the working capital and cost of production.
 Market penetration.
 To build good relationship with distribution channel.
 To offer the best customer service.
 Make use of the economy of scale.
 Introducing new product varieties.
 Increasing foreign market share.
 To offer the best customer service.
 To become the market leader in India and abroad

5. Coconut chips, as any other chips, are a ready to eat snacks. Coconut
chips are made by slicing the meat of mature coconut, which is then
dehydrated and then dipped in osmotic medium like sugar syrup

7. Chocolate coconut chips
Ingredients: Coconuts, Cane Sugar,
Organic Unsweetened Cocoa
Honey coconut chips
Ingredients: Coconuts, Cane Sugar,
Honey, Sea Salt

8. Toasted coconut chips
Ingredients: coconuts, cane sugar,
sea salt
Sweet & heat coconut chips
Ingredients: coconuts, cane sugar,
sea salt, garlic powder, onion powder,
ground pepper, chili powder

9. Target market
Our initial market is in Kerala and in near future we will expand it
nationally and later globally
CUSTOMERS
Our targeted customer are everyone from the age of 5 to above who
like natural and healthy food
Age 5 and above
Gender Male and Female
location Kerala
Income level Any
Social class and occupation Any
Education Any

10. • The targeted customers from the kids to the elders, we are mainly focusing
through television, newspaper, and magazine that creates impact on our
targeted customers.
Magazine: Vanitha,Circulation: 6, 31,373
Gruhalakshmi,Circulation: 4, 95,421
Newspaper: Malayala Manorama,Circulation: 2,232,585 Daily
Mathrubhumi ,Circulation: 1,458,796 Daily
Broachers: 10000 color broachers are to be distributes through
newspaper agencies

11. • LOCATION OF THE PLANT
THE PLANT IS LOCATED IN CHAVARA,KOLLAM
• Physical requirements
• Land: 10 cent
• Building: 1000 Sq. feet
Preprocessing area : 300 Sq. feet
Processing area : 300 Sq. feet
Finished good storage : 200 Sq. feet
Office room and utility : 200 Sq. feet

12. • Personal
Our organization currently needs 10 skilled employees including company
partners. The working hours will be 8am to 6pm.
• Suppliers
The organization has 4 suppliers, as there is a Hugh availability of raw
material in Kollam, the suppliers can be changed according to the needs
which will give an advantage for our company over the supplier
• Credit polices
Ever Green doesn’t sell goods on credit instead we increased the profit
margin to wholesalers
SI. No Designation Number
1 Plant manager 1
2 Admin. Cum sales manager 1
3 Plant supervisor 1
4 Plant labors (per day) 7

13. • Mr.Anandhu B and Mr.Ajesh R both from a well named business
family their strength include the ability to understand a wide range of
business profiles, practices and market they will be heading the
overall management of the company .
• Mr. .Ananthu S who has been having a great experience in foreign
market and he is connected with different suppliers both domestic
and foreign suppliers.
• Mr.Ashwin CV and Mr.Shyam S Kumar both of them having a great
experience in the field of marketing they deals with logistic and
marketing of the product

14. • Project at glance
No. Item At 80% capacity utilization
1 Sales Realization Rs.52 lakhs
2 Net Profit After Tax Rs. 13lakhs
3. Long Term Debt Rs.6.18 lakhs
4. Profit Margin 6.76
5. Pay back period 3 years .

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2016 2018 219
Series 1
Series 1

16. • Product Awareness Among People
4%
96%
yes no

17. Interested To Buy And Try This Product
100%
0%
yes no

18. Peoples view towards the product
93%
7%
No of Responses
Is fit to be launched Needs considerable modifications and refinement before it is launched

19. Rating of the product based on the following parameters
82 80
56
40
93
12 13
20
31
56 7
24
20
2
8
UNIQUE NE S S QUA LIT Y UT ILIT Y VA LUE - I N- US E VIS UA L A P P E A L
CHART TITLE
Excellent Good Average Poor Very poor

20. Suggest this product to friend and family
No of Responses
Yes NO