Installing and inputting Yoast SEO fields is pretty easy. But there’s more to great search engine optimization than just that! Data structuring, Search Console data… What’s important, what’s not, and how will WordPress SEO change with Gutenberg? We’ll go into it all from strategy to execution tips.
Sample Dental Website SEO Research & Strategic PlanningJake Aull
This shows our standard strategic approach for SEO for dental practices and medical clinic clients. We identify upfront problems to fix, and research competitors and keywords to grow targeted traffic to the primary audience.
How to Structure a Scalable SEO StrategyDigital Reach
Everybody knows that SEO is important, but preparing for an SEO campaign can seem intimidating and overwhelming. Where do you start? What is important? How will we succeed? Anybody who promises you fast and easy answers isn’t being forthright, but it is possible to win at SEO. In our next Web Clinic: How to Structure an SEO Strategy, I’ll be showing you how to structure your SEO strategy for long term success.
On Tuesday, February 21st, we’ll be hosting Web Clinics all day about the proper implementation of an SEO strategy. Register to participate at 9AM PT, 11AM PT, or 1PM PT and set yourself up for SEO ranking success.
During this Web Clinic, our Head of Operations Andrew Seidman will cover:
Low-hanging fruit for ranking improvements
How to develop an effective link building strategy
The value of data attribution in SEO planning
Plus, don’t miss our live analysis of member submitted websites, so be sure to submit your website during the Web Clinic!
Advanced seo strategies - Integrating PR and Social with Your SEO Strategytimgrice
Tim Grice talks about the recent changes with Googles algorithm and how link building should be structured on order to achieve long standing results in natural search.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Sample Dental Website SEO Research & Strategic PlanningJake Aull
This shows our standard strategic approach for SEO for dental practices and medical clinic clients. We identify upfront problems to fix, and research competitors and keywords to grow targeted traffic to the primary audience.
How to Structure a Scalable SEO StrategyDigital Reach
Everybody knows that SEO is important, but preparing for an SEO campaign can seem intimidating and overwhelming. Where do you start? What is important? How will we succeed? Anybody who promises you fast and easy answers isn’t being forthright, but it is possible to win at SEO. In our next Web Clinic: How to Structure an SEO Strategy, I’ll be showing you how to structure your SEO strategy for long term success.
On Tuesday, February 21st, we’ll be hosting Web Clinics all day about the proper implementation of an SEO strategy. Register to participate at 9AM PT, 11AM PT, or 1PM PT and set yourself up for SEO ranking success.
During this Web Clinic, our Head of Operations Andrew Seidman will cover:
Low-hanging fruit for ranking improvements
How to develop an effective link building strategy
The value of data attribution in SEO planning
Plus, don’t miss our live analysis of member submitted websites, so be sure to submit your website during the Web Clinic!
Advanced seo strategies - Integrating PR and Social with Your SEO Strategytimgrice
Tim Grice talks about the recent changes with Googles algorithm and how link building should be structured on order to achieve long standing results in natural search.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Presentation about SEO for IAB Belgium @Google Offices BXL (intermediate level)
TOC:
- The SEO Pyramid
- Which ranking factors matter
- SEO trends
- SEO Migration
- New sites & SEO
- Social Media & SEO
- International SEO
- Local SEO
- Video & Image SEO
- Keyword Research (finally done right)
- Optimizing your website / writing content
SEO or Search Engine Optimization tools are meant to accelerate the effort of achieving something significant in digital marketing sense. This is why, today we've come up with the 5 must have SEO tools that you shall need to accomplish your target.
Let's have a look.
Pretty enticing, huh? Personally we use Google Analytics and Moz and the outcome is quite alluring. Don't forget to knock in case of any question or confusion.
DFWSEM State of Search Conference 2017 | SEO Recap Renee Girard
Text-heavy notes and key takeaways from the SEO tracks I attended in Dallas, Texas for the State of Search conference on October 9th and 10th.
