Marketing planning for C++

Marketing Plan on Health Drink C+
Submitted To:
Mahtab Muntazeri (Mbt)
Lecturer
North South University
Submitted By:
Name ID
William Banarjee 142 0369 030
Farzana Mehnaz 142 0718 030
Shahrear Shamrat 141 0880 630
Shehta Zarab 143 0550 030
Kazi Sabrina Nasrin 141 1235 630
Date of Submission: 4th May, 2015.
Introduction to Marketing: 202.16

Letter of Transmittal
4th May, 2015
Mahtab Muntazeri
Lecturer
School of Business,
North South University
Subject: Submission of Group Project Report on Marketing Plan of health drink C+.
Dear Sir,
With great pleasure we are submitting the group project on Marketing Plan of health drink C+.
This project has been an eye-opener for us. We have found the project quite interesting,
beneficial and knowledgeable. We have tried our level best to complete and prepare effective
and creditable project report. It is a good opportunity for all of us to gain some practical
knowledge and innovative ideas about how to make a marketing plan. This would help us in
future to make more effective marketing plans.
We would like to thank you for your support and we appreciate the opportunity to work on this
project. We believe that this report would be interesting to you. We hope that our unwanted
errors will be taken with forgiveness.
Yours Sincerely
William Banarjee (142 0369 030)
Farzana Mehnaz (142 0718 030)
Shahrear Shamrat (141 0880 630)
Shehta Zarab (143 0550 030)
Kazi Sabrina Nasrin (141 1235 630)

Acknowledgement:
This project has been an eye-opener for us and we are really thankful to those who
have helped us regarding our work.
We express our profound gratitude to our Course Instructor Mahtab Muntazeri (Mbt), Lecturer,
School of Business, North South University, Dhaka, for guiding us with all his best efforts and
hearty inspiration to complete this project report. We are fortunate to have his support while
preparing this report and throughout the course as well.
All the group members worked very hard with sincerity for completing this project. We supported
ourselves with every possible way to make our project a success.
We also thank our friends and family for helping us as much as possible by supporting us and
providing necessary information for this presentation.
We hope that our unwanted errors will be taken with forgiveness.
Thank You.

Table of Content
SerialNo Content
1 Executive Summary
2 Introduction
3 Company Summary
4 Marketing Environment Analysis
5 MarketAnalysis
6 Marketing Strategies
7 FinancialForecasting
8 Conclusion

Executive Summary:
Coconut water is the most demandable natural drink all over Bangladesh. Coconut water, the
clear, slightly sweet liquid inside coconuts, is pitched as a natural rehydration tool rich in
electrolytes, particularly potassium, which prevents cramping. The product we are going to
launch is “C+”, green coconut juice. This product will be available in every part of the country
within 5 years. To make this vision a reality, we have to be thorough about the plan and have
strict knowledge on the market. This knowledge let us know that the main competitions for us in
the market are Coca Cola and Pepsi. They are present since the beginning and have gained trust
of people all over the world. Even so, people are now more aware about health and searching for
healthy beverages. But in a country like ours, it is almost impossible to get something purely
natural. This product of ours will give the people relief and they can finally be able to have 100%
natural drink at arm’s length. From athletes to an increasingly health conscious middle class, its
success is credited as an answer to the growing demand for natural, healthy products.
Introduction: In the time of everyday busy life people always want something healthy but
easily consumable. We are bringing something according to their want. C+ is such a drink that
will fulfil people's desire. It contains every necessary nutrition that our body needs. We are
following every important steps, strategies to reach our customers heart through this drink. We
analyzed the market for our product whether we will be able to grab maximum percentage of our
targeted customers. Hopefully, we will be able to make our new product a success.
Company summary:
Propose start up plan: We are a young consumer company of the country. We are producing
premium quality food items. We are thinking to extend our business and planned to add a

