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Social Media For Professionals Bcas


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How Chartered Accountants (and other professionals ) can use Social Media for find new business oportunties. Presentation has reference to relevant case studies

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Social Media For Professionals Bcas

  1. 1. Using Social Media<br />For Chartered Accountants<br />Presentation Made at BCAS on 27th January 2010<br />HareeshTibrewala<br /><br />
  2. 2. Our Agenda <br /><ul><li> What is Social Media
  3. 3. How will it change the way we do business
  4. 4. How can professionals leverage Social Media</li></li></ul><li>What is Social Media?<br />
  5. 5. Accha….Facebook?!<br />
  6. 6.
  7. 7. “<br />Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives.<br />Affinity to groups<br />why<br />Making new friends<br />Displaying Creativity<br />Keeping in touch<br />Exhibitionism<br />Getting validation<br />Paying it forward<br />Altruistic impulse<br />Peer pressure<br />how<br />Blogs <br />User generated videos and podcasts <br />Social networking sites<br />wikis<br />Ratings and reviews<br />tagging<br />widgets<br />Forums and message boards<br />RSS<br />
  8. 8. How Big Is It<br />
  9. 9. 45 million global visitors<br />Every minute – 20 Hrs worth of new video uploaded<br />If Facebook was a country. <br /> Population? > 300 million!<br />The number of blogs worldwide is > 200 million. Growing at the rate of nearly 900,000 a day!<br />
  10. 10. Time to reach 50 mn users<br /> 38 years<br /> 13 years<br /> 4 years<br /> 3 years<br /> 1 year<br />
  11. 11. 80% Fortune 500 companies use LinkedIn for recruitments<br /> You Tube is the worlds second largest search engine<br /> 80% of twitter usage is from mobile devices. People will post anytime, anywhere. Imagine what this means if your customer service is bad<br />
  12. 12. Fastest growing segment on FB is ladies (55-65 years)<br /> Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire populations of Ireland, Norway<br /> Generation Y and Z consider e-mail passé. Boston College stopped distributing e-mail addresses to incoming freshmen in 2009.<br />
  13. 13. But this is kids stuff right? How does it effect my business?<br />It is not Kidstuff!<br />
  14. 14. Applications of Social Media<br /><ul><li>Advertising
  15. 15. Selling
  16. 16. Reputation Management
  17. 17. Listening
  18. 18. Customer service
  19. 19. Co creating products
  20. 20. Creating B2B relationships</li></li></ul><li>Traditional advertising is becoming more and more challenging:<br />
  21. 21. If I lived here, I would have adjusted to the noise. <br />The Tata Sky+ factor.<br />
  22. 22. Can Social Media help in selling ?<br />
  23. 23. It helped Dell<br />$$$$$<br />
  24. 24. It helped one of these car companies.<br />Car purchase decided, not by the size of Xylo ads, but by the 22 recommendations here!!<br />
  25. 25. It helps sell T-shirts..rather, it RUNS a large T-shirt business!<br />
  26. 26. And it helped this plumber<br />Same could happen with a doctor, a lawyer, a CA .... <br />There will be positive recommendations, as also negative….<br />“Don’t go to that guy.. He’s a cheat..” etc. <br />“I will tell my Facebook friends about your brand. Not because I like your brand, but because I like my friends!”<br />
  27. 27.
  28. 28. Your Reputation is made or marred online<br />
  29. 29. Have you heard of what happened to Domino’s?<br />
  30. 30. From YouTube to <br />The New York Times<br /> in 3 days.<br />
  31. 31.
  32. 32. Listening in on Social Media can provide a lot of value too.<br />
  33. 33. Know what people are thinking about, In Real Time<br />Are they considering a new demat account? What are their issues?<br />
  34. 34. Eavesdropping your customers’ homes – Social Media Monitoring<br />Themes<br />Tone<br />Brand Reference<br />Influencer Identification<br />
  35. 35. Monitoring conversations for a brand – amazing insights to be got!<br />
  36. 36.
  37. 37.
  38. 38.
  39. 39.<br />
  40. 40. Case Study Videos<br />Burger King Sacrifice<br />Ray Ban Case Study<br />Blend Tech case study<br />Dove _ actual ad<br />Dove _ parody<br />
  41. 41. Social Media For Professionals<br />SM is all about building “Relationships”<br /><ul><li> Network with existing relationships
  42. 42. Leverage existing... to build new ones
  43. 43. Find new relationship opportunities
  44. 44. Convert “contacts” into “contracts”</li></ul>SM is God-send gift for professionals<br />
  45. 45. Create Profile<br />
  46. 46. Add Contacts<br />
  47. 47. Existing Relationships<br />
  48. 48. Power of a click<br />
  49. 49. Leverage Existing Relationships<br />
  50. 50. Build New Relationships<br />
  51. 51. Join Relevant Groups<br />
  52. 52. Participate in Discussions<br />
  53. 53. Questions and Answers<br />
  54. 54. Another Q/A Platform<br />
  55. 55. So What Next ?<br />
  56. 56. ICAI Guidelines<br />No recommendations<br />No client names<br />No endorsement for others<br />No achievements<br />
  57. 57. Create Thought Leadership<br /><ul><li> A tool for creating a brand (without advertising)
  58. 58. Platforms
  59. 59. Blogs
  60. 60. You Tube
  61. 61. Content
  62. 62. Talk about issues and your opinion on those issues
  63. 63. Similar to writing articles in the Institute magazine
  64. 64. Except now you are trying to address your potential customers, not just fellow CAs</li></li></ul><li>Generate Leads<br />Build relationships<br />Platforms<br />LinkedIn<br />Yahoo Answers<br />Build your network…bigger the better<br />Participate in conversations<br />Groups<br />Q and A<br />
  65. 65. Reputation Monitoring<br />For large firms<br />For “well known” individuals<br />ORM <br />Online reputation management<br />What are people talking about <br />Responding to issues right away<br />
  66. 66. General Tips <br />Social Media is not about shouting out loud. It is about quiet conversations<br />You have to learn to listen, before you start talking<br />It is about creating “shareable” content. Your users (consumers) are also your content distributors<br />It is about lighting up a forest, with a match stick<br />
  67. 67. More General Tips<br />It is not a ‘campaign’, it is a process that will eventually evolve into a culture<br />Once you start, there is no going back. Therefore start with baby steps. But start you must<br />Social Media is a part of integrated communication…it has to align with your other communication channels<br />“Rich content” is the king<br />
  68. 68. About Us<br />Social Wavelength, based at Mumbai, India is a Social Media agency. We work with brands and help them create and execute Social Media strategies. We also assists brands in ORM (Online Reputation Management).<br /> For more information visit<br />
  69. 69. Questions?<br />If you need a copy of this presentation, please leave your business card. We will email it to you.<br />Hareesh Tibrewala<br />Jt. CEO, Social Wavelength.<br /><br />Company blog:<br />LinkedIn:<br />