This document summarizes an SEO bootcamp presentation. It introduces the presenter Tom Lynch and his company Astek. The bootcamp agenda includes covering SEO basics, the first three steps of SEO, best practices for content, speed critiques, keyword selection, tools and tactics. Attendees are asked to introduce themselves and their SEO knowledge and goals. The presentation then covers definitions of SEO and content, and the first three steps of an SEO analysis: having content, making it visible to search engines, and optimizing what is seen.
The document provides an SEO checklist with 14 items for websites to optimize their search engine optimization. The checklist includes tasks like installing analytics, checking for broken links, optimizing titles, descriptions and images, adding relevant on-page keywords, claiming local listings, researching target keywords, and developing a content publication schedule. Completing the various optimization tasks in the checklist can help websites rank higher in search results and drive more traffic to their sites.
This document summarizes an SEO bootcamp presented by Tom Lynch of Astek Consulting. The bootcamp covers SEO basics, best practices, hands-on tools and tactics. Attendees are introduced to Tom and learn the first three steps of SEO analysis: having content on their site, making the content visible to search engines, and optimizing what search engines see when they visit the site. The bootcamp also distinguishes between paid and organic search and the value of SEO for driving qualified visitors and revenue.
Andy Swindler, President of Astek created this presentation for the Specialized Information Publishers Association conference and attendees interested in how they should think about SEO. Read more to discover how to use SEO in content creation and marketing strategies.
Blog xseo Google: We’re Starting To Enforce Paid Links MoreXSEO
The document discusses Google starting to more strictly enforce policies against paid links. It notes that Matt Cutts from Google stated they are building tools to detect paid links and that pursuing paid links is a higher risk endeavor. Cutts also stated Google's web rankings remain as pure as 10 years ago and paid inclusion must be clearly labeled and not affect web rankings.
Blog xseo Google+ Profiles : More Social And Photo-FriendlyXSEO
This document discusses recent changes Google has made to Google+ profiles and cover photos. Google has added a sharebox to profiles, made cover photos easier to manage, and will now save old cover photos to a new Cover Photos album when a new one is uploaded. The changes include automatically resizing uploaded cover photos to fit, and allowing users to easily adjust cover photos by dragging them into place without needing to crop.
This document discusses Google's plans to integrate local business listings across its platforms like Search, Maps, and Google+. It will port over information from Google Places pages to new local Google+ pages. This will make business listings more discoverable on Google+ to its millions of users. Google is also readying a new local ad product combining services from recent acquisitions to target local businesses.
Content Management Systems: Webany for Increased SalesAstek Consulting
Andy Swindler and Lora Templeton discuss how new Content Management Systems help increase productivity, efficiency, and increase sales. Learn about Webany, Wiley's choice for CMS and why they consider it an invaluable tool.
Social Media Workshop: The Set-Up, Process and StrategyRachel Yeomans
When launching social media, learn exactly what you need to get started. From creating an editorial calendar and saving time with RSS feeds, to knowing what platforms work best for your business (NOTE: It may not be Facebook). Learn the detailed process of set-up, strategy and the tools you need to use to make sure you're saving both time and money in the process.
The document provides an SEO checklist with 14 items for websites to optimize their search engine optimization. The checklist includes tasks like installing analytics, checking for broken links, optimizing titles, descriptions and images, adding relevant on-page keywords, claiming local listings, researching target keywords, and developing a content publication schedule. Completing the various optimization tasks in the checklist can help websites rank higher in search results and drive more traffic to their sites.
This document summarizes an SEO bootcamp presented by Tom Lynch of Astek Consulting. The bootcamp covers SEO basics, best practices, hands-on tools and tactics. Attendees are introduced to Tom and learn the first three steps of SEO analysis: having content on their site, making the content visible to search engines, and optimizing what search engines see when they visit the site. The bootcamp also distinguishes between paid and organic search and the value of SEO for driving qualified visitors and revenue.
Andy Swindler, President of Astek created this presentation for the Specialized Information Publishers Association conference and attendees interested in how they should think about SEO. Read more to discover how to use SEO in content creation and marketing strategies.
Blog xseo Google: We’re Starting To Enforce Paid Links MoreXSEO
The document discusses Google starting to more strictly enforce policies against paid links. It notes that Matt Cutts from Google stated they are building tools to detect paid links and that pursuing paid links is a higher risk endeavor. Cutts also stated Google's web rankings remain as pure as 10 years ago and paid inclusion must be clearly labeled and not affect web rankings.
