Well Google's done it again.
A new algorithm change - what does that mean?
Google changes how it presents content in its search results regularly, to improve the quality of its results and to penalize sites that are trying to game the system.
We had another once : CODE NAME : HUMMINGBIRD
Show 63 | Websites Are Dead | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
Show 68 PERQ INTERVIEW w/ Scott Hill & Andy MedleyErin Sparks
We have a couple of guests in house. Gentlemen from PERQ – a company headquartered in Indianapolis, IN. This company does something simple – they help businesses attract consumers through incentives, with you use of cutting edge technology. Simple as that – and guess what – that’s what you need. We’ll speak with them today about the successes they have had.
ALSO : We have 12 tips to improve conversion rates over the festive period
Show 62 | 3 Reasons Web Sites Fail | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
Have you wondered why your nice shopping cart site's pages aren't ranking.
It probably took some time to build the entire site - and you're scratching your head about why the search engines aren't ranking you pages at all.
We know why : It's about the content of those page - and we're going to tell you how to fix it.
Listen to the Podcast or hear us at 3pm EST on 95.9FM and 950am.
- How to get ranked for your most profitable waterproofing & foundation repair keywords? Hint: You need to think beyond just "waterproofing" or "wet basement"
- How to build authority so that the pages on your website rank
- How to build relevant links that will move the needle in the Google search listings
- Why having duplicate content on your city pages could be killing your rankings
- How to communicate your "true service area" to Google automatically
- What are the most important online directories you should be listed in?
- How to get rid of bad links that could be holding your company back
- What are the most important waterproofing & foundation repair keywords that I should be targeting?
- Can I still use fake addresses or UPS addresses on Google Maps to rank?
- What are the most important online review sites? ... and much, much more!
Making the Most of Your Website Presence - NBN Guide for Business by natiiveAndrew Kilkenny
In 2012 natiive was first asked to provide advice and leadership to business about to receive the Australian Government's National Broadband Network (NBN). Focusing on Web Design Wollongong this officially endorsed seminar asked questions of business websites and provided guidance on their online strategy. More info at http://www.natiive.com.au
natiive Web Design
1 Burelli Street
Wollongong NSW 2500
1300 78 33 11
Show 63 | Websites Are Dead | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
Show 68 PERQ INTERVIEW w/ Scott Hill & Andy MedleyErin Sparks
We have a couple of guests in house. Gentlemen from PERQ – a company headquartered in Indianapolis, IN. This company does something simple – they help businesses attract consumers through incentives, with you use of cutting edge technology. Simple as that – and guess what – that’s what you need. We’ll speak with them today about the successes they have had.
ALSO : We have 12 tips to improve conversion rates over the festive period
Show 62 | 3 Reasons Web Sites Fail | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
Have you wondered why your nice shopping cart site's pages aren't ranking.
It probably took some time to build the entire site - and you're scratching your head about why the search engines aren't ranking you pages at all.
We know why : It's about the content of those page - and we're going to tell you how to fix it.
Listen to the Podcast or hear us at 3pm EST on 95.9FM and 950am.
- How to get ranked for your most profitable waterproofing & foundation repair keywords? Hint: You need to think beyond just "waterproofing" or "wet basement"
- How to build authority so that the pages on your website rank
- How to build relevant links that will move the needle in the Google search listings
- Why having duplicate content on your city pages could be killing your rankings
- How to communicate your "true service area" to Google automatically
- What are the most important online directories you should be listed in?
- How to get rid of bad links that could be holding your company back
- What are the most important waterproofing & foundation repair keywords that I should be targeting?
- Can I still use fake addresses or UPS addresses on Google Maps to rank?
- What are the most important online review sites? ... and much, much more!
Making the Most of Your Website Presence - NBN Guide for Business by natiiveAndrew Kilkenny
In 2012 natiive was first asked to provide advice and leadership to business about to receive the Australian Government's National Broadband Network (NBN). Focusing on Web Design Wollongong this officially endorsed seminar asked questions of business websites and provided guidance on their online strategy. More info at http://www.natiive.com.au
natiive Web Design
1 Burelli Street
Wollongong NSW 2500
1300 78 33 11
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
An orientation to internet based marketing for small business owners. Topics addressed include building a website, good website design practices, website search engine optimization, use of google SEO, and social media marketing. This is the first of a series of 5 workshops. Contact b2bplanner for more information.
The Future Of Technical SEO Isn't Your WebsiteKaizen
Google in the future will reduce traffic to ‘traditional’ websites as the mobile revolution continues. Learn how you can leverage this exciting new world of Technical SEO via App Indexing, Deep Linking, Structured Data and how to build your own API.
During this deck, we’ll take you through some of the core technical improvements you can make to your website and external online presence to make the most of the increasing search and demand for local businesses online.
