Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data.
One of the widely used Web Analytics is Google Analytics.
Google Analytics takes minutes to learn but years to master.
Objectives of today’s study to get started with Google Analytics:
> Creating a Google Analytics Account
> Placing Google Analytics on one’s Website
> Obtaining Clean Data on one’s Website
> Setting goals for one’s Website
> Analyzing Content Performance
> Tracking SEO Results in Google Analytics
> Tracking Social Media Activity on one’s Website
> Creating Custom Dashboard for the Business
> What else can you do with Google Analytics?
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Advanced Keyword Research for SEO - Training DeckDaniel Brooks
All slides and links from the Advanced Keyword Research for SEO training course ran at BrightonSEO.
Links to templates and documents discussed in the training session:
These are all set to View Only. You'll need to make a copy by going to File > Make a Copy in order to add your research data.
KWR Template
https://docs.google.com/spreadsheets/d/1cbN4FDTp4i3TnHu5PeFpAfYGwoCcdNBOB2uzZT7s4Hk/edit?usp=sharing
KW Mapping Template
https://docs.google.com/spreadsheets/d/1kNNIF1nCVoamXRfUeZeaIny_cA7-0UVZQfFrXFdRvTU/edit?usp=sharing
Keyword Opportunity Model
https://docs.google.com/spreadsheets/d/1dz4SvSlkSXpvOS2kxrm9ZJoIXKGB308iRkyAIv1owc0/edit#gid=666417106
Twitter
https://twitter.com/seodanbrooks?lang=en
Content Marketing in SEO describes the creation of high quality content on the basis of demand and their marketing with the goal of achieving a very high number of quality backlinks and thus good positions for relevant keywords in the search engines.
The following presentation would cover –
Why Do We Need Keywords?
What is Keyword Research?
Advantages of Keyword Research
Keyword Research Tools
Top Tips for Effective Keyword Research
Where you must use keyword phrases
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Advanced Keyword Research for SEO - Training DeckDaniel Brooks
All slides and links from the Advanced Keyword Research for SEO training course ran at BrightonSEO.
Links to templates and documents discussed in the training session:
These are all set to View Only. You'll need to make a copy by going to File > Make a Copy in order to add your research data.
KWR Template
https://docs.google.com/spreadsheets/d/1cbN4FDTp4i3TnHu5PeFpAfYGwoCcdNBOB2uzZT7s4Hk/edit?usp=sharing
KW Mapping Template
https://docs.google.com/spreadsheets/d/1kNNIF1nCVoamXRfUeZeaIny_cA7-0UVZQfFrXFdRvTU/edit?usp=sharing
Keyword Opportunity Model
https://docs.google.com/spreadsheets/d/1dz4SvSlkSXpvOS2kxrm9ZJoIXKGB308iRkyAIv1owc0/edit#gid=666417106
Twitter
https://twitter.com/seodanbrooks?lang=en
Content Marketing in SEO describes the creation of high quality content on the basis of demand and their marketing with the goal of achieving a very high number of quality backlinks and thus good positions for relevant keywords in the search engines.
The following presentation would cover –
Why Do We Need Keywords?
What is Keyword Research?
Advantages of Keyword Research
Keyword Research Tools
Top Tips for Effective Keyword Research
Where you must use keyword phrases
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
This tutorial is the magic potion for any one who is struggling to rank high in the search results. We have come up with top 10 free seo tools, which will prove helpful in carrying out various tasks related to SEO. Here we go with - 1. Keyword research tool - Google Keyword Planner. 2. Webmaster tool - Google Search Console, 3. WordPress Plugin - Yoast SEO Plugin. 4. Analytics Tools - Google Analytics. 5. Plagiarism Checker - SmallSEOTools. 6. Page Speed Check Tool - PageSpeed Insights. 7. Competitor Analysis Tool - SEMRush. 8. Website Audit Tool - Screaming Frog. 9. Backlink Checker - Ahrefs Backlink checker. 10. Mobile friendly test tool - Google Mobile-Friendly Test. You will understand the importance of all these tools, how to use them and other similar tools.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
7 SEO Tips And Tricks - That Actually Work | SEO Tips 2019 | SEO Tutorial For...Simplilearn
This presentation about SEO will explain 7 best SEO tips which can help you to improve your website ranking. This video explains important keyword research tips, on page optimization techniques, strategies to improve your website’s architecture, link building tactics and page speed optimization tricks that anyone can use in order to grow their organic traffic through SEO. If you want your website to rank high on Google, this video is the best choice. Now, let us understand these SEO tips and tricks in detail.
