404 Pages are inevitable so make the most out of it.Neha Patel
People tend to disregard the importance of 404 Error pages. But in reality 404 page is important as your content. Check out the presentation and link the end to learn why it is so important to create an optimized 404 Error page and How to monitor your 404 Error pages.
Lets make your 404 a conversion transfer.
Marie Haynes — How to Leverage E-A-T with Your Content StrategySemrush
These slides were presented at the SEMrush webinar "4 Hours of E-A-T | How to Leverage E-A-T with Your Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/4-hours-of-e-a-t-or-how-to-leverage-e-a-t-with-your-content-strategy/
Content Creation Regimen - WordCamp Hamilton 2016Andy McIlwain
Content creation is the hardest part of content marketing. No amount of reading articles, listening to podcasts, or attending conferences will change that. You need to do the work if you want to make an impact.
Content creation is the hardest part of content marketing. Follow this step-by-step guide to get your content production process up and running.
Full post available at https://andymci.com/content-creation-regimen/
WordPress SEO Tips from a talk given at the Melbourne SEO Meetup in April 2016. It was delivered in person, and also via a webinar via an SEMrush online event.
404 Pages are inevitable so make the most out of it.Neha Patel
People tend to disregard the importance of 404 Error pages. But in reality 404 page is important as your content. Check out the presentation and link the end to learn why it is so important to create an optimized 404 Error page and How to monitor your 404 Error pages.
Lets make your 404 a conversion transfer.
Marie Haynes — How to Leverage E-A-T with Your Content StrategySemrush
These slides were presented at the SEMrush webinar "4 Hours of E-A-T | How to Leverage E-A-T with Your Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/4-hours-of-e-a-t-or-how-to-leverage-e-a-t-with-your-content-strategy/
Content Creation Regimen - WordCamp Hamilton 2016Andy McIlwain
Content creation is the hardest part of content marketing. No amount of reading articles, listening to podcasts, or attending conferences will change that. You need to do the work if you want to make an impact.
Content creation is the hardest part of content marketing. Follow this step-by-step guide to get your content production process up and running.
Full post available at https://andymci.com/content-creation-regimen/
WordPress SEO Tips from a talk given at the Melbourne SEO Meetup in April 2016. It was delivered in person, and also via a webinar via an SEMrush online event.
Single Page Apps - Gerry White @ BrightonSEOGerry White
SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with-
- Google Analytics
- JavaScript History API & URLs
- Soft 404s
- JavaScript links
- Heavy code & assets on first load
- No metadata for Facebook Twitter and other sharing platforms.
- Spider traps & loops
- Duplicate Content
- Tracking parameters causing issues
- Fragments, or Hashbangs
- No sitemap
Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.
In this presentation, Faye will take through the necessary steps you need to take to ensure a successful website platform migration and how to avoid the loss of organic traffic and keyword rankings.
10 Ways to Speed Up and Secure your WP SiteFLBlogCon
Jennifer Graddy of Communications Marketing talks about WordPress and how bloggers can speed up and secure their sites. Presented at the 2015 FLBlogCon.com
Creating a WordPress Website that Works from the StartNile Flores
Installing WordPress, plugins, and a theme is just a start, but in maintaining and growing your website, you’ve got to make plans. Sure, your initial idea of creating a WordPress site for whatever reason is great, but if you’re trying to get people to either subscribe to your newsletter, share your posts, fill out your lead forms, leave a comment on your posts, click an ad, or buy your stuff, you’ve got more to do.
If you’re not getting some type of return on investment, which is to get people to do something on your website, then your website is broken. Come sit in and let me help you fix your problem by giving you ideas that you can use.
Originally presented at WordCamp Chicago 2016
Google Quality Guidelines 101 for WordPress BloggersNile Flores
Google is always changing up it’s algorithms. It’s not because Google wants to keep you on your toes, but Google wants you to put your best foot forward.
In order to do that, they’ve put together Quality Guidelines and have started to enforce them. So… what does that mean for the website owner?
I’m going to go over a checklist of things you should be doing with your WordPress blog. Some of it is about site speed, security, and content. Hopefully this checklist will help you understand what you should be doing for your website.
Sometimes when using WordPress, things go wrong. Never fear though... there's ways to Troubleshoot WordPress. This covers some of the why it happens and how to troubleshoot it.
Basic skills for LinkedIn - one of the leading social media platforms for professional networking. To create a strong and active presence, follow these basic tips.
Hacking WordPress: Making WP Work For Youopenchamp
This was my presentation from WordCamp Atlanta 2015. The actual presentation was given via a WordPress theme that I created and made open source: https://github.com/erickarbe/wp-presi
These slides I posted were created from saving the site as a PDF. A print stylesheet was used to control the output.
Single Page Apps - Gerry White @ BrightonSEOGerry White
SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with-
- Google Analytics
- JavaScript History API & URLs
- Soft 404s
- JavaScript links
- Heavy code & assets on first load
- No metadata for Facebook Twitter and other sharing platforms.
- Spider traps & loops
- Duplicate Content
- Tracking parameters causing issues
- Fragments, or Hashbangs
- No sitemap
Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.
