The document discusses 8 steps to master video SEO. It begins with the basics of video SEO including creating engaging content, choosing keywords wisely, optimizing the user experience, and leveraging social sharing. It then covers more advanced techniques such as using a multi-channel strategy, creating XML sitemaps, and marking up videos with schema.org. Throughout, it provides tips on optimizing video titles, descriptions, transcripts and more to improve search engine rankings.
The document provides 7 steps to rank videos on the first page of search results: 1) Upload videos directly to YouTube, 2) Embed the video on your website, 3) Embed videos on pages with descriptive text, 4) Create a video sitemap, 5) Focus on long-tail keywords, 6) Create a YouTube channel, 7) Build backlinks to your video. Following these steps, particularly adding descriptive text and building quality backlinks, can help videos outrank websites in search results.
This webinar discussed using video and multimedia in online news releases. Survey results showed that 94% of respondents think bundling video with press releases is valuable, but only 12% have done it. The webinar speakers were Mark Robertson, founder of ReelSEO, and Amy Mauzy, PR manager for Malibu Boats. They discussed how online video viewing is growing rapidly, the importance of video for search engine results and social media marketing, and tips for creating and promoting business video content online.
The Black Hole of Video Analytics- KISSmetrics / Viddler WebinarViddler Inc.
Eric McClatchy, Marketing Manager of Viddler, presented a video analytics webinar for KISSmetrics.
"The Black Hole of Video Analytics" prevents your ability to relate your video analytics to your website goals and metrics, severely limiting the insights your video analytics can bring.
Topics Covered:
- What is the "Black Hole"
- How to Avoid the "Black Hole"
- Advanced video reports and charts
- Experiments to improve video effectiveness
The document discusses five underused YouTube marketing tips: using closed captions to include keywords and boost SEO; keeping old video content updated; using YouTube as a social platform to engage with other users; including calls to action in annotations; and embedding videos on websites and creating sitemaps so videos are found by search engines. It also provides six additional video marketing tips, such as using keywords in titles and descriptions, including URLs in videos and descriptions, and embedding videos on websites to increase time on site.
This document provides information and tips about using video for marketing purposes. It discusses why video marketing is important, with consumer video traffic expected to reach 69% of internet traffic by 2017. It also notes that YouTube, owned by Google, is the top site for viewing videos and privileges YouTube content in search results. The document then gives tips for creating effective video marketing content, such as determining the goal, target audience, core message and call to action. It provides optimization strategies for video hosting and distribution across different platforms. Specific tips include using videos for branding, including URLs in videos, creating impactful titles and providing quality content.
This document discusses the pros and cons of using YouTube for video marketing. Some key advantages include: videos are easy to share on social media to gain views; YouTube is free to upload videos; and videos can be tagged with keywords to improve searchability. Challenges include: videos require more engagement to keep viewers watching compared to text; newer videos tend to rank higher in searches; and video concepts are sometimes prioritized over content quality. Overall recommendations are provided for optimizing YouTube videos through titles, calls to action, branding, descriptions and embedding videos on other sites.
This document discusses the pros and cons of using YouTube for video marketing. Some key advantages include easy sharing options, free uploading, and the ability to strategically tag videos. Disadvantages include the need for engaging concepts over just content, requiring viewer attraction, and fresher videos ranking higher in search results. The document also provides tips for effective YouTube video marketing, such as using branding, including your URL, optimizing titles, providing valuable content, and embedding videos on your own site.
The document provides 7 steps to rank videos on the first page of search results: 1) Upload videos directly to YouTube, 2) Embed the video on your website, 3) Embed videos on pages with descriptive text, 4) Create a video sitemap, 5) Focus on long-tail keywords, 6) Create a YouTube channel, 7) Build backlinks to your video. Following these steps, particularly adding descriptive text and building quality backlinks, can help videos outrank websites in search results.
This webinar discussed using video and multimedia in online news releases. Survey results showed that 94% of respondents think bundling video with press releases is valuable, but only 12% have done it. The webinar speakers were Mark Robertson, founder of ReelSEO, and Amy Mauzy, PR manager for Malibu Boats. They discussed how online video viewing is growing rapidly, the importance of video for search engine results and social media marketing, and tips for creating and promoting business video content online.
The Black Hole of Video Analytics- KISSmetrics / Viddler WebinarViddler Inc.
Eric McClatchy, Marketing Manager of Viddler, presented a video analytics webinar for KISSmetrics.
"The Black Hole of Video Analytics" prevents your ability to relate your video analytics to your website goals and metrics, severely limiting the insights your video analytics can bring.
Topics Covered:
- What is the "Black Hole"
- How to Avoid the "Black Hole"
- Advanced video reports and charts
- Experiments to improve video effectiveness
The document discusses five underused YouTube marketing tips: using closed captions to include keywords and boost SEO; keeping old video content updated; using YouTube as a social platform to engage with other users; including calls to action in annotations; and embedding videos on websites and creating sitemaps so videos are found by search engines. It also provides six additional video marketing tips, such as using keywords in titles and descriptions, including URLs in videos and descriptions, and embedding videos on websites to increase time on site.
This document provides information and tips about using video for marketing purposes. It discusses why video marketing is important, with consumer video traffic expected to reach 69% of internet traffic by 2017. It also notes that YouTube, owned by Google, is the top site for viewing videos and privileges YouTube content in search results. The document then gives tips for creating effective video marketing content, such as determining the goal, target audience, core message and call to action. It provides optimization strategies for video hosting and distribution across different platforms. Specific tips include using videos for branding, including URLs in videos, creating impactful titles and providing quality content.
