3 ½ Simple Ways to Improve SEO - Practical Ways to Rank HigherPardot
Join us in this one-hour webinar as Derek Grant, SVP of Sales at Pardot, tackles the mysteries of SEO and gives us practical, yet effective ways that will help yield SEO success.
seoMoz's mozcon recap for 2012. Hosted at the Westin Hotel in downtown Seattle and emceed by Laura Lippay. This Power Point distills over 24 hours of SEO greatness down to 42 slides.
Internet Marketing Explained - Internet Marketing Academy AustraliaLucio Ribeiro
Internet Marketing Explained by Lucio Ribeiro and Jeff Richardson from www.theonlinecircle.com and www.internetmarketingacademy.com.au and their Melbourne session training.
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank HigherPardot
Join us in this one-hour webinar as Derek Grant, SVP of Sales at Pardot, tackles the mysteries of SEO and gives us practical, yet effective ways that will help yield SEO success.
seoMoz's mozcon recap for 2012. Hosted at the Westin Hotel in downtown Seattle and emceed by Laura Lippay. This Power Point distills over 24 hours of SEO greatness down to 42 slides.
Internet Marketing Explained - Internet Marketing Academy AustraliaLucio Ribeiro
Internet Marketing Explained by Lucio Ribeiro and Jeff Richardson from www.theonlinecircle.com and www.internetmarketingacademy.com.au and their Melbourne session training.
Show 68 PERQ INTERVIEW w/ Scott Hill & Andy MedleyErin Sparks
We have a couple of guests in house. Gentlemen from PERQ – a company headquartered in Indianapolis, IN. This company does something simple – they help businesses attract consumers through incentives, with you use of cutting edge technology. Simple as that – and guess what – that’s what you need. We’ll speak with them today about the successes they have had.
ALSO : We have 12 tips to improve conversion rates over the festive period
Should I DIY or BUY a new WordPress website? Jennifer Novak
St Pete WordPress Meetup group 6/21/18
Should I hire a Designer/Developer to build my website versus doing it myself? It depends!
We will touch on basics you need to know, such as:
• Do you need to outsource building your website?
• Resources for learning WordPress.
• Overview of steps to building a website.
• Determining the goals for your website.
• What to look for in a web designer/developer.
You will learn tips and resources to successfully build a site you can be proud of and/or what you need to hire someone to build a website for you.
Featured Speakers Elaine Simmons & Jennifer Novak:
Elaine creates mobile friendly WordPress websites, landing pages, maintain websites and refresh existing websites. (http://elainesimmonsdesign.com).
Jennifer currently does digital marketing including social media, AdWords, e-mail marketing and, of course, building and managing WordPress websites. (http://nextrise.co)
This is a presentation by Jeff Crawford from Zo Digital Japan presented to JMEC (Japan Market Entry Class) on March 28th, 2019. In his talk, Jeff talks about the top ranking factors that search engines use, as well as common mistake to avoid in Japan. Jeff also discusses how to do online marketing for Japan Market Entry.
Well Google's done it again.
A new algorithm change - what does that mean?
Google changes how it presents content in its search results regularly, to improve the quality of its results and to penalize sites that are trying to game the system.
We had another once : CODE NAME : HUMMINGBIRD
Have you wondered why your nice shopping cart site's pages aren't ranking.
It probably took some time to build the entire site - and you're scratching your head about why the search engines aren't ranking you pages at all.
We know why : It's about the content of those page - and we're going to tell you how to fix it.
Listen to the Podcast or hear us at 3pm EST on 95.9FM and 950am.
Whether you're a seasoned SEO veteran looking to brush up on some basics or a business owner who just got their first site up yesterday, we'll go over all the main points that you need to hit to get more traffic to your site from Google.
We'll be going over:
Local Business Listings
On Site SEO
Basic Competitive Research
Social Media
Originally given on October 2013 at a Seattle SEO Network meetup.
Show 63 | Websites Are Dead | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
Yoast SEO is one of the leading WordPress SEO plugins in the WordPress world. It has so many features. Aside from that, you’re trying to juggle your own SEO knowledge into the mix.