Blog xseo Google+ Profiles : More Social And Photo-FriendlyXSEO
This document discusses recent changes Google has made to Google+ profiles and cover photos. Google has added a sharebox to profiles, made cover photos easier to manage, and will now save old cover photos to a new Cover Photos album when a new one is uploaded. The changes include automatically resizing uploaded cover photos to fit, and allowing users to easily adjust cover photos by dragging them into place without needing to crop.
This document discusses Google's plans to integrate local business listings across its platforms like Search, Maps, and Google+. It will port over information from Google Places pages to new local Google+ pages. This will make business listings more discoverable on Google+ to its millions of users. Google is also readying a new local ad product combining services from recent acquisitions to target local businesses.
Content Management Systems: Webany for Increased SalesAstek Consulting
Andy Swindler and Lora Templeton discuss how new Content Management Systems help increase productivity, efficiency, and increase sales. Learn about Webany, Wiley's choice for CMS and why they consider it an invaluable tool.
Social Media Workshop: The Set-Up, Process and StrategyRachel Yeomans
When launching social media, learn exactly what you need to get started. From creating an editorial calendar and saving time with RSS feeds, to knowing what platforms work best for your business (NOTE: It may not be Facebook). Learn the detailed process of set-up, strategy and the tools you need to use to make sure you're saving both time and money in the process.
This document summarizes an article about Google considering a tool to allow webmasters to disavow certain links. The article discusses Matt Cutts mentioning this potential tool at a conference, noting it could help address negative SEO practices. The tool may launch in a few months and could help users deal with link issues rather than spending time requesting removals from other sites. It may also prevent lawsuits related to negative SEO campaigns against websites.
This document discusses adult SEO strategies and tactics. It provides an overview of link building techniques including comment spam, forum profile linking, and dropping links in unrelated articles. It also notes that while quality content is important, Google may need more time to properly assess new websites and rank their content appropriately. The document emphasizes using white hat SEO techniques over manipulative methods and suggests patience may be needed even with fresh content.
This is not your everyday data talk. Through working deep inside the fastest growing SaaS startups in our space, we've studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data. (How else would you grow from one marketer through to a $60M+ Series B just 12 months later?). How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things. So brace yourselves: we're going to be navigating through AI, automation, "moving the needle", and a minefield of other buzzwords to try to make sense of using your data for growth. But you'll leave this talk with a simple framework and set of questions you can take and use right away.
Learn how to leverage LinkedIn for your small business! This presentation (presented as part of an Astek Academy Webinar) shows you how to optimize your LinkedIn Profile to be found online and to engage with your existing clients/partners through one of the most powerful social media platforms in existence!
This document discusses search engine optimization (SEO) tips related to page titles and snippets. It provides insights into how Google handles titles and generates alternative titles when the page title is missing or non-descriptive. The document also summarizes recent Google algorithm changes related to truncating long titles and improving the efficiency of alternative title generation. SEO experts are advised to use short but keyword-rich titles in the HTML title tag.
This document discusses how user experience (UX) has become an important ranking factor for search engines like Google. It notes that early SEO advice focused only on search engines, but Google has increasingly prioritized user signals through updates like Panda that target low-quality sites. The document suggests tracking user metrics from Google Analytics to identify problematic pages, replicating Google's quality surveys, and improving UX through schema markup and authorship to build brand weight. Overall it argues that UX should be the primary product focus rather than solely optimizing for search algorithms.
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank HigherPardot
Join us in this one-hour webinar as Derek Grant, SVP of Sales at Pardot, tackles the mysteries of SEO and gives us practical, yet effective ways that will help yield SEO success.
Blog xseo co_google_is_considering_discounting_infographic_lXSEO
The document discusses Google potentially discounting links from infographics. It summarizes comments from Matt Cutts in an interview where he expresses concerns about poor fact checking and misleading information in some infographics. Cutts also notes that sometimes the link embedded in an infographic is unrelated to the content and not truly endorsed. The article suggests that if a website has a major infographic linking strategy focused on SEO, it may not provide as much value going forward if Google discounts these types of links.
This document discusses using content marketing at the top of the sales funnel. It recommends creating non-commercial content that appeals to potential customers rather than off-topic content solely to attract links. Content can rank for relevant search terms and be discovered through links and shares, introducing new customers early in the buying process. The document also emphasizes building relationships with influencers and using them for feedback during the content creation process to improve visibility.
Attracting Visitors Through SEO - Converge 2015Rob Ousbey
Rob Ousbey of Distilled will share insights, tactics and common mistakes of Search Engine Optimization (SEO). Find out about the latest trends and hear what to expect next, at the cutting edge of search marketing.