This document discusses the pros and cons of using YouTube for video marketing. Some key advantages include: videos are easy to share on social media to gain views; YouTube is free to upload videos; and videos can be tagged with keywords to improve searchability. Challenges include: videos require more engagement to keep viewers watching compared to text; newer videos tend to rank higher in searches; and video concepts are sometimes prioritized over content quality. Overall recommendations are provided for optimizing YouTube videos through titles, calls to action, branding, descriptions and embedding videos on other sites.
This document discusses the pros and cons of using YouTube for video marketing. Some key advantages include easy sharing options, free uploading, and the ability to strategically tag videos. Disadvantages include the need for engaging concepts over just content, requiring viewer attraction, and fresher videos ranking higher in search results. The document also provides tips for effective YouTube video marketing, such as using branding, including your URL, optimizing titles, providing valuable content, and embedding videos on your own site.
The document discusses 7 steps to optimize video content for search engine rankings:
1) Upload videos directly to YouTube for indexing by Google.
2) Embed videos on your website to increase views and include those views in Google's algorithms.
3) Add text to video pages like introductions and transcripts to help search engines understand content.
4) Create a video sitemap to submit videos to Google for indexing.
5) Focus on long-tail keywords in video titles, descriptions, and transcripts.
6) Create a YouTube channel related to your industry with the keyword in the name.
7) Build backlinks to the video, which can be done manually or through Fiverr
Vlogging an innovative addition to word press blogging landscapeman33la
This topic covers all the “basics of Vlogging” from its introduction to all the software and equipment required and what steps to follow while creating an effective video blog. Also, it includes important tips to remember to make your vlog stand out.
Grow Your Business with Simple YouTube VideosAndrew Gunn
This document provides information about ranking YouTube videos to drive traffic, leads, and sales. It discusses how video is a powerful marketing tool and how to create optimized videos that rank on YouTube and Google. Some key points include performing keyword research, creating relevant videos with calls to action, optimizing videos for ranking factors like relevance, authority and engagement, and publishing videos to rank them and drive results for businesses. The document promotes a video marketing course called "Video Traffic Alchemy" that teaches strategies for ranking videos on YouTube and Google.
YouTube Marketing: How to Build a Content Strategy for a Brand ChannelFrédéric Alliod
Make your business stand out from the competition with video marketing! Learn how to create quality content for your brand’s YouTube channel and build an always-on programming strategy. Follow our guidelines and turn your YouTube channel into a powerful marketing tool, build an engaged community of subscribers / advocates and drive online and offline sales.
How to be Successful on YouTube in 10 Easy StepsAbdElRahman101
In this article, I will share with you the methods of success of the YouTube channel and how it rose to the trend
The course link: https://www.digistore24.com/redir/299134/AbdEl-Rahman/
This document provides information about video marketing software and tips for using YouTube effectively. It discusses 15 different tools for marketing videos on YouTube, including Tube SEO Commando, Tube Toolbox, Tube Launch, mTurk, Fiverr, Tube Naire, My PYTA, AVS, Tube Nitro, Latte, Cappuccino, Espresso, and Caffeine. It then lists 6 tips for video marketing on YouTube, such as using your company logo, including your URL in videos, writing effective titles, providing valuable content, always including an HTML link in descriptions, and embedding videos on your own website.
This document provides an introduction and overview of various traffic generation techniques that will be covered in an accompanying video series and ebook. The techniques discussed drive both immediate and organic search engine traffic. The document emphasizes obtaining high quality, natural backlinks over time from sources like article directories, social bookmarking sites, Yahoo Answers, blog commenting, Squidoo, Hubpages, and Propeller to help websites rank higher in search engines. Proper keyword research is also recommended before building websites and content.
The document discusses best practices for incorporating video into email marketing. It covers why video marketing is effective, when to use video in emails, technical considerations around email client support, and best practices for the strategy, creative, and technical execution of video emails. Key recommendations include making sure the video is relevant to the recipient, engaging but not distracting, supports messaging objectives, and can be implemented effectively given technical limitations of email.
How to Re-use Old Content (Video included on original site)Ted Politidis
Start with your email: http://eepurl.com/gNoJBL
Guide on recycling your content with actionable steps and examples. Recycled content helps with brand reputation, engagement, traffic and reach.
This article was originally published on https://www.ergoseo.com/reuse-content.html with Video Guide
At the core of inbound marketing is content creation - publishing remarkable content that attracts inbound links and potential buyers to your website. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Join this free webinar to learn how to use different forms of online video to grow your business with inbound marketing.
The document provides tips for marketing on YouTube, including how to optimize one's YouTube channel, produce effective videos, and optimize videos for success. Key tips include creating compelling content in the first 15 seconds, adding calls to action to get viewers to subscribe, like, comment and share, and regularly creating new content. It also recommends optimizing video metadata like titles, descriptions and tags, as well as using custom thumbnails.
This document discusses optimizing images and video for fast delivery on mobile. It recommends 4 simple image optimizations: reducing quality to 85%, using WebP format, resizing images responsively, and lazy loading images. For video, it suggests stripping audio from silent videos, resizing videos for mobile, and auditing third party videos. Testing sites with WebPageTest and analyzing trends with HttpArchive can help optimize content delivery.