You’ll be provided with some key considerations, takeaways and actions that you can use to ensure your business performs well online for localised search.
Following the importance placed on mobile search and the trends of users, it is now more important than ever to understand the importance of search engine results pages and how users find you across the web.
This will be most useful to businesses with a local presence serving multiple locations, although it will still be beneficial for those operating online.
LSA Bootcamp Portland: SEO Fundamentals for Business OwnersLocalogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
The NEW 2020 SEO Formula for Independent Pharmacies Webinarpharmacyignite
On this NEW webinar, I'm going to cover how to set up your website, build authority, and get ranked for the most important keywords in your area.
You can use these techniques to set up your website and content strategy to win online, get your SEO strategy right, and even get ranked for the right keywords to get your phones ringing!
I'll even show you how to get ranked in your surrounding cities and suburbs!
In fact, here's just a sample of what we will cover on this breakthrough webinar:
How to get ranked for your most profitable pharmacy keywords. Hint: You need to think beyond just "pharmacy"
How to build authority so that the pages on your website rank
How to build relevant links that will move the needle in the Google search listings
Why having duplicate content on your city pages could be killing your rankings
How to communicate your "true service area" to Google automatically
What are the most important online directory listings you should be listed in?
How to get rid of bad links that could be holding your company back
What are the most important pharmacy keywords that I should be targeting?
What are the most important online review sites?
... And much more!
How to Make Visual Content on a Shoestring BudgetKaizen
In our first year, we made 92 pieces of visual content for SEO campaigns. Despite an internal production budget of £250, we won links off major newspapers and magazines. Here's the exact process we used.
SEO can be a daunting term and a daunting task so we at Ignition Search have broken down the essentials of SEO and what you can do to create a successful strategy for your brand.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
Website usability in a short attention span worldRezStream
Be honest. Is your website living up to its full potential? Your hospitality website is a powerful and dynamic tool, it should be a money making machine! During this presentation you will learn how to improve conversions by understanding how your guests interact with your website. We'll share tools to help you test your websites performance as well as provide many takeaways for you to implement after the session.
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
An orientation to internet based marketing for small business owners. Topics addressed include building a website, good website design practices, website search engine optimization, use of google SEO, and social media marketing. This is the first of a series of 5 workshops. Contact b2bplanner for more information.
The Future Of Technical SEO Isn't Your WebsiteKaizen
Google in the future will reduce traffic to ‘traditional’ websites as the mobile revolution continues. Learn how you can leverage this exciting new world of Technical SEO via App Indexing, Deep Linking, Structured Data and how to build your own API.
During this deck, we’ll take you through some of the core technical improvements you can make to your website and external online presence to make the most of the increasing search and demand for local businesses online.
You’ll be provided with some key considerations, takeaways and actions that you can use to ensure your business performs well online for localised search.
Following the importance placed on mobile search and the trends of users, it is now more important than ever to understand the importance of search engine results pages and how users find you across the web.
This will be most useful to businesses with a local presence serving multiple locations, although it will still be beneficial for those operating online.
LSA Bootcamp Portland: SEO Fundamentals for Business OwnersLocalogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
The NEW 2020 SEO Formula for Independent Pharmacies Webinarpharmacyignite
On this NEW webinar, I'm going to cover how to set up your website, build authority, and get ranked for the most important keywords in your area.
You can use these techniques to set up your website and content strategy to win online, get your SEO strategy right, and even get ranked for the right keywords to get your phones ringing!
I'll even show you how to get ranked in your surrounding cities and suburbs!
In fact, here's just a sample of what we will cover on this breakthrough webinar:
How to get ranked for your most profitable pharmacy keywords. Hint: You need to think beyond just "pharmacy"
How to build authority so that the pages on your website rank
How to build relevant links that will move the needle in the Google search listings
Why having duplicate content on your city pages could be killing your rankings
How to communicate your "true service area" to Google automatically
What are the most important online directory listings you should be listed in?
How to get rid of bad links that could be holding your company back
What are the most important pharmacy keywords that I should be targeting?
What are the most important online review sites?
... And much more!
How to Make Visual Content on a Shoestring BudgetKaizen
In our first year, we made 92 pieces of visual content for SEO campaigns. Despite an internal production budget of £250, we won links off major newspapers and magazines. Here's the exact process we used.
SEO can be a daunting term and a daunting task so we at Ignition Search have broken down the essentials of SEO and what you can do to create a successful strategy for your brand.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
Website usability in a short attention span worldRezStream
Be honest. Is your website living up to its full potential? Your hospitality website is a powerful and dynamic tool, it should be a money making machine! During this presentation you will learn how to improve conversions by understanding how your guests interact with your website. We'll share tools to help you test your websites performance as well as provide many takeaways for you to implement after the session.
