Social Media 101
Meet  Mad Genius.
<ul><li>What We Tell  </li></ul><ul><li>People on Elevators  </li></ul><ul><li>Mad Genius fuses marketing insight and stra...
We’re  Social. (Come say hello.) <ul><li>facebook.com/madgsocial </li></ul><ul><li>@madgsocial </li></ul><ul><li>madgsocia...
What we’ll cover today <ul><ul><li>What is Social Media? </li></ul></ul><ul><ul><li>Why Businesses Should Care </li></ul><...
Here’s where to find this presentation! madg.com/socialmedia101
Let’s Get  Started.
What is  social media ? <ul><li>Social media : media for social interaction that utilize web-based and mobile technologies...
The 3 Types of  Social Media
Image from m80 / Jon Thomas
Why Should  Businesses  Care  about  Social Media ?
 
A Tale of  Two Girl Scouts (Or, Cookie Wars)
 
<ul><li>Our first Girl Scout knows her cookies are good (and well-branded!).  </li></ul><ul><li>She sets up shop at home a...
<ul><li>This Girl Scout  </li></ul><ul><li>is a </li></ul><ul><li>cookie destination . </li></ul>
<ul><li>Our next Girl Scout knows  everyone  shops at the mall.  </li></ul><ul><li>So she takes her cookies  there . </li>...
<ul><li>This little Girl Scout  brings her cookies to the people. </li></ul>
Who’s  Selling  More  Cookies?
(This is a metaphor for  Social Media.)
<ul><li>Think of your  website  as selling cookies at home:  a destination for customers to  seek out . </li></ul><ul><li>...
Let’s Look Closer. Your  website  requires customers to come to you.
Your  social media  lets you take your business to your customers .
Bottom Line: If you’re not engaging in social media, you’re not in the sandbox where  everyone else is playing .
Social World: A Snapshot
<ul><li>35 Billion  Tweets sent in  one year  (2010) </li></ul><ul><li>(Source: Royal Pingdom) </li></ul>
<ul><li>30 Billion  pieces of content (link, photos, notes, etc) posted to Facebook each  month </li></ul><ul><li>(Source:...
<ul><li>200 Million  views on YouTube Mobile  </li></ul><ul><li>every   day </li></ul><ul><li>(Source: Google) </li></ul>
<ul><li>$3.08 Billion  will be spent on social media site ads in 2011  </li></ul><ul><li>(a 55% increase from 2010) </li><...
<ul><li>There are more than  500 million active users  on Facebook alone. </li></ul><ul><li>(Source: Facebook) </li></ul>
In Girl Scout terms? That’s a  lot  of cookie-eaters.
Welcome to  the  Social  Reality.
How Did We  Get Here?
Social Media: History
B.C. Era “Before Computers” (This is what “social” looked like.)
E.I.A. “Early Internet Age” <ul><li>Message boards and chat rooms were early-internet predecessors of modern social media....
Now: O.M.G.
 
<ul><li>The truth is? </li></ul><ul><li>You’re  already social . </li></ul>
<ul><li>You’re  already social : </li></ul><ul><li>A Case Study. </li></ul>
You’re Already Social. Facebook: 39 Entries 2 Business Pages 37 Places 112 Likes 200+ Check-ins.
You’re Already Social. Foursquare: 22 Individuals 51 Check-ins Mayor = Rebecca E.
You’re Already Social. Yelp: 4 Entries 1 Review (Positive)
So let’s meet the  Big Players .
Facebook
What is  Facebook ? <ul><li>Social networking site utilized by more than  500 million people  worldwide. </li></ul><ul><li...
What is  Facebook ? <ul><li>In addition to individuals’ pages, there are  professional pages  on Facebook. These include: ...
How Do I “Make a Page”? <ul><li>We’ll  show  you! </li></ul>
 
 
 
Twitter
What is Twitter?  <ul><li>Twitter is a “micro-blogging” site: all posts (aka “Tweets”) must be 140 characters in length or...
 