This document provides information about video content marketing in 2014 including tips, tools, and sites for video marketing. It discusses how online video is growing rapidly and will account for 69% of internet traffic by 2017. It emphasizes that video marketing is important for businesses to engage customers and drive traffic. Specifically, it notes that video can increase time spent on a website, social sharing of content, and create a more positive brand perception. The document then provides several tips for effective video marketing such as using logos and URLs, creating compelling titles and content, and distributing videos beyond just YouTube.
The document provides tips for optimizing marketing through YouTube videos. It recommends creating compelling, helpful videos on topics relevant to the target audience. Videos should have descriptive titles, tags and descriptions to make them easily discoverable in searches. Marketers should brand their YouTube channel with a custom design and use playlists and featured videos to organize content. Adding annotations with calls to action can help build the subscriber base, and leveraging other social media can extend the reach of videos. YouTube analytics can then provide insights on video performance.
Top 5 Ways To Use Video To Drive Marketing Results #LLCSeriesG3 Communications
This document discusses top ways to use video to drive marketing results. It recommends: 1) Placing video content across your own website to engage audiences and direct them to information. 2) Using video as the call-to-action in email marketing to increase click-through rates. 3) Creating engaging videos and using them as the stars of marketing campaigns to pull prospects into a story and drive conversions. It provides examples and tips for implementing each strategy effectively.
This document provides information about video marketing, including statistics and tips. Some key statistics include:
- By 2017, internet video traffic will account for 69% of all consumer internet traffic worldwide.
- Nearly 20% of viewers will abandon a video within the first 10 seconds.
- Video marketing improves conversions, with posts with video attracting 3 times more links and video ads being 53 times more likely to result in first page search results.
The document then lists additional video marketing tips, such as using keywords in titles to improve searchability, including URLs in videos, and embedding videos on websites to increase views and time on site.
This document provides an introductory presentation on SEO given by Joe Sinkwitz, founder and CEO of Intellifluence. The presentation discusses identifying the core elements of SEO, including links, content, and user signals. It also covers how to prevent negative SEO campaigns by reducing vulnerabilities and increasing quality links, content, and speed. The key takeaway is that focusing on a few core SEO elements like unique and optimized content that satisfies user queries can maximize efforts for those not looking to specialize in SEO.
This document provides information and tips about video marketing and search engine optimization (SEO). It discusses the importance of video content for driving website traffic and discusses key strategies for properly marketing videos online, including hosting on YouTube or other platforms, using relevant keywords, enabling user comments and social sharing, adding transcripts, using video XML sitemaps, implementing Schema.org markup, geotagging YouTube videos, link building, and more. Specific tips are also provided, such as including branding, URLs, relevant titles and descriptions, as well as embedding videos on one's own website.
This document discusses the power of video marketing and provides tips for effective video marketing. It begins by listing the top 10 reasons why video marketing is powerful, including that 46% of people are more likely to seek information after seeing a video and having video on a landing page makes it 53% more likely to rank on the first page of Google. It then provides 6 tips for video marketing, such as making the title attention-grabbing, providing excellent content, including the URL in the video, using branding, providing an HTML link, and embedding videos on websites beyond just YouTube.
The document discusses 7 steps to optimize video content for search engine rankings:
1) Upload videos directly to YouTube for indexing by Google.
2) Embed videos on your website to increase views and include those views in Google's algorithms.
3) Add text to video pages like introductions and transcripts to help search engines understand content.
4) Create a video sitemap to submit videos to Google for indexing.
5) Focus on long-tail keywords in video titles, descriptions, and transcripts.
6) Create a YouTube channel related to your industry with the keyword in the name.
7) Build backlinks to the video, which can be done manually or through Fiverr
Vlogging an innovative addition to word press blogging landscapeman33la
This topic covers all the “basics of Vlogging” from its introduction to all the software and equipment required and what steps to follow while creating an effective video blog. Also, it includes important tips to remember to make your vlog stand out.
Grow Your Business with Simple YouTube VideosAndrew Gunn
This document provides information about ranking YouTube videos to drive traffic, leads, and sales. It discusses how video is a powerful marketing tool and how to create optimized videos that rank on YouTube and Google. Some key points include performing keyword research, creating relevant videos with calls to action, optimizing videos for ranking factors like relevance, authority and engagement, and publishing videos to rank them and drive results for businesses. The document promotes a video marketing course called "Video Traffic Alchemy" that teaches strategies for ranking videos on YouTube and Google.
YouTube Marketing: How to Build a Content Strategy for a Brand ChannelFrédéric Alliod
Make your business stand out from the competition with video marketing! Learn how to create quality content for your brand’s YouTube channel and build an always-on programming strategy. Follow our guidelines and turn your YouTube channel into a powerful marketing tool, build an engaged community of subscribers / advocates and drive online and offline sales.
How to be Successful on YouTube in 10 Easy StepsAbdElRahman101
In this article, I will share with you the methods of success of the YouTube channel and how it rose to the trend
The course link: https://www.digistore24.com/redir/299134/AbdEl-Rahman/
This document provides information about video marketing software and tips for using YouTube effectively. It discusses 15 different tools for marketing videos on YouTube, including Tube SEO Commando, Tube Toolbox, Tube Launch, mTurk, Fiverr, Tube Naire, My PYTA, AVS, Tube Nitro, Latte, Cappuccino, Espresso, and Caffeine. It then lists 6 tips for video marketing on YouTube, such as using your company logo, including your URL in videos, writing effective titles, providing valuable content, always including an HTML link in descriptions, and embedding videos on your own website.