SEO for Visibility, Action, & Conversion (SMBFTW)Cirrus ABS
(Search Engine Optimization) SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Social Media Breakfast Fort Wayne on September 21st, 2010 at the Saint Joseph United Methodist Church in Fort Wayne Indiana.
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
How to Optimize Your Business Website for the Holiday SeasonKabbage
During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards.
Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available.
Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover:
-What every small business website must include
-How to use use past holiday website data & capture new data to spot trends
-Tips on holiday digital marketing: SEO, PPC, social media & content
-How to optimize your website for increased holiday traffic
-Must-dos to prepare your business website for the mobile revolution
-Website design tips – home page design, shopping carts
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...Marty Hayes
Following my talk about An Integrated Approach to Search Marketing at MuseumNext, I was asked by the AMA (Arts Marketing Association) to present at their Newcastle network meeting on the subject of Search Engine Optimisation.
We covered The Evolution of Search, looking at:
A (brief) history of search
Key algorithm updates and what they mean
for you
What does technical SEO mean?
How to check, audit and improve your
technical SEO
What does on-site SEO mean?
How to audit, research and optimise your onsite
content
How technical & on-site SEO can combine
forces for search supremacy
9 methods you need to add in your ecommerce seo checklist 2020Janbaskjdd
Janbask Digital Design has produced a gigantic eCommerce SEO checklist 2020 that you can follow and put your sales funnel on autopilot mode.
https://www.janbaskdigitaldesign.com/
Optimization is an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible. Website optimization is a technique to designing and developing a website in such a way that it should be capable to satisfy some key points.
Optimizing website, you can attract relevant customers who are searching for your service using search engines like Google and Yahoo. In other words SEO means finding ways to increase your site's appearance in web visitors' search results.
Web Site Optimization include
1. Serving websites faster and uptime of the site
2. Search engine optimization (SEO)
3. Website design
4. Usability
Digital pivot conversion rate optimization.Digital Pivot
Digital Pivot is SEO and brand reputation agency, however, we believe that it is not enough to get more visits to your website, it is important to get more clients, with SEO efforts or with media buying it is important to optimize the website for sales
For more info please contact us at digitalpivot.net
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Start with this quick and easy to understand video about search engine optimization.
Search Engine Optimization, also referred as SEO, Website Promotion, Internet Marketing, Web Marketing is the process of making your website or webpage to rank high in search engines.
Intro to Online Marketing - Placer School of Adults Fall 2014Coryon Redd
Learn how to use online marketing, wordpress, analytics and lots of tricks and tips to get to the top of Google. Use social marketing and blogging to capture Google's attention and show it that your website deserves top ranking.
Do you want to drive more traffic to your website using Search Engine Optimization - but don't know what to do? Join Wendy and June from bWyse to learn everything you ever wanted to know about Search Engine Optimization, but didn't know who to ask! Register to attend our FREE webinar and learn SEO techniques you can implement.
At the end of our edutainment workshop you will:
· understand your best keywords to use
· know the meta data for each website page
· understand all on-page elements to improve ranking
· be able to incorporate other important SEO techniques!
· And much, much more!
A perfect place for beginners – you will leave with the ability to make improvements to your website right away!
An introduction for business owners with an existing websites. There are many points to consider if you are to attract visitors. This presentation helps you ask the right questions.
The Power of SEO: WeddingWire World - John LincolnJohn Lincoln
In this presentation, John Lincoln covers the power of search engine optimization. This is a beginner SEO course that looks at how people are searching on the internet today.
https://ignitevisibility.com
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
2. • Have you wondered why your nice shopping cart site’s
pages aren’t ranking.
• It probably took some time to build the entire site – and
you’re scratching your head about why the search engines
aren’t ranking you pages at all.
• We know why : It’s about the content of those page – and
we’re going to tell you how to fix it.
• ALSO : We have 7 Ways to Fail at Content Marketing –
Hope you’re not doing any of them!