In this presentation, Faye will take through the necessary steps you need to take to ensure a successful website platform migration and how to avoid the loss of organic traffic and keyword rankings.
10 Ways to Speed Up and Secure your WP SiteFLBlogCon
Jennifer Graddy of Communications Marketing talks about WordPress and how bloggers can speed up and secure their sites. Presented at the 2015 FLBlogCon.com
Creating a WordPress Website that Works from the StartNile Flores
Installing WordPress, plugins, and a theme is just a start, but in maintaining and growing your website, you’ve got to make plans. Sure, your initial idea of creating a WordPress site for whatever reason is great, but if you’re trying to get people to either subscribe to your newsletter, share your posts, fill out your lead forms, leave a comment on your posts, click an ad, or buy your stuff, you’ve got more to do.
If you’re not getting some type of return on investment, which is to get people to do something on your website, then your website is broken. Come sit in and let me help you fix your problem by giving you ideas that you can use.
Originally presented at WordCamp Chicago 2016
Google Quality Guidelines 101 for WordPress BloggersNile Flores
Google is always changing up it’s algorithms. It’s not because Google wants to keep you on your toes, but Google wants you to put your best foot forward.
In order to do that, they’ve put together Quality Guidelines and have started to enforce them. So… what does that mean for the website owner?
I’m going to go over a checklist of things you should be doing with your WordPress blog. Some of it is about site speed, security, and content. Hopefully this checklist will help you understand what you should be doing for your website.
Sometimes when using WordPress, things go wrong. Never fear though... there's ways to Troubleshoot WordPress. This covers some of the why it happens and how to troubleshoot it.
Basic skills for LinkedIn - one of the leading social media platforms for professional networking. To create a strong and active presence, follow these basic tips.
Hacking WordPress: Making WP Work For Youopenchamp
This was my presentation from WordCamp Atlanta 2015. The actual presentation was given via a WordPress theme that I created and made open source: https://github.com/erickarbe/wp-presi
These slides I posted were created from saving the site as a PDF. A print stylesheet was used to control the output.
WordPress SEO in 2014 - WordCamp Baltimore 2014Arsham Mirshah
How WordPress and SEO come together in 2014 -- learn the anatomy of a well optimized page, plugins to help along the way, and other tips for using WordPress to maximize your SEO efforts.
More details can be found here: http://www.webmechanix.com/wordpress-seo-wordcamp-2014
SEO might seem like a complicated puzzle, but that's because there's been so much information about what is and isn't correct. Join us for a practical, no-nonsense presentation from Nile Flores that equips you with the essential knowledge and tools to optimize your WordPress content and unlock organic traffic potential.
- Learn practical SEO tips to optimize your content.
- Discover beginner-friendly tools to streamline your SEO workflow.
- Get the scoop on AI's impact on SEO: dos & don'ts.
Please note that this will also be an open discussion so we can all learn from each other!
WordPress holds over 60% market share among Content Management Systems. Websites created using this tool are scalable, mobile responsive, search engine friendly and most importantly fully customizable.
WordPress SEO: Getting Back to the BasicsNile Flores
Presented at WordSesh2. SEO is not hard. If you think it's a game, then you're doing it wrong. With WordPress, and your content, you have a lot of things you can do to stay organic in your search results. The first step is getting back to the basics.
In this complete guide of simple SEO success techniques I will try to cover the all basic SEO
techniques that you can use to start your successful WordPress blog. For those who know
nothing at all even if they don’t know that SEO stands for Search Engine Optimization can be
very successful WordPress bloggers following this complete guide. By using these simple SEO
techniques, you can improve your site’s position naturally
A practical guide to building SEO compliant websites before you hire an SEO agency. Understand the important aspects of technical SEO & find out the right questions to ask to make your website SEO friendly.
Learn the basics of SEO & how you can extend WordPress to make SEO easy & powerful.
If you're using WordPress (or thinking about using it) - you're off to a good start.
If you add a couple plugins and remember to take a couple actions once you add a new post, your SEO love will go through the roof!
PDF Here: http://www.webmechanix.com/WP-SEO-2013.pdf
9 methods you need to add in your ecommerce seo checklist 2020Janbaskjdd
Janbask Digital Design has produced a gigantic eCommerce SEO checklist 2020 that you can follow and put your sales funnel on autopilot mode.
https://www.janbaskdigitaldesign.com/
Well Google's done it again.
A new algorithm change - what does that mean?
Google changes how it presents content in its search results regularly, to improve the quality of its results and to penalize sites that are trying to game the system.
We had another once : CODE NAME : HUMMINGBIRD
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
2. @radkitten hello@radkitten.nu
Who Am I?
Angela Bergmann
▪ Born, raised & currently live in Akron.
▪ In-house web developer & marketer for Rolta AdvizeX, based out of
Independence.
▪ Rolta AdvizeX is a provider of advanced information technology
infrastructure solutions.
▪ Started out in personal blogging in 2000. Converted to WordPress
from b2 in 2003.
▪ Other random facts: Infertility Advocate, German Shepherd Dog
lover, and MMORPG nerd.