Twitter Signs <ul><li>@ - this designates a Twitter username, and “tags” (alerts and links) that user to your post.  </li>...
@ Tagging  People
# Tagging  Conversations
How Businesses Use Twitter <ul><li>CRM ( C ustomer  R elationship  M anagement) </li></ul><ul><li>Sales Promotions </li></...
Business Use:  CRM
Business Use:  Promotional
Business Use:  Curating
Business Use:  Engagement
The Tube
YouTube is  Videos , Right? <ul><li>Right. </li></ul><ul><li>And if you ever do commercials or video demonstrations, or sh...
 
(Pssst… what’s Foursquare?)
“ Checking In” <ul><li>Location Based Technology </li></ul><ul><li>Allows users to “check in” at a location, using their s...
Location Based Technology <ul><li>As of March 2010, the most popular location based technology application, Foursquare, ha...
These platforms  work together . <ul><li>You can link your Twitter & Facebook. </li></ul><ul><li>You can embed YouTube vid...
None of them  work without  you!
Social media = only as effective as  you  make it.
Girl Scouts Again! <ul><li>If our Girl Scout started a Facebook page, and someone posted the question: “Hey! Do y’all stil...
 
But what about the  risks ?
Lack of Common Sense
Dormancy
Spam-A-Lot
“ Mr. Cohen”
The Risk-Fixes
Risk  Fixes <ul><li>The Common Sense Solution:  </li></ul><ul><li>GUIDELINES </li></ul><ul><li>The Dormancy AND Spam-a-Lot...
The Biggest  Benefit: E N G A G E M E N T !
Connect  with Your Customers <ul><li>Post a question, get a response – or dozens of them. </li></ul><ul><li>Instead of adv...
 
More Social  Benefits <ul><ul><li>Credibility / honesty / transparency </li></ul></ul><ul><ul><li>Buzz & Brand Ambassadors...
 
Quick Recap (with  cookies )! <ul><ul><li>“ Social media” definition? (Paraphrase away!) </li></ul></ul><ul><ul><li>The 3 ...
Social Media 201 (yes, there’s always more) <ul><li>More social sites: </li></ul><ul><ul><li>Linked In </li></ul></ul><ul>...
 
Here’s where to find this presentation! madg.com/socialmedia101
And let’s continue to  social-ize. <ul><li>facebook.com/madgsocial </li></ul><ul><li>@madgsocial </li></ul><ul><li>madgsoc...
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Social Media 101 - Mad Genius

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  • Welcome!
  • Mad Genius intro. Go through it pretty quickly.
  • Push our social! Like us, friend us, follow us, tag us!
  • In terms of advertising and promoting in the social space, there are 3 arenaa: PEO. But we’re gonna cover more than that.
  • We’re going to turn to some helpers to assist us in answering that question.
  • It’s where the people are.
  • What do Girl Scouts have to do with social media? Well, let’s see…
  • So who’s selling more cookies? The Girl Scout who sets up her own sale-site, or the Girl Scout who goes to the central marketplace?
  • Go through one-by-one, but don’t drag it out.
  • Go through one-by-one, but don’t drag it out.
  • Go through one-by-one, but don’t drag it out.
  • Go through one-by-one, but don’t drag it out.
  • Go through one-by-one, but don’t drag it out.
  • A brief history of social media… something not as foreign to you as you might think.
  • It used to be that if we wanted to immediately, directly engage with our friends, neighbors, potential clients – we had to do it face-to-face.
  • (And this ancient computer ultimately begat the evolutionary iPad.)
  • We’ve gone from face to face to Facebook… and beyond.
  • Don’t Panic. We can help. (And if even one person in here is a Douglas Adams fan, this graphic was totally worth it.)
  • Don’t panic. The truth is, you’re already social. We’ll show you a case study to prove this point.
  • Don’t panic. The truth is, you’re already social. We’ll show you a case study to prove this point.
  • You have a social life. Don’t let someone else live it. Manage your social life. E stablish a tone, take control, join the conversation
  • You have a social life. Don’t let someone else live it. Manage your social life. E stablish a tone, take control, join the conversation
  • You have a social life. Don’t let someone else live it. Manage your social life. E stablish a tone, take control, join the conversation
  • You can also now track impact/# of impressions on your FB page… this one only had about 12 RESPONSES (likes or comments), but it had 771 IMPRESSIONS.
  • Facebook also provides great insights with metrics and information on activity, views by post, weekly and monthly charts, etc.
  • You can also get analytics from Google…
  • … which looks like this
  • @ Example:
  • Sorry we couldn’t continue the F-word/Bird theme… if anyone has any brilliant ideas, email me.
  • Or in other words, to go back to our little cookie-selling friends…
  • It starts with unanswered comments, which lose you followers… and then, the spam-bots move in…
  • Which leads us to… risks and rewards!
  • The rewards outweigh the risks. Get on the bandwagon.
  • Push our social! Like us, friend us, follow us, tag us!
  • Social Media 101 - Mad Genius