1-877-SEO-4-WEB
1-877-736-4932
2
3. EDGE OF THE WEB
• Good Afternoon / I’m Erin Sparks / Joining Me In Studio Is Matt
Roberts / Thomas Brodbeck from Site Strategics and Doug
Karr From Marketing Tech Blog
• Every Week We Bring You The Latest Internet & Mobile
Marketing Trends / And The Cutting Edge Internet Marketing
News To Use For A More Effective & Successful Online
Strategy / Why? So You Can Spend Less Administrative Time
In Your Business / Make More Money Without Wasting Your
Days Away
1-877-SEO-4-WEB
1-877-736-4932
3
4. EDGE OF THE WEB
• This Show Is Delivered By Site Strategics / We Are A Local
Indianapolis Web Design And Internet Marketing Company /
We Are Known Locally And Nationally For Search Engine
Optimization / Google Dominance That Will Actually Translate
To Sales – Not Just Good Rankings / For Your Free
Consultation Go To Site Strategics Dot Com / That’s S-i-t-eStrategics Dot Com Or Call Us At 317-882-85 Hundred / That’s
882-85 Hundred
1-877-SEO-4-WEB
1-877-736-4932
4
5. • HOW YOU GET A HOLD OF US:
• www.SiteStrategics.com
• www.EdgeoftheWebRadio.com
• Simply Google “Indiana SEO”
• Twitter: @erinsparks, @douglaskarr
• Youtube: youtube/sitestrategics
• NOW / LET’S FIND OUT WHAT’S HOT OF THE PRESS IN
TODAY’S WEB WORLD
INTERNET MARKETING NEWS INTRO
1-877-SEO-4-WEB
1-877-736-4932
5
6. Segment 1: News
• SEARCH ENGINE WATCH : Foursquare Self-Serve Ads Now
Open to All Local Businesses / Miranda Miller
• SEARCH ENGINE LAND : Google AdWords Third-Party
“Review Extensions” Start Rolling Out To All Accounts / Ginny
Marvin’
• ECONSULTANCY : Engagement with mobile video is three
times higher than desktop: stats / David Moth
• TWITTER : Now available: Scheduled Tweets / Christine Lee
1-877-SEO-4-WEB
1-877-736-4932
6
7. WE’VE GOT AN APP!
•
•
•
•
•
•
Listen to our podcasts
All of our Videos
Twitter Feed
Facebook
Photos of the Show
Stats Bragging Page
And….
•
1-877-SEO-4-WEB
1-877-736-4932
7
Score My Site Tool!
Submit your site, and
we’ll review it for you –
give you some
knowledge about hor
the engines see you!
8. NEWSLETTER SIGNUP
•HEY, WE WANTED TO EXTEND OUT AN INVITE TO JOIN UP TO
OUR EDGE TALK NEWSLETTER!
•FREE NEWSLETTER – AND COVERS EVERYTHING WE’RE
ABOUT TO COVER ON THE SHOW AND MUCH MORE.
•GET A LITTLE INSIDER INFORMATION:
•WE ARE DROPPING A USEFUL PRO TIP INTO EACH
NEWSLETTER AS WELL. GREAT TECHNIQUES TO MAKE
YOUR SITE SING!
•SIMPLY SIGNUP FOR THE NEWSLETTER ON EDGE OF THE
WEB DOT COM OR SITE STRATEGICS DOT COM!
1-877-SEO-4-WEB
1-877-736-4932
8
9. Coming Up
So you built a great shopping experience online
But something happened – there are no visitors and Google’s not
indexing your pages
Have you been penalized? Is there something that you didn’t know when
you rolled out the site that would have scored you well on Google?
Well, we have some points of revelation for you, and help to give you in
fixing some of the issues that came “out of the box” with your ecommerce
site.
Coming up next!
1-877-SEO-4-WEB
1-877-736-4932
9
11. INTRO
So you built a great shopping experience online
But something happened – there are no visitors and Google’s not
indexing your pages
Have you been penalized? Is there something that you didn’t know
when you rolled out the site that would have scored you well on
Google?
Well, we have some points of revelation for you, and help to give you
in fixing some of the issues that came “out of the box” with your
ecommerce site.
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11
12. EDGE OF THE WEB
• Thanks For Listening / I’m Erin Sparks / Joined By My
Colleague Tom Brodbeck with Site Strategics / Check Us Out
At Site Strategics Dot Com / We Are Your Local Internet
Marketing Management Company / We Do Cost Effective
Web Design / With Google – Yahoo – Bing Search Engine
Marketing Management That Not Only Provides You Great
Rankings On Searches But Also Translates Into Actual Sales
• Come In, Have A Cup Of Coffee And Let’s Talk About Your
Online Success
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12
13. AND – NEW SERVICE FROM SITE STRATEGICS
We are the fast & easy way for small businesses to
make Mobile Apps
We talked about how many apps are being launched daily, more apps are launched than
babies being born daily! The reality is that with the adoption of the mobile devices and
the “second screen” marketing, the ability to connect with consumer loyalty is stronger
than ever. Building an app can connect you to your customer
It’s easy and fast
We have templates for:
•
Restaurants
•
Realtors
•
Lawyers
•
Bands
•
Sports
•
Churches
•
Professional Services
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13
14. #EDGETALK : ECOMMERCE PRODUCT PAGES
• Article : SEARCH ENGINE WATCH / Ken Lyons
• Content issues plague many sites on the web. Ecommerce sites are
particularly at risk, largely due to issues that can stem from hosting
hundreds or thousands of product pages.