The Changing Dynamics of Link Building for Google 2012 and beyondauexpo Conference
This document discusses how link building strategies for Google have changed over time from 2004 to 2012. It provides lessons learned at different points as Google updated its algorithms. Key strategies that were once effective like building many inbound links or focusing on page rank are no longer recommended. The document emphasizes building quality, natural links from relevant and trustworthy sites. It provides indicators to identify poor quality or "bad" links that should be removed, such as links from the same networks or sites with suspicious themes. Overall, the recommendations are to focus on building few, but high-quality links from sites directly related to your topic.
This document provides an overview and agenda for an SEO review meeting. It discusses background topics like what SEO is, keyword research, onsite and offsite optimization strategies. It proposes a 3 month pilot project to demonstrate link building approaches and technical recommendations. It also discusses opportunities for the 2013 strategy like increasing volume, leveraging existing customers, creating new content types like widgets, and exploring paid search opportunities. The key takeaways are to think about customer keywords and how to better optimize content.
1) JavaScript is widely used on modern websites to make pages more interactive and dynamic. It can impact search engine optimization (SEO) by modifying the HTML that search engines see.
2) Search engines like Google handle JavaScript by executing it to see the final rendered page, but this is complex and resource-intensive. It involves a two-pass indexing process where content is initially indexed from the static HTML then re-indexed after JavaScript rendering.
3) JavaScript can impact SEO positively or negatively depending on how it is used. Examples of positive impacts include rendering important product links or content, while negative impacts include missing metadata, errors during rendering, or slow performance.
SEO for Travel Blogs - TravelCon 2019 Travel Bloggers Conference - Boston, MAKaitlin McMichael
I gave a presentation at TravelCon, a conference for those in the travel industry, in Boston, MA, on June 29th, 2019. The presentation was on SEO for WordPress Travel Blogs. The conference is run by Matt Kepnes, who runs the travel blog Nomadic Matt. When I was working in the travel industry, I remember following Nomadic Matt as an example of an effective SEO travel blogger. The blurb/intro to the talk is as follows:
If you are a travel blogger running your blog on WordPress, you should know about the plugins and other ways to improve your WordPress blog for search engine optimization. We’ll discuss the popular WordPress for SEO plugin by Yoast, as well as alternatives that can help with getting your blog posts seen by the right audience searching for your content on search engines. We’ll also discuss how to do keyword research, image optimization, and why you should be making use of Google Analytics and Google Search Console to make your blog the best it can be.
Kaitlin McMichael started a South America travel blog in 2011 on WordPress as a lead generation tool for the travel agency SouthAmerica.travel and wrote over 150 blog posts. Within a couple years, it was generating over many leads for the travel agency and was a core part of their marketing strategy.
Top Myths of International SEO by Kaitlin McMichaelKaitlin McMichael
-This webinar covers 15 common myths and misconceptions about international SEO
-We'll discuss why international SEO is so confusing, and cover how its changed over the last few years
-Myths fall into 3 categories: URL Structure, Page Tags, and Localization
-By the end of this Mozinar, you’ll have a much clearer understanding of how international SEO works, and how to apply the proper strategies and tactics to your website
I presented this to an undergraduate class in marketing at the Information School of the University of Washington, on January 29, 2015. The lecture begins with an overview of the basics of SEO, and then delves deep into a technical SEO audit of the non-profit website www.ontheboards.org, which was the website that the class was using to learn about and deliver recommendations on for their class project. The lecture talks a lot about duplicate content and how to deal with it appropriately.
Search Engine Optimization, Let’s Get Visible - Fort Wayne ChamberCirrus ABS
A Fort Wayne Chamber Academy seminar presented by Kevin Mullett (@kmullett) for The Greater Fort Wayne Chamber Of Commerce on August 3rd in Fort Wayne Indiana.
The document provides operating and financial results for Equatorial Energia for 3Q10. Some key highlights include:
- CEMAR's billed energy volume increased 10.2% year-over-year to 1,072 GWh in 3Q10. Energy losses at CEMAR improved to 22.2% in 3Q10.
- Consolidated net operating revenues increased 30.6% to R$393.9 million in 3Q10 compared to 3Q09. EBITDA grew 27.6% to R$186.0 million.
- Net income increased 6.0% to R$65.3 million in 3Q10 versus the prior year period. Invest
The document discusses a survey conducted by students at Air University to understand sources of frustration among students. It finds that the top cause of frustration is the university's dress code policy, with 60% of students reporting being frustrated by it. Other common frustrations included co-education (20%) and exams (10%). The document provides recommendations such as providing more recreational activities and counseling services to help students manage frustration.