Slideshares referenced:
https://www.slideshare.net/crumplezone/paradigm-shifts-can-seo-survive-google
https://www.slideshare.net/johnleoweber/state-of-search-2017-cross-channel-marketing-by-john-leo-weber?qid=5ae4f63a-59dc-4e05-82c3-a67c5af6ef8c&v=&b=&from_search=7
https://www.slideshare.net/jonhenshaw/forget-amp-make-fast-sites?qid=44296fcd-b690-4fd4-bd75-467cdc6aaff5&v=&b=&from_search=1
https://www.slideshare.net/goralewicz/javascript-indexing-and-seo-the-naked-truth-state-of-search-2017-80617471
https://www.slideshare.net/MarthavanBerkel/structured-data-from-az-managing-your-knowledge-graph-state-of-search?qid=3d2086c7-af58-4036-8767-71394027902e&v=&b=&from_search=1
https://www.slideshare.net/TomAnthony/seo-by-hypothesis
https://www.slideshare.net/DawnFitton/cruft-busting-technical-debt-code-smell-and-refactoring-for-seo-state-of-search
https://www.slideshare.net/alanbleiweiss/owning-the-answer-box-knowledge-graph-and-featured-snippets
Ahrefs Tutorial PDF which will help you to start using Ahrefs that really helpful for SEO. You can research keywords for your needs. Ahrefs also has data to analyze many traffic from visitors.
SynapseIndia gives an overview of Rich SnippetsSynapseIndia
This Video introduces rich snippets and their use for promotional practices to get better results with search engines. In this presentation, get to know about google rich snippets and hire SynapseIndia for effective SEO services,
Search influence University - 10 Ideas To Drive Traffic To Your Website Search Influence
In conjunction with New Orleans Tech Week 2016, Mary Silva presents "10 Ideas To Drive Traffic To Your Website." Ranging from on-site content and technical improvements to off-site social media and local search strategies, these ideas are great ways to improve your site's visibility to potential customers.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
Similar to More Than Yoast SEO: WordCamp ATL 2018 (20)
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
1. Jake Aull | Zen Fires Digital Marketing | jake@zenfires.com | ZenFires.com | @jakeaull
More Than Yoast
SEO Beyond the Yoast
Plugin… & the Future
A presentation for
WordCamp ATL 2018
2. More than Yoast
SEO beyond the Yoast plugin… & the future
Schema/Rich Snippets, Mobile Optimization/AMP,
GoogleSearchConsole & the future with WordPress Gutenberg
Installing and inputting with Yoast fields is pretty easy. But there’s more to great search
engine optimization than just that! Data structuring, Search Console data…
What’s important, what’s not, and how will WordPress SEO change with Gutenberg?
We’ll go into it all from strategy to execution tips.
Jake Aull | Zen Fires Digital Marketing | jake@zenfires.com | ZenFires.com | @jakeaull
3. Contents
! The “Plugin Multiplier Effect”
! Specific plugins pros & cons
! Back up: What are the “extra tricks” of SEO & 3rd party plugins?
! Deep Dive: Schema/Rich Snippets
! Extra SEO effects: Are they worth it?
! About Mobile First
! What can be done outside of WordPress?
! Let’s back up: Strategy first
! Gutenberg & the future
Jake Aull | Zen Fires Digital Marketing | jake@zenfires.com | ZenFires.com | @jakeaull
4. The Plugin Multiplier Effect
! This is a big balancing act; the more SEO “tricks” and types of
results you want, the more plugins you have to use (or the more
coding you have to do).
! So on the one hand, you can achieve a lot with a lot of different
SEO plugins. The problem? Your website has too many plugins
which can conflict with each other or not get updated, etc.
5. The Plugin Multiplier Effect
! On the other hand, you do
hand coding. For example,
installing full Google tracking
codes, coded into the header
or footer of the website (rather
than using a plugin like the
Google Analytics plugin). The
concern? That updating the
theme may wipe out your
tracking coding.
! All-in-One SEO has
successfully installed Google
Analytics code into sites,
avoiding an additional plugin.
6. The Plugin Multiplier Effect
! But Yoast is the big player; so often we receive websites with
Yoast already installed and being used.
! There are plugins that are supposed to transfer all SEO
properties from one plugin to another, but it’s hard to QA all of
that. (we typically work with whichever plugin is already
installed on the site, but 85% of the time that’s Yoast)
7. Specific Plugin Pros & Cons
! Because Yoast is the big player, 3rd party
SEO plugins are set to be compatible
with that
! e.g., we have used:
! Google Analytics,
! WP Rich Snippets,
! Simple 301 Redirects,
! AMP for WordPress
! (because even when Yoast or All-in-
One say they can do these things, our
experience is that they don’t do them
as well as 3rd party plugins).