1-877-SEO-4-WEB
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14
15. #EDGETALK : ECOMMERCE PRODUCT PAGES
• Typical issues with ecommerce product pages are:
• Duplicate content.
• Thin content.
• Too much content (i.e., too many pages).
• Left unchecked, these issues can negatively impact your site's
performance in the SERPs.
1-877-SEO-4-WEB
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15
16. #EDGETALK : ECOMMERCE PRODUCT PAGES
• If you run an ecommerce site and you've seen traffic flat-line, slowly
erode, or fall off a cliff recently, then product page content issues may be
the culprit.
• Let's take a closer look at some of the most common content woes that
plague ecommerce sites, and recommendations on how to can fix them.
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16
17. #EDGETALK : ECOMMERCE PRODUCT PAGES
• Duplicate Content
• There are typically three types of duplicate content we encounter on
ecommerce sites:
• Copied versions of the manufacturer's product descriptions.
• Unique descriptions that are duplicated across multiple versions of the
same product.
• Query strings generated from faceted navigation.
1-877-SEO-4-WEB
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17
18. #EDGETALK : ECOMMERCE PRODUCT PAGES
• Copied product descriptions
• A large degree of ecommerce resellers copy their generic product
descriptions directly from the manufacturer's website. This is a big no-no.
In the age of Panda, publishing copied or duplicated content across your
site will weigh your site down in the SERPs like a battleship anchor.
• How to fix it
• The solution here is to author original product descriptions for every
product on your site. If budget is an issue, prioritize and get fresh content
written for your highest margin product pages first and work backwards.
1-877-SEO-4-WEB
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18
19. #EDGETALK : ECOMMERCE PRODUCT PAGES
• Unique yet duplicated product descriptions
• With many ecommerce sites, site owners have authored original product
descriptions, which is fantastic. Where they run into trouble is they sell
multiple versions of the same product (different sizes or colors or
materials, etc), and each product version has a different page/URL with
the same boilerplate description.
• Now even though this content is technically unique to your site (it's not
copied from somewhere else), it's only unique to a single page. Every
other page it lives on is considered duplicated content.
• How to fix it
• The solution here is to concentrate multiple product version pages to a
single page, with all the different product options listed down the page. Or
you can position them as a list in a drop down menu.
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19
20. #EDGETALK : ECOMMERCE PRODUCT PAGES
• Once you combine all pages to a single page, 301 redirect the other
URLs to that single page, in the event they've attracted links and/or
accrued link equity. The redirects will also help Google sort out the true
version of your product page, and can help with any potential crawl
budget issues.
• Depending on the ecommerce platform you're using, concentrating
multiple versions of a product page to a single URL can be difficult or
impossible. If that's the case, think about moving to a SEO-friendly
platform, like Magento or Shopify.
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20
21. #EDGETALK : ECOMMERCE PRODUCT PAGES
• Faceted navigation issues
• Many ecommerce sites host category pages with a range of filters to help
users easily navigate their site and drill down to specific products, like this
Weber Grill page on Home Depot.
• A faceted navigation menu like the one above can create dozens if not
hundreds of query strings that are appended to the URL, thereby creating
duplicate versions of the same page. Faceted navigation can be a
fantastic UX feature for consumers, but can problematic for SEO.
1-877-SEO-4-WEB
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21
22. #EDGETALK : ECOMMERCE PRODUCT PAGES
• How to fix it
• There are a few ways to prevent searches engines from indexing
duplicate content from faceted navigation:
• Block faceted pages via Robots.txt file.
• Parameter handling via Webmaster Tools.
• Add self-referential canonical tags (rel="canonical") Note: this may help
Google distinguish original from duplicate content, but it won't address
crawl budget issues
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22
23. IF YOU’RE TUNING IN!
If you just tuned in:
You’re Listing to
Edge of the Web Radio
We’re talking about a major
changes that you can make to
your ecommerce site to improve
the value in Google’s eyes!
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23
24. #EDGETALK : ECOMMERCE PRODUCT PAGES
• Thin Content
• Even if a site has 100 percent unique product descriptions, they can often
be on the thin side (i.e., a few bullets of text). Now, product pages with
light content can still rank well where domain strength helps supersede
potential thin content issues.
• But most sites don't have the backlink profiles of Amazon or Zappos, and
I like to think in terms of risk/reward. Thickening up descriptions makes
sense because:
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24
25. #EDGETALK : ECOMMERCE PRODUCT PAGES
• It can reduce any risk that thin content issues might negatively impact
SERP visibility
• It adds more content for engines to crawl, which means more
opportunities for your page to rank for a wider basket of search queries.
