Bba304 spring2016assignment assignment_spring_2016
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This document provides the assignment details for a Bachelor of Business Administration course on Advertising and Sales. The assignment contains 6 questions evaluating various topics related to advertising and sales. It provides the marking criteria for each question, with the 10 mark questions requiring answers of approximately 400 words. Students are instructed to answer all questions and refer to the evaluation scheme following each question. The document directs students to www.smuHelp.com for answers.
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![Get Answers on www.smuHelp.comGetAnswersonwww.smuHelp.com Get Answers on www.smuHelp.comGetAnswersonwww.smuHelp.com
DRIVE SPRING 2016
PROGRAM/SEMESTER Bachelor of Business Administration-
BBA Semester 3
SUBJECT CODE & NAME BBA 304 - Advertising and sales
BK ID B1598
CREDITS AND MARKS 4 CREDITS AND 60 MARKS
ASSIGNMENT
Q No Criteria Marks Total Marks
1 Define advertisement and explain its major characteristics with examples.
Definition- 3 marks,
Characteristics- 7 marks
3 marks
7 marks
10
2 Explain the word copywriting with definition. Also write in detail the copywriting
guidelines.
Definition - 3marks,
Guidelines – 7 marks
3 marks
7 marks
8( 2 marks for each)
10
3 What are the advantages and disadvantages of newspaper as a medium of
advertising?
Advantages- 5 marks
Disadvatages-5 marks
5 marks
5 marks
10
4 What do you mean by Public relations (PR)? What are the difference between PR
and advertising?
Meaning- 5 marks,
Differences- 5 marks
5 marks
5 marks
10
5 Define personal selling and explain the steps involved in personal selling process?
]
Definition -3 marks,
Steps-7 marks
3 marks
7 marks
10
6 Explain the various methods for evaluating the performance of salespeople?
Each method carries – 2 marks 5*2 – 10 marks 10
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This document provides the assignment details for a Mergers and Acquisitions course. It includes 6 questions worth a total of 60 marks. The questions address various topics around M&A including the different types of mergers and acquisitions, the basic steps in organizing a merger, management buyouts, takeover defenses, valuation approaches, and business valuation methods. Students are instructed to answer all questions, with responses for 10-mark questions being approximately 400 words each.
Mf00131 assignment spring_2016
This document contains instructions for an assignment for an MBA program course on internal audit and control. It lists 6 questions to answer related to topics like the differences between government and specific audits, the similarities and differences between internal and external audits and their cooperation, quality control policies of audit firms, principles of internal control, problems relating to internal control with electronic data processing, and factors for an effective internal control system in a bank. Students are asked to answer all questions, with some responses requiring approximately 400 words. Each question is worth between 5-10 marks, for a total of 60 marks.
Mb0052 assignment spring_2016
The document provides details of an assignment for a Strategic Management course, including instructions and questions. It asks students to answer 6 questions related to key concepts in strategic management:
1. Explain the various levels of strategy in an organization and the meaning of strategy.
2. Explain the interrelationship between strategic planning and strategic management, and which comes first.
3. Define a mission statement and differentiate it from a vision statement.
4. Explain SWOT analysis and provide an example in matrix format.
5. Define corporate turnaround and distinguish between surgical and nonsurgical turnarounds with examples.
6. Analyze the major characteristics of an effective strategy evaluation system.
Mb0051 assignment spring_2016
This document outlines an assignment for an MBA course on legal aspects of business. It includes 6 questions assessing various topics:
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2. Facts and judgments from three legal cases.
3. Modes of dishonoring a negotiable instrument as defined in relevant law.
4. Definition of an unpaid seller and their rights under law.
5. Jurisdictions of different courts in India as per the Consumer Protection Act of 1986.
6. Procedure for floating a limited company and how company affairs are managed.
Mb0053 assignment spring_2016
This document provides the details of an assignment for an International Business Management course. It includes 6 questions assessing various topics in international business. The questions range from explaining international trade theories and Hofstede's cultural dimensions, to discussing regional economic integration and strategic planning approaches. Students are instructed to answer all questions, with responses for 10-mark questions being approximately 400 words. Marks are allocated to each question depending on the depth of the topic.
Mb0050 assignment spring_2016
This document outlines an assignment for a research methodology course. It includes 6 questions worth a total of 60 marks. The questions address topics like defining business research, descriptive research designs, measurement scales, sampling techniques, coding questions, and writing research reports. Students are asked to provide detailed answers for the 10 mark questions of approximately 400 words each.