With so many options on Yoast SEO, there’s a lot to get confused about.
I’m going to go over some basic SEO tips, specifically best practices for using Yoast SEO.
Hopefully using the plugin will be a lot easier after this session. Still not sure how to use certain parts of Yoast SEO? This session should help you.
Beginners and Intermediate content creators and bloggers welcome.
Originally presented at WordCamp Miami 2016
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Tokyo Digital Marketers meetup by Aja Frost from HubspotZo Digital Japan
This is a presentation given by Aja Frost from Hubspot at the Tokyo Digital Marketers event on July 30th, 2019. The topic is "How We Grew HubSpot's Monthly Organic Blog Traffic by 4.4 Million in 1 Year".
YouTube SEO is easier than you think! It breaks down into basics like understanding the algorithm and then using those data points in video creation and upload.
In this presentation we review why video matters, cover YouTube’s algorithm, then proceed to optimization techniques that include selecting focused keywords, video files, video titles, video descriptions, video tags, and closed caption. We wrap up with the exploration of user engagement and how it alters video ranking.
Show 62 | 3 Reasons Web Sites Fail | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
Prior Version of slides from the internet marketing/seo training days delivered by MBL Solutions for Business & Enterprise North East. NOT for use for attendees after Oct 2010.
An in-depth look at search engine optimization, its importance, and how seo principles can be put to work to grow your business. Covers:
- Web Analytics
- SEO Fundamentals
- Pay-Per-Click (PPC) Adwords Campaigns
This is not your everyday data talk. Through working deep inside the fastest growing SaaS startups in our space, we've studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data. (How else would you grow from one marketer through to a $60M+ Series B just 12 months later?). How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things. So brace yourselves: we're going to be navigating through AI, automation, "moving the needle", and a minefield of other buzzwords to try to make sense of using your data for growth. But you'll leave this talk with a simple framework and set of questions you can take and use right away.
Show 68 PERQ INTERVIEW w/ Scott Hill & Andy MedleyErin Sparks
We have a couple of guests in house. Gentlemen from PERQ – a company headquartered in Indianapolis, IN. This company does something simple – they help businesses attract consumers through incentives, with you use of cutting edge technology. Simple as that – and guess what – that’s what you need. We’ll speak with them today about the successes they have had.
ALSO : We have 12 tips to improve conversion rates over the festive period
Should I DIY or BUY a new WordPress website? Jennifer Novak
St Pete WordPress Meetup group 6/21/18
Should I hire a Designer/Developer to build my website versus doing it myself? It depends!
We will touch on basics you need to know, such as:
• Do you need to outsource building your website?
• Resources for learning WordPress.
• Overview of steps to building a website.
• Determining the goals for your website.
• What to look for in a web designer/developer.
You will learn tips and resources to successfully build a site you can be proud of and/or what you need to hire someone to build a website for you.
Featured Speakers Elaine Simmons & Jennifer Novak:
Elaine creates mobile friendly WordPress websites, landing pages, maintain websites and refresh existing websites. (http://elainesimmonsdesign.com).
Jennifer currently does digital marketing including social media, AdWords, e-mail marketing and, of course, building and managing WordPress websites. (http://nextrise.co)
This is a presentation by Jeff Crawford from Zo Digital Japan presented to JMEC (Japan Market Entry Class) on March 28th, 2019. In his talk, Jeff talks about the top ranking factors that search engines use, as well as common mistake to avoid in Japan. Jeff also discusses how to do online marketing for Japan Market Entry.
Well Google's done it again.
A new algorithm change - what does that mean?
Google changes how it presents content in its search results regularly, to improve the quality of its results and to penalize sites that are trying to game the system.
We had another once : CODE NAME : HUMMINGBIRD
Have you wondered why your nice shopping cart site's pages aren't ranking.
It probably took some time to build the entire site - and you're scratching your head about why the search engines aren't ranking you pages at all.
We know why : It's about the content of those page - and we're going to tell you how to fix it.
Listen to the Podcast or hear us at 3pm EST on 95.9FM and 950am.