    1. 1. Social Media 101
    2. 2. Meet Mad Genius.
    3. 3. <ul><li>What We Tell </li></ul><ul><li>People on Elevators </li></ul><ul><li>Mad Genius fuses marketing insight and strategy with design, interactive, social, video and animation wizardry to bring limitless ideas to our clients. </li></ul>
    4. 4. We’re Social. (Come say hello.) <ul><li>facebook.com/madgsocial </li></ul><ul><li>@madgsocial </li></ul><ul><li>madgsocial </li></ul>
    5. 5. What we’ll cover today <ul><ul><li>What is Social Media? </li></ul></ul><ul><ul><li>Why Businesses Should Care </li></ul></ul><ul><ul><li>Social Media Snapshot: Impact </li></ul></ul><ul><ul><li>Social Media Basics </li></ul></ul><ul><ul><li>Risks & Risk-Fixes </li></ul></ul>
    6. 6. Here’s where to find this presentation! madg.com/socialmedia101
    7. 7. Let’s Get Started.
    8. 8. What is social media ? <ul><li>Social media : media for social interaction that utilize web-based and mobile technologies to turn communication into interactive dialogue. </li></ul><ul><li>Websites such as Facebook, Twitter, MySpace, Foursquare and LinkedIn are all examples of social media. </li></ul>
    9. 9. The 3 Types of Social Media
    10. 10. Image from m80 / Jon Thomas
    11. 11. Why Should Businesses Care about Social Media ?
    12. 13. A Tale of Two Girl Scouts (Or, Cookie Wars)
    13. 15. <ul><li>Our first Girl Scout knows her cookies are good (and well-branded!). </li></ul><ul><li>She sets up shop at home and waves cars towards her delicious cookies. </li></ul>
    14. 16. <ul><li>This Girl Scout </li></ul><ul><li>is a </li></ul><ul><li>cookie destination . </li></ul>
    15. 17. <ul><li>Our next Girl Scout knows everyone shops at the mall. </li></ul><ul><li>So she takes her cookies there . </li></ul>
    16. 18. <ul><li>This little Girl Scout brings her cookies to the people. </li></ul>
    17. 19. Who’s Selling More Cookies?
    18. 20. (This is a metaphor for Social Media.)
    19. 21. <ul><li>Think of your website as selling cookies at home: a destination for customers to seek out . </li></ul><ul><li>Think of social media as selling your cookies at the mall: going to where your customers are . </li></ul>
    20. 22. Let’s Look Closer. Your website requires customers to come to you.
    21. 23. Your social media lets you take your business to your customers .
    22. 24. Bottom Line: If you’re not engaging in social media, you’re not in the sandbox where everyone else is playing .
    23. 25. Social World: A Snapshot
    24. 26. <ul><li>35 Billion  Tweets sent in one year (2010) </li></ul><ul><li>(Source: Royal Pingdom) </li></ul>
    25. 27. <ul><li>30 Billion  pieces of content (link, photos, notes, etc) posted to Facebook each month </li></ul><ul><li>(Source: Royal Pingdom) </li></ul>
    26. 28. <ul><li>200 Million  views on YouTube Mobile </li></ul><ul><li>every day </li></ul><ul><li>(Source: Google) </li></ul>
    27. 29. <ul><li>$3.08 Billion  will be spent on social media site ads in 2011 </li></ul><ul><li>(a 55% increase from 2010) </li></ul><ul><li>(Source: eMarketing) </li></ul>
    28. 30. <ul><li>There are more than 500 million active users on Facebook alone. </li></ul><ul><li>(Source: Facebook) </li></ul>
    29. 31. In Girl Scout terms? That’s a lot of cookie-eaters.
