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Should I DIY or BUY a new WordPress website?

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St Pete WordPress Meetup group 6/21/18
Should I hire a Designer/Developer to build my website versus doing it myself? It depends!

We will touch on basics you need to know, such as:

• Do you need to outsource building your website?

• Resources for learning WordPress.

• Overview of steps to building a website.

• Determining the goals for your website.

• What to look for in a web designer/developer.

You will learn tips and resources to successfully build a site you can be proud of and/or what you need to hire someone to build a website for you.

Featured Speakers Elaine Simmons & Jennifer Novak:
Elaine creates mobile friendly WordPress websites, landing pages, maintain websites and refresh existing websites. (http://elainesimmonsdesign.com).
Jennifer currently does digital marketing including social media, AdWords, e-mail marketing and, of course, building and managing WordPress websites. (http://nextrise.co)

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Should I DIY or BUY a new WordPress website?

  1. 1. WiFi Network startecguest
 startechguest 2.4 GHz
 startecguest 5 GHz Password: InnovateTBay
 [case sensitive] Should I DIY or buy a new WordPress website? WordPress St. Petersburg Elaine Simmons & Jennifer Novak
  2. 2. Upcoming Meetups & Events • SEO in WordPress: Tools & Strategies (Sami Vanni)
 TEC Garage, Downtown St. Pete, July 5th, 6:30PM • Ask Us Anything - WordPress Project & Support Crowdsourcing Meetup
 TEC Garage, Downtown St. Pete, July 19th, 6:30PM
 

  3. 3. WordPress St. Petersburg Downtown St. Pete @ TEC Garage
 1st & 3rd Thursdays / Monthly Meetup: https://meetup.com/WordPress-St-Petersburg
 Web: https://tampabaywp.org
 Slack Chat | Facebook Group | Meetups
 A Member of Tampa Bay WordPress Network
  4. 4. We are looking for SPEAKERS! • Do you have a subject on WordPress you’d like to talk to others about? • Would you like to try your hand at public speaking in a safe space? • Would you like to pad your resume? • https://tampabaywp.org/speakers/call/
  5. 5. Should I DIY or buy a new WordPress website?
 It depends! WordPress St. Petersburg Elaine Simmons & Jennifer Novak
  6. 6. ABOUT THE PRESENTERS About Elaine: I create mobile friendly WordPress websites, landing pages, maintain websites and refresh existing websites. My background is in graphic design, working in corporate environments. I became certified by Pinellas Technical Education Center in Web Design in 2009. elainesimmonsdesign.com
 
 twitter.com/elaine_simmons linkedin.com/in/elainesimmonsdesign/
  7. 7. ABOUT THE PRESENTERS About Jennifer Novak:
 I started building websites in the early 2000s as a hobby and personal challenge that was completely different than my career path. In 2013, I founded Next Rise Marketing to combine my career experience and personal interests. I currently do digital marketing including social media, AdWords, e-mail marketing and, of course, build and manage WordPress websites. 
 nextrise.co twitter.com/jnovakfl linkedin.com/in/jennifermnovak
  8. 8. Overview 8
  9. 9. Should I hire a Designer/Developer to build my website versus doing it myself? 
 It depends! We will touch on basics you need to know, such as:
 -Do you need to outsource building your website?
 -Resources for learning WordPress*
 -Overview of steps to building a website.
 -Determining the goals for your website.
 -What to look for in a web designer/developer. You will learn tips and resources to successfully build a site you can be proud of and/or what you need to hire someone to build a website for you. *We will provide you resources. This will be a quick reference and mentions that you can research later. Overview 9
  10. 10. 1. Time Budget vs Dollar Budget: • Time vs Cost: How soon do you need this site up and running? Do you have time to spend learning to build a website vs building your business? • What is the cost of hiring vs diy? • Content creation: Do you have time to write the content and find photos for content?
 Websites don’t build themselves! Two Key Thoughts 10
  11. 11. 2. Personal/Passion Project vs Business Goals: • What’s your objective or purpose for this website? • Are you making money from this website? Two Key Thoughts 11
  12. 12. 1. Time budget vs Dollar Budget - • Time vs cost: How soon do you need this site up and running? Do you have time to spend learning to build a website vs building your business? • What is the cost of hiring vs diy? • Content creation: Do you have time to write the content? Find photos for content?
 2. Personal/Passion Project vs Business Goals: • What’s your objective or purpose for this website? • Are you making money from this website? Two Key Thoughts 12
  13. 13. Learning WordPress 13
  14. 14. What do I know currently? How much are you interested in learning about WordPress? Questions to ask yourself for Learning WordPress : 14
  15. 15. What is my preferred learning style? Do you prefer video, reading the documentation or manual, reading blogs, asking questions? Questions to ask yourself for Learning WordPress : 15
  16. 16. Resources 16
  17. 17. No matter the issue - Google is your friend! Resources for learning WordPress : 17
  18. 18. YouTube is second largest search engine. Resources for learning WordPress : 18
  19. 19. Resources for learning WordPress : 19 lynda.com bobwp.com wpbeginner.com wp101.com
  20. 20. WordPress Resources: wordpress.org codex.wordpress.org Literally, the manual for WordPress. Also, a great insomnia cure. central.wordcamp.org Updates on WordCamps. If you can’t attend, look for online streams or follow the Twitter hashtag.
 wordpress.tv Videos from WordCamps around the world. Resources for learning WordPress : 20
  21. 21. Business & Marketing Strategy: 21
  22. 22. Is this a Personal Passion or Business Purpose? Do you have a clear business plan? What is your current stage of business? What is your anticipated rate of growth? Business & Marketing Strategy: 22
  23. 23. What is the purpose of your website? Is it a blog? Informational? Selling digital downloads? Selling products? Selling services? Marketing Strategy: 23
  24. 24. Who is your audience? Marketing Strategy: 24
  25. 25. What are your Business Requirements? What is the Project Scope? Marketing Strategy: 25
  26. 26. 
 What are your Call-To-Actions? Marketing Strategy: 26
  27. 27. What does your website need to do? Blogging - SEO, News -Content Updates & Contributors Local Brick & Mortar - GMB, Online Sales - E-Commerce/Supply Chain - Buyer/Materials, Order Fulfillment, Shipping (packaging & costs), Customer Service, Return Policy Marketing Strategy: 27
  28. 28. What do you need now? What can wait for growth? Marketing Strategy: 28
  29. 29. Domain Registration & Hosting: 29
  30. 30. Are you familiar with basic Top Level Domains and best practice for URLs? Domain Registration & Hosting: 30 Different Types of Hosting DOMAIN REGISTRAR:
  31. 31. Do I have basic knowledge of web hosting? Domain Registration & Hosting: 31
  32. 32. Familiarize yourself with Control Panels and FTP. Domain Registration & Hosting: 32
  33. 33. 33 Design
  34. 34. Design Inspiration: wordpress.org/showcase 34 Design
  35. 35. Content: Basic Suggested Content: Home, About, Contact, Product/Service, Blog Decision - should you write, 
 write and hire an editor, or hire a copywriter? 35 Design
  36. 36. Graphics: Do you know the basics of image editing and have a tool you are comfortable using? 
 Photoshop, Canva, paint.net, GIMP Headshot/Portraits, Office, Products, Logo, Branding 
 