Whether you're a seasoned SEO veteran looking to brush up on some basics or a business owner who just got their first site up yesterday, we'll go over all the main points that you need to hit to get more traffic to your site from Google.
We'll be going over:
Local Business Listings
On Site SEO
Basic Competitive Research
Social Media
Originally given on October 2013 at a Seattle SEO Network meetup.
Show 63 | Websites Are Dead | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
Yoast SEO is one of the leading WordPress SEO plugins in the WordPress world. It has so many features. Aside from that, you’re trying to juggle your own SEO knowledge into the mix.
With so many options on Yoast SEO, there’s a lot to get confused about.
I’m going to go over some basic SEO tips, specifically best practices for using Yoast SEO.
Hopefully using the plugin will be a lot easier after this session. Still not sure how to use certain parts of Yoast SEO? This session should help you.
Beginners and Intermediate content creators and bloggers welcome.
Originally presented at WordCamp Miami 2016
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Tokyo Digital Marketers meetup by Aja Frost from HubspotZo Digital Japan
This is a presentation given by Aja Frost from Hubspot at the Tokyo Digital Marketers event on July 30th, 2019. The topic is "How We Grew HubSpot's Monthly Organic Blog Traffic by 4.4 Million in 1 Year".
YouTube SEO is easier than you think! It breaks down into basics like understanding the algorithm and then using those data points in video creation and upload.
In this presentation we review why video matters, cover YouTube’s algorithm, then proceed to optimization techniques that include selecting focused keywords, video files, video titles, video descriptions, video tags, and closed caption. We wrap up with the exploration of user engagement and how it alters video ranking.
Show 62 | 3 Reasons Web Sites Fail | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
Prior Version of slides from the internet marketing/seo training days delivered by MBL Solutions for Business & Enterprise North East. NOT for use for attendees after Oct 2010.
An in-depth look at search engine optimization, its importance, and how seo principles can be put to work to grow your business. Covers:
- Web Analytics
- SEO Fundamentals
- Pay-Per-Click (PPC) Adwords Campaigns
This is not your everyday data talk. Through working deep inside the fastest growing SaaS startups in our space, we've studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data. (How else would you grow from one marketer through to a $60M+ Series B just 12 months later?). How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things. So brace yourselves: we're going to be navigating through AI, automation, "moving the needle", and a minefield of other buzzwords to try to make sense of using your data for growth. But you'll leave this talk with a simple framework and set of questions you can take and use right away.
SEO is not dead, in this presentation I show some currently trends of what is working in the SEO and Content Marketing world. For the latest news and information check out my SEO and Online Marketing blog: http://jamesnorquay.com
E-Commerce Video Optimization, YouTube Conversion, & PPV Opportunities for In...Mark Robertson ⏩
This presentation was given at the 2010 video commerce summit. "Building on the Success of Video with New PPC and SEO Strategies" covers ecommerce website video seo, youtube SEO for ecommerce, and ppc/paid video placement opportunities with YouTube and youTube's promoted videos program.
SEO + Content Marketing Presentation_Tahoe Production HouseBrandianne Brown
Tahoe Production House's Brandi Brown was invited to participate in the Small Business Seminar's put on by the NTBA, NLTRA, and Tahoe City Downtown Association. She put together a great presentation that scratches the surface of SEO or Search Engine Optimization as well as Content Marketing and how to use this information in your current marketing plan. Learn more at www.tahoeproductionhouse.com
Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...Lumea SEO PPC
Mihai Aperghis a susținut prezentarea "8 SEO Related Things you might not know (+bonus round)" în data de 12 decembrie 2013, Impact Hub Bucharest.
Asociaţia Specialiştilor în Search Engine Marketing din România v-a invitat joi, 12 decembrie 2013, de la ora 19:00, în Impact Hub Bucharest, la ultima ediție Lumea SEO PPC din acest an. Ne-am propus ca la acest ultim eveniment, pentru anul în curs, să încercăm să surprindem audiența cu un clasament al lucrurilor neștiute din domeniul SEO și PPC. Am invitat 3 speakeri cu experiență în domeniu și am pregatit un moment inedit, o degustare de vinuri, realizata cu sprijinul Vinescu.ro.