product line in our company. The proposed product is natural health drinks. As there is no
natural health drink company in our country, we have planned to grab that untouched market
segment which has high potentiality according to our marketing research.
Mission: To provide the people of Bangladesh with the first experience and taste of purely natural
health drink in glass bottle.
Goals & Objective: Establish relationships with quality full suppliers of raw materials and
establish our name and image in the beverage industry. Positioning our brand and product into
the mind of our targeted consumers nicely.
Marketing Environment Analysis:
There are some factors of environment that will affect our company. These factors could
be inside our company and outside as well. There are two types of marketing environment that
may affect any company’s procedure, which are Microenvironment and the Macro environment.
Microenvironment Factors.
Micro Environment: There are some actors close to our company that we have to
consider about. These factors are our company itself, suppliers, marketing intermediaries,
customers, competitors, public etc.
1. The Company: All the department of our company must work together in order to achieve
our goals. Some important department such as marketing department will provide information
about current market, the customer’s want, their satisfaction, market growth and share etc. And
our Accounting and finance department, management department, logistics department etc. will
work based on that information and will try to provide best product. On the other hand other
department will provide information to our marketing department so they can take efficient

decisions. By this way we will make sure all the departments within our company has a good
communication for efficient work.
2. Suppliers: This is one of the important factors of our company in order to produce our
product. So we will make sure we will deliver our best attention to our suppliers. As our
suppliers do not have a sure sale of their coconut which is our main raw material and they have
to sell it at a very low price. Here we will provide them a confirmation on sale and also we will
give them a reasonable price. And if we are able to achieve our target, we will provide them a
certain bonus. So that our suppliers get satisfied doing business with us and don’t get a reason to
sudden change in our deals.
3. Marketing Intermediaries: Another important factor for us. There will be no wholesaler; we
will distribute our product through retailer. We will provide to retail store grocery shops,
restaurants, there will be a selective distribution in some case, such as school, college, university
canteens and hospitals. Since our only distribution channel is retailer, and they are going to
represent our product so this is our priority to maintain a good relation with them. Based on our
statistics and financial condition we will provide extra payment to display our product where
customers can see them.
4. Customers: Our most important priority is our customers which is also a important actor of
microenvironment. Basically there are five types of customer markets, but for us there will three
types of customer market.
a) Consumer: Our larger portion of customer will be consumers. By statistics there will
be 52.5% consumers of our customer market. Statistics also says there are 93% of our total
population consumes soft drinks. Our main target is to grab the consumer market.
b) Business: Business customers are also important to us. There will be 10% of business
customers such as private universities, corporate office and restaurants. We will also provide
occasional supply to business customers. If any companies organize a party or celebration we
will provide them our product in a bulk. This deal is only applicable if any company orders in a
bulk.
c) Government: Our special product C+ which is added with herbs will be sold to
government medical institutes. And as it is for medical use we will make sure of the quality of
this product.

5. Competitors: This actor of microenvironment is our threat since we are new to the market.
Respectively Coca Cola and Pepsi has got most of the market share. We will try to compete with
them and we have a same type of price so it will be critical for us to conduct an analysis on our
competitor. We will always monitor what offerings Coca Cola and Pepsi are offering to
customers and we will take decision based on that.
6. Publics: There are several types of public such as financial, media, government, citizen, local
general, internal etc. Our job is to make sure that public gives a positive opinion about us. We
cannot control public so much directly but to gain a brand image and positive view we would do
some CSR activities, sponsoring, charitable donation. And we will maintain the law imposed by
the government.
The Macro environment: There are some factors of environment that we can’t control directly,
these factors are also important for us. These factors such as demographic, Economic, natural
environment, technological, political etc. has to be considered.
1. Demographic: Science we are going for undifferentiated or mass marketing so demographic
environment is important for us. Geographic shift from an area to another area could be harmful
for our marketing plans. We have set target for metropolitan area’s so if any shift happens we
have to come up with a new marketing plan. But it is a positive point for us that people usually
shifts to metropolitan areas. And other facts like changing in age structure or changing family
etc. won’t be that much problem for us we believe.
2. Economic: Economic facts such as inflation, supply and demand etc. is very much important
for us. Major percentage of population of Bangladesh is middle class. Their purchasing power is
limited and always likely the same. Here we have an advantage that we will provide our product
in a reasonable price. So that our product is in their range of price.
3. Natural Environment: Our product is completely depended on natural resource which is
coconut. So it is very much important factor for us. Bangladesh is a populated country, if our
product grabs maximum market share, it would be difficult for us to distribute to all of the
customers. Hence there could be a shortage of raw materials.