• It freshens up your page, and freshening up your content can definitely
pay dividends with Google.
1-877-SEO-4-WEB
1-877-736-4932
25
26. #EDGETALK : ECOMMERCE PRODUCT PAGES
• How to fix it
• Some of the ways you can address thin content on your ecommerce
product pages include:
• Enable (and solicit) user reviews and feedback. User-generated content
is free and helps thicken up your content with naturally-written text (not
"SEO" content). This additional content can help improve potential
relevancy scoring, time on page, user engagement levels, and can help
the product page rank for a broader basket of search queries. Also, user
reviews offer social proof and can improve conversion rates as well.
1-877-SEO-4-WEB
1-877-736-4932
26
27. #EDGETALK : ECOMMERCE PRODUCT PAGES
• In the previous example, I spoke about condensing multiple versions of
the same product to a single page. Doing this would also help thicken up
that pages since you'd list all the different dimensions, size variations,
colors available to consumers.
• Write some additional, original content. You can hire a writer to help
thicken up these pages with additional features and benefits, or you can
do it yourself. Again, given it could be very costly to thicken up every
product page on the site, you can prioritize your highest margin products
first.
1-877-SEO-4-WEB
1-877-736-4932
27
28. #EDGETALK : ECOMMERCE PRODUCT PAGES
• Pulling in mashups of links/text of similar products, product accessories,
special offers and recently viewed items is another way to add more
content to a page, and a tactic many larger ecommerce sites use like
Amazon.com.
1-877-SEO-4-WEB
1-877-736-4932
28
29. #EDGETALK : ECOMMERCE PRODUCT PAGES
• Too Much Content
• Saying that a site has "too much content" may sound contradictory to the
issue of having content that's too thin. But when I say an ecommerce site
may have too much content, I'm really talking about two distinct issues:
• Too many product pages.
• Improper handling of paginated product pages.
• And specifically how having too many pages of low value content can
cause PageRank and crawl budget problems.
1-877-SEO-4-WEB
1-877-736-4932
29
30. #EDGETALK : ECOMMERCE PRODUCT PAGES
• Too many product pages
• This is really an addendum to the duplicate content issues posed by
faceted navigation or hosting multiple versions of the same product on
different pages.
• Aside from low value content concerns, hosting a mass of duplicated
product pages dilutes your site's PageRank or link equity, which weakens
its overall ranking power of your important content.
• The other issue pertains to your site's "crawl budget" (i.e. how deep/how
many pages Googlebot crawls each time it visits your website). If a large
percentage of your site if comprised of duplicate or low value content,
you're wasting your budget on junk content and potentially keeping quality
pages from getting indexed.
1-877-SEO-4-WEB
1-877-736-4932
30
31. #EDGETALK : ECOMMERCE PRODUCT PAGES
• Improper handling of paginated product pages
• Another concern of hosting "too many pages" is not handling pagination
correctly. Often times, ecommerce sites can have product categories
containing hundreds or thousands of products that span multiple pages
• Like duplicate product pages, excessive paginated results rob link equity
from important pages and can hurt your crawl budget.
1-877-SEO-4-WEB
1-877-736-4932
31
32. #EDGETALK : ECOMMERCE PRODUCT PAGES
• How to fix
• Some of the ways to address equity dilution or crawl budget issues that
can stem from too many product pages include:
• Rel=next, rel=previous: This markup tells Google to treat ecommerce
product listings spanning multiple pages in a logical sequence, thus
consolidating link equity (rather than diluting it) with all pages in the
series.
1-877-SEO-4-WEB
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32
33. #EDGETALK : ECOMMERCE PRODUCT PAGES
• Canonicalization: It's effective for consolidating link properties (thus
solving equity dilution), but it won't solve potential crawl budget issues,
since Googlebot will still crawl all your dupe content.
• "Noindex, follow": If your goal is to optimize crawl budget and keep
duplicates or pagination out of the index, use brute force and block
Googlebot via robots "noindex, follow" meta directive.
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33
34. What’s Coming Up
• COMING UP /
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DOES FOR HOLLYWOOD NEWS / WE HAVE YOUR
NATIONAL INTERNET TRENDS AND TECHNOLOGY
INFORMANT JOINING US IN STUDIO FOR THE SEGMENT
OUR ENTIRE LISTENING AUDIENCE CANNOT WAIT TO
EXPERIENCE EVERY WEEK / MARKETING TECH BLOG
WITH DOUG KARR IS RIGHT AFTER THIS
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34
36. #EDGETALK#
•
YOU’RE LISTENING TO EDGE OF THE WEB RADIO
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COMPANY – CALL US AT 1-877-SEO-4-WEB
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videos and audio of everything we do on the show and more.