Detalii pe:
http://lumeaseoppc.ro/follow-up-86/
An Advanced SEO presentation that was done for the 2015 BlogPaws conference. Touching on semantic SEO including Latent Semantic Indexing, Schema/Microdata, technical seo and more, all presented in a way that was geared towards bloggers.
Installing and inputting Yoast SEO fields is pretty easy. But there’s more to great search engine optimization than just that! Data structuring, Search Console data… What’s important, what’s not, and how will WordPress SEO change with Gutenberg? We’ll go into it all from strategy to execution tips.
WORKSHOP: The Content-SEO Combo: The Key To Long-Term ROI - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Michaela Simpson, Head of Content and Kevin Moore, Technical SEO Analyst at Wolfgang Digital
An ongoing challenge for content marketers is presenting ROI. In this workshop, Michaela and Kevin will demonstrate how to drive an ROI that continues long beyond the end of your campaign.
Brought to life by a successful case study, you will learn how to strategically combine tactics including ‘Skyscraper Content’, Native Content and SEO to ensure your content delivers month after month, year after year. You’ll also learn the step by step process to optimise your content for the new holy grail of organic search: ‘Position Zero’.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
How to rank videos on YouTube and in Google searchAlexander Rus
YouTube is the second largest search engine and the second most visited site on the web, right after Google. In this session Alexander will show you why getting into video in 2020+ is essential, how to setup up a content strategy that works long-term, which tools to use and how to rank videos in Google search to get as much exposure as possible.
9 Steps to Search Engine Optimization (SEO) SuccessScott Mowery
Scott Mowery, Digital Marketing Manager at Cleveland Clinic, presented search engine marketing tips at the Sales and Marketing Executives (SME) of Cleveland Professional Development Day on Feb. 12, 2013.
Wolfgang Digital's Michaela and Kevin dive into the challenges faced by content marketers to demonstrate ROI. They bring their solutions to life through a successful case study, originally delivered at the 3XE Digital Marketing Conference in Croke Park, Dublin.
Similar to Brightcove Video SEO - Optimizing Brightcove Video for Search (20)
B2B Video: How to Optimize B2B Video for YouTube & FacebookMark Robertson ⏩
Mark Robertson presents how to optimize B2B video presence on YouTube and in Social. Learn B2B social video marketing best practices for optimizing business-to-business focused video across YouTube and Facebook. Presented @ VidYard's Fast Forward conference on 4/11/2017
Want to learn how to succeed with video on Facebook - Learn which video strategies, tactics, formats, dimensions, metadata, etc.. work best? Here are my Facebook Video best practices slides, as presented in a webinar with Carla Marshall (focus on Facebook Live Video), for Tubular Insights (formerly ReelSEO).
Using Web Video throughout the Ecommerce Purchase FunnelMark Robertson ⏩
This is my presentation from the 2011 Video Commerce Summit in San Francisco. I walked the audience through strategies for leveraging online video across the consumer purchase life-cycle/funnel. You can learn more about e-commerce video at ReelSEO - http://www.reelseo.com/video/retail-ecommerce/
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Brightcove Video SEO - Optimizing Brightcove Video for Search
1.
2. MARK ROBERTSON, FOUNDER | REELSEO
JAMES ZISK, ENGAGEMENT DIRECTOR | BRIGHTCOVE
Optimizing Video for Search Engine
Discovery: SEO Tips & Tricks
3. Agenda
! Search Evolution
! A Brief History of SEO
! Video + Search
! Video Search History
! Universal Search
! Video SEO Tips
! Step 1
! Indexing
! Landing Pages
! Extra Tips
4. Get Reel With Video!
! ReelSEO = The Online Video Marketing Guide
Our focus is to help marketers and brands
capitalize and maximize the power of online video.