Below topics are explained in this "SEO tips and tricks" presentation:
1. Opt for smarter ways to do keyword research
2. Publish high-quality content to get more traffic to your website
3. Analyze your meta tags and URL to improve CTR
4. Add rich snippets to improve your website’s visibility on SERPs
5. Optimize your site structure for a great user experience
6. Improve your page speed and reduce the bounce rate
7. Build quality links and increase the domain authority of your website
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/advanced-online-marketing-certification-training-bundle.
Google Analytics is one of the most powerful tools for monitoring and analyzing traffic on your website. It gives you enormous data on who is visiting your site, what they are looking for, and how they are getting to your site. There is so much data available that it is easy to get lost in this data. Things get even more complex when it comes to client reporting. Marketers and Ad Agencies often use excel for preparing Google Analytics Reports but this is tedious and time consuming.
When it comes to client reporting, especially Google Analytics data, it is crucial to present this huge data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google Analytics Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver.
Key sections to included in a Google Analytics Report:
1. Overall Website Performance
2. Vistor Sessions
3. Organic Sessions Data
4. Traffic Sources/Mediums
5. Top Refferal Sites
6. Browser Report
7. Device Report
8. Traffic Sources by City
9. Traffic Sources by Country
10. Top Landing Pages
11. Visitor Acquisition Efficiency Analysis Report
12. Mobile Performance Report
13. Content Efficiency Report
14. Page Flow
15. Recommendations
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
Google Search Console: An Ultimate GuideTyler Horvath
Google Webmaster Tools (also called Google Search Console) is a free service offered by Google to help monitor and maintain your websites online presence in Google search results. Using this service isn’t required to be included in Googles search results but it will help to understand how to optimize your website for better search results in Google.
In this guide, I am going to talk about all the features of Google Search Console and how to use it to increase your search presence in Google.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
This tutorial is the magic potion for any one who is struggling to rank high in the search results. We have come up with top 10 free seo tools, which will prove helpful in carrying out various tasks related to SEO. Here we go with - 1. Keyword research tool - Google Keyword Planner. 2. Webmaster tool - Google Search Console, 3. WordPress Plugin - Yoast SEO Plugin. 4. Analytics Tools - Google Analytics. 5. Plagiarism Checker - SmallSEOTools. 6. Page Speed Check Tool - PageSpeed Insights. 7. Competitor Analysis Tool - SEMRush. 8. Website Audit Tool - Screaming Frog. 9. Backlink Checker - Ahrefs Backlink checker. 10. Mobile friendly test tool - Google Mobile-Friendly Test. You will understand the importance of all these tools, how to use them and other similar tools.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
7 SEO Tips And Tricks - That Actually Work | SEO Tips 2019 | SEO Tutorial For...Simplilearn
This presentation about SEO will explain 7 best SEO tips which can help you to improve your website ranking. This video explains important keyword research tips, on page optimization techniques, strategies to improve your website’s architecture, link building tactics and page speed optimization tricks that anyone can use in order to grow their organic traffic through SEO. If you want your website to rank high on Google, this video is the best choice. Now, let us understand these SEO tips and tricks in detail.
Below topics are explained in this "SEO tips and tricks" presentation:
1. Opt for smarter ways to do keyword research
2. Publish high-quality content to get more traffic to your website
3. Analyze your meta tags and URL to improve CTR
4. Add rich snippets to improve your website’s visibility on SERPs
5. Optimize your site structure for a great user experience
6. Improve your page speed and reduce the bounce rate
7. Build quality links and increase the domain authority of your website
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/advanced-online-marketing-certification-training-bundle.
Google Analytics is one of the most powerful tools for monitoring and analyzing traffic on your website. It gives you enormous data on who is visiting your site, what they are looking for, and how they are getting to your site. There is so much data available that it is easy to get lost in this data. Things get even more complex when it comes to client reporting. Marketers and Ad Agencies often use excel for preparing Google Analytics Reports but this is tedious and time consuming.
When it comes to client reporting, especially Google Analytics data, it is crucial to present this huge data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google Analytics Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver.
Key sections to included in a Google Analytics Report:
1. Overall Website Performance
2. Vistor Sessions
3. Organic Sessions Data
4. Traffic Sources/Mediums
5. Top Refferal Sites
6. Browser Report
7. Device Report
8. Traffic Sources by City
9. Traffic Sources by Country
10. Top Landing Pages
11. Visitor Acquisition Efficiency Analysis Report
12. Mobile Performance Report
13. Content Efficiency Report
14. Page Flow
15. Recommendations
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
Google Search Console: An Ultimate GuideTyler Horvath
Google Webmaster Tools (also called Google Search Console) is a free service offered by Google to help monitor and maintain your websites online presence in Google search results. Using this service isn’t required to be included in Googles search results but it will help to understand how to optimize your website for better search results in Google.
