Social Media is a lot like a Circus

1. SOCIAL MEDIA is A Circus

2. Helping Rick Carter

3. People Rick Carter

4. Sales Rick Carter

5. Helping People Make Sales Using ….. Rick Carter

6. AWARENESS DIGITAL MEDIA

7. DEMAND GENERATION DIGITAL MEDIA

8. LOYALTY SOCIAL MEDIA

9. ADVOCACY DIGITAL MEDIA

10. Stories = CONTENT

11. Why Me….. BUSINESS Programmer Analyst IT Sales/Marketing Sports Management PR/MarComm Social Media Author/Evangelist BE HEARD ENGAGE

12. Why Me….. BUSINESS Programmer Analyst IT Sales/Marketing Sports Management PR/MarComm Social Media Author/Evangelist AND THERES MORE.. Athlete Coach Board Member Life Member NFP CEO Agent Team Manager

13. Customer Relations + SOCIAL MEDIA is STRATEGIC

14. Crisis Management + LISTEN BE HEARD ENGAGE SOCIAL MEDIA is STRATEGIC

15. Reputation Management + SOCIAL MEDIA is STRATEGIC

16. Event Coverage + SOCIAL MEDIA is STRATEGIC

17. Issue Advocacy SOCIAL MEDIA is STRATEGIC

18. Customer Relations + Crisis Management + Reputation Management + Event Coverage + Issue Advocacy LISTEN BE HEARD ENGAGE

19. “ Technology is shifting Power away from the editors, the publishers, the establishment the media elite. Now it’s the People who are in Control .” Rupert Murdoch

21. 65%

22. 2009 9 Million Use the Net 73% use FaceBook 2010 9 Million Use FaceBook

23. It takes time to build Relationships and Thought Leadership

26. IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org SOCIAL MEDIA

27. Top 100 SA 26% OR SA Late??

28. Top 100 SA 26% Top 100 ASX 81% OR SA Late??

29. Top 100 SA 26% Top 100 ASX 81% Fortune 500 100% or SA Late??

30. 59% pre purchase journey 81% changed their mind 45% used mobile during 26% make product recommendations 28% pre purchase journey 25% used mobile during

31. BIGGEST

32. SHIFT

34. Jetstar has announced it will direct 40% of its marketing budget to social media. “ We’ve conducted some very successful marketing and PR campaigns via social media in the past 18 months, including YouTube and Twitter, and the response has been phenomenal,” David May, head of marketing.

35. ‘ I’ve got a small team of people that do nothing but monitor … Facebook and Twitter,” John Slack-Smith (COO) told the CeBIT 2010 conference in Sydney yesterday SMH reports.

36. It’s a big part of what we do. I mean I happen to be one of the top 10 C level twitterers in the world so you could probably imagine I’m twittering all the time. Jeffery Hayzlett CMO

37. “ If your customers are there you need to be there too” he also went on to say “You need to listen.. see how they behave and act similiarly” Scott Monty. Head of Social Media

39. “ Our marketing bill is way under budget and our turnover has increased across all departments. We no longer feel the urgent need to spend thousands on radio campaigns, flood the city with posters or give in to the constant phone calls offering advertising space.”

40. “ I am lucky to have a General Manager and the owner of the Highway who although are not at all Twitter savvy, trust me when I tell them social media is a great marketing tool for us. They let me sit at my desk and (among other things) tweet, Facebook, foursquare and blog away hoping to see it reflected in our monthly figures.”

41. The problem was, like so many venues, we’d left our social media strategy to our IT guy who wasn’t really interested. We certainly didn’t realise the potential impact social media could have on our business.

42. O P P O R T U N I T Y Word of Mouth Is World of Mouth

43. O P P O R T U N I T Y The Internet Is Not Just Worldwide Its HyperLocal

44. O P P O R T U N I T Y The Internet Is Mobile

45. O P P O R T U N I T Y The Internet Is Re-Inventing Business

46. O P P O R T U N I T Y

47. O P P O R T U N I T Y Demand Build Sell Manage Logistics Online Shopping

48. Sorry, but it’s gotta go! Management thinks you might use it to access FaceBook

49. POLICY YOU NEED

50. POLICY YOU NEED Business Association Family

51. POLICY OUTCOMES YOU NEED

52. POLICY STRATEGY OUTCOMES YOU NEED

53. POLICY STRATEGY TACTICS OUTCOMES YOU NEED

54. POLICY STRATEGY TACTICS MEASURES OUTCOMES YOU NEED

56. YOU WORDS PICTURES VIDEOS SLIDESHOWS

57. YOU THEM WORDS PICTURES VIDEOS SLIDESHOWS E-BOOKS FACEBOOK YOUTUBE BLOGS TWITTER NEWSPAPERS RADIO TV MAGAZINES

58. YOU THEM ENGAGE WORDS PICTURES VIDEOS SLIDESHOWS PAGES PAGES PAGES For people that want to listen to you WEBSITE For people that do want to know you FACEBOOK YOUTUBE BLOGS TWITTER NEWSPAPERS RADIO TV MAGAZINES

59. WIFM WHO WHAT HOW WHY TAKE ACTION NOW People that Don’t Know YOU Don’t Care about You BUT they Might if you make it easy for them To LIKE YOU

60. YOU SHOULD USE STORY BUILDING

61. YOU SHOULD USE STORY BUILDING

62. YOU SHOULD USE STORY BUILDING VIDEO VIDEO VIDEO VIDEO

63. YOU SHOULD USE STORY BUILDING

64. ReUse Syndicate Integrate

65. “ Content is the new democracy and we the people, are ensuring that our voices are heard.” Brian Solis “The Social Media Manifesto” Brian Solis

66. LinkedIn is an interconnected network of 68 million experienced professionals from around the world, representing 150 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.

74. The word blog is irrelevant . What is important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform, where they share what they care about with the world. Seth Godin, Marketing Guru

75. IT IS OLD FASHIONED BUSINESS REALLY

76. LISTEN TO YOUR CLIENTS

77. HAVE CONVERSATIONS WITH THEM

78. BUILD COMMUNITIES

79. Get Started by….

80. PARTICIPATE - get into The Conversation

82. ENGAGE but DON’T

83. SAY WHAT YOU BE

84. But…… BE WHAT YOU SAY

85. Let others tell your story for you Testimonials - Video…… Case Studies Statistics Examples Make your own NEWS

86. don’t talk about how good you are …

87. talk about the good things you do for People

88. What’s YOUR Headline…… and emotive Image

89. A Social Media Campaign delivers..

90. Awareness/Interest/Credibility +

91. Consideration +

92. Trial +

93. Loyalty +

94. Advocacy

95. A Social Media Campaign delivers.. Awareness/Interest/Credibility + Consideration + Trial + Loyalty + Advocacy

97. I Help People Make Sales @ enovaDIGITAL .com Follow me @enova_Rick Thank you…..