Video Marketing Video Advertising
Video SEO Video Technology
Video Search Video Production
Research & Trends E-Commerce Video
Live Video Web Series
Mobile Video Internet TV
6. How Important is First Page Ranking?
Source: Seeing Between the Lines of the Search and the Click – Kantar Media/Compete – Oct. 2012
! 87% of clicks go to top 5 organic
spots
! #1 = 53%
! #2 = 15%
! #3 = 9%
! #4 = 6%
! #5 = 4%.
53% of clicks go to the first organic result
7. What is SEO?
! SEO is a ongoing, multidisciplinary
approach to achieving strong and lasting
organic rankings in search via
following best practices for creating
accessible, well-structured, relevant,
informative, and unique content that
satisfies the users' query and intent.
! Good SEO = Relevant indexing and ranking
! Bad SEO = Risk of lasting damage to a website and reputation (BMW, JCPenny, Interflora).
! NOT - about building pages for search engines, robots, and spiders.
9. 20 Years in Search History
! 1993 – Wandex developed at MIT
! 1995 – Yahoo Launches its Web Directory
! 1998 – Google Launches, DMOZ launches this same year
! 2000 – Yahoo Drops Altavista, Uses Google’s Algorithm
! 2001 – PageRank is showed to users through the toolbar
! 2005 – NoFollow Tag Introduced
! 2007 – Universal Search
! 2009 – Google Introduces Caffeine Algorithm, a major shift in SEO.
! 2009 – Bing and Yahoo Merge
! 2011 – Panda Algorithm Update. A major step in the history of SEO
! 2012 – Penguin Algorithm Update
! 2013 – Panda becomes real-time in March via machine learning
15. Google Panda – UNIQUE CONTENT
! Launched US/UK Feb 2011, Global Aug 2011
! Filter for low quality pages
! Aimed at: shallow, poorly written or plagiarized content and sites that carry
excessive advertising (affiliates)
! Introduction to machine learning
! To date has had an impact on 20% of results
! Panda real-time as of March, 2013
! Considerations as a result:
! Focus on providing a great user experience
! Create original, good quality content
! Avoid carrying too many adverts
Quality
16. Google Penguin – NATURAL LINKING
! Launched April 2012
! Filter for ‘web spam’
! Aimed at: keyword stuffing, hidden content, spammy inbound
links, plagiarized content
! Considerations as a result:
! Clean up link profile, do NOT buy links
! Reduce # links with exact keyword phrases (internal and
external)
! Eliminate overuse of keywords (that you are aiming to rank for)
Natural
Linking
17. True Consensus - User Engagement/Satisfaction
! Bounce rates: If a user hits your content from
Google, then bounces straight back out, that's not
a good sign.
! Content should engage and resonate with audience.
! CTR, Time-on-site, Bounce Rate, Engagement
! Social signals: Are people sharing content via
social channels?
! Authorship: Who wrote the content? Are they an
authoritative writer or influencer within your
niche?
22. Google Universal Results Have Matured
! [UPDATE, 8 AUGUST 2012: As much as I appreciate seeing this research continue to circulate online,
I'd like to note that these findings are now almost 4 years old, and are almost certainly no longer
accurate. Just as you wouldn't rely upon Nielsen ratings from January 2009 to tell you what's popular
on TV today, nor can the data below tell you how Google is handling search results today.] –
Nate Elliot, Forrester
24. Universal Video Search Result Triggers
! What keyword triggers work?
! Obvious – “video” “show”
! Instructional - “how-to”
! Informational - “review” “unboxing” “about”
! Navigational - website, brand names, etc…
! Long-tail queries
! less competition (e.g. homedics breathe air revitalizer)
! Less intent based feedback
! What keyword don’t often trigger?
! Transactional keywords “buy,” “free,” or “sale”
! Local search
! Don’t forget, it’s Google’s control
25. What
is
Video
SEO?
Simply put, video SEO is the application of SEO best practices to
ensure that your video content achieves max visibility amongst your
target audience in search
! Video SEO is an extension of SEO
27. Video Shown Most in Universal Results
Source: Searchmetrics "Universal Search Results in the Google SERPs - Review 2012 and Forecast 2013”
28. Video Generates Higher CTR in SERPS
! Across all positions, video
results with thumbnails
generate consistently higher
click through rates.
