2. SOCIAL MEDIA AND JOB SEEKERS:
Social mediaisn'tjustforteenagersandKimKardashian,itsfastbecomingamajorplayerina business'
overall marketingstrategy. It'swhere peopledwell andisnow the firstlanguage of the nextgeneration
of customers,employeesandjobseekers.
So howdo jobboardsand social mediaplaytogether?Social mediawill neverreplace the jobboard,it
will enhance it. Jobseekersmaygotosocial mediaforinformationregardingthe companyoritmay be
the place theysee the jobpostingbutchances are the jobboardis where theygoto apply.
As the jobmarketbeginstotightenitbecomesmore importanttotarget passive jobcandidatesalong
withactive jobhunters. Over70% of the US labor marketis activelylookingforajobor opento a new
job.Withsuch a large marketto attract, itis more importantthaneverforcompaniestomarket
themselvesonsocial media. Andonthe flipside 21% of jobseekershave found theirfavorite orbest job
througha social mediaand20% have founditthroughonline jobboard.
Let's talkqualityof applicants. Recruitersrate referralsasthe highestqualitysource of hires:
64% referrals
59% social networks
59% Corporate careersite
Social jobseekers are younger, wealthier,more highlyeducatedandmore likelytobe employed full-
time.
Recruiters(93%) andcompaniesalike are lookingata candidate’s social profileand42% have
reconsideredacandidate basedon contentonthe social profile.
3. So how do you use Social Media in the Job Board space?
Since we establishedsocial media isn'tgoingaway soon, how dowe use social mediaandgaintraction
to helpourefforts onour jobboard?
Consistency of brand.
Colors,logoandtheme shouldbe consistentacrossall platforms. The messaging shouldbe differentfor
each of the social mediastreams buta job seekershouldbe able to recognize the companywhetheritis
a Twitter,Facebook, andLinkedIn.
Differentmessaging.
Twitterisall about disseminatingquickbursts of information. Withonly140 characters, the message
mustbe shortand impactful.Facebookisaboutcreatingarelationship throughconversationand
LinkedIn isabouteducatingandprofessional connecting.
VIDEO,VIDEO,VIDEO.
In 2014 everyone wastalkingaboutmobile. In2015 everyone WILLtalkingaboutvideorich content
more than everbefore. Whetheritisbrandingyourcompanyorpostinga job,there will be more video
than evernextyear.
4. Speakto youraudience socially.
Knowingyouraudience isthe firststepindevelopingasocial marketingstrategy. Communicatingto
that audience throughsocial mediashouldbe differentthanothercommunication. Itshouldbe lighter,
more entertainingandfun. Rememberthisisasellingopportunitytoshow yourpotential employees
your culture.
Add links and# to everything!
Thinkof your social communicationasa TV commercial. A viewershouldn'thave toguesswhat you’re
tryingto sell orwhere togo for more information. Make iteasyand hashtagit witha simple description
on whatyou are tryingto sell...#bestjobever,#whereengineershavefun
Don't forgetthe fun! I can't saythisenough.
Social isabout beingthe prettiestgirl atthe dance. There isa lot of competitionoutthere andtostand
out inthe crowd, keepthemcomingbackto yourpage, it has to have value andbe entertaining.
Measure the results.
Stay ontop of what'sworkingandwhat's not. Social isa fastpaced worldandyou must be nimble
enoughtochange andcapitalize onwhatIS working.
Respond andAsk.
Quickresponse isthe easiestwaytobuildarelationshipwithpotential jobseekers. Alsoaskingfora
referral isa wayto buildcommitmentandtrustwithinyourown community. Buildingintegrityisagood
wayof gettingyouraudience toshare withtheircommunity.
Be a leader.
It's the ASME Job Board ANDCareerCenter. The place where Engineersgoforcareeradvice....use
social to showthemvalue andredirectjobseekers toyourwebsite.
Advertise.
Withall the changeshappeningwithinthe nextsix months,itwill be harderforyoutostand out.
Advertisingonsocial mediawillbecome anecessityratherthana luxury.
5. No one likesanoldmaid.
Stale,old,boringcontentisthe sure wayfor youremployeesandpotential employeestobreakupwith
you. Make sure you are ontop of yourcontentand the postingistimely.
Hype
Social mediaisthe bestplace forreferralsandcompanybranding. Askyourcurrent communitytopost
and referfriendsandfamily.
Google+/What'snext?
Be the firstto playinnewspaces.
