5 Steps to Creating a Plan That Gets Results

1. 2020
MARKETING
PLANNING
5 STEPS TO CREATING A PLAN
THAT GETS RESULTS
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2. START WITH
YOUR GOALS
What are your goals for the following year? Is there a
specific service you want to increase sales? Are you
chasing a specific target customer? Are you
launching a new product or opening a new location?
Before we craft your plan, you need to clearly
identify your goals before we can lay out a plan
that’s going to get results.
01
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3. KNOW YOUR
IDEAL CLIENT
When’s the last time you assessed your current
clients? Are they your ideal clients? Do you know
what they really look like on a personal level?
Understanding who these individuals are will help
you decide on the specific message you will deliver,
and how you are going to reach them.
02
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4. SET THE RIGHT
BUDGET
If you have no idea what your marketing budget is or
how to set one, you aren't alone. While there is no
perfect mix, there are some industry standards to
help get you started. The formula we suggest utilizes
your gross revenue and economic sector to
calculate your annual budget.
03
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5. INTEGRATE.
DON'T ELIMINATE.
When you built your ideal client profiles, you might
have noticed you are marketing across different
generations and demographics, which can make it
difficult to pinpoint the right channels to reach your
audience. The good news is that you can boost your
brand awareness and spread your message across
multiple channels with integrated marketing.
04
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6. PLAN, BUT
BE FLEXIBLE.
If you are running behind on your 2020 marketing,
that’s okay. You don’t have to have every single
social post, event, and advertisement planned down
to the minute it’s supposed to happen. What’s
important when planning is to create a general
framework for your marketing, quarter by quarter.
05
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7. U WANT
MORE?
FULL ARTICLE AT BEUNANIMOUS.COM/BLOG
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UNANIMOUS is a marketing agency that assists
clients with branding, marketing, and web design
projects of all sizes and scope. We are known for our
collaborative style, and we pride ourselves on
rhyme, reason, and results.