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36
37. WE NOW BRING YOU THE MAN BEHIND THE LATEST
INTERNET NEWS AND ONLINE TOOLS
Douglas Karr from MARKETING TECH BLOG INTRO
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37
38. IF YOU’RE TUNING IN!
If you just tuned in:
You’re Listing to
Edge of the Web Radio
We’re talking to Doug Karr of
Marketing Tech BLog
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38
39. Thanks to Doug from Marketing Tech Blog – always
bringing a unique perspective on today’s endless internet
landscape,
I mean – man, you bring us up to date and help us focus in
on the latest trends, Doug, tell the people how to check out
what you do and how to follow you.
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39
40. Break
Back: Segment
4
COMING UP / ALRIGHT –
There’s a lot to be done inside of Content Marketing – getting the
word out about your organization and inbound value.
Want to know what NOT to do in Content Marketing?
We have a great list of major FAILS in Content Marketing
Stay tuned to the Edge!
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40
42. INTRO
• There’s a lot to be done inside of Content Marketing – getting
the word out about your organization and inbound value.
• Want to know what NOT to do in Content Marketing?
• We have a great list of major FAILS in Content Marketing
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42
43. REJOIN
THANKS FOR LISTENING / I’M ERIN SPARKS / JOINED BY THOMAS
BRODBECK / THIS SHOW IS PRESENTED BY SITE STRATEGICS /
CHECK US OUT AT SITE STRATEGICS DOT COM / WE ARE YOUR
LOCAL INTERNET MARKETING MANAGEMENT COMPANY / WE DO
COST EFFECTIVE WEB DESIGN / WITH GOOGLE – YAHOO – BING /
SEARCH ENGINE MARKETING MANAGEMENT THAT NOT ONLY
PROVIDES YOU GREAT RANKINGS ON SEARCHES BUT ALSO
TRANSLATES INTO SALES
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43
44. NEWSLETTER SIGNUP
•Hey, we wanted to extend out an invite to join up to our Edge Talk
Newsletter!
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on the show and much more.
•Get a little insider information:
•We are dropping a useful PRO TIP into each Newsletter as
well. Great techniques to make your site sing!
•Simply signup for the Newsletter on Edge of the Web dot
Com or Site Strategics dot com!
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46. AND – NEW SERVICE FROM SITE STRATEGICS
We are the fast & easy way for small businesses to
make Mobile Apps
We talked about how many apps are being launched daily, more apps are launched than
babies being born daily! The reality is that with the adoption of the mobile devices and
the “second screen” marketing, the ability to connect with consumer loyalty is stronger
than ever. Building an app can connect you to your customer
It’s easy and fast
We have templates for:
•
Restaurants
•
Realtors
•
Lawyers
•
Bands
•
Sports
•
Churches
•
Professional Services
1-877-SEO-4-WEB
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46
47. REWIND
We talked about how to improve your
Ecommerce Product Pages for Search
1. Duplicate Content
2. Thin Content
3. Too Much Content
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47
48. 7 CONTENT MARKETING FAILS
ARTICLE: SEARCH ENGINE JOURNAL : Tommy Landry
• The marketing trend of the year is content marketing, so
you’ve probably been busting your hump to push out blog
posts and other content as fast as possible.
• Now you have an inventory of content, but for some reason it
just won’t take off.
• You aren’t alone, so don’t beat yourself up. Instead, start with
an objective review of what content working and what is not.
But before you audit your own activities, make sure you know
what to look for.
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48
49. 7 CONTENT MARKETING FAILS
There are many ways to succeed or fail at content marketing.
Let’s look at some of the most common ways to fail at content
marketing and how you should re-evaluate your approach.
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49
50. 7 CONTENT MARKETING FAILS
Overuse of Buzz Words
Many corporate types take pride in using popular marketing buzz
words. While that might be fine for in-house meetings, unless
you are targeting people just like you it is important to limit
marketing buzz words.
Having marketed to a variety of audiences, I found that most of
them are turned off by buzz speak. It is especially crucial to
avoid them if you target IT pros, engineers, or other technical
audiences, lest you open yourself up to mockery.
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50
51. 7 CONTENT MARKETING FAILS
What do I mean by marketing buzz words? Here are six of the
biggest offenders:
•
•
•
•
•
•
Leverage (used as a verb)
Game Changer
Facilitate
Synergy
Think Outside the Box
Incentivise
Surely you’ve heard of Buzzword Bingo (a.k.a. BS Bingo).
There’s a darn good reason that game exists – non-marketers
can’t stand these words.
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51
52. 7 CONTENT MARKETING FAILS
• Being a Know-it-All
• If there’s one thing that people hate, it’s a know it all. This isn’t
a condemnation of being smart or an expert in your field. If you
are knowledgeable in a particular subject, most of readers are
completely open to your thoughts on the topic.