Source: RankAbove.com SEO Firm 2010
29. Video
Search
=
Significant
Trend
in
Search
Marke9ng
Source: SEMPO Survey 2012 Trends in Search Marketing
30. Benefits of Website Video SEO
! INCREASED, Direct traffic
! Control:
! on-page text
! user-experience, etc...
! action/conversions
! brand experience
! Better analytics capability vs. YouTube
! Exposure to related, owned content
! Can strengthen overall website SEO
32. YOU WON’T RANK JUST BECAUSE YOU HAVE VIDEO
Video SEO is Step #2
33. SEO is Step #1
! Search Rankings (video, blogs, news, images, web) = Based off Relevance of URL
! SEO Study – e-retailer
! Completed an SEO audit
! Enhanced internal linking
! Optimized titles, metadata, etc…
! The Results?
! “Visible lift in video landing page views”
34. SEO Basics
! Site Structure
! Prominent Video Section
! Text Navigation
! Internal Linking
! Unique Content
! Unique page titles
! Unique meta descriptions
! Canonical URL tag
! H1s on all pages
! RIA Technology – graceful degradation
! Content within, javascript, iframes, flash
! Etc….
35. HOW TO GET INTO VIDEO SEARCH RESULTS
Getting Indexed as Video
37. Video Search Indexing - Issues
! Problems with video search mechanisms are evident:
! Discovery difficult – multiple publishing methods
! Text Reliance - Not YET able to “understand”
! Advanced mechanisms are insufficient:
! Automatic Speech Recognition (ASR)
! Only relevant if spoken word exists
! Concept detection
! Only as good as what goes in – quality
! What does this mean?
! Search engines need to be told about video
! Optimization is crucial to discovery, indexing, and ranking
39. Methods to Get Indexed In Search
! 1) Web Crawling
! Unreliable & error-prone
! 2) MRSS Feeds
! Unique per platform
! 3) Video Sitemap Protocol:
! Google
! Bing/Yahoo – Manual Submission
! Hulu -– Manual Submission
40. Getting Indexed in Google Video Search
XML Video Sitemaps
! Step 1. Create XML video sitemap
! XML file, index of site URLs
! Step 2. Give Google Video XML Sitemap
! Webmaster tools and/or robots.txt file
! Step 3. Google crawls page to verify
! Step 4. Indexed in Google video
! Available via Google’s video index
! Thumbnails displayed if appropriate
41. Indexing Issue: Publishing Methods
The Issue?
! JavaScript and iFrame publishing
! Verification issues
The Solution
! Indicate and match <video:player_loc> or
<video:content_loc> in the html source of the
page via:
! Schema Markup
! Facebook Markup
! NoScript tags
43. XML Video Sitemap Fields
Documentation: https://developers.google.com/webmasters/videosearch/sitemaps
<loc> URL to video landing page required
<video:player_loc> URL to flash player with parameters required
<video:content_loc> URL to video file (http only) not recommended
<video:thumbnail_loc> URL to thumbnail image required
<video:title> Title of video/page required
<video:description> Description of video/page required
<video:tag> Single word descriptive tags optional/recommended
<video:duration> Duration in seconds optional/recommended
44. Random Tips for Video Sitemaps
! Robots.txt
! Include sitemap location
! Allow crawling of all required assets
! <video:player_loc> vs. <video:content_loc>
! Respects desired thumbnail
! Bypasses issues with streaming protocols & authentication
! Reinforce sitemap elements with structured, on-page markup
! Monitor 404’s, expire video entries in sitemaps
! Include duration for long-form content
45. Brightcove VideoCloud Sitemap Resources
! Make your Video Content Indexable
! http://support.brightcove.com/en/video-cloud/docs/make-your-video-content-indexable
! The page includes
! Sample site maps – standard and video sitemaps
! Example video:player_loc element path you can use
! Resources for creating dynamic sitemaps
47. Video Landing Pages – Presentation & Design
Creating “Video Landing Pages”
! 1 Video/URL
! Video prominent on page, top of HTML
! Create obvious video “sections” /videos
48. Video Landing Page - continued
Make it easy for users to find videos
! Landing page display
! Show thumbnails of video with title text vs. icon or “click here for video”
! Avoid popups if possible – (i.e. “click to watch video” à pop-up)
! Incorporate video results within site search
! Add “videos” to navigation
! Recommend related videos and link to them
Auto-play or Not to Auto-play?