This document provides an introduction and overview of various traffic generation techniques that will be covered in an accompanying video series and ebook. The techniques discussed drive both immediate and organic search engine traffic. The document emphasizes obtaining high quality, natural backlinks over time from sources like article directories, social bookmarking sites, Yahoo Answers, blog commenting, Squidoo, Hubpages, and Propeller to help websites rank higher in search engines. Proper keyword research is also recommended before building websites and content.
The document discusses best practices for incorporating video into email marketing. It covers why video marketing is effective, when to use video in emails, technical considerations around email client support, and best practices for the strategy, creative, and technical execution of video emails. Key recommendations include making sure the video is relevant to the recipient, engaging but not distracting, supports messaging objectives, and can be implemented effectively given technical limitations of email.
How to Re-use Old Content (Video included on original site)Ted Politidis
Start with your email: http://eepurl.com/gNoJBL
Guide on recycling your content with actionable steps and examples. Recycled content helps with brand reputation, engagement, traffic and reach.
This article was originally published on https://www.ergoseo.com/reuse-content.html with Video Guide
At the core of inbound marketing is content creation - publishing remarkable content that attracts inbound links and potential buyers to your website. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Join this free webinar to learn how to use different forms of online video to grow your business with inbound marketing.
The document provides tips for marketing on YouTube, including how to optimize one's YouTube channel, produce effective videos, and optimize videos for success. Key tips include creating compelling content in the first 15 seconds, adding calls to action to get viewers to subscribe, like, comment and share, and regularly creating new content. It also recommends optimizing video metadata like titles, descriptions and tags, as well as using custom thumbnails.
This document discusses optimizing images and video for fast delivery on mobile. It recommends 4 simple image optimizations: reducing quality to 85%, using WebP format, resizing images responsively, and lazy loading images. For video, it suggests stripping audio from silent videos, resizing videos for mobile, and auditing third party videos. Testing sites with WebPageTest and analyzing trends with HttpArchive can help optimize content delivery.
This document provides information about video content marketing in 2014 including tips, tools, and sites for video marketing. It discusses how online video is growing rapidly and will account for 69% of internet traffic by 2017. It emphasizes that video marketing is important for businesses to engage customers and drive traffic. Specifically, it notes that video can increase time spent on a website, social sharing of content, and create a more positive brand perception. The document then provides several tips for effective video marketing such as using logos and URLs, creating compelling titles and content, and distributing videos beyond just YouTube.
The document provides tips for optimizing marketing through YouTube videos. It recommends creating compelling, helpful videos on topics relevant to the target audience. Videos should have descriptive titles, tags and descriptions to make them easily discoverable in searches. Marketers should brand their YouTube channel with a custom design and use playlists and featured videos to organize content. Adding annotations with calls to action can help build the subscriber base, and leveraging other social media can extend the reach of videos. YouTube analytics can then provide insights on video performance.
Top 5 Ways To Use Video To Drive Marketing Results #LLCSeriesG3 Communications
This document discusses top ways to use video to drive marketing results. It recommends: 1) Placing video content across your own website to engage audiences and direct them to information. 2) Using video as the call-to-action in email marketing to increase click-through rates. 3) Creating engaging videos and using them as the stars of marketing campaigns to pull prospects into a story and drive conversions. It provides examples and tips for implementing each strategy effectively.
This document provides information about video marketing, including statistics and tips. Some key statistics include:
- By 2017, internet video traffic will account for 69% of all consumer internet traffic worldwide.
- Nearly 20% of viewers will abandon a video within the first 10 seconds.
- Video marketing improves conversions, with posts with video attracting 3 times more links and video ads being 53 times more likely to result in first page search results.
The document then lists additional video marketing tips, such as using keywords in titles to improve searchability, including URLs in videos, and embedding videos on websites to increase views and time on site.
This document provides an introductory presentation on SEO given by Joe Sinkwitz, founder and CEO of Intellifluence. The presentation discusses identifying the core elements of SEO, including links, content, and user signals. It also covers how to prevent negative SEO campaigns by reducing vulnerabilities and increasing quality links, content, and speed. The key takeaway is that focusing on a few core SEO elements like unique and optimized content that satisfies user queries can maximize efforts for those not looking to specialize in SEO.
This document provides information and tips about video marketing and search engine optimization (SEO). It discusses the importance of video content for driving website traffic and discusses key strategies for properly marketing videos online, including hosting on YouTube or other platforms, using relevant keywords, enabling user comments and social sharing, adding transcripts, using video XML sitemaps, implementing Schema.org markup, geotagging YouTube videos, link building, and more. Specific tips are also provided, such as including branding, URLs, relevant titles and descriptions, as well as embedding videos on one's own website.
This document discusses the power of video marketing and provides tips for effective video marketing. It begins by listing the top 10 reasons why video marketing is powerful, including that 46% of people are more likely to seek information after seeing a video and having video on a landing page makes it 53% more likely to rank on the first page of Google. It then provides 6 tips for video marketing, such as making the title attention-grabbing, providing excellent content, including the URL in the video, using branding, providing an HTML link, and embedding videos on websites beyond just YouTube.
The document provides tips for video marketing SEO. It discusses hosting videos on platforms like YouTube or paid services like Wistia that allow more control. Key tips include choosing relevant keywords for filenames, titles, and descriptions; enabling user comments and social sharing; including transcripts to help search engines understand content; using video XML sitemaps to index videos; implementing Schema.org markup and rich snippets; geotagging YouTube videos; linking from other sites; and embedding videos on your own website in addition to hosting on YouTube.