 Stock Images vs Custom
 Free: 
 Pixabay, Unsplash, Pexels
 Get Permission: 
 Instagram, Flickr 36 Design Buy: 
 Shutterstock Adobe Stock iStock
  37. 37. VIDEO: 
 
 • Are you comfortable editing and uploading video to YouTube? 
 
 (Adobe Premiere Pro, iMovie, Final Cut, Adobe Spark) • Use YouTube & embed. Don’t Host it yourself! • Include Closed Caption, SEO description 37 Design
  38. 38. Color Scheme: Are you familiar with current color trends and basic color theory? Psychology of Color Color Contrast & Color Blindness 38 Design canva.com/learn/color-theory/
  39. 39. Theme: Get a basic theme that is well-written. Bells and Whistles can be added. 39 Design wordpress.org/themes/ tampabaywp.org/video-archive/
  40. 40. BUILDERS • Beaver Builder
 • Divi
 • Visual Composer (research limitations, learn about shortcodes ) 
 • Look for Gutenberg. Design 40 tampabaywp.org/video-archive/ • Choosing WordPress Themes & Website Review:
  41. 41. Plugins 41
  42. 42. How comfortable are you assessing the best plugin for your purpose? Look for: • Most recent update • Version compatible • # of downloads • Support issues • Freemium/Lite version Plugins 42
  43. 43. SEO 43
  44. 44. Yoast vs SEO All-In-One
 • Google Analytics
 
 • Search Console
 
 • Google Tags
 
 • Set Up AdWords and use KeyWord Planner
 
 • Google My Business
 • On-Page SEO
 • Link Building SEO 44
  45. 45. Research & Return July 5 @ 6:30 PM SEO in WordPress: Tools & Strategies presentation by Sami Vanni Details on Meetup: meetup.com/WordPress-St-Petersburg SEO 45
  46. 46. System Administration 46
  47. 47. Staging Sites “Coming Soon” is better than “Under Construction” Production-to-Live Site System Administration 47
  48. 48. Maintenance 48
  49. 49. How will you keep up-to-date on WordPress updates & security, plugin updates, best practices, design trends? How often does your hosting company does backups? ManageWP, BackUp Buddy, VaultPress Maintenance 49
  50. 50. Thoughts about hiring a designer or developer 50
  51. 51. • Hourly rate is the WORST way to hire. • Know your budget • Trust - Can you trust this person? Track record, personality, • Know which speciality you need - Marketer, Designer, Developer, Agency/ Team • Look for a partner - not an employee. Thoughts about hiring a designer or developer 51
  52. 52. Where to look: • WordPress Meetups • Google search • twitter search • LinkedIn • Dribble • Behance Thoughts about hiring a designer or developer 52
  53. 53. Payment in project stages - Usually 2-3 payments depending on the size of the site. At least one upfront. Some will do weekly payments. Thoughts about hiring a designer or developer 53
  54. 54. Other Thoughts 54
  55. 55. • Website is never “done.” • The design will evolve. • Content updates needed. • Maintenance needed. • Learn from Google Analytics what’s 
 working and make adjustments. Other Thoughts 55
  56. 56. • Plan on redesign in 2-3 years, probably. • Research recent design trends. Some will fade away - flat design, parallax, sliders Other Thoughts 56
  57. 57. Recap 57
  58. 58. What do I know? How do I learn? Two Key Thoughts 1. Time budget vs Dollar Budget 2. Personal/Passion Project vs Business Goals Questions to ask yourself - Recap 58
  59. 59. You now have information & resources to: • Outsource building your website. • Learning to build a WordPress site. • Plan your steps to build a website. • Determine the goals for your website. • Determine whether you need a marketer, designer or developer Recap 59
  60. 60. So do I DIY or buy? 60
  61. 61. It depends! 61
  62. 62. Questions? Elaine Simmons @elaine_simmons linkedin.com/in/elainesimmonsdesign/ elainesimmonsdesign.com/ Jennifer Novak @jnovakfl linkedin.com/in/jennifermnovak/ nextrise.co

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