This document summarizes an article about Google considering a tool to allow webmasters to disavow certain links. The article discusses Matt Cutts mentioning this potential tool at a conference, noting it could help address negative SEO practices. The tool may launch in a few months and could help users deal with link issues rather than spending time requesting removals from other sites. It may also prevent lawsuits related to negative SEO campaigns against websites.
This document discusses adult SEO strategies and tactics. It provides an overview of link building techniques including comment spam, forum profile linking, and dropping links in unrelated articles. It also notes that while quality content is important, Google may need more time to properly assess new websites and rank their content appropriately. The document emphasizes using white hat SEO techniques over manipulative methods and suggests patience may be needed even with fresh content.
This is not your everyday data talk. Through working deep inside the fastest growing SaaS startups in our space, we've studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data. (How else would you grow from one marketer through to a $60M+ Series B just 12 months later?). How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things. So brace yourselves: we're going to be navigating through AI, automation, "moving the needle", and a minefield of other buzzwords to try to make sense of using your data for growth. But you'll leave this talk with a simple framework and set of questions you can take and use right away.
Learn how to leverage LinkedIn for your small business! This presentation (presented as part of an Astek Academy Webinar) shows you how to optimize your LinkedIn Profile to be found online and to engage with your existing clients/partners through one of the most powerful social media platforms in existence!
This document discusses search engine optimization (SEO) tips related to page titles and snippets. It provides insights into how Google handles titles and generates alternative titles when the page title is missing or non-descriptive. The document also summarizes recent Google algorithm changes related to truncating long titles and improving the efficiency of alternative title generation. SEO experts are advised to use short but keyword-rich titles in the HTML title tag.
This document discusses how user experience (UX) has become an important ranking factor for search engines like Google. It notes that early SEO advice focused only on search engines, but Google has increasingly prioritized user signals through updates like Panda that target low-quality sites. The document suggests tracking user metrics from Google Analytics to identify problematic pages, replicating Google's quality surveys, and improving UX through schema markup and authorship to build brand weight. Overall it argues that UX should be the primary product focus rather than solely optimizing for search algorithms.
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank HigherPardot
Join us in this one-hour webinar as Derek Grant, SVP of Sales at Pardot, tackles the mysteries of SEO and gives us practical, yet effective ways that will help yield SEO success.
Blog xseo co_google_is_considering_discounting_infographic_lXSEO
The document discusses Google potentially discounting links from infographics. It summarizes comments from Matt Cutts in an interview where he expresses concerns about poor fact checking and misleading information in some infographics. Cutts also notes that sometimes the link embedded in an infographic is unrelated to the content and not truly endorsed. The article suggests that if a website has a major infographic linking strategy focused on SEO, it may not provide as much value going forward if Google discounts these types of links.
This document discusses using content marketing at the top of the sales funnel. It recommends creating non-commercial content that appeals to potential customers rather than off-topic content solely to attract links. Content can rank for relevant search terms and be discovered through links and shares, introducing new customers early in the buying process. The document also emphasizes building relationships with influencers and using them for feedback during the content creation process to improve visibility.
Attracting Visitors Through SEO - Converge 2015Rob Ousbey
Rob Ousbey of Distilled will share insights, tactics and common mistakes of Search Engine Optimization (SEO). Find out about the latest trends and hear what to expect next, at the cutting edge of search marketing.
The Changing Dynamics of Link Building for Google 2012 and beyondauexpo Conference
This document discusses how link building strategies for Google have changed over time from 2004 to 2012. It provides lessons learned at different points as Google updated its algorithms. Key strategies that were once effective like building many inbound links or focusing on page rank are no longer recommended. The document emphasizes building quality, natural links from relevant and trustworthy sites. It provides indicators to identify poor quality or "bad" links that should be removed, such as links from the same networks or sites with suspicious themes. Overall, the recommendations are to focus on building few, but high-quality links from sites directly related to your topic.
This document provides an overview and agenda for an SEO review meeting. It discusses background topics like what SEO is, keyword research, onsite and offsite optimization strategies. It proposes a 3 month pilot project to demonstrate link building approaches and technical recommendations. It also discusses opportunities for the 2013 strategy like increasing volume, leveraging existing customers, creating new content types like widgets, and exploring paid search opportunities. The key takeaways are to think about customer keywords and how to better optimize content.
1) JavaScript is widely used on modern websites to make pages more interactive and dynamic. It can impact search engine optimization (SEO) by modifying the HTML that search engines see.