8. Specific Plugin Pros & Cons
! Cons of Yoast? Traffic light suggestions
(you don’t want to do them all; keyword
stuffing)
! Cons of All-in-One? No free taxonomies
controls (and my research has proven
more 3rd party plugins compatible with
Yoast, such as Yoast SEO AMP Glue
Plugin)
! I hear good things about SEO
Framework but haven’t tried it
(here are some comparison blog posts:
https://createandcode.com/best-wordpress-seo-plugins/
and https://imwz.io/yoast-seo-vs-seo-framework/ )
9. Specific Plugin Pros & Cons
! Besides 3rd party plugins, another aspect to look for in your SEO plugins
is taxonomies; you want to noIndex your extra taxonomies (such as
Archives or Tags; and don’t include in sitemap.xml) because those posts
should already be indexing, and you don’t want duplicate content across
multiple URLs. For example, the “Advanced” features of Yoast enable
this control well.
10. BACKUP: WHAT ARE THE ‘EXTRA’ TRICKS OF
SEO & 3rd PARTY PLUGINS?
! Redirects
! Location SEO & directories
! Schema/Rich Snippets
! Video SEO
! Social Media integrations/SMO
! Google tracking coding for AdWords, Search Console, etc.
! AMP
12. DEEP DIVE: SCHEMA/RICH SNIPPETS
! What are rich snippets?
! SERP growth beyond past simple text listings & ancient
‘GooglePlaces’ (GoogleMaps) results
! synonyms:
! schema.org
! schema markup
! rich content
! microdata
! structured data
Jake Aull, ZenFires Digital Marketing 12
13. DEEP DIVE: SCHEMA/RICH SNIPPETS
! Rich content traditional elements:
! GoogleMyBusiness/GoogleMaps/GoogleReviews
! Sitelinks
! YouTube videos
! Effects on sitelinks
! Effects on ratings & reviews in SERP
! Images
! The transformation from the old text listings in Google to the
richer display of varied content seen in the SERP today
Jake Aull, ZenFires Digital Marketing 13
15. DEEP DIVE: SCHEMA/RICH SNIPPETS
! What’s the value of rich snippets?
! Modern approach to SEO gets away from keyword ranking
results,
! & into coverage, qualitative results, social media results such
as “Follows” or “Likes” or “Shares.”
! & growth in (quality) traffic.
! Emphasizing more real estate on the SERP;
! Heatmaps show eyes gravitate toward ‘dazzle/pizzaz’ on the
SERP (not just 3-pack or text listings)
! This is what rich snippets give you; & can achieve a 30%
increase in CTR!
! (source: http://searchengineland.com/how-to-get-a-30-increase-
in-ctr-with-structured-markup-105830)
Jake Aull, ZenFires Digital Marketing 15
16. !
WordPress Meetup | Rich Snippets &
Schema | Jake Aull, ZenFires Digital
Marketing
16
The desktop SERP has been said to
have migrated from the “golden
triangle,” to the “F” – & these days
heatmaps are all over the place – a
problem for search predictability.
Isn’t this because rich content
listings, wherever their place on the
SERP, are grabbing attention? What’s
more: Isn’t Google’s design to keep
you interested in the entire SERP?
(Including the ads at bottom?)
Source: Machdigital.com
17. DEEP DIVE: SCHEMA/RICH SNIPPETS
! Where to see this on the SERP:
! Google KnowledgeGraph (sidebar)
! Google Answer Box
! Third-party or non-Google site listings don’t count
(e.g., ratings on Yelp or Facebook or Wikipedia results)
Jake Aull, ZenFires Digital Marketing 17
19. DEEP DIVE: SCHEMA/RICH SNIPPETS!
RICH SNIPPETS IN BRANDNAME RESULTS FOR WEBSITE:
! Brand name Google search
! GoogleMyBusiness results in KnowledgeGraph
! Yelp results with ratings rich snippets
! Website brand name results don’t show rich snippets
19
20. DEEP DIVE: SCHEMA/RICH SNIPPETS
Choose your category (schema.org has good reference for categories):
! The death of rel = author & GoogleAuthor & Google+
! Product – Information about a product, including price, availability, and review ratings.
! Recipe – Recipes that can be displayed in web searches and Recipe View.
! Review – A review of an item such as a restaurant, movie, or store.