4. Technological: This is one of the factors we cannot control. But our product is more nature
based so if technology improves this will be a positive side for us because we could supply our
product much faster and more in numbers.
5. Political: Political environment has to be considered. Since there is no control on political
situation we have to be careful. And we are a new company in the market if any political crisis
happens that could shut us down due to loss.
These all microenvironment and micro environment factor has to be considered in order to
achieve our goals and earn a profit. There are some actors factors could be negative for us. But
with proper plan that can be taken care off.
Marketanalysis:
Segmentation: The market is made up of various segments, products and needs. Today’s
market revolves around the customers, their needs and satisfaction. These customers vary in their
locations, buying behavior, lifestyles, and heterogeneous preference. However, the company
must find which segment provides the best opportunities. Since the market is like a vast ocean, a
company segments it into smaller groups in order to effectively and efficiently provide the
customers, the very best. We have the same target. In order to do so, we have grouped the
customers by geographic, demographic, psychographic and behavioral segmentation
We will be spreading our product considering different segmentations of customers to attain the
marketing goals which is to attract and keep customers and grow that percentage. We will be
following different segments of customers including-
Geographic: This segmentation comprises of country, city, state, climate, regions etc. A
company may choose to operate in a single or more than one geographical sectors. We have
decided to base our market in Dhaka city primarily. This business is expected to spread all over
the country in the next 5 years. But for now, Dhaka city is our primary target.
Since we are not willing to spread the product at the initial stage, we will be supplying our health
drink just in the capital of the country. The reason is the population and growing and developing

mentality of people of the city. Almost 60% of people are slightly health conscious of the
country, so it will be easy to reach them easily.
Demographic:
Demographic segmentation is market segmentation according to age, race, religion, gender,
family size, ethnicity, income, and education. Demographics can be segmented into several
markets to help an organization target its consumers more accurately. With this type of
segmentation, an organization can categorize the needs of consumers
Initially we are selecting our demographic segmented customers based on age, income. Later on
we have the plan to expand our demographic segmented customers holding other sectors. For
now we are focusing on only 2 sectors.
Age: Young (13-30) and middle aged (30-45).
Actually people of these ages are most likely to be health conscious nowadays. They have more
idea about health. So they are the segmented customers of our product.
Income: Since we are providing premium quality products we are mostly tend to target middle
class, upper middle class and higher class income people.
Psychological segmentation: Psychological segmentation divides people according to their
attitudes, values, lifestyles, interest, opinions etc.
This segmentation actually tells us about our potential customers.
People these days have become more health conscious. They have developed a great affinity
toward fresh and natural products. They have formed their lifestyles, attitude, values etc. based
on this awareness. As a result, our product will be highly appreciated and accepted by them. A
jogger for example, after exercising would want to have a healthy drink. But all he can find are
chemicals. And the home-made health drinks are time consuming. Our current product will
release him from this tiresome preparation and provide him with instant relief.

Psychographic-
Social class: social class defines people on their buying power. They usually buy any kind of
goods and services to maintain their social class. In our country, most of the people are health
conscious now-a-days which is slightly tend to express their social class. Considering the fact,
our segmented customers are-
a. Higher class
b. Middle class
Personality: It is the mixture of psychological factors, lifestyle and social class. These qualities
differ depending on their buying power.
Behavioral
1. User status:
2. Usage rate
3. Benefit sought
4. Loyalty
5. Attitude
User status, occasions, user rate, buyer reaction stage, benefits etc. are the characteristics of
behavioral segmentation. We are going to target the customers based on these as well.
Benefits: Both C+ is highly beneficial for health. What customers truly need can be presented to
them with efficiency. The sick people can treated by adding C+ to their medicine list. Customers
are more vigilant about their health and these products meet their needs with ease.

User Status: Our products will attract customers who are annoyed of their corruption in food
products. These will also attract those customers who are indifferent to having distinguished
healthy drinks. They can be termed as potential customers.
Target Market:
A target market consists of a set of buyers who share common needs and characteristics that a
company and organization decides to serve.
We have decided to go for differentiated target market and niche market. These markets are
growing rapidly because of the growing concerns for healthy food products. The over consumption
of chemicals has led to the downfall of people's health. And so, it is highly profitable. These
markets are very much accessible because coconut water as a health drink has gained international
fame and this will be of huge advantage in Dhaka's growing market. Because of concerned parents,
the children are also cautious about their daily intake of food. The schools, colleges and
universities are also emphasizing largely on healthier products and green environment. Our
product will be made available to them. And because of their stance in creating a healthier
environment, they will accept our product whole-heartedly.
Because of concerned parents, the children are also cautious about their daily intake of food. The
schools, colleges and universities are also emphasizing largely on healthier products and green
environment. Our product will be made available to them. And because of their stance in creating
a healthier environment, they will accept our product whole-heartedly.
Besides educational institutions, these will be marketed for hospitals, restaurants, hotels etc. which
are all the more profitable and then some.
Differentiation:
This process is to distinguish a product from the competitors' to make it more attractive to a
particular target market.

