The document analyzes the CASA ratio of IDBI Bank in Sitabuldi, Nagpur and provides solutions to increase it. It discusses the meaning of CASA, current network of IDBI Bank, objectives of analyzing the CASA ratio, and marketing strategies used by the bank. Research methodology involved collecting primary data through surveys and secondary data from sources like the bank's website. Suggestions to increase CASA ratio included opening more savings/current accounts, expanding branches/ATMs, installing cash deposit machines, and launching new e-services. The study aimed to understand customer banking habits and issues to help the bank improve its CASA ratio.
NPA - Non Performing Assets by Meka SantoshSantosh Meka
NPA which is gobal problem for the banks with the borrower who they not pay money back to the banks with the given period of time.The silde have been describing toward INDIAN bank. More over it includes the impact, problem, solution and action taken by RBI and Govt of India to solve the issue of NPA.
The webinar will provide enriching insights of Credit appraisal, why it is required and the advantages of the same. The key areas of elucidation will include banker's preference for credit appraisal, traditional method Vs current trends, understanding various business models. The discussion shall also include the role of Chartered Accountants in credit appraisal, the edge CA's have over others and also the added advantages it brings in to their professional practise.
The report deals with a clear understanding of the lending procedures followed by Indian Overseas Bank. It not only explains the basic concepts and the terminologies used in the banking sector but also gives an insight into the legal aspects and the paper work required for final sanction of a loan proposal.
CHAPTER:-1
INTRODUCTION OF THE STUDY
The report contains the brief description of the state bank of India. It contains the finding and analysis of the survey conducted to gather primary data to judge the importance of various attributes that influence the satisfaction of customer in different manner and to the different extent. These attributes are classified as initial experience, service delivery experience, relationship experience and grievance handling. Further an attempt has been made to know the overall satisfaction of the customer.
Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. Customer service proves to be one of the most important factors governing business.
OBJECTIVE OF THE STUDY:-
• TO find out the customer feedback i.e. improvement required or suggestion.
• To find out the relationship between bank and the customer.
• To study the Satisfaction of customers towards the ― state bank of India.
• To Identify the factors that influences the customer behavior of ―state bank of India.
• To identify the factors those influence the selection of SBI banking services in MUMBAI DISTRICT.
SCOPE OF THE STUDY:-
The present study was undertaken to know the preference of the customer towards state bank of India (SBI). The problem of the customer is they are not aware of the services provided by their bank. The study also force on the customer perception that how the banking services can be improved. In my study I have used both primary sources of data as well as secondary sources of data.
• The study has been conducted on behalf of ―STATE BANK OF INDIA.
• The study is confined to the Mumbai region.
• The study covers the service providers and users of ―STATE BANK OF INDIA.
• The study has put forward the Customers as well as acceptability behavior for the services.
• The scope of the study is to find out the ―Customer Satisfaction
Limitations of the Study:-
The study report consists of few limitations:-
• The report has been conducted within a limited time frame.
• The study is self financed.
• The study is limited to the customer of Mumbai only.
• Only selected Branches and Banks have been considered for the study.
• Samples were selected conveniently.
• The sample size does not represent the total population.
• The sample of size is limited to 30 only and the sample size may not represent whole market.
LITERATURE REVIEW:-
NPA - Non Performing Assets by Meka SantoshSantosh Meka
NPA which is gobal problem for the banks with the borrower who they not pay money back to the banks with the given period of time.The silde have been describing toward INDIAN bank. More over it includes the impact, problem, solution and action taken by RBI and Govt of India to solve the issue of NPA.
The webinar will provide enriching insights of Credit appraisal, why it is required and the advantages of the same. The key areas of elucidation will include banker's preference for credit appraisal, traditional method Vs current trends, understanding various business models. The discussion shall also include the role of Chartered Accountants in credit appraisal, the edge CA's have over others and also the added advantages it brings in to their professional practise.
The report deals with a clear understanding of the lending procedures followed by Indian Overseas Bank. It not only explains the basic concepts and the terminologies used in the banking sector but also gives an insight into the legal aspects and the paper work required for final sanction of a loan proposal.
CHAPTER:-1
INTRODUCTION OF THE STUDY
The report contains the brief description of the state bank of India. It contains the finding and analysis of the survey conducted to gather primary data to judge the importance of various attributes that influence the satisfaction of customer in different manner and to the different extent. These attributes are classified as initial experience, service delivery experience, relationship experience and grievance handling. Further an attempt has been made to know the overall satisfaction of the customer.
Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. Customer service proves to be one of the most important factors governing business.
OBJECTIVE OF THE STUDY:-
• TO find out the customer feedback i.e. improvement required or suggestion.
• To find out the relationship between bank and the customer.