! Event – An organized event, such as musical concerts or art festivals, that people may attend at a particular
time and place.
! SoftwareApplication – Information about a software app, including its URL, review ratings, and price.
! Video – An online video, including a description and thumbnail.
! News article – A news article, including headline, images, and publisher info (note ties to old “GoogleAuthor”
strategies & coding).
! Science datasets
Jake Aull, ZenFires Digital Marketing 20
22. DEEP DIVE: SCHEMA/RICH SNIPPETS
! Test after publishing: After your schematic markup
(with code, plugin - whichever), Google has a testing tool;
Google “Structured Data Testing Tool.”
! https://search.google.com/structured-data/testing-tool
! Be aware of rich results you would have gotten anyway; i.e.,
sitelinks, GoogleMyBusiness/GoogleMaps/GoogleReviews (in
other words watch for results in the category you tried for).
! & of course you can search Google Incognito for the brand name
(3rd-party & non-Google listings don’t count).
! Don’t do anything black-hat (attempt to do schematic markup of
invisible content, or pick categories irrelevant to the page); you
can be penalized by Google.
! Example: WooCommerce platform for a product catalog site with
everything except prices = “no sale.”
Jake Aull, ZenFires Digital Marketing 22
23. BACK UP: EXTRA SEO EFFECTS & PLUGINS,
ARE THEY REALLY WORTH IT?
24. ARE THEY WORTH IT?
Q: But how important are the “extras?” Are they worth extra plugins?
A: How many different kinds of SEO results do you want?
25. ARE THEY WORTH IT?
! Location-based SEO gets great results. Video SEO gets great results. In
this day and age, if you’re doing SEO you need to do something with
schema.
! Schema is important because it expands your real estate on the SERP (it’s
not about being #1 anymore in ranking; every user gets a unique SERP
experience; you want to best cater to their content and location).
! Want to be on the Knowledge Graph? Do schema.
! AMP is important as we move into “Mobile First” search.
26. ABOUT “MOBILE FIRST”
! Google isn’t there fully yet
! WordPress should be good
because of it’s responsive
structures
! When submitting a new website
to Google Search Console for
indexing, have Google crawl
both the desktop and mobile
versions of the website
! The biggest thing I would watch
for is image size and website
speed
27. ABOUT “MOBILE FIRST”
! And experiment with AMP to make Google happy (a lot of mobile-
friendly best practices apply to AMP also)
! Don’t just watch for desktop errors in Search Console, also check the
mobile errors
! (a good blog post about mobile first:
https://moz.com/blog/mobile-first-indexing-seo )
28. WHAT CAN YOU DO OUTSIDE OF WP?
! Location directories
! Social media
! Social backlinks/social search engines/content curation sites
! YouTube/video SEO
! Google Search Console
! Disavows
! AdWords/PPC
29. LET’S BACK UP: STRATEGY FIRST
! Keyword research
! Competitive research
! Tools like: SpyFu.com, SEMrush.com,
MOZ.com, SEOBook.com/tools, etc.
! Strategy questions include:
! How important is location?
! How important is blogging/news?
! What kind of website is it; brochureware, eCommerce, etc.?
30. GUTENBERG & THE FUTURE
! Almost 60% of searches are on mobile
( https://searchengineland.com/optimize-voice-search-273849 )
! Think mobile-first keywords and voice-search keywords (they’re
different; voice keywords are conversational and question-based)
! For voice-search, some recommendations include tools Answer the Public,
Question Samuri and StoryBase
( https://neilpatel.com/blog/seo-for-voice-search/ ).
! Almost a quarter of voice searches are local searches; so get GMB and
other location directories right!
31. GUTENBERG & THE FUTURE
! Yoast is definitely onboard with and
planning to properly integrate to
Gutenberg
! The danger is when themes update (or
don’t update) and plugins (think about
not having too many plugins per
above…)
! (BTW, search Google for ‘wordpress
SEO Gutenberg’ and almost every result
is related to Yoast. Some good articles
by Yoast about Gutenberg:
https://yoast.com/gutenberg-integration/
and https://yoast.com/writing-with-gutenberg/ )
32. Jake Aull | Zen Fires Digital Marketing | jake@zenfires.com | ZenFires.com | @jakeaull
More Than Yoast
SEO Beyond the Yoast
Plugin… & the Future
A presentation for
WordCamp ATL 2018