We have decided to target the common people for C+. We are confident about our product because
it is unique and it provides its consumers natural and 100% Halal drink. These will be made
available to offices, restaurants, general stores, hotels, occasions etc. For our C+ product, which
will be made for medical purposes, would be made available in hospitals and for athletes. Even so,
elderly people would easily get this from hospitals and clinics. Since they have to maintain strict
diet, this product will give them relief from their monotonous diet. Besides, Government owned,
non-profit and for profit hospitals are endorsing every possible natural treatment.
In Bangladesh, this product will be the first to be introduced. And as this is purely natural and
Halal, consumers are bound to accept the product and see it as a unique one. Another advantage
of easily grabbing the market is the international recognition of this product as a health drink. The
developed countries are already way ahead of us. Coconut water is now a $1 billion industry. What
we are going to provide is 100% natural but only in a considerably low price.
This will give us the competitive edge. Though our competition is minimal because all other soft
drinks, energy drinks etc. are chemicals, we have to gain the trust of the customers. And our
approach can make that possible.
Market Size:
Bangladesh has a huge population of 152,518,015 in the last statistics at July 16, 2012.Among
them, young generation is counted as main part of market of Beverages like soft drinks. About 3.5-
4 hundred million people are of 12-18 age, and 12-50 years people are about 70% of total
population. So,these huge amounts of population will be considered as our market. Because people
of almost all ages our country likes to drink beverages like Soft drinks. But instead of drinking
their death, they will be drinking life! So, we can target them as our market.

Competitor Analysis:
The beverage industry in Bangladesh is very large. There are a lot of drinks producers. Some of
them are national and some of them are local suppliers. Some companies also export
their products. In our country, many foreign brands are also available. They are comparatively
costly too. So the consumers’ taste and demand are changing from low quality products to high
quality products. Now the beverage industry of Bangladesh is very competitive.
The main competitors of the drinks line will be the beverage brands of Bangladesh like Pran Group,
Partex Food & Beverage, Akij Food & Beverage and Pepsi, Coca-Cola, Fanta etc.
Soft Drink Core Product Country of Origin Manufacturer in
Bangladesh
Coca Cola Cola U.S.A Abdul Monem Ltd
7UP Lemon and Lime U.S.A Transcom Beverage
Pepsi Cola U.S.A Transcom Beverage
Clemon Clear Lemon Bangladesh Akij Food and
Beverages
RC Lemon Cloudy Lemon U.S.A Partex Beverage
Limited
Mojo Cola Bangladsesh Akij Food and
Beverages
SWOT Analysis:
Strengths:
1. Carbonated free beverage.
2. Preservative free & healthy.

3. Unsweetened essence water, refreshing.
4. Hygienic & high quality.
5. Promotions & advertising.
6. Anti-carcinogenic (anticancer) properties
7. Naturally isotonic to human blood
8. In Bangladesh, it’s the first and only product to be introduced in the market as a ready-made
health drink.
9. Unprecedented possibility of becoming a billion dollar industry in Bangladesh as well.
Weakness:
1. New brand.
2. Brand might fail to compete with other brands.
3. Time consuming in building the brand image.
4. People’s distrust towards native companies because of corruption.
Opportunities:
1. Bottled drinks consumption growth.
2. Increasing demand for healthy drink.
3. Consumer wants new product that can fulfill their need.
4. Frustration towards chemical products.
Threats:
1. Changes in consumers taste.
2. Competitions from other local & foreign brands.
Location Analysis:
“C+” will be produced in the factory of Aggressive Marketers which is situated in Gazipur

Industrial Area. This area is close to target market location. With the expansion of our business
we will sell our product all over the country. This is expected to grow within 5 years.
Scientific Analysis:
One green coconut contains maximum 500 and minimum 250 ml. of coconut water. We will be
marketing this in glass bottle of 200ml. This gives us a huge advantage in making double profit
from one single coconut. An experiment shows that coconut water in glass bottles heated at T5=100
degree Celsius remains in best quality even after 6 months.
No preservative will be added, it will be hundred percent natural. As a result, general people will
finally have chemical free drinks for the first time in Bangladesh, where formalin added goods
have become natural and natural things have become imaginary.

