De opkomst van generatieve AI betekent niets minder dan een ware revolutie in de manier waarop merken met mensen communiceren. Na de eerste chatbots, virtuele influencers en Siri zien we de ontwikkelingen samenkomen. Virtuele merkambassadeurs maken merken weer persoonlijk. Dit biedt innovatieve manieren om content te maken en engagement te creëren op social media. De mogelijkheden reiken echter verder dan het marketingvlak. En gaan serviceverlening en informatievoorziening ook op de schop. In een inspirerende keynote neemt John je mee door de ontwikkelingen en vertelt hij je precies waar de kansen liggen voor je organisatie.

1. Virtual Brand Ambassadors
Making Brands Personal
John Meulemans
Branded Content Event
19 maart 2024

2. Independent specialist on Influencer Marketing, Social & A.I.
Past life: Agency owner
Blending innovation & creativity for clients like Danone, Tikkie, Toyota,
KPMG & Unicef. Awards for both effectiveness (Effies) & creativity (Lovies).
About me
John Meulemans
Work
2024 Keynote Speaker, Consultant & podcast host
2010-2024 3sixtyfive, Endeavour
2004-2009 Urbanology
2001-2004 DoubleClick, AdLINK
1998-2001 IBM Global Services
Life
Living in Haarlem / Tech-enthusiast / Married & 2 kids / Kungfu > Yoga / DJ
Born Digital, Living on Social.

3. J O H N M E U L E M A N S
Brands Become Personal
Rise of the Virtual Influencer
Impact of GenA.I.
Opportunity (for those who act fast)
TODAY
Rewind

4. J O H N M E U L E M A N S
Before we dive in:
A small request from my A.I. twin.

5. J O H N M E U L E M A N S
Fast forward to 2024…
Where are we now?

6. J O H N M E U L E M A N S
Brands Become Personal
Rise of the Virtual Influencer
Rewind
Impact of GenA.I.
Opportunity (for those who act fast)
TODAY

7. J O H N M E U L E M A N S
Trust issues.

8. J O H N M E U L E M A N S
Fast forward from the
start of influencer
marketing to 2024…
Influencer marketing
hits puberty

9. J O H N M E U L E M A N S
It’s gaining its share in the marketingmix,
mostly stealing budget from TV.
Why?
It’s one the most effective marketing strategies.
Worldwide
Continuous
Growth
With an average spending increase of 25%.
According to IAB research 44% of marketers
intend to increase their influencer marketing
budget in 2024.
Last year, more than 75% of brands had a
dedicated budget for influencer marketing.
J O H N M E U L E M A N S

10. J O H N M E U L E M A N S
Business
as usual.

11. J O H N M E U L E M A N S
Take-away:
Marketing today is about
people & storytelling

12. J O H N M E U L E M A N S
Rise of the Virtual Influencer
Rewind
Impact of GenA.I.
Opportunity (for those who act fast)
TODAY
Brands Become Personal

13. Virtual Influencers.
digital avatars

14. J O H N M E U L E M A N S
2016: Lil Miquela 2024: Aitana

15. J O H N M E U L E M A N S
Better than the real thing?

16. J O H N M E U L E M A N S
Engagement !

17. Samsung.

18. Mercedes.

19. Porsche.

20. Dior.

21. Postillion Hotel.

22. Dior.

25. J O H N M E U L E M A N S
Why would anyone
watch this?

26. Parasocial Relationships
(& Storytelling)

27. Who cares?

28. J O H N M E U L E M A N S
Who cares
if it’s real?
Doubts?
Could be a generation thing.
Gen Z embraces digital humans.
Ans the Metaverse as well btw.
Look beyond your opinion
and follow the trends.
Because…
J O H N M E U L E M A N S

29. Boost your social media
& interact with your audience
Bring your brand to life
Create an emotional connection
Create revenue through collabs
Opportunities
for brands.
Host on ecommerce platforms
Educate & speak out

30. J O H N M E U L E M A N S
Brands Become Personal
Rise of the Virtual Influencer
Rewind
Impact of GenA.I.
Opportunity (for those who act fast)
TODAY

31. Virtual Brand Ambassadors

32. Virtual Colonel (KFC)

33. Candy (Prada)

34. Dong Dong (Alibaba)

35. Lu (Magalu)
Awareness for domestic abuse & LGBTQ rights

36. Barbie (Mattel)
#DREAMGAP

37. J O H N M E U L E M A N S
Rise of the Virtual Influencer
Rewind
Impact of GenA.I.
Opportunity (for those who act fast)
TODAY
Brands Become Personal

38. J O H N M E U L E M A N S
Visual:
Not limited
to stills anymore

39. Prompt: Extreme close up of a 24 year old woman’s eye blinking, standing in Marrakech
during magic hour, cinematic film shot in 70mm, depth of field, vivid colors, cinematic.