2) Search engines like Google handle JavaScript by executing it to see the final rendered page, but this is complex and resource-intensive. It involves a two-pass indexing process where content is initially indexed from the static HTML then re-indexed after JavaScript rendering.
3) JavaScript can impact SEO positively or negatively depending on how it is used. Examples of positive impacts include rendering important product links or content, while negative impacts include missing metadata, errors during rendering, or slow performance.
SEO for Travel Blogs - TravelCon 2019 Travel Bloggers Conference - Boston, MAKaitlin McMichael
I gave a presentation at TravelCon, a conference for those in the travel industry, in Boston, MA, on June 29th, 2019. The presentation was on SEO for WordPress Travel Blogs. The conference is run by Matt Kepnes, who runs the travel blog Nomadic Matt. When I was working in the travel industry, I remember following Nomadic Matt as an example of an effective SEO travel blogger. The blurb/intro to the talk is as follows:
If you are a travel blogger running your blog on WordPress, you should know about the plugins and other ways to improve your WordPress blog for search engine optimization. We’ll discuss the popular WordPress for SEO plugin by Yoast, as well as alternatives that can help with getting your blog posts seen by the right audience searching for your content on search engines. We’ll also discuss how to do keyword research, image optimization, and why you should be making use of Google Analytics and Google Search Console to make your blog the best it can be.
Kaitlin McMichael started a South America travel blog in 2011 on WordPress as a lead generation tool for the travel agency SouthAmerica.travel and wrote over 150 blog posts. Within a couple years, it was generating over many leads for the travel agency and was a core part of their marketing strategy.
Top Myths of International SEO by Kaitlin McMichaelKaitlin McMichael
-This webinar covers 15 common myths and misconceptions about international SEO
-We'll discuss why international SEO is so confusing, and cover how its changed over the last few years
-Myths fall into 3 categories: URL Structure, Page Tags, and Localization
-By the end of this Mozinar, you’ll have a much clearer understanding of how international SEO works, and how to apply the proper strategies and tactics to your website
I presented this to an undergraduate class in marketing at the Information School of the University of Washington, on January 29, 2015. The lecture begins with an overview of the basics of SEO, and then delves deep into a technical SEO audit of the non-profit website www.ontheboards.org, which was the website that the class was using to learn about and deliver recommendations on for their class project. The lecture talks a lot about duplicate content and how to deal with it appropriately.
Search Engine Optimization, Let’s Get Visible - Fort Wayne ChamberCirrus ABS
A Fort Wayne Chamber Academy seminar presented by Kevin Mullett (@kmullett) for The Greater Fort Wayne Chamber Of Commerce on August 3rd in Fort Wayne Indiana.
The document provides operating and financial results for Equatorial Energia for 3Q10. Some key highlights include:
- CEMAR's billed energy volume increased 10.2% year-over-year to 1,072 GWh in 3Q10. Energy losses at CEMAR improved to 22.2% in 3Q10.
- Consolidated net operating revenues increased 30.6% to R$393.9 million in 3Q10 compared to 3Q09. EBITDA grew 27.6% to R$186.0 million.
- Net income increased 6.0% to R$65.3 million in 3Q10 versus the prior year period. Invest
The document discusses a survey conducted by students at Air University to understand sources of frustration among students. It finds that the top cause of frustration is the university's dress code policy, with 60% of students reporting being frustrated by it. Other common frustrations included co-education (20%) and exams (10%). The document provides recommendations such as providing more recreational activities and counseling services to help students manage frustration.
Social Media: What Is It? Why You Need Strategy & How To Get It.Ben Finch
Social Media: What Is It?, Why You Need Strategy & How To Get It. Many businesses now realize the need to be involved in Social Media yet lack the knowledge and know-how of implementing a clear strategy backed by sound tactics. Learn what fuels the Social Media industry and how to get your foot in the door on an arena your business can’t afford to ignore. Join Ben as he shares personal insights & inspiring stories from others who have literally re- written the rules of business by harnessing the power of social media.
Case Study: Conference Management & Support With TwitterAstek Consulting
See how Astek Consulting worked with the Specialized Information Publishers Association (SIPA) to support their 2011 conference in Washington D.C. using Twitter. Included is the strategy, engagement highlights, and analytics.
Amaia desea una Feliz Navidad y anuncia que Olentzero llegará pronto. Jugar con la nieve y cantar son actividades que disfrutar durante las fiestas navideñas.