! Viewer expectation
49. Video Landing Pages – Basic SEO
Optimize the Video Landing Page
! General SEO for titles, descriptions, Headings
(H1, H2,) etc…
Provide ConTEXT to Surround Video
! Contextually related links (products, videos,
articles)
! Related on-page text (tags, transcripts,
comments)
50. Transcripts or No Transcripts?
! How much textual content on page?
! Is there a script?
! Is it helpful for user experience?
! Is it long-form content?
! Consider interactive transcripts (3PlayMedia)
! Increased view time w/MIT
! Internal cross-linking
51. How to Utilize On-Page Transcripts
! Must be in source code
! Ideally, not hidden from viewers
! OK if user initiated expandable layer
! Can be hidden behind video
! Must be clearly representative
! Still best to provide in visible manner
! Consider closed captions as well
! Accessibility for hearing-impaired
! Translations – global exposure
! Future use in video search via HTML5
52. Pay Attention to Load Times
Page Load Times are Critical
! April, 2010 - Factor in Google’s ranking algorithms
! User experience
! Monitor page load times with video
! In-video ads
! Player plugins
! Free tools to evaluate:
! Page Speed, open source browser add-on.
! YSlow, suggests ways to improve speed.
! WebPagetest, waterfall view of performance.
60. Additional Markup for Video
What is Schema Markup?
! Joint effort launched by Bing, Google, Yahoo and Yandex
! Structured markup language (like microformats, RDFa, data-
vocabulary.org, etc.)
! Support for video launched in April, 2012
Benefits
! May help with indexing
! On-page markup
“…we’re also launching video
support for schema.org. …now
the recommended way to
describe videos on the web.”
– Henry Zhang, Product Manager for
Google Videos
61. How to Markup Videos with Schema
Must include the following
! itemscope and itemtype
! Name (title)
! thumbnailURL
! embedURL
! Description
! More info – http://www.reelseo.com/schema-markup-video/
<div itemscope itemtype="http://schema.org/VideoObject">
<h2>Video: <span itemprop="name">Title</span></h2>
<meta itemprop="thumbnailURL" content="http://site.com/
thumbnail.jpg" />
<meta itemprop="embedURL” content="http://site.com/player.swf?
123"/>
<object ...>
<embed type="application/x-shockwave-flash" ...>
</object>
<span itemprop="description">Video description</span>
</div>
62. Working with Schema Markup
! Make sure markup is done in the source code for that page.
! It needs to be visible without executing any JavaScript or Flash.
! Submit a video sitemap
! Helps Google discover/index videos (schema not sufficient)
! Provides faster updates (new or updated videos)
! Provides additional information about your video content
! Use the same info in both your video sitemap, and your on-page markup.
63. Verifying Video Markup
Google’s Rich Snippet Testing Tool - http://www.google.com/webmasters/tools/richsnippets
! Provides verification of proper markup
! May not appear with the rich snippets
65. Thumbnails as Important as Titles for CTR
Make Thumbnails
! High quality
! 16:9, HD
! Clear, in-focus
! Bright, high-contrast
! Close-ups of faces
! Visually compelling
! Good composition
! “compel you to click”
! Accurately represents
66. Video Content Marketing Builds Links
! Posts with videos included will attract
almost 3X more ILDs (In-Linking Domains)
than a plain text post.
! Posts with all three media types (videos,
images, and lists) will attract almost 6 times
more ILDs than a plain text post.
67. Offer Custom Embed Code Option
! Offer a custom embed code option
! Include a link back to the original video page
! Optionally link back to uploader, section, etc…
<embed></embed>
<p><a href=“LANDING_PAGE_LINK”>VIDEO TITLE</a></p>