40. Sora.
Prompt: A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. She wears a black
leather jacket, a long red dress, and black boots, and carries a black purse. She wears sunglasses and red lipstick. She walks
confidently and casually. The street is damp and reflective, creating a mirror effect of the colorful lights. Many pedestrians walk about.

41. J O H N M E U L E M A N S
Intelligent:
Able to harness
chatbot technology

42. J O H N M E U L E M A N S
A.I. Powered
“ChatGPT x …..” business models
will transform how we live, work &
communicate.
It’s only logical that digital
humans are next.
J O H N M E U L E M A N S

43. J O H N M E U L E M A N S
Esther Olofsson
A.I. powered vodcast
Fully automatic A.I. generated and posted
on YouTube & LinkedIn.
#forthenerds
It’s the RSS-feed of 'Last week in A.I.’ that
uses Zapier to connect with
•ChatGPT (summarize)
•ElevenLabs (text to speech)
•HeyGen (photo to video)
•YouTube & LinkedIn
No humans needed.
By RauwCC

44. J O H N M E U L E M A N S
But humans can become
virtual too…
It started with influencers.

45. J O H N M E U L E M A N S
Taryn Southern is one of the first
influencers with an A.I. clone.
Both her face and voice give life to an
avatar she now uses to create content.
A.I. twins

46. J O H N M E U L E M A N S
Virtual girlfriends

47. J O H N M E U L E M A N S
Esther Perel Therapy Bot
“Instead of simply speaking with a therapist, I created an A.I. one”
Alex Furmansky
Fully loaded dataset by the real Esther’s podcast and books
It’s not the real thing,
But what if you do not have access to the real Esther?
Or the budget?
Then it could be the next best thing…

48. Mark is making
BIG steps in
avatar technology
J O H N M E U L E M A N S
And making AI’s (bots) too…

49. J O H N M E U L E M A N S
SNOOP

50. J O H N M E U L E M A N S
GPTs by OpenAi (no coding required)
With The Negotiator, you can ask it to role-play a salary negotiation or negotiate for a car purchase.
For the Laundry Buddy, you can ask how to wash a gray hoodie with white laundry in cold water or
how to remove a coffee stain.
And with the Mocktail Mixologist, you can ask how to make a virgin mojito or how to make a
mocktail with pineapple as an ingredient.

51. J O H N M E U L E M A N S
Rise of the Virtual Influencer
Rewind
Impact of GenA.I.
Opportunity (for those who act fast)
TODAY
Brands Become Personal

52. J O H N M E U L E M A N S
This changes
everything
Every brand will
have some kind
of AI to interact
with its target
audience and
customers.

53. J O H N M E U L E M A N S
Marketing
On your
socials and
beyond.

54. J O H N M E U L E M A N S
E-commerce
Imagine a
personal
shopper that
knows what
you want.

55. J O H N M E U L E M A N S
Service
J O H N M E U L E M A N S
Faster
Better
Nicer?
Ask Klarna.

56. J O H N M E U L E M A N S
Coaching
Just ask
Esther Perel

57. J O H N M E U L E M A N S
Consultancy
J O H N M E U L E M A N S
Just ask my
“Influencer
Marketing
Strategist”

58. J O H N M E U L E M A N S
Education
Just upload a
course and A.I.
can check your
knowledge.

59. J O H N M E U L E M A N S
As for other applications:
Your imagination is the limit.

60. J O H N M E U L E M A N S
So…
That was a lot.
Before we go the the Q&A…
How ‘bout a recap?

61. J O H N M E U L E M A N S
Recap
Generative A.I. is enabling easy and budget friendly
creation of digital humans, and is empowering them too.
People trust other people more than brands. This explains the
rise of influencer marketing, which is now business as usual.
Virtual influencers are becoming familiar faces too, amassing
millions of followers and securing brand partnerships.
Brands are creating their own virtual ambassadors, which till
now was a very expensive and not possible for most brands.
Whereas marketing comes to mind first, digital humans can
be virtual brand ambassadors that provide many kinds of
personal services and support at a massive scale.
J O H N M E U L E M A N S

62. J O H N M E U L E M A N S
Q&A

63. Try my GPT
In OpenA.I.’s Appstore
https://chat.openai.com/gpts
www.johnmeulemans.com

64. Stay tuned?
What’s Next in
Influencer Marketing Podcast
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www.johnmeulemans.com
Thank you!