1) Agricultural soil contains a diversity of organisms including billions of bacteria and fungi per teaspoon, as well as protozoa, nematodes, arthropods, and earthworms.
2) Management goals should include maintaining productivity while improving soil properties and the health of both plants and beneficial organisms. This can be achieved through practices like crop rotations, minimizing tillage, and adding organic matter.
3) Reduced and no-till practices favor bacteria over fungi but can increase the abundance and diversity of soil arthropods compared to conventional tillage. Cover crops also support higher numbers of beneficial predators and microarthropods.
This is a presentation about the different kind of technology consumer products, where viral loops can fit in, and how to design an efficient viral loop.
The Youth Radio Mobile App Lab teaches youth how to design and build mobile apps. Students learn coding, design thinking, and entrepreneurship through hands-on projects. They develop apps that are meaningful to their lives and communities which they can publish in app stores.
The Byzantine Empire lasted from 330-1450 AD and was centered in Constantinople, modern-day Istanbul. Byzantine jewelry used precious and semi-precious stones like gold, silver, pearls, emeralds, and sapphires set in cloisonné enamel or pierced gold work. Christian symbols like crosses and images of Christ, Mary and saints became prominent in Byzantine jewelry starting in the 5th-6th centuries. Typical Byzantine jewelry included long pendants, crescent-shaped earrings and bracelets with central medallions and clasps.
Mei Meng — Инновационная модель Китая на примере Научного парка при Университ...Renata George
Summit of Innovation Economy Creators.
Mei Meng.
Основатель Технопарка университета Цинхуа TusPark, председатель управляющей компании Технопарка TusPark Co. Ltd., глава Центра развития Технопарка. Постоянный член правления Китайской Ассоциации технопарков при университетах. Заместитель генерального секретаря Фонда по образованию университета Цинхуа.
Godt innhold eller god synlighet? Ja takk – begge deler!Kim Nygaard
Foredrag om bruk av content marketing i sammenheng med søkemotoroptimalisering (SEO) på Yggdrasil-konferansen (#ygg14) 31. mars - 1. april 2014 i Tønsberg.
Link building agency with over 7+ years experience. Our post-penguin link building firm only conducts white hat SEO, has proven results, and references.
IMZ WEB provides customized web design, development, and marketing services. They work directly with clients to understand their unique needs and challenges in order to develop tailored solutions rather than generic ones. IMZ WEB invests in research and skills to help boost clients' business growth. Their services include basic and customized website design, ecommerce solutions, web development, hosting, SEO, social media marketing, and outsourcing web solutions.
How do you measure the impact of social media for B2B? Tips, tools and processes are showcased in this power point, presented by Rachel Yeomans of Astek during the 2012 Annual Conference for the Specialty Information Publishers Association.
CreativeHope is a Tokyo-based web consulting and development company established in 2002. It has a staff of 15 and major clients include Otsuka Pharmaceutical, WWF Japan, and Shiki Theatre Company. The company provides services such as web strategy planning, design, development, and site maintenance to help clients achieve their business goals. CreativeHope outlines a typical project workflow including planning, design, development, and post-launch support phases. It aims to maximize profitability for clients and contribute to their business growth through expert web solutions.
InKnowVision June 2012 HNW Marketing WebinarInKnowVision
In this HNW marketing webinar you will learn:
Why your conversations with the HNW need to change.
What new opportunities will drive your HNW business.
How you can prepare for the changes ahead.
Learn more at www.inknowvision.com
The document summarizes a keyword targeting workshop for Marie Stopes International. The workshop agenda includes an overview of search engine optimization, keyword targeting, and an exercise for participants to create a webpage and apply keyword targeting techniques. The goal is for participants to understand how to optimize webpages for relevance to search engines through on-page elements like titles, descriptions, links and images.
Your website is the face of your business. The first impression you make on your potential customers is through your official website and Allied Technologies understands that this first impression better be impressive.
A strong, attractive and robust website helps convince customers that your brand is exactly what they need- trustworthy, transparent, highest quality and professional. We make your brand stand-out!
Energized Work: Software that means businessEnergized Work
Energized Work is a software development lab in London that focuses on rapidly producing high-quality, useful software. They emphasize keeping business needs and goals at the forefront by having business representatives work closely with development teams. Energized Work delivers working features every week and uses an agile approach to adapt quickly to changes while maintaining quality through automated testing. Their clients praise Energized Work for their responsiveness, focus on business value, and ability to deliver working software rapidly.
Slides from a recent Webinar with Meagen Eisenberg, VP of Demand Generation at DocuSign and Jason Steward, Director of Marketing at Demandbase on optimizing your b2b website with account-based targeted content.