    30. 32. Welcome to the Social Reality.
    31. 33. How Did We Get Here?
    32. 34. Social Media: History
    33. 35. B.C. Era “Before Computers” (This is what “social” looked like.)
    34. 36. E.I.A. “Early Internet Age” <ul><li>Message boards and chat rooms were early-internet predecessors of modern social media. </li></ul>
    35. 37. Now: O.M.G.
    36. 39. <ul><li>The truth is? </li></ul><ul><li>You’re already social . </li></ul>
    37. 40. <ul><li>You’re already social : </li></ul><ul><li>A Case Study. </li></ul>
    38. 41. You’re Already Social. Facebook: 39 Entries 2 Business Pages 37 Places 112 Likes 200+ Check-ins.
    39. 42. You’re Already Social. Foursquare: 22 Individuals 51 Check-ins Mayor = Rebecca E.
    40. 43. You’re Already Social. Yelp: 4 Entries 1 Review (Positive)
    41. 44. So let’s meet the Big Players .
    42. 45. Facebook
    43. 46. What is Facebook ? <ul><li>Social networking site utilized by more than 500 million people worldwide. </li></ul><ul><li>The largest social media platform: people create pages to share “status updates,” photos, videos, links to articles, and so on. </li></ul>
    44. 47. What is Facebook ? <ul><li>In addition to individuals’ pages, there are professional pages on Facebook. These include: </li></ul><ul><ul><ul><li>Local Business or Place </li></ul></ul></ul><ul><ul><ul><li>Company, Organization, or Institution </li></ul></ul></ul><ul><ul><ul><li>Brand or Product </li></ul></ul></ul><ul><ul><ul><li>Artist, Band, or Public Figure </li></ul></ul></ul><ul><ul><ul><li>Entertainment </li></ul></ul></ul><ul><ul><ul><li>Cause or Community </li></ul></ul></ul>
    45. 48. How Do I “Make a Page”? <ul><li>We’ll show you! </li></ul>
    46. 52. Twitter
    47. 53. What is Twitter? <ul><li>Twitter is a “micro-blogging” site: all posts (aka “Tweets”) must be 140 characters in length or less. </li></ul><ul><li>You can “follow” other Twitter users (and have customers “follow” you) which means their Tweets will create your Twitter feed… </li></ul>
    48. 55. Twitter Signs <ul><li>@ - this designates a Twitter username, and “tags” (alerts and links) that user to your post. </li></ul><ul><li># - this connects your post to a Twitter conversation topic, making your post searchable to everyone interested in that topic (even if they don’t follow you) </li></ul>
    49. 56. @ Tagging People
    50. 57. # Tagging Conversations
    51. 58. How Businesses Use Twitter <ul><li>CRM ( C ustomer R elationship M anagement) </li></ul><ul><li>Sales Promotions </li></ul><ul><li>“ Curating” </li></ul><ul><li>Social Engagement </li></ul>
    52. 59. Business Use: CRM
    53. 60. Business Use: Promotional
    54. 61. Business Use: Curating
    55. 62. Business Use: Engagement
    56. 63. The Tube
    57. 64. YouTube is Videos , Right? <ul><li>Right. </li></ul><ul><li>And if you ever do commercials or video demonstrations, or share industry-relevant ones, you should have your own channel. </li></ul>
    58. 66. (Pssst… what’s Foursquare?)
    59. 67. “ Checking In” <ul><li>Location Based Technology </li></ul><ul><li>Allows users to “check in” at a location, using their smartphone </li></ul><ul><li>Posts their check-in location information to other platforms such as Facebook and Twitter </li></ul>
