National Management Olympiad Season 4 Quarter Final Stage BCS Submission

1. PM Clean Air Solutions
Private Limited.
- Air Quality Sensor
1) New Production Set-up
2) Marketing Plan
3) Pricing Strategy
4) Operations + HR + IT Developments
1. Establish a collaborative relationship with clients.
2. Solve problems so clients can solve them later
themselves.
3. Ensure attention to developing the project and
relationships

2. • To Develops a new
age Air Quality
Solutions to India’s
smart cities.
• We’ve built a air
quality monitoring
platform that takes the
hassle out of air quality
measurement and
analysis, a toolset that
frees our customers up
to make the decisions
that matter.
 New Production Set-
up
 Marketing Plan
 Pricing Strategy
 Development in
Operations and
Technology.
• we will continue to
pioneer new
technology in the
quest for cleaner air in
India and Globally.
• To Develops a new
age Air Quality
Solutions to India’s
smart cities.

3. PM Clean Air Solutions
Private Limited.
(Project Manager)
CEO-2
(Parth Mittal)
CEO-1
(Manoj Singh)
MARKETING DEPARTMENT FINANCE DEPARTMENT
INFORMATION TECHNOLOGY
DEPARTMENT
HUMAN RESOURCES AND
OPERATION DEPARTMENT
GROSS CONSULTANCY
1. Product, Pricing and
Distribution Planning.
2. Customer Service and
Sales.
3. Promotions and
Marketing
1. Provide information to
management
2. Manage Equity.
3. Cash flow
management.
4. Tax management.
1. Technical support
2. Communication
3. Programming
4. Company website
5. Application
development
1. Recruiting required
position.
2. Hiring.
3. Compensation.
4. Training organization.
5. Development

4. HEALTH
SOCIETY
CLIMATE
ECONOMY
CHILDREN
Air quality matters from the very beginning of life. Pollution starts to
harm fetuses from conception and increases the risk of premature birth
and miscarriage.
Dirty air causes major health issues, which have serious consequences
for our economy.
Both air pollution and climate change are mainly caused by burning
fossil fuels - and they share many of the same solutions.
The impact of air pollution is unequal. The most disadvantaged
communities tend to bear the brunt of polluted air.
Air pollution is a public health emergency. Every year, millions of adults
and children die prematurely.

5. Weaknesses
The target market has been restricted to
industrialist and upper class people of
the smart cities for high revenue
generation
S
O T
W
Opportunity
Latest report says that 63 Indian cities
will generate high demand for the air
quality sensor.
Threat
The new entrant in this business
could be threat to compete with
current pricing of the air quality
sensor.
Strength
PMCASPL is known as the most
advanced air purifier for its superior
value offering to its customer which no
other can provide in the current market
with affordable price.
POSITIONI
NG
• Application
• Price
• Quality
• Convenience
• Service
03
TARGET
MARKET
• Smart Homes
• Construction Industry
• Healthcare Institute
• Industrial Plants
02
SEGMENTA
TION
• Geographical Segmentation
• Demographic Segmentation
• Behavioural Segmentation
• Psychographic Segmentation
01

6. GROSS CONSULTANCY
WAREHOUSE OF
PMCASPL
PM
MANUFACTURING
COMPANY
PRODUCTION BY IOT
Online Shopping Platform
Physical Store
Sale to Direct Customer

7. RECRUITMENT PROCESS

8. AIR SENSOR
AIR QUALITY
SYSTEM AIR LOOP
MACHINE
LEARNING
PREDECTIVE
ANALYSISI
RECOMMENDAT
ION ANALYSIS
Mobile Application And Website
Recommendations
Feedback
Options for 4.0
plants
Controlling
system (on / off)
DATA
DATA
ANALYASIS

9. Sr no Description Amount Remark
1 Initital investment from Manoj 50,000
2 Initital investment from Parth 50,000
3 2nd investment from Manoj 500000
4 2nd investment from Parth 500000
5 Funds from FAIF - 5% equity 100000000
6 Funds from Program - 5% equity 100000000 5Cr against 5% inquity & 5Cr as loan at 12%pa interest rate
Total 201,100,000
Sr no Description Cost per month Cost per year
1 Salary of two Software Developer 300000 1800000
2 Salary of Web Designer 35000 420000
3 Salary of Mobile App developer 80000 960000
4 Rent of Premises (Maximum seating capacity is for 10 people currently) 25000 300000
5 Salary of two Field Executives* 80000 360000
6 Two Directors Salary 200000 1200000
7 Consultancy fees to 500000 6000000
8 Maintenance cost of AQMS software - tentative 50000 600000
9 Raw material cost for 10000 units a month. For 1 Set 3000 *including taxes 75000000 900000000
10 Rent of Production plant + Warehouse 1000000 12000000
11 Machine operator cost - 9 operators, 15000 each 135000 1620000
12 Supervisor cost - 3, 25000 each 75000 900000
13 Plant operations - Administrative and maintenance cost 100000 1200000
14 Interest to loan provider (12%pa for 5Cr) 1500000 18000000
15 Transport cost (10000 units a month) 100000 1200000
16 Packaging cost (10000 units a month), 500 Rs per set (Sensor + Loop) 5000000 60000000
Total expenses 84180000 1006560000
Initial investment 82046000
1st month expense + initital investment 166226000
0
200000000
400000000
600000000
800000000
1E+09
1.2E+09
1.4E+09
1st
Month
2st
Month
3st
Month
4st
Month
5st
Month
6st
Month
7st
Month
8st
Month
9st
Month
10st
Month
11st
Month
12st
Month
Sales
BEP within 4-5
months
Sr no Per set MRP Sale Qty per month Monthly sales Yearly sales
1 10000 10000 100000000 1200000000
Monthly Total expenses 38030000
Monthly Net Profit 61970000
PRICING
STRATEGY
Capital In Hand
Yearly Expenses

10. • Always First Marketing research and Competitive analysis Give company profitable
marketing plan.
• New Technology Based production system always give organization long term profit.
• After analyzing the financial factors we come to the final price of the one air sensor
product should be 10,000rs. Which is very affordable as compare to other purifier in
the market.
• Development in mobile App is very efficient now a days and we introduced new
mobile app for this product management.
• Development in supply chain with the help of internet of thing will beneficial for this
company in long run.
• Development in HR department is also crucial part for us but we decided to full study
on human nature and their behavior towards their work

11. THANK YOU