This document provides information and tips about video marketing and search engine optimization (SEO) for videos. It discusses best practices for hosting videos, choosing keywords, adding comments and sharing options, including transcripts, using video sitemaps and schema markup, geotagging videos on YouTube, link building, crafting compelling titles and content, including calls to action and branding, and distributing videos beyond just YouTube. The goal is to properly market video content to drive traffic and maximize search engine visibility.
The document provides tips and guidance for video marketing and search engine optimization (SEO) for videos. It discusses best practices for hosting videos, choosing keywords, encouraging social sharing and comments, adding transcripts, using XML sitemaps, schema markup, geotagging videos on YouTube, link building, and more. The goal is to properly market videos online to drive traffic and sales by optimizing videos for search engines and social media.
This document provides tips and best practices for video marketing. It discusses keeping video messages short at 60 seconds or less to maintain viewer attention. It also recommends measuring video analytics to understand viewer engagement and determine effective content. Additional tips include leveraging existing marketing assets to reduce video production costs and promoting branding by displaying the company logo prominently in videos.
The document discusses the power of video marketing and provides tips for effective video marketing. It outlines that video marketing is an important tactic, with stats showing 46% of people are more likely to seek information after seeing a video and the average user spends 88% more time on websites that include video. The document then provides 6 tips for video marketing, including taking advantage of branding opportunities in videos, including the URL in the video, using keywords in titles, providing valuable content, always including an HTML link, and embedding videos on websites in addition to platforms like YouTube.
Inside this, you will discover the topics about How to optimize the video for your content, How to create simple valuable video, How to rank on #1 in google and youtube and more included..
YouTube SEO Techniques: 21 Simple Steps to Promote Your Videos on YouTubeGS Athwal
YouTube has firmly established itself as the preferred platform for video content, attracting an astonishing 2 billion users every month. This massive audience has content creators constantly striving to stand out and expand their viewership. Among the various strategies, one key player takes center stage—Search Engine Optimization (SEO).
The document discusses using video content marketing strategies. It provides tips for creating effective video marketing content, including taking advantage of branding opportunities by including logos in videos, adding URLs to videos, writing attention-grabbing titles, providing valuable educational content, including links in video descriptions, distributing videos beyond just YouTube, and embedding videos on websites. Research findings are presented showing that most companies now use video marketing and three-quarters of people share video content on social media platforms like Facebook and Twitter.
Best Practices for Video Search and Discovery
Presented by: Tom Wilde, CEO, RAMP
Analysts agree that video is growing, both in terms of volume and the need to expose it to search. In fact, Cisco’s 2013 VNI study predicts that globally, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. But video as a format inherently lacks comprehensive metadata that would make it searchable in the same way text-based content is, thus rendering it an “invisible” asset even if the content is appropriate and meaningful. Applying rich metadata to video content is manual, time-consuming and costly. During this session, you will learn about several best practices that can be applied to unlock the value in your video, and make it more discoverable for your target audiences, including:
• How automatically creating a rich metadata “fingerprint” for video enables it to be discovered via search
• How that metadata can be further exposed and cultivated to create experiences that drive users to related content, and increase video stream starts and time on site
• How metadata can be used to drive contextual advertising experiences that offer additional revenue generating opportunities for you and your advertisers.
The document provides information about using video marketing effectively. It discusses tips for video marketing such as taking advantage of branding opportunities by including logos in videos, adding URLs, writing attention-grabbing titles, providing valuable content, including links in video descriptions, sharing videos beyond YouTube by embedding on websites, and how video marketing can improve brand perception and engagement. The results of a survey found that over two-thirds of companies now use video marketing and most plan to use more video content.
Video marketing can powerfully promote brands and drive people to take action. Creating high-quality videos requires the right tools to add elements like sound, editing, and calls to action. Distributing videos across sites like YouTube and Google Video is important for exposure, and automation tools can help. Enhancing response involves compelling calls to action and optimizing videos for searchability through keywords, tags, and descriptions.
Video can have a significant impact on SEO efforts and should be a key part of digital marketing strategies. To optimize videos for SEO:
1) Post videos on your website in relevant locations and provide useful context and transcripts to target keywords.
2) Ensure videos educate viewers and answer their questions to establish expertise.
3) Consistently create valuable video content to rank for more search terms over time.
4) Optimize technical elements like uploading videos to YouTube and including appropriate metadata.
How To Create An Unfair Advantage On Google With Video Search Engine Optimiza...Sean Bradley
http://www.automotiveinternetsales.com
http://www.internetsales20group.com
How To Create An Unfair Advantage On Google With Video Search Engine Optimization
Here are the examples that I used:
* 2013 rav4 miami
* 2013 hyundai sonata hagerstown
* 2013 honda accord hagerstown
* toyota corolla torrance
* cherry hill porsche
* 2012 chevy silverado elmhurst
- YouTube is a major search engine and platform for video content, with billions of daily views and hours of video uploaded every minute.
- Businesses can use YouTube as a marketing tool by creating different types of promotional and tutorial videos to attract customers and drive traffic.
- Proper video SEO techniques like keyword research, embedding videos on websites, and developing backlinks can help videos rank higher in search engines.
- As video consumption increases with mobile devices and new technologies, video marketing will become more important for businesses to reach customers online.