In this guide, I am going to talk about all the features of Google Search Console and how to use it to increase your search presence in Google.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
SEO Reporting 1ON1 Presentation for MeetupBruce Jones
As a business owner, it's essential to determine whether your website is successful. After all, your website is the face of your business, and you want to make sure that it's attracting attention and ranking well in search engines.
Luckily, there are tools that can help you measure your website's SEO success. By tracking things like your rank in search results, your visibility, and the number of visitors to your site, you can get a clear picture of how well your website is performing.
With this information in hand, you can adjust your SEO strategy accordingly and help ensure that your website is getting the attention it deserves.
what is digital marketing and its types . and also explane the search engine otimization (seo) tools like seo analytics,web console,google keyword plannerand how to use these tools with screen shots and also explane the seo audit tools with screen shots......
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
Digital Marketing Important Questions and Answers.Pampari Akhil
This a word document provided with the basic concepts of Digital Marketing. Prepared a list of questions and answered the queries which might help the job aspirants crack the interview. Please have a look at the document and I am sure it would be helpful.
Brief Description about SEO and its Basics. It define the Concept of SEO and its use in Internet Marketing. Best suitable for the Beginner in Internet Marketing field
Google Analytics is the most widely used website statistics service. It shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.
Hey everyone! Have you ever wondered which analytics tool is the best?
Check out this comprehensive comparison of Hotjar vs Google Analytics from @webmaxy.
Check out this comprehensive comparison between #Hotjar and #GoogleAnalytics. It can help you make an informed decision about which tool to use for your website.
And don't forget to give @webmaxy a try too for a great analytics solution!
https://www.webmaxy.co/analyzer/hotjar-vs-google-analytics/
And get the free trial version today:
https://calendly.com/webmaxy/30min
#webmaxy #hotjar #googleanalytics #analytics #hotjarvsgoogleanalytics #googleanalyticsvshotjar #googleanalyticsalternatives #hotjaralternative #googlepageinsights #googleanalyticsforwebsite #googleanalyticsreport #googlewebanalytics #googleanalyticspricing #hotjarpricing #googleanalyticsheatmap #hotjarheatmap #googlesiteanalytics #googleanalyticstools #googleanalyticssignup #websiteanalytics #googleanalyticsfree #googleanalyticswebsitetraffic #googleanalyticsfeatures #hotjartracking #hotjarintegration #hotjaranalytics #googleanalyticsintegration #hotjarfeedback #hotjarandgoogleanalytics #hotjarintegrationwithgoogleanalytics
SEO or Search Engine Optimization tools are meant to accelerate the effort of achieving something significant in digital marketing sense. This is why, today we've come up with the 5 must have SEO tools that you shall need to accomplish your target.
Let's have a look.
Pretty enticing, huh? Personally we use Google Analytics and Moz and the outcome is quite alluring. Don't forget to knock in case of any question or confusion.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
2. WHAT IS WEB ANALYTICS?
Web Analytics is a technique that you can
employ to collect, measure, report, and analyze
your website data.
It is normally carried out to analyze the
performance of a website and optimize its web
usage
Web Analytics is an indispensable technique for
all those people who run their business online.
3. To understand what is working
To improve one’s results
To justify and encourage investment
To fix things that are not working
To calculate one’s value
To dominate one’s niche
WHY MEASURE THE WEB?
5. Then came along Google & Put a lot of it’s
competitors out of business because it’s:
Free!
Easy!
Powerful!
Awesome!
Over 86% of Market Share worldwide
belongs to Google.
THE GOOGLE BOOM
6. Google Analytics takes minutes to learn but years to master.
Objectives of today’s study to get started with Google Analytics:
Creating a Google Analytics Account
Placing Google Analytics on one’s Website
Obtaining Clean Data on one’s Website
Setting goals for one’s Website
Analyzing Content Performance
Tracking SEO Results in Google Analytics
Tracking Social Media Activity on one’s Website
Creating Custom Dashboard for the Business
What else can you do with Google Analytics?
WHAT WILL YOU LEARN?
12. CODE GENERATION
A code is generated
under a particular
Tracking id which is
generally suggested to
be copied & pasted in a
text file for future
reference so that it was
used in the future to be
embedded in the coding
page of one’s website for
further tracking of the
different parameters &
hence judging the
performance.