• To study the Satisfaction of customers towards the ― state bank of India.
• To Identify the factors that influences the customer behavior of ―state bank of India.
• To identify the factors those influence the selection of SBI banking services in MUMBAI DISTRICT.
SCOPE OF THE STUDY:-
The present study was undertaken to know the preference of the customer towards state bank of India (SBI). The problem of the customer is they are not aware of the services provided by their bank. The study also force on the customer perception that how the banking services can be improved. In my study I have used both primary sources of data as well as secondary sources of data.
• The study has been conducted on behalf of ―STATE BANK OF INDIA.
• The study is confined to the Mumbai region.
• The study covers the service providers and users of ―STATE BANK OF INDIA.
• The study has put forward the Customers as well as acceptability behavior for the services.
• The scope of the study is to find out the ―Customer Satisfaction
Limitations of the Study:-
The study report consists of few limitations:-
• The report has been conducted within a limited time frame.
• The study is self financed.
• The study is limited to the customer of Mumbai only.
• Only selected Branches and Banks have been considered for the study.
• Samples were selected conveniently.
• The sample size does not represent the total population.
• The sample of size is limited to 30 only and the sample size may not represent whole market.
LITERATURE REVIEW:-
Commercial bank, especially Govt. Bank is one of the important business sectors in Bangladesh. Agrani Bank Limited is a scheduled commercial bank in the govt. sector which is focused on the established and emerging markets of Bangladesh. The purpose of this study is to earn a real life practical experience on marketing of bank service.
The study mainly conducted with the following objectives :To find out 7Ps of marketing mix in Agrani Bank LTD
The PowerPoint presentation on general banking and finance provides a comprehensive overview of the fundamental concepts and key aspects within the banking and finance industry. The presentation aims to equip the audience with a broad understanding of the roles and functions of banks and financial institutions, the importance of financial systems in driving economic growth, and the various financial products and services offered to individuals and businesses. It delves into topics such as deposit and lending activities, investment management, risk assessment and mitigation, and regulatory frameworks governing the industry. The presentation serves as an essential resource for anyone seeking a solid foundation in the field of banking and finance.
1. Analysis of CASA Ratio of IDBI Bank in Sitabuldi, Nagpur
Branch & Solutions for Increasing CASA Ratio of Bank
Guided by:- Prof. Dilip R. Vahoniya Presented By:- Kirit.V.Kene
Assistant Professor
IABMI, Anand
Company Guide:- Anupam Dhurve
Assistant Manager
1
2. Flow of Presentation
• Introduction of bank and Company
• Network of IDBI Bank
• Objectives of Project
• Meaning of CASA
• Solutions for Increasing CASA Ratio
• Scope and Limitation of Study
• Research Methodology
• Suggestion and Conclusion
• References
2
3. Introduction of Bank
• Bank is a financial institution which receives deposits from the public
and lends them for investment purpose .
• Banking is a service industry .
• Banks provide financial services to the people , business and
industries.
3
4. Introduction of Company
• The Industrial Development Bank of India Limited commonly known by its
acronym IDBI.
• It is one of India's leading public sector banks and 4th largest Bank in overall
ratings.
• RBI categorized IDBI as an "other public sector bank". It was established on
July 1, 1964 by an Act of Parliament .
• The main aim behind setting up of IDBI was to provide credit and other
facilities for the Indian industry, which was still in the initial stages of growth
and development.
• The Industrial Development Bank of India (IDBI) was established under an Act
of Parliament as a wholly owned subsidiary of the Reserve Bank of India. IDBI
Bank Ltd. is a Universal Bank with its operations driven by a cutting edge core
Banking IT platform. IDBI Bank logo indicates the Human Development. 4
5. Introduction of Company
• The Bank gives Sunday Banking for customer satisfaction and for their
convenience.
• The Bank has also set up an overseas branch at Dubai and have plans to open
representative offices in various other parts of the Globe, for encashing
emerging global opportunities.
• The Bank’s experience of financial markets will help them to effectively cope
with challenges and capitalize on the emerging opportunities by participating
effectively in the country’s growth process.
• The Bank's total business, during FY 2013-14, reached Rs. 4,33,460 Crore,
Bank earned a net profit of Rs. 1121 Crore, Bank having deposits 2,35,774
crore, Bank having a Gross Income 29,576.
5
6. Network & delivery channels
(Current Scenario)
No. of Branches 1417
Metro
Urban
Semi Urban
Rural
International
344
422
385
265
1
No. of Branches
ATMs
Centers
Sole Center
Rural
2444
1005
998
53
Source:www.idbi.com
6
7. Objective of the Project
• To Analyze the CASA Ratio of IDBI Bank Limited, Branch Sitabuldi
Nagpur.