▪ Personal Blog is http://radkitten.nu
3. @radkitten hello@radkitten.nu
What I will Cover
▪ What is SEO?
▪ Why SEO is important.
▪ SEO tips and tricks.
▪ Why WordPress should be part of your SEO strategy.
▪ WordPress specific SEO tools.
▪ Other SEO resources.
4. @radkitten hello@radkitten.nu
SEO Vocab – Use Your Words
Index - Indexing is the collecting, parsing and storing of data for
the search engines.
Meta - Statements within the HEAD section of an HTML page
which furnishes information about the page.
Keyword - The word or phrase that a user enters into the search
engine.
Blog – Content published in reverse chronological order, which
may also be time sensitive.
Site – A collection of pages typically coming from a single domain.
5. @radkitten hello@radkitten.nu
So what is SEO?
SEO is short for Search Engine Optimization.
What does this mean?
According to Wikipedia, SEO is:
“Search engine optimization (SEO) is the process of affecting
the visibility of a website or a web page in a search engine's
unpaid results - often referred to as "natural," "organic," or
"earned" results.”
6. @radkitten hello@radkitten.nu
And That’s Important To Me Because?
SEO isn’t just about search engines.
It involves:
– Content
– Design
– Coding
– Social Media
Bottom line, keep in mind that people won’t find you if search
engines can’t index your website!
7. @radkitten hello@radkitten.nu
Snake Oil?
Here’s the best part!
You may have heard that SEO is hard. There are certainly
technical issues, with which professionals can greatly assist.
However!
There are plenty of basics you can master, and their application
will make a valuable difference on your website.
8. @radkitten hello@radkitten.nu
So What Are These Basics?
You’ll get sick of hearing this, but CONTENT is king, even to the
search engines.
Every website should contain:
▪ About/History Page
▪ Service Pages
▪ Blog
▪ Contact Us
9. @radkitten hello@radkitten.nu
A Blog? But Why?!
A blog is not a must, but it is a should. The entire point of your
website is to establish yourself as an expert in your
field/service/product. One way to do that is to blog about it.
First, search engines give weight to websites that are frequently
updated with relevant content.
They also give weight to visitors coming back and sharing that
content.
There is no better way to create that
engagement than to blog.
10. @radkitten hello@radkitten.nu
Content Tips
Keep articles short and engaging.
If the topic needs to be long, break it up into separate posts.
Use pictures and/or video.
Focus on one keyword, but don’t overuse it.
▪ Keyword should be in the title, and then used anywhere from 2
to 5 times throughout an article.
Remember to write for people. Search Engines behave like
people at this point, and if people are coming, so will the search
engines.
11. @radkitten hello@radkitten.nu
But What About That Other Stuff?
Design, Coding, and Social Media are where WordPress becomes
a key asset to your SEO strategy.
If you are using WordPress for your website…
If you are using a newer theme you found through the Theme
Repository…
If you have a social sharing plugin installed like Jetpack's
Publicize…
You’ve already tackled the majority of this.
If you haven’t yet, do it!
13. @radkitten hello@radkitten.nu
WWW or Non-WWW
Choose www or non-www and set it in the General Settings tab:
Pick whichever you want, this comes down to personal
preference.
I prefer non-www
14. @radkitten hello@radkitten.nu
Permalinks
By default when you install WordPress your URL’s will look
something like this: http://radkitten.nu/?p=123
What you want, instead is for your URL’s to be pretty, like this:
16. @radkitten hello@radkitten.nu
WordPress SEO by Yoast
In the sea of SEO plugins, I always recommend this plugin.
https://wordpress.org/plugins/wordpress-seo/
This plugins includes every essential feature you need for
optimizing your website, and it helps you write better content.
After installation, I recommend you browse the different sections
to familiarize yourself with what the plugin offers.
If you have questions regarding any of the functionality, Yoast has
provided a handy guide to configuring the plugin:
https://yoast.com/wordpress/plugins/seo/
17. @radkitten hello@radkitten.nu
Jetpack
For social sharing I often
recommend installing Jetpack
and using the Publicize module.
Once enabled, you can find the
settings for Publicize under
Settings > Sharing.
Social sharing shows you are
engaging your readers and are
a valuable source related to
your content.
18. @radkitten hello@radkitten.nu
W3 Total Cache
W3TC helps optimize the performance of your website. This is important
because search engines weigh how quickly your website loads.
https://wordpress.org/plugins/w3-total-cache/
In all W3TC provides:
▪ Improved page speed
▪ Reduced server load
▪ Browser caching
▪ Seamless CDN integration
▪ Minify and compression of HTML, CSS, Javascript, and feeds
For help configuring this plugin, a great tutorial series can be found here:
http://code.tutsplus.com/tutorials/configuring-w3-total-cache-an-introduction--
wp-35364
20. @radkitten hello@radkitten.nu
Learn SEO & Search Marketing
Beginner’s Guide to SEO: https://moz.com/beginners-guide-to-seo
The Moz.com learning center: https://moz.com/learn/seo
SEO for WordPress on the Codex:
http://codex.wordpress.org/Search_Engine_Optimization_for_Wor
dpress