14. TWO METHODS OF ADDING GOOGLE ANALYTICS
One can put the code
in his/her Site template
Use Google Tag
Manager to add code
to the Site
15. ADD CODE TO ONE’S TEMPLATE FILE
Add to the
HEADER
file for
each
page
16. USE GOOGLE TAG MANAGER
Google Tag
Manager is a free
tool that allows
one to manage
and deploy
marketing tags
(snippets of code
or tracking pixels)
on a website (or
mobile app)
without having to
modify the code.
18. How you
think your
actual
Traffic
looks like
What
you
think
about
your
Traffic
DON’T BE FOOLED BY YOUR TRAFFIC
Your
actual
Traffic
“Stop tracking Yourself
& start tracking your
IP”
19. DISCOVER YOUR IP
Apart from Google search you can also Discover your IP Address from the website:
https://www.whatismyip.com
21. ENTER YOUR IP IN GOOGLE ANALYTICS
1. Create a New Filter
2. Put a name to track the
filter
3. Define the class using
Type of Filter
4. Sub-division of Filter
class
5. Traffic classification
6. Parameters for
measurements against
classification
7. Your IP Address
8. Save the changes &
proceed
23. SET STRATEGIC GOALS
Macro Goals
(New leads, Product Sales,
Phone Calls)
Macro Goals= Top Line
Revenue
Micro Goals
(Brochure Downloads Live
Chat Video Views etc)
Micro Goals = Engaged
Visitors
Configure your goals in
Google Analytics settings
You can set up to 20 goals!
24. GOALS IN GOOGLE ANALYTICS
Select a Goal from a pre
defined template
Or give a custom description
25. CHOOSE HOW TO TRACK GOAL
Destination:
Tracks views
of a page on
your site
Duration:
Tracks time
spent on site
Pages per
view:
Tracks total
pages viewed
Event: Tracks
activity from
within a page
26. ENTER GOAL DETAILS
Enter your
Thank you URL
Assign a value
Funnel the
Option
Verify your Goal
destination for
peace of mind
Caution:
• Assigning a goal value to revenue related goals is
highly recommended
• Multiple goals may create unrealistic revenue
amount in reports
29. 1. Average Time on page
indicates how long visitors
are engaging with content
(Generally, more time is
better)
2. Bounce Rate shows the
percentage of visitors that
leave your site having only
viewed this one Page (Lower
is better but can be
misleading)
3. Page Value indicates the
relative value this page
contributed to your goals
(Goals must be configured to
work)
DETAILS OF PAGE METRICS
34. CPC : COST PER CLICK
Advertisers
with a higher
quality score
are rewarded
by having to
pay less. You
can improve
your quality
score by
adding
extensions,
optimizing
your copy, and
making sure
your landing
page is
relevant and
user friendly.
TryAdHawk.com
36. MASTER VIEW : ACQUISITION OVERVIEW
The Acquisition s
ection tells you
where your
visitors
originated from,
such as search
engines, social
networks or
website
referrals. This is
a key section
when
determining
which online
marketing
37. MASTER VIEW : REALTIME OVERVIEW
The Real-Time
section allows
you to monitor
activity as it
happens on your
site or app. The
reports are
updated
continuously
and each hit is
reported
seconds after it
occurs.
38. The Audience section
information helps you to
better understand how paid
text ads and organic search
results work together to
help you reach people
searching online, use the
organic results to identify
new, potentially valuable
keywords, and gain a
holistic view of how your
online presence is
performing overall in terms
of attracting views and
clicks.
MASTER VIEW : AUDIENCE OVERVIEW
42. GOOGLE WEBMASTER TOOL : ACCURATE SEARCH
DATA
Google Webmaster
Tools, is a collection
of free web utilities to
help website owners
ensure their site is
Google-friendly. This
set of Google Web
Tools have many
useful applications,
such as getting data
about incoming search
traffic, requesting
Google to crawl and
index the website,
viewing crawl error
reports and many
more.
44. GOOGLE WEBMASTER TOOL : REBRANDED
Note: In 2015, Google Webmaster Tools has
been rebranded to Google Search Console.
The majority of the tool’s functionalities remain
the same.
45. GOOGLE CONSOLE : FEATURES
1) Search Appearance: The
Search Appearance tab contains
a set of tools to help you optimize
the appearance of your website
on Google’s Search Results.
2) Crawl: The Crawl tab gives
you vital information on any crawl
errors or blocked pages that your
website might have.