Marketing strategies:
Positioning:
Positioning Concept attempts to sell the benefits of the product or service to a potential buyer.
The positioning concepts focus on the rational or emotional benefits that buyer will receive or
feel by using the product/service.
In this era of rush and food adulteration. People are far away from quality food. Though they
want to have good quality food they are hardly getting those. We are trying to resolve people’s
problem and reducing their fear of packaged food. In continuation of that, we coming up with
another product, green coconut drink named C+. This drink fulfil all the nutrition of green
coconut in a jiffy. Our intention is to satisfy all the health conscious busy people providing a
quality health. We are following a process to build a better position of our product in the market
1. Our point of difference: We are the first company bringing such a drink in the country.
Nobody came up with coconut drink before in the industry. That is our strong point to
position in the market strongly.
2. Distinction: We are already have a position of our brand in the market and people know
that we care their want and health. So it is easy to assure them that our new product will
satisfy them with a health drink
3. Attraction: Since our targeted customers already know about our brand, it will be very
easy to attract them with our new product, yet we will come up with 2 different
advertisements letting people know almost every important information about the drink.
And we will assure people good quality with the drink.

Marketing mix: marketing mix is something, “Putting the right product in the right place, at
the right price, at the right time.”
In marketing mix we analyze 4Ps, those are:
1. Place
2. Product
3. Price
4. Promotion
Place: We will try to reach almost every targeted customer. Considering that, we are setting
few places so that our customers can easily get our product. The places we fixed:-
1. General shop
2. Super shop (such as Meena bazaar, Shopno, Agora etc)
Product:
1. The drink is a pure health drink. No chemicals, certified flavors added.
2. 100% halal. (Certified by Islamic food research center Malaysia and Asia region)
Price: The price of product will be 20/- for 200ml.
Promotion:
Advertising: We will bring 2 television and radio advertisement and also advertise
on billboard on some selected place on Dhaka.

1. Public relation: After the 1st week, we will open a small booth in 5-6 renowned
educational institutions and offices just to let them know about our product more
properly.
Marketing channels:
Individuals or firms (such as an agent, distributor, wholesaler, retailer) that links producers to
other intermediaries or the ultimate buyer. Marketing intermediaries help a firm to promote, sell,
and make-available a good or service through contractual arrangements or purchase and resale of
the item. Each intermediary receives the item at one pricing point and moves it to the next higher
pricing point until the item reaches the final buyer. Also called distribution intermediary.
We are maintaining some distribution channels. So that we can easily reach our product with our
product. Our distribution channels:-
Dealer
Retail

FinancialForecasting:
The financial forecasting of the proposed “C+” has been carried out to determine its economic
viability. The financial analysis has been made on the basis of production capacity and marketing
targets.
Investment Cost:
The total estimated cost of the Project is Taka 50,000,000 which includes cost of land, land
development & pond excavation. The Project is proposed to participate on 60:40 Equity/Bank
Loan bases.
Following is the estimated project cost or investment cost-
Table: Total Investment/Fixed Cost
Particulars Taka
Land and land development 10,000,000
Building and other civil Works 15,000,000
Plant & Machinery 10,000,000
Furniture 4,500,000
IT Equipment 3,000,000
Pre-operating Expenses 5,000,000
Contingency 2,500,000
Total Cost 50,000,000
The sources of finance will be as following-
Table: Source of Finance
Equity Tk. 30,000,000
Project Loan Tk. 20,000,000
Debt/ Equity Ratio 60 : 40
In the following way the loan will be repaid-