International Video SEO Optimization ISS Berlin Massimo BurgioMassimo Burgio
My presentation on Video SEO Optimization for both search engines and socialmedia networks - from ISS International Search Summit Berlin http://www.internationalsearchsummit.com/berlin.html, part of the bigger Localization World Show http://www.localizationworld.com.
For more info, news and presentations on search marketing and social media marketing please visit my Global Search Interactive blog at http://www.globalsearchinteractive.net
Apogee Results - Video SEO & Video Promotional Strategies for YouTube and BeyondApogee Results
This document discusses strategies for optimizing videos for search engines. It covers how videos are found online, the importance of YouTube, and whether videos should be posted to sites or hosted on a website. It provides tips for optimizing videos on YouTube and a website, including submission, ranking factors, metadata, on-page elements, site structure, and sharing options. It emphasizes that video now dominates search and that both posted and hosted video strategies should be used to maximize exposure and drive traffic.
This document is an advertisement for an online service. It contains an image linking to an external website promoting their network and scripts. The brief document aims to drive traffic through the displayed link.
This document is an advertisement for an online service. It contains an image linking to an external website promoting their network and scripts. The brief document aims to drive traffic through the displayed link.
This document does not contain any substantive content to summarize. It only states "random text" without providing additional context or information. Therefore, a meaningful summary cannot be generated from the given text.
O documento fornece 20 receitas alimentares, divididas em duas seções: a primeira com 10 receitas para aumento de massa muscular e a segunda com 10 receitas para emagrecimento e definição muscular. O texto introduz o tema e explica brevemente os principais pontos para ganho de massa muscular e emagrecimento, como treino, dieta e suplementação.
Comidas /bebidas/ tradicionais de PaisesManuel pinho
A lista contém os nomes de 16 pessoas que participaram de algum evento ou reunião. Alguns nomes aparecem mais de uma vez, indicando que há pessoas com o mesmo nome envolvidas.
O documento fornece instruções passo a passo sobre maquiagem, cobrindo tópicos como preparação da pele, correção, base, blush, olhos, lábios e estilos de maquiagem. Ele destaca dicas para diferentes formatos de olhos e peles e explica como criar looks naturais, sofisticados ou para balada.
JMP is statistical discovery software used by Six Sigma practitioners for quality improvement projects. It uses a structured approach to explore and analyze data, automatically displaying graphs and statistics to help uncover patterns. JMP's custom DOE and partitioning tools help identify key factors for process improvement. Its graphical interface also makes experimental design accessible throughout organizations.
Este documento é um formulário de atualização de dados cadastrais de um empreendedor independente da Polishop. Contém informações pessoais do empreendedor e seu patrocinador, endereço, termos e condições do contrato de credenciamento e instruções para envio de documentos comprobatórios.
O documento apresenta tabelas e informações sobre diagnóstico nutricional, incluindo o índice de massa corporal, percentual de gordura corporal e recomendações para uma alimentação saudável. As tabelas fornecem classificações de peso e percentual de gordura de acordo com faixa etária. Há também sugestões sobre hábitos alimentares como começar o dia bebendo água, opções para café da manhã, almoço e jantar, além de receitas e dicas para preparação de refeições.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
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1. JW Focus: Video SEO
8 Steps to Master Video SEO
Techniques to Drive More Traffic to Your Video Content
June 2014
2. Overview
8 Steps to Master Video SEO
Getting Started with Video SEO
First, the Basics ...
1. Content is King
2. Choose Your Words Wisely
3. Create a Great User Experience
4. Go Social
5. Make Use of Video Transcripts
Advanced Video SEO
Let’s Get Technical
6. Leverage a Multi-Channel Strategy
7. Create Sitemaps
8. Mark-up with Schema.org
The JW Player Difference
3. 8 Steps to Master Video SEO
2
Online video is growing rapidly - it is expected to represent 79% of consumer
internet traffic in 2018. 1
This is good news for companies and brands, as videos
are one of the most effective ways to engage an audience. Video ads have
more than four times the click-through rate (CTR) of their plain text counter-parts.
2
Furthermore, retention rate for visual information can reach 65% vs. 10%
for text based information.
3
So how do viewers find your videos? Video Search Engine Optimization (SEO)
is the evolving practice of ensuring your videos are as highly ranked in search
engine results pages (SERPs) as possible. Fortunately, by properly indexing
your videos, your site is 50x more likely to end up on the first page of search
results than with text alone. 4
In this white paper, we will examine video SEO
strategies to move your content closer to that coveted first page.
1. "Cisco Visual Networking Index: Forecast and Methodology, 2013–2018."Cisco. <http://www.cisco.com/c/en/us/solutions/collateral/service-provider/
ip-ngn-ip-next-generation-network/white_paper_c11-481360.html>.
2. "Digital Advertising Benchmarks.” MarketingProfs. <http://www.marketingprofs.com/charts/2014/24821/digital-ad-benchmarks-performance-by-format>.
3. "Invodo Video Statistics." Invodo. <http://www.invodo.com/resources/statistics/>.
4. "Nate Elliott's Blog." The Easiest Way to a First-Page Ranking on Google. <http://blogs.forrester.com/interactive_marketing/2009/01/the-easiest-way.
html>.
4. “How to” Videos
e.g. How to Survive a Zombie Attack
Sports/Fitness Videos
e.g. Curling
Funny/Cute Videos
e.g. Baby Sloth
Video SEO Basics: 1
1. Content is King
No matter how good your SEO strategies are, content always comes first.
