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1. SMU MBA winter 2014 Solved assignment April/may 2015 exam
SMU mba/bba/bca/mca WINTER 2014 april/may 2015 season ASSIGNMENT SUPPORT AVAILABLE
AGAIN.
B.Sc IT and M.Sc IT assignment also available
CHARGES VERY AFFORDABLE ONLY RS 600/SEMESTER AND RS 110/-Per Subject ONLY
CONTACT US ON
mbaassignmenthelps@gmail.com
DRIVE WINTER 2014
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE & NAME MK0016- Advertising Management and Sales
Promotion
BK ID B 1809
CREDIT & MARKS 4 Credits, 60 marks
1
Explain the different types of Advertising copy.
Definition of Advertising copy
Explanation of types
2
Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising.
Meaning of DAGMAR approach
Explanation of DAGMAR approach
3
Advertising is a paid form of communication. It has gained its significance since it attempts to build a
positive attitude towards a product. Explain the characteristics and objectives of advertising.
Definition of advertising
Characteristics

2. objectives
4
What is “above the line” and “below the line” activities with respect to marketing communications?
Explain the concept in detail.
Define media
Explanation of the concepts “above the line” and “below the line”
5
Describe the AIDA model of consumer response hierarchy with the help of diagram.
Explanation of AIDA model
Diagram
6
Describe some of the strategies for effective marketing and advertising in rural market.
Discuss the nature of rural market
Strategies
SMU MBA winter 2014 Solved assignment April/may 2015 exam
SMU mba/bba/bca/mca WINTER 2014 april/may 2015 season ASSIGNMENT SUPPORT AVAILABLE
AGAIN.
B.Sc IT and M.Sc IT assignment also available
CHARGES VERY AFFORDABLE ONLY RS 600/SEMESTER AND RS 110/-Per Subject ONLY
CONTACT US ON
mbaassignmenthelps@gmail.com