3) Google Index: The Google
Index tab monitors the number of
website pages indexed by
Google.
4) Search Traffic
The Search Traffic tab is one of
the most useful free tools for SEO
and keyword search purposes.
46. For better results on keyword research is Keyword Tool, which lets you discover keyword
opportunities for targeting audiences who are looking for information related to your business
online. The dedicated SEO tool is able to show a wealth of keyword data, including keyword
volume, CPC, competition level, and even keyword trends.
Keyword Tool uses the autocomplete function of Google Search, which suggests search
queries when a person types something into the search box. This feature helps people find
information faster, and at the same time present an invaluable source of keyword information
for webmasters.
Keyword Tool then uses this source of keywords to compile a huge list of keywords related
to the search term for you.
To use Keyword Tool, just put any keyword into the search box and press enter. The tool will
then provide you with a comprehensive list of keywords pulled from Google Autocomplete in
seconds.
GETTING MORE OUT OF WEBMASTER TOOL
P.T.O.
49. Social media is all around us so we
need to:
1. Engage Visitors with social sharing
& reacting buttons &
2. Track the Traffic that is driven to our
sites by Social Media
Don’t worry Google Analytics
helps you in harvesting data from
social media!
WHY TO TRACK SOCIAL MEDIA TRAFFIC ?
51. TRACK INTERACTION WITH SOCIAL BUTTONS
• You can identify
which social media
sites send the most
visitors to your site
and which ones need
more attention.
• You can figure out
how engaged your
social media visitors
are by analyzing the
time spend on your
site.
• You can compare
the ratio of new
visitors vs. return
52. SOCIAL MEDIA TRAFFIC TRACKING SITE-WISE
By default, Google
Analytics report
displays the raw
data of your social
media traffic in a
tabular view. To
interpret the data
with ease, you
might want to
change the view of
the report. Besides
the tabular view,
Google Analytics
supports
Percentage,
Performance,
Comparison, Pivot
53. INFORMATION FROM DATA HUB PARTNERS
Gain access
to a wealth of
information
from several
Social
Networks
from Data
Hub Partners
56. Create your Dashboard:
To create a Dashboard:
Sign in to Google Analytics
Navigate to your View tab.
Open Reports.
Click CUSTOMIZATION > Dashboards.
Click Create.
In the Create Dashboard dialog, select either Blank
Canvas (no widgets) or Starter Dashboard (default set
of widgets).
You can also import Dashboard configurations from
the Solutions Gallery. Create dashboard pane.
Give your Dashboard a descriptive title, then
click Create Dashboard.
DASHBOARDS : D.I.Y.
57. GOOGLE ANALYTICS : SOLUTIONS GALLERY
Solutions
from Experts
pertaining to
your Google
Analytics
woes
59. But don’t stop there you can do much more, like:
Track Mobile Websites & Apps
Track Offline Marketing
Track Video Interactions
Segment your Traffic
Track phone calls
Custom Reports & API Exports
Link to other Google Products
CRM interactions
Apart from that there’s GOOGLE ADS
GOOGLE ANALYTICS : WHAT ELSE?
62. GOOGLE AD WORDS : PART 3 + VIDEO SYNOPSIS
Link to the video: https://youtu.be/L5r0Ng8XbDs
63. GOOGLE ADS VIDEO TUTORIALS
Interstin
g
Link to the
video:
https://youtu.be/x
NUSRL5kbYg
64. Here’s a playlist of 30 odd videos that
serves as a step by step guidance to
make, run & maintain an ad campaign
for your reference :
https://www.youtube.com/playlist?lis
t=PL9piTIvKJnJN4ot42xcaxuaa2bi
Oszf4m
GOOGLE ADS : ANNEXURE
65. GOOGLE ADSENSE : EARN FROM YOUR GOOGLE ADS
Link to this
video:
https://youtu.b
e/YSqOvgfbPhI
Reference:
A playlist of
Google Adsense
videos
describing their
guidelines &
functionality:
https://www.yout
ube.com/c/AdSe
67. BIBLIOGRAPHY
For the purpose of research we referred to the following websites:
Hubspot
Google websites
Quora
Google Search & Images
Word Stream
Shutter Stock Images
Pinterest
www.tutorialspoint.com
www.jeffalytics.com
YouTube
68. If you have any questions kindly feel free to ask!
Q & A SESSION
69. THANK YOU!
“Thank you everyone present
over here for being such a
wonderful audience…
&
…Thank you Aruvana Sir for
giving me this opportunity to
present.”