Create content that is relevant and useful to your target audience. If your con-tent
is compelling, then it will attract visitors and entice other sites to link to it.
Having authoritative sites link to your content will increase your “trust” in
Google’s eyes and boost your search ranking in turn.
Videos are a great way to convey instructions, promote a product/service, or
ccoonnvvey creativity and emotion. Google is more likely to show video results for
these types of searches:
Once you’ve decided that video is the best type of media to convey your infor-mation,
make sure that you are using high quality audio and visuals to keep
your audience engaged. Don’t forget to produce high quality thumbnail
images! Google shows thumbnail images next to video results so you can
stand out more on a listing with a good image.
5. Video SEO Basics: 2
2. Choose Your Words Wisely
Without the proper keywords in your videos, viewers will have an incredibly
difficult time finding them. Keywords exist in video titles, descriptions, and
tags. Optimize keyword selection with Google's Keyword Planner or YouTube's
Keyword Tool. You’ll be able to enter a variety of relevant keywords to see rel-ated
keywords, average monthly searches, and the level of competition on
specific phrases. These tools are excellent ways to bucket and prioritize which
keywords to use on your own site and video metadata.
6. Video SEO Basics: 2
2. Choose Your Words Wisely
There is no ideal set of keywords or formula to follow, especially since Google
changes its search algorithm up to 600 times each year according to SEOMoz.
What may work today can be completely different tomorrow. However, here
are a few tips that can push you towards the right direction:
Everything in Moderation
Use no more than two to three keywords for each video or landing page. Search
engine algorithms are tasked to find users "keyword stuffing" so it would be best to
avoid being penalized for it.
Diversify Your Content
Surround your onsite video with other forms of content like brief summaries, header
tags, a URL with targeted keywords, and a video transcript.
Learn From Your Competitors
Look at your competitors’ source code to view their meta descriptions and tags to
gauge some of the most commonly used phrases for your vertical.
Be Informational, Not Transactional
Focus on informational keywords such as “how to” or “learn” over transactional
keywords such as “buy”, “cheap”, and “free”. A study conducted by aimClear
discovered that video search queries with informational keywords returned video
84% of the time in SERPs vs. transactional keywords that only returned video 12%
of the time.
Use Common Sense
Ask those outside of your industry what a common user would type in universal
search engines.
5. "Google Algorithm Change History." - Moz. <http://moz.com/google-algorithm-change>.
6. "How To Get Your Videos to Rank in Universal Search: A Video SEO Study."ReelSEO RSS. <http://www.reelseo.com/videos-ranking-universal-search-results-
video-seo-study/>.
5
6
7. Video SEO Basics: 3
3. Create a Great User Experience
Making your sites user friendly will not only increase audience engagement,
but also increase your SEO rankings. Here are some best practices to follow:
Make Each Video a Star
Create a separate landing page for each video, complete with titles, descriptions, and
thumbnails so that search engines can find and index each video individually.
Make Videos Easy to Find
Place videos above the fold in a prominent position on the page. Set your video player
to a large aspect ratio. Organize your videos with categories and tags so viewers can
easily find and search for content.
Make Videos Easy to Play
Using a video player that supports different formats and all popular browsers/devices
will make it easier for Google to index. For example, use a solution like JW Player that
supports both Flash and HTML 5.
Make Videos Quick to Load
Page load time matters for SEO. Furthermore, consumers will click away when videos
do not load within the first 2 seconds. Choose a video platform that offers global CDN
delivery (which adjusts to an individual’s location) as well as adaptive streaming (which
adjusts to an individual’s connection speed). Both will help deliver a high quality, fast,
and responsive web experience for the end user.
7. Sutter, John D. "Online Viewers Ditch Slow-loading Video after 2 Seconds."CNN. Cable News Network, 12 Nov. 2012. <http://www.cnn.com/2012/11/12/
tech/web/video-loading-study>.
7
8. Video SEO Basics: 4
4. Go Social
Why does Google care about social signals? Because they are great indicators
for human engagement. Your Facebook shares and Twitter retweets all impact
how Google ranks your pages. As such, make your videos easy to share - con-sider
using an online video platform with social sharing options and RSS feeds.
8. "Video Ad's Success Hinges on Social Sharing in the Early Days." - EMarketer. <http://www.emarketer.com/Article/Video-Ads-Success-Hinges-on-
Social-Sharing-Early-Days/1009852>.
9. “Online Video Updates: Online Video and Video on Tumblr.” - Viralgains.com <http://www.viralgains.com/2014/03/online-video-updates-mobile-video-
video-tumblr/>.
8
9
Users are ready and eager to share videos - in fact, over half of 25 to 54 year
oollddss sshhaare videos online. When posting videos to social networks, make sure
you are using the open graph protocol to maximize the impact of social media
posts and enhance your SEO results. Facebook, Twitter, and Pinterest all use
the open graph protocol to display videos on their platforms. The protocol
also allows publishers to control how posts look when they are shared on
social networks.
For SEO purposes, the open graph tags convey useful metadata such as the
ttiittlle, description, and type of content (eg. video). Google automatically
detects open graph and will incorporate the metadata into its algorithm.
9. Video SEO Basics: 5
5. Make Use of Video Transcripts
Video transcripts textually represent all verbal content in a video. The allure of
such transcripts is the ability to organically add target keywords to the body of
a page. Since universal search engines crawl text, why not give them more
information? A study by 3Play Media found that video transcripts kept viewers
more engaged with videos, leading to higher video completion rates. Since
Google ranks videos with greater time watched higher, including video tran-scripts
on your pages can benefit your search results. If you are targeting an
international audience, use Google Translate to render your transcript into
other languages.