Project Loan Repayment Schedule
Rate of Interest 12.0%
Construction Period 12 Months
Amount of Loan 20,000,000
Repayment Period 5
Number of Installments 5
Installment
Number
Opening Loan
Amount
Installments Closing Loan
AmountPrincipal Interest Total
1st 20,000,000 3,148,195 2,400,000 5,548,195 16,851,805
2nd 16,851,805 3,525,978 2,022,217 5,548,195 13,325,827
3rd 13,325,827 3,949,095 1,599,099 5,548,195 9,376,732
4th 9,376,732 4,422,987 1,125,208 5,548,195 4,953,745
5th 4,953,745 4,953,745 594,449 5,548,195 -
Sales Revenue, COGS and Operating cost
The company is expected to sell 2,500,000 bottle of 200ml coconut juice 1st year. Then the sales
are expected to grow at 20% each year. The unit of coconut juice is priced at Tk. 20 which may
increase by time with increase in quantity. The cost of goods sold will be 50% of the sales amount
and operating and marketing expense will be 15% to sales.
Table: Sales Revenue, COGS and Operating cost
Unit Year-1 Year-2 Year-3 Year-4 Year-5
Sales in quantity Bottle 2,500,000 3,000,000 3,600,000 4,320,000 5,184,000
Selling price
Taka Per
Unit
20 20 20 20 20
Sales in value-
Total
Taka 50,000,000
60,000,00
0
72,000,00
0
86,400,00
0
103,680,00
0
Cost of goods sold

Raw Materials
Taka Per
Unit
7 7 7 7 7
Overhead - exc.
Depreciation
Taka Per
Unit
2 2 2 2 2
Depreciation
Taka Per
Unit
1 1 1 1 1
Product cost
Taka Per
Unit
10 10 10 10 10
Cost of goods
sold- Total
Taka 25,000,000
30,000,00
0
36,000,00
0
43,200,00
0
51,840,000
Ratios
Raw Materials
to Sales
% 35% 35% 35% 35% 35%
Overhead to
sales
% 10% 10% 10% 10% 10%
Dep to sales % 5% 5% 5% 5% 5%
COGS to Sales % 50% 50% 50% 50% 50%
Operating Expenses
Selling
% of
sales
2.0% 2.0% 2.0% 2.0% 2.0%
Marketing
% of
sales
5.0% 5.0% 5.0% 5.0% 5.0%
Distribution
% of
sales
2.0% 2.0% 2.0% 2.0% 2.0%
Administration
% of
sales
6.0% 6.0% 6.0% 6.0% 6.0%
Total operating
cost to sales
15% 15% 15% 15% 15%
Total operating
cost
Taka 7,500,000 9,000,000
10,800,00
0
12,960,00
0
15,552,000

Income Statement:
The company is expected to generate positive revenue from the first year.
Table: Projected Income Statement
Particulars Year-1 Year-2 Year-3 Year-4 Year-5
Net Sales 50,000,000 60,000,000 72,000,000 86,400,000 103,680,000
Cost of Goods
Sold
(25,000,000) (30,000,000) (36,000,000) (43,200,000) (51,840,000)
Gross Margin 25,000,000 30,000,000 36,000,000 43,200,000 51,840,000
Operating
expenses
(7,500,000) (9,000,000) (10,800,000) (12,960,000) (15,552,000)
Profit before
Interest and Tax
17,500,000 21,000,000 25,200,000 30,240,000 36,288,000
Interest Expenses 1,335,417 1,415,283 1,486,401 1,543,942 1,581,736
Profit before Tax 16,164,583 19,584,717 23,713,599 28,696,058 34,706,264
Taxation (4,849,375) (5,875,415) (7,114,080) (8,608,817) (10,411,879)
Profit after tax 11,315,208 13,709,302 16,599,519 20,087,240 24,294,385
Profit distribution - - - - -
Retained Profit
during the Year
11,315,208 13,709,302 16,599,519 20,087,240 24,294,385
Accumulated
retained earning
11,315,208 25,024,510 41,624,029 61,711,270 86,005,655
Conclusion:
After analyzing and describing the full marketing plan of “C+”, we can conclude that “C+” will
do well in market. We will try to position the product into the mind of our customers that our
product “C+” is 100% natural health drink which has no added chemical. There is demand for
natural health drink among carbonated beverage. As people are becoming health conscious and

have the tendency to consume natural health drink instead of other drinks, we are going to grad
that market potential and create good relationship with consumer and earn profit by satisfying their
need.
Appendix:
1) Wikipedia
2) Principles of Marketing by Philip Kotler & Gray Armstrong

Marketing planning for C++

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