• There is a difference between being smart and being haughty.
You can easily embrace or alienate readers with the wrong
tone or word selection.
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52
53. 7 CONTENT MARKETING FAILS
• It amazes me to read blog posts that stake a claim to a point
(good), and turn around to say “I dare you to challenge me on
it” (not good).
• Instead, make your point but stay open to other opinions and
information. No one knows everything there is to know about
any individual topic.
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53
54. 7 CONTENT MARKETING FAILS
• Writing posts aimed at striking down fallacies, but always
including a disclaimer that “if you know something I do not, I’m
all ears”. I always respect a writer who is willing to reconsider
their stance if presented with a good counterargument. It
shows that they are more interested in getting it right than
being right.
• Feel free to educate your readers, but avoid insulting them.
That should be common sense.
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54
55. 7 CONTENT MARKETING FAILS
• Making Big Claims Without Proof
• One of the great things about content creation is that you get
to soapbox. Opinions are great, but as the old adage goes,
everybody has one. Readers want more proof than one
person’s gut instinct.
• Proof can come in different formats. Of course, there is always
good old fashioned data. If you can link to market research or
other sources with real data supporting your opinion, you build
credibility. No data available? Share your own experiences
learned through trial and error.
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55
56. 7 CONTENT MARKETING FAILS
• Writing “Me Too” Content
• A colleague of mine struggles to come up with good blog
topics. This is a common problem, as evidenced by a long list
of posts on the topic.
• We have gone around and around about what he should do.
He decided to adopt a “me too” approach. He prefers to look
at what others are writing about and use the same topics.
• While this is a reasonable way to generate ideas, I caution him
not to steal and repackage the ideas. There’s nothing worse
than getting a pingback, only to find a post paraphrasing the
original content.
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56
57. 7 CONTENT MARKETING FAILS
• Piggyback the topic, but make it your own. Say something
unique, or at least provide a new perspective. Consider taking
the opposite position to the original. Think point / counterpoint
here, and link back to the original to share the credit.
• No matter what you do, make it original. There’s too much
content out there to rehash good ideas, unless your goal is to
be remarkably unremarkable.
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57
58. IF YOU’RE TUNING IN!
If you just tuned in:
You’re Listing to
Edge of the Web Radio
We’re talking about 7 CONTENT
MARKETING FAILS
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58
59. 7 CONTENT MARKETING FAILS
• Failure To Provide A Coherent Thought
• Did you ever read a post or article, only to find that you have a
clue what point they were trying to make? Everyone is short
on time. If you want them to read and share your content with
their social networks, always make at least one impactful
point.
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59
60. 7 CONTENT MARKETING FAILS
• Always Writing About The Same Thing
• Between the growing impact of social factors on ranking and
Google’s adoption of Authorship, it has become important to
establish individual expertise. The more you write about,
discuss, and share content on your key topics, the more
Google will associate you with those topics.
• While it makes sense to build that foundation of expertise, be
careful not to get myopic. My colleague Jon Loomer is a great
example of someone who does this well. Jon focuses 100%
on Facebook strategy and marketing. This is a narrow topic,
but he keeps his content fresh and unique
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60
61. 7 CONTENT MARKETING FAILS
• Lacking Personality
• If you want your content to be engaging and interesting, don’t
be afraid to inject your own personality into it. Many
companies fall into the trap of writing in corporate speak or
avoiding personality altogether. That’s a great way to get
ignored.
• I get it. Branding guidelines, style guides, direction on what
voice to use, and similar tools are a fact of life for medium-tolarge businesses. Standards matter with large, geographically
distributed teams.
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61
62. 7 CONTENT MARKETING FAILS
• Summary – 7 Content Marketing Fails
• There you have it – 7 of the biggest mistakes you can make in
content marketing. If you find yourself caught up in any of
these habits, take the time to refocus now.
• What other things have you seen that might fit on this list?
Feel free to share in the comments. I’d love to hear every
possible angle on this topic firsthand. Thanks for reading.
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62
63. #EXIT#
OUTRO MUSIC BED CLOSE TEXT
THANKS FOR LISTENING TO EDGE OF THE WEB
RADIO / A SPECIAL THANK YOU TO MY COLLEAGUE AT
SITE STRATEGICS – THOMAS BRODBECK / AND DOUG
KARR/MARTY THOMPSON FROM MARKETING TECH
BLOG / WE WISH YOU A GREAT WEEKEND AND MAKE
SURE TO CHECK OUT OUR MUST SEE VIDEOS AND
MUCH MORE INSIDER INFO AT EDGE OF THE WEB
RADIO DOT COM / THAT’S EDGE OF THE WEB RADIO
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63