Where should you put your transcripts? It depends on the duration of your
video. Videos that exceed five minutes should have their transcripts on a
separate landing page. Otherwise, you run the risk of Google classifying
your page as a text page rather than a video page. Separate landing pages for
transcripts will also help enhance your domain relevancy by increasing your
site size - all attributes that end up enhancing your web presence on SERPs!
Check out how JW Player utilizes transcripts for its video webinars! This demo
with HTML5 Video Webinar shows an interactive, searchable transcript.
10. "How Online Learners Are Using Interactive Video Transcripts [STUDY]." How Online Learners Use Interactive Video Transcripts [STUDY].
<http://www.3playmedia.com/2013/01/29/how-online-learners-using-interactive-video-transcripts-part-i-study/>.
11. "How to Optimize Long-Form Video Transcripts for SEO: The Wrong Way and the Right Way." How to Optimize Long-Form Video Transcripts for
SEO. <http://www.3playmedia.com/2013/03/22/how-optimize-long-form-video-transcripts-seo-the-wrong-way-right-way/>.
10
11
10. Advanced SEO: 6
6. Mix it Up With a Multi-Channel Strategy
When you upload videos to YouTube, you are driving traffic to YouTube and
not to your own site. Even when you embed Youtube videos on your site, the
content on YouTube will generally rank higher in search than that on your site.
Consider using YouTube as a teaser to your video content - use a preview that
will entice people to watch more. Then, place Calls To Action (CTA) in
YouTube’s annotation overlays to drive traffic to the self-hosted videos on
yyoouurr ssiite. This kind of multi-channel strategy will enable you to benefit from
the high ranking of YouTube videos while giving you additional traffic.
Today, with technologies like JW Player, it’s easy and cost-effective to create a
self-hosted video destination site that lets you take control of your brand, your
traffic, and your advertising. To read more about the benefits of monetization
with a multichannel strategy, read “The Future of Online Video: Multi-Channel
VViiddeo Strategy.”
11. Advanced SEO: 7
7. Create Sitemaps
Most viewers are driven to videos via search engines using metadata, which is
simply information about your video titles, descriptions, tags, etc. To provide
the clearest path for search engines, Google recommends creating a sitemap
and a schema.org markup for your videos. These two strategies enable your
videos and websites to communicate to Google exactly what and where your
content is.
SSiitemaps are extensive XML lists of all the pages on your website that includes
metadata about your specific types of content. Creating sitemaps and submitt-ing
them to Google ensures Google knows about all the pages on your site.
Creating sitemaps can be a long and arduous process (Check ReelSEO for a
guide). If you're using JW Platform though, you benefit from our automated
generation of mRSS feeds. Since these are supported by Google, you can
directly submit them to the Webmaster Tools.
IInn aaddddiittiioonn,, iitt’s worth noting that if you don’t have responsive web design,
then you should create a separate mobile sitemap so that Google can find your
mobile page. Check out Google’s mobile sitemap guidelines.
Once you’ve created your video sitemap, submit it through Google WebMaster
Tools. Google will crawl your pages to verify that the videos exist and then
index it so they can appear in SERPs. To check if Google has effectively
indexed your videos, enter “site: YOURSITE.com” in Google search and see
how many video results are displayed.
12. Advanced SEO: 8
8. Markup with Schema.org
A schema.org markup is vocabulary that is supported by major search engines
such as Google, Bing, and Yahoo! The creation of the markup involves custom-izing
the page’s HTML to include a VideoObject and at a minimum, specifying
the three required VideoObject properties:
Name
Description
Thumbnail URL
An example of what the schema.org markup would look like using JW Player is
provided below:
<div itemprop="myVideo" itemscope itemtype="http://schema.org/VideoObject">
<h2>Video: <span itemprop="name">Big Buck Bunny Trailer</span></h2>
<meta itemprop="duration" content="T0M33S" />
<meta itemprop="thumbnail" content="http://content.jwplatform.com/thumbs/
urwfoBna-480.jpg" />
<span itemprop="description">Big Buck Bunny is a video about a fluffy bunny that
has been created using the open source program Blender.</span>
</div>
Users would generally embed JW Player over this entire block. The benefits of
schema.org markup include enhancing the information and aesthetics of your
SERP listing and providing users with more information via review ratings,
breadcrumbs, thumbails, etc.
13. JW Player
The JW Player Difference
Now that your videos are optimized for SEO, they have to play back flawlessly.
JW Player is the trusted partner of thousands of online video publishers, from
individual YouTube content creators to Fortune 500 entertainment companies.
Our best-in class video player will ensure that both your videos and ads will be
streamed quickly and consistently across all mobile and desktop devices. In
addition to HTML5 and Flash support, we deploy adaptive streaming that ad-justs
justs ffoorr ppllaayybbaacckk eexxperience in real time, so your users have the best viewing
experience possible!
JW Player also offers a full range of online video services featuring a robust
video platform with social sharing, customizable API for sitemap creation, and
a flexible advertising solution. We’ve not only helped customers develop multi-channel
video strategies but we’ve also guided them through the implementa-tion
process with our technical expertise and superior customer support. For
mmoore information on JW Player, visit our website at www.jwplayer.com or
contact us directly at mktg@jwplayer.com.