• To find out how to increase the CASA Ratio of IDBI Bank Limited Branch
Sitabuldi Nagpur.
7
8. Meaning of CASA
• Current Account
• Current accounts are specially for customers those who have to carry out
business and large number of transactions in the account every day. There
are no restrictions on the number of transactions in current accounts.
• No interest is paid on the balances in current accounts.
• Savings Account:-
• Savings Bank accounts are specially for individual persons or jointly
individual (Joint Account), which have a transaction limit at every day. i.e.
Cash withdrawn once at a day and 100 times deposition at every year.
• Bank Pay interest on this account. i.e. Currently 4% Interest rate on saving
account
8
9. Analysis of CASA Ratio
Deposits in Current & Savings Account
CASA Ratio =
Total Deposits
Particulars
March 2013 FY’14 - 15
Budget Actual Difference
March 2014
June 14
Actual
June 14
Budget
Mar 15
BudgetBudget Actual Difference
CASA 101.28 100.48 -2.76 84.18 133.49 49.31 101.14 81.08 135.75
CA 29.05 46.86 17.81 26.71 41.96 15.25 34.78 25.50 44.22
SA 72.23 53.62 -18.62 57.47 91.53 34.06 66.36 52.58 91.53
In Crore
9
10. Marketing Strategy
The bank has two ways of marketing namely:-
1. Through Branch
2. Through Sales Department
1. Through Branch:-
• In this method they talk directly to the existing customers about the various
new schemes and other important information.
• According to the bank people this method is effective but the information does
not go to large number of people.
• Because of this method the people are not aware of various schemes and
important announcements about bank so they cannot open account with us.
10
11. Marketing Strategy
2. Through Sales Department
• In this method the sales department employees take the whole responsibility
of giving the information to common people about the new schemes and
facilities.
• The employees take the help of pamphlets, advertisement in television, etc.,
go door-to-door for distributing pamphlets, give advertisements on internet on
various websites most visited by people, etc.
• This method has positive impact that the people come to know about the
various new schemes and facilities.
• This method is approved by the employees.
11
13. Scope of Project
• CASA stands for current and savings account. Different kinds of deposits —
current account, savings account.
• A high CASA ratio indicates that a higher portion of the bank’s deposits come
from current and savings accounts.
• This means that the bank is getting money at low cost, since no interest is paid
on the current accounts and the interest paid on savings account is usually low.
• Current and Saving Accounts are demand deposits and therefore pay lower
interest rates compared to term deposits where the rates are higher.
• Thus higher CASA ratio means that more of the money deposited in the bank is
in the demand deposits i.e. the CASA, thus bank is getting the money at lower
cost.
13
14. Scope of Project
The CASA ratio shows how much deposit a bank has in the form of current and
saving account deposits in the total deposit.
• Net interest margin is difference between total interest income and
expenditure and is shown as a percentage of average earning assets.
• Higher income from CASA will improve the net interest margin as the cost
of this fund is relatively lower.
• For instance, most banks lend at over 10%, whereas, the rate of interest that
they pay on saving deposit is just 3.5%.
• However, actual realization depends on other expenditure, too.
14
15. Limitation of the study
• Analysis was purely based on the responses of respondents.
• There was limited time for the collection of data for study.
• Selected sample due to its size may not represent actual population.
• Respondent has given answer the question based on their perception and
experience which can’t be generalized.
• The Study is confined to Branch only not to all over the whole Bank.
15
16. How is CASA different from term and demand deposits?
• Current and saving accounts remain operational.
• Depositors don't need to give prior notice to withdraw money, however, in
case of term deposits, the money is locked in for a specific period.
• If a depositor wishes to withdraw the money before maturity, he may have to
pay a fine.
• Usually, an overdraft facility is available with the current account deposit.
Demand deposit gives you the facility to withdraw your money anytime.
16
17. Types of Saving Account in IDBI Bank
• Saving accounts
• Royale & Royale plus Account.
• Preferred Account.
• Power plus Account.
• Super Savings Account.
• Powerkidz Savings Account.
• Super Shakti Savings Account / Women’s Account.
• Jubilee plus Savings Account.
• Being Me Account.
• Sabka Savings Account-Relaxed KYC.
• Sabka Basic Savings-Complete KYC.
• Family Account (For Indian Army).
17
18. Types Of Current Account in IDBI Bank
• Flexi Current Account (Retail).
• Flexi Current (Co-op and other Banks).
• Flexi Accounts for BULK (TASC, Educational Institutes, Government
Accounts).
18
19. Solutions for Increasing CASA Ratio of IDBI Bank
CASA plays important role in Bank Cash liquidity. A high CASA ratio indicates that a higher
portion of the bank’s deposits come from current and savings accounts.