Mb0040 assignment spring_2016
This document contains instructions for an assignment in Statistics for Management. It includes 6 questions about topics in statistics, such as descriptive statistics, probability, probability distributions, hypothesis testing, and forecasting. Students are asked to provide short answers for 1-2 mark questions and approximately 400 word answers for 10 mark questions. The questions cover definitions, calculations, explanations of statistical concepts, and applying concepts to examples and case studies.
Mb0041 assignment spring_2016
This document contains instructions for a financial accounting assignment with 6 questions. It provides relevant financial information for students to prepare a balance sheet, cash flow statement, statement of cost and profit, and cash budget. It also includes calculations for profit-volume ratio, break-even point, and sales levels required for specific profit amounts. Students are asked to use the information given to answer all questions, showing their work.
Mb0042 assignment spring_2016
This document contains an assignment for a Managerial Economics course. It includes 6 questions assessing various microeconomics and macroeconomics concepts. Students are asked to define key terms like elasticity of supply, perfect competition, cost curves, consumption and investment functions, monetary and fiscal policy, business cycles, and pricing objectives. Diagrams and explanations are required for some answers. Responses for 10-mark questions should be around 400 words. The assignment aims to evaluate students' understanding of fundamental economic concepts through written responses.
Mb0038 assignment spring_2016
This document provides an assignment for an MBA course on Management Process and Organization Behavior. It includes 6 questions assessing various concepts:
1. Describe vision/mission concepts and organizational structures.
2. Define management and the importance of management principles.
3. Define and discuss the importance of planning, types of planning, planning steps, and decision making.
4. Define organizational behavior and approaches to organizational behavior.
5. Explain the controlling process and why controlling is important for management functions.
6. Explain the concept of leadership and describe the trait theory of leadership.
Mb0043 assignment spring_2016
This document provides details of an assignment for a Master of Business Administration course. It includes instructions for answering 6 questions related to the subject of Human Resource Management. The questions cover topics such as the meaning and scope of HRM, the impact of globalization on HR, succession planning and its benefits, the impacts of implementing an HR information system, responsibilities for employee welfare facilities, and benefits of providing flexi-time or flexible working hours. Students are instructed to answer all questions, with responses for 10-mark questions being approximately 400 words.
Ma0036 assignment spring_2016
This document outlines an assignment for a financial system and commercial banking course. It includes 6 questions worth a total of 60 marks. The questions address topics like the services offered by Central Depositories Services Limited, the importance of call money and treasury bills as short-term debt instruments, challenges faced by the financial services sector, the role of merchant bankers and guidelines issued for them by SEBI, maintaining CRR and SLR requirements as a percentage of net demand and time liabilities for commercial banks, and the role of modern technology in banking with examples. Students are instructed to answer all questions, with responses for 10-mark questions being approximately 400 words.
Bba602 assignment spring_2016
This document provides the assignment questions for the subject BBA602 – Management Development and Skills. There are 6 questions related to key management concepts like directing, creative thinking, time management, negotiation, leadership qualities, and impact and Catwoe analysis. The questions range from 3 to 10 marks and students are instructed to answer all questions. Questions worth 10 marks should be answered in approximately 400 words. An evaluation scheme is provided for each question.
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- 1. Get Answers on www.smuHelp.comGetAnswersonwww.smuHelp.com Get Answers on www.smuHelp.comGetAnswersonwww.smuHelp.com DRIVE SPRING 2016 PROGRAM/SEMESTER Bachelor of Business Administration- BBA Semester 3 SUBJECT CODE & NAME BBA 304 - Advertising and sales BK ID B1598 CREDITS AND MARKS 4 CREDITS AND 60 MARKS ASSIGNMENT Q No Criteria Marks Total Marks 1 Define advertisement and explain its major characteristics with examples. Definition- 3 marks, Characteristics- 7 marks 3 marks 7 marks 10 2 Explain the word copywriting with definition. Also write in detail the copywriting guidelines. Definition - 3marks, Guidelines – 7 marks 3 marks 7 marks 8( 2 marks for each) 10 3 What are the advantages and disadvantages of newspaper as a medium of advertising? Advantages- 5 marks Disadvatages-5 marks 5 marks 5 marks 10 4 What do you mean by Public relations (PR)? What are the difference between PR and advertising? Meaning- 5 marks, Differences- 5 marks 5 marks 5 marks 10 5 Define personal selling and explain the steps involved in personal selling process? ] Definition -3 marks, Steps-7 marks 3 marks 7 marks 10 6 Explain the various methods for evaluating the performance of salespeople? Each method carries – 2 marks 5*2 – 10 marks 10 GetAnswersonwww.smuhelp.com
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