LinkedIn Essentials Workshop: Leveraging LinkedIn for Business or CareerBella Domain Media
LinkedIn Essentials Workshop with "LinkedIn Guru" Sandy Jones-Kaminski of Bella Domain Media. Presented at: ABWA Bay Area Business Express Network learning event.
http://www.belladomain.com
Are you getting all you can out of your online professional presence? Are you looking to generate opportunities and grow your network to enhance your skills and connections? Do you plan to change jobs or careers this year? Are you looking to grow your business or for a strong pool of employee candidates? If you answered "YES" to any of these questions, this workshop is for you!
Event date: Saturday, May 16, 2015 from 9:00 AM to 1:30 PM Oakland, CA.
Contact Sandy Jones-Kaminski, CCO, Bella Domain Media to plan a workshop for your group: http://www.belladomain.com/contact-us
Find a video testimonial for this event on YouTube: http://bit.ly/1icqonz
This presentation is part of Online Media Today's education for today's business owner. Our programs teach business owners the value of systematic search engine marketing, search engine optimization and social media strategies. Our workshops are held monthly in Los Angeles and our print & online quarterly publication is distributed to business owners nationwide.
OneBuckResume Increases Revenue By Nearly 500% in 12 Month PeriodOne Buck Resume
The resume writing service OneBuckResume saw 488% growth in 2012, servicing nearly 17 million customers. The company's vice president credited its positive work culture and focus on employees and clients for its success. OneBuckResume has grown exponentially since launching two years ago and receives 75,000 to 120,000 unique visitors daily, making it the largest professional resume writing site online.
The document is a presentation by Mike Stewart on local search optimization. It discusses the evolving nature of local search and provides tips for businesses to claim listings, build citations and reviews, create keyword-rich content and websites, and leverage social media platforms to succeed with local search engine optimization. The presentation emphasizes that local SEO requires an ongoing effort and recommends finding expert guidance to learn more about best practices.
Adobe Summit 2012 - London leveraging paid and organic searchAntoine Leven
Case Study presented at the Adobe Summit 2012 in london, Leveraging paid and organic search" showcases Searchmetrics Suite integration to Adobe SearchCenter+ used for the benefit of General Motors acquisition endeavours in EMEA
Search Engine Optimization, also referred as SEO, Website Promotion, Internet Marketing, Web Marketing is the process of making your website or webpage to rank high in search engines.
WCR helps you take 2012 to the next level. From leveraging membership to the 12 best tips to create a solid foundation for 2012, we have it all for you!
Similar to Astek Academy SEO Bootcamp - Presentation 2/25/12 (20)
Get Ahead of SEO by Improving User Experience (UX)Astek Consulting
Do Google’s algorithm updates catch you by surprise? Are you still scrambling to go mobile after “Mobilegeddon?" In this session, Andy Swindler discusses how Google’s ultimate goal is to provide the best user experience. Websites that pay attention to UX are consistently rewarded with higher SEO rankings and spend less time reacting to search engine updates, giving them a competitive advantage that leads to more relevancy, efficiency, revenue and purpose.
Andy Swindler presented this for the Specialized Information Publishers Association (SIPA) annual niche publishing conference in Washington, D.C., on June 5, 2015.
7 Steps to Analyzing and Improving Your Company's Website - B2B and B2C Strat...Astek Consulting
Do you really know if your website is bringing supporting your marketing and bringing in business? Do you know how to fix it?
Presented for the Society of Marketing Professional Services, this Slideshare explains Astek's SEVEN STEPS to analyzing a website and how marketing strategies can inform a better design and improved lead-generation.
It's tough to design a website that meets your business needs. Astek, a web design and digital marketing agency, shares the 7 key factors to consider when you design a website.
If you have any questions on the presentation, feel free to contact us at http://astekweb.com/contact.
Social Media Alchemy: A Plan To Turn Content into Social GoldAstek Consulting
This document outlines a social media content strategy plan. It discusses determining customer personas and channel strategies, creating an editorial calendar to plan content across quarters and months, developing different types of content for various social media platforms, and analyzing the key takeaways from platforms like LinkedIn, Twitter, Facebook, Google+, and SlideShare. The overall goal is to turn content into "social gold" by making it relevant, educational, compelling and entertaining for readers while also reaching, engaging, nurturing and activating customers.
Better Email Marketing Strategy and Tips - An Astek Think-n-Drink PresentationAstek Consulting
Looking for a better email marketing strategy? It's the most effective form of digital marketing in terms of ROI, and Jenny Fukumoto of Ragan Communications and Sara Gorksy of Astek presented this to show best practices, tips, tactics and theories.