• Bank should concentrate on Opening more Saving Accounts as well as Current Account.
• Bank should Increase their Branches and ATM’s in suitable area so that customer preference
gives towards our Bank.
• Install Cash Deposit Machine in Market Area, Urban Area, Rural and semi-rural area so that
customer attracts and deposit conveniently their cash. It is more suitable for the retailers,
businessmen, senior citizens and other customers also.
• Bank Focus on Green channel counter so that customer give more preference to them.
• Give loyality gifts to the creamy customers.
• Launch Extra e-services. Like e-lounge, phone banking etc.
• Find out the good customers and open their account in our Branch.
19
20. Research Methodology
Data Collection
1) Primary Data Collection:-
Primary survey will be conduct with the help of Structured Questionnaire.
2) Secondary Data Collection:-
Secondary Data will be collected from as per IDBI Bank,Sitabuldi, Nagpur Branch, Journal,
Website, Magazines.
1. Research Design Descriptive Research
2. Sample Unit Bank Customers
3. Sample Size 100
4. Sampling Method Non probability sampling
5. Sampling Technique Convenient Sampling
6. Sampling Area IDBI Bank Ltd. Sitabuldi Nagpur Branch
20
40. Conclusion
• From the analysis part it can be conclude that customers have a good
respond towards IDBI Bank products in Nagpur.
• IDBI Bank is in good position compares to other public sector bank, having
large number of customers & providing good services to them.
• The bank has a wide customer base, so the bank should concentrate on this
to retain these customers and also concentrate to increase the more
customers.
• Launch Innovative product
• Better customer services
• Fastest customers problem solving techniques
• Customer retention
• Apart from all the above, IDBI Bank believe in providing good customer
services to their customers which is a key factor for success in future.
40
41. Suggestions for CASA Ratio of IDBI Bank
• Increase Facility in ATM centre i.e. Mobile Top up & Recharge, Railway tickets Booking,
Income Tax payment Counter and other services so that more customers attracts.
• Increase more products in the current account so that more retailers and business man
attracts.
• Increase cash Deposit and Cash Withdrawal facility from Non-Home Branches.
• Provides Good and rapid service to the Non-Branch Customers also.
• Secure Mobile Banking Facility so that more customer use it.
• Increase facility on the Internet Banking Facility, so that more customers conveniently
banking from Internet also.
• Open the BULK current Account in Bank.
• Target on Creamy Customer of Market.
41
42. References
1) Books and Journals
• Annual Report of IDDI Bank (2013), p. 35-37
• Chandel K.S. (2009): "Ethics in Commerce Education." Paper presented at the Annual
International Conference for the All India Management Association, New Delhi, India, p.
19–22 June.
• Crowther & Nicholas Capaldi, Ashgate Research Companion to Corporate Social
Responsibility, Chapter 15, p 287-303.
• “ Chdrashekhar Verma”, “Corporate Banking and Retail Banking in India”, p.84-94
• Dr. A. Rama Chandran And R. Amuthan, “Impact Of Casa Deposit Growth On The
Profitability Of Nse Listed Nationalized Banks And New Generation Banks In India - A
Comparative Study” International Journal Of Research In Computer Application &
Management. p.33-37
• “ J. Sethraman” “Retail Banking models and Strategies at the Indian Scenario” p.45-49.
• “Mukesh Kumar Verma” “International Journal Of Research In Computer Application &
Management” P 15-17
42
43. References
• Nair, Tara S. (1999), “Banking Concerns”, Commentary on Economic and Political,
Vol.XXXIV, No.28, p.1871.
• Ramappa, P and sivasankaraiah, M.,2007, Perforamance of Bank: A astudy. Southern
Economist, 46(1): p.25-28.
• Sharma T., Kwatra, G. (2008) Effectiveness of Social Advertising: A Study of Selected
Campaigns, Corporate Social Responsibility, Edited by David.p.101-107
• Vikas prabha, “IDBI Bank Mumbai Head Quarter” January-March-2014 “p.4-11”
• Websites:-
• http://www.idbi.com/flexi-current-account.asp accessed on12/07/2014
• http://www.idbi.com/flexi-current-accountbulk&tasc.asp accessed on 29/06/2014
• http://www.idbi.com/idbi-bank-about-us.asp accessed on 31/06/2014
• http://www.idbi.com/super-saving-account.asp accessed on 07/07/2014
• http://www.idbi.com/super-shakti-women-savings-account.asp accessed on
20/06/2014.
• http://en.wikipedia.org/wiki/CASA_ratio accessed on 02/07/2014
• http://www.nayamvala.com/casa accessed on 04/07/2014
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