    60. 68. Location Based Technology <ul><li>As of March 2010, the most popular location based technology application, Foursquare, had 500,000 users. </li></ul><ul><li>When people “check in” axt your location, it can help draw attention to your business. If you have a social media presence, they can link directly to you when they check in. </li></ul>
    61. 69. These platforms work together . <ul><li>You can link your Twitter & Facebook. </li></ul><ul><li>You can embed YouTube videos on Facebook or Tweet their links on Twitter. </li></ul><ul><li>Potential customers can connect with you through Foursquare, Facebook, Twitter… </li></ul><ul><li>And here’s the really important part: </li></ul>
    62. 70. None of them work without you!
    63. 71. Social media = only as effective as you make it.
    64. 72. Girl Scouts Again! <ul><li>If our Girl Scout started a Facebook page, and someone posted the question: “Hey! Do y’all still sell thin mints?” </li></ul><ul><li>And no one ever responds to the comment… she didn’t just lose that customer. She probably lost everyone who saw the poor, ignored comment. </li></ul>
    65. 74. But what about the risks ?
    66. 75. Lack of Common Sense
    67. 76. Dormancy
    68. 77. Spam-A-Lot
    69. 78. “ Mr. Cohen”
    70. 79. The Risk-Fixes
    71. 80. Risk Fixes <ul><li>The Common Sense Solution: </li></ul><ul><li>GUIDELINES </li></ul><ul><li>The Dormancy AND Spam-a-Lot Solution: </li></ul><ul><li>STRATEGIZE </li></ul><ul><li>The Mr. Cohen Solution: </li></ul><ul><li>MOVE ON </li></ul>
    72. 81. The Biggest Benefit: E N G A G E M E N T !
    73. 82. Connect with Your Customers <ul><li>Post a question, get a response – or dozens of them. </li></ul><ul><li>Instead of advertising TO your customers, engage WITH them, and you can cultivate vocal brand ambassadors to sing your praises in the social space. </li></ul>
    74. 84. More Social Benefits <ul><ul><li>Credibility / honesty / transparency </li></ul></ul><ul><ul><li>Buzz & Brand Ambassadors </li></ul></ul><ul><ul><li>Being relevant </li></ul></ul><ul><ul><li>Connecting with “influencers” </li></ul></ul><ul><ul><li>Selling more cookies! </li></ul></ul>
    75. 86. Quick Recap (with cookies )! <ul><ul><li>“ Social media” definition? (Paraphrase away!) </li></ul></ul><ul><ul><li>The 3 Types of social media advertising are…? </li></ul></ul><ul><ul><li>The four major social media platforms we talked about today were…? </li></ul></ul><ul><ul><li>CRM is…? </li></ul></ul><ul><ul><li>Businesses should care about social media because…? </li></ul></ul><ul><ul><li>@ on Twitter will tag…? </li></ul></ul><ul><ul><li># on Twitter will tag….? </li></ul></ul>
    76. 87. Social Media 201 (yes, there’s always more) <ul><li>More social sites: </li></ul><ul><ul><li>Linked In </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Reddit </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>StumbleUpon </li></ul></ul>
    77. 89. Here’s where to find this presentation! madg.com/socialmedia101
    78. 90. And let’s continue to social-ize. <ul><li>facebook.com/madgsocial </li></ul><ul><li>@madgsocial </li></ul><ul><li>madgsocial </li></ul>

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