An Astek Academy Think-n-Drink Presentation #chiThinkDrink
Using Social Media for Audience Development - For Non-Profit and Performing A...Astek Consulting
A short presentation given for the Illinois Arts and Business Council regarding the creation of an effective and impactful social campaign that drives patrons from awareness through loyalty to donor activation.
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...Astek Consulting
A thorough presentation on using social media and designing an effective profile by Astek employee's John Armstrong and Rachel Yeomans. It contains advice for businesses to save time and money on Google+, LinkedIn, Twitter and Facebook.
For Publishers: Case Studies and Market Research for Mobile B2B Digital Marke...Astek Consulting
This document discusses the growing trend of mobile usage and its implications for publishers. It provides statistics on mobile traffic growth, smartphone and tablet adoption rates. It then discusses how people are using their mobile devices to read content in different contexts. The document advocates that publishers take a careful approach to mobile, starting with the web and distinguishing between tablet and smartphone experiences. It also provides "rules of thumb" and a case study of how one publisher, EB Medicine, conducted market research before developing a mobile strategy.
Twitter For Business: A "How To" for B2B MarketingAstek Consulting
Straight from the 312 Digital social media workshop, Astek Marketing VP Rachel Yeomans goes through the process of using Twitter to increase brand awareness, build a social media community and generate leads.
A simple introduction to RSS feeds, Reader applications and a "How To" from the blogging perspective. This Slideshare also includes information about the elimination of Google Reader and potential issues with FeedBurner for current users.
Astek's Rachel Yeomans walks through the process of creating an effective social media strategy for attendees at the Specialized Information Publishers Association conference in Miami Beach.
The document discusses how various social media platforms are changing and provides recommendations for businesses. It summarizes updates to profiles and features on LinkedIn, Facebook, Google+, Twitter, Pinterest, and Instagram. These include changes to algorithms that impact reach, a greater emphasis on engagement, new ways to showcase products and gather recommendations, and tools for targeted advertising. The document advises businesses to create high quality and relevant content to maximize engagement as platforms reward useful information over large quantities of poor content.
How to Speak Google: Using AdWords and Analytics to Grow Your Publishing Busi...Astek Consulting
Rachel Yeomans of Astek and Lora Templeton of Wiley Publishing speak on how Google AdWords and Google Analytics can help achieve your business goals. As presented to the Specialized Information Publishers Association (SIPA), they walk through best practices, tools, platforms and an in-depth case study that truly showcases a process to follow and build upon for your own advertising process.
How do you use social media not only to market your upcoming event, but also to manage your event as it happens? This white paper walks you through social media and event management procedures and best practices as an event producer as well as an attendee.
Chicago Dancing Festival Blogger Outreach & Foursquare Program Case StudyAstek Consulting
Astek developed a blogger outreach program and Foursquare initiative for the Chicago Dancing Festival in 2011. This is a case study of the process and results.
I'm on your website, now what? Rachel Yeomans of Astek walks you through the process of engaging individuals once they are on your website, and to keep them clicking! This was presented during the SIPA (Specialized Information Publishers Association) Marketing Conference in 2011.
How to Win Friends and Influence Google: A B2B Guide on Search & SocialAstek Consulting
Learn how to optimize social media for not only your B2B business, but also for Google. Presented by Rachel Yeomans of Astek and Sean McGinnis of 312 Digital.
How to Win Customers and Influence Google: A B2B Guide to Search and SocialAstek Consulting
Learn how to optimize social media for not only your B2B business, but also for Google. Presented by Rachel Yeomans of Astek and Sean McGinnis of 312 Digital.
The document provides an SEO checklist with 14 items for websites to optimize their search engine optimization. The checklist includes tasks like installing analytics, checking for broken links, optimizing titles, descriptions and images, adding relevant on-page keywords, claiming local listings, researching target keywords, and developing a content publication schedule. Completing the various optimization tasks in the checklist can help websites rank higher in search results and drive more traffic to their sites.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfTechgropse Pvt.Ltd.
In this blog post, we'll delve into the intersection of AI and app development in Saudi Arabia, focusing on the food delivery sector. We'll explore how AI is revolutionizing the way Saudi consumers order food, how restaurants manage their operations, and how delivery partners navigate the bustling streets of cities like Riyadh, Jeddah, and Dammam. Through real-world case studies, we'll showcase how leading Saudi food delivery apps are leveraging AI to redefine convenience, personalization, and efficiency.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.