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ASSIGNMENT
DRIVE SPRING 2014
PROGRAM BBA
SUBJECT CODE & NAME BBA 403 – International marketing
SEMESTER 4
BK ID B1714
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.1 Explain the meaning, need and significance of international marketing.
Ans : Meaning of international marketing :
International Marketing can be defined as exchange of goods and services between different
national markets involving buyers and sellers.
According to the American Marketing Association, “International Marketing is the multi-national
process of planning and executing the conception, prices, promotion and distribution of ideal goods
and services to create exchanges that satisfy the individual and organizational objectives.”
It is concerned with the micro aspects of a market and takes the company as a unit of analysis. The
purpose is to find out as to why and how a product succeeds or fails in a foreign country and how
marketing efforts influence the results of
2 Discuss the indicators of economic condition of a country.
Answer : Economic indicators :
An economic indicator is a statistic about an economic activity. Economic indicators allow analysis of
economic performance and predictions of future performance. One application of economic
indicators is the study of business cycles. Economic indicators include various indices, earnings
reports, and economic summaries. Examples: unemployment rate, quits rate, housing starts,
Consumer Price Index (a measure for inflation), Consumer Leverage Ratio, industrial production,
bankruptcies, Gross Domestic Product,
3 Culture is an invisible barrier to international trade. Discuss.

2. Answer : Culture is an invisible barrier to international trade:
Cultural factors have long been known to influence the communication and success potential of
competition. Cultural awareness shapes how business firms behave in cross-culturally reflected
international markets. It is broadly recognized that cultural factors act as invisible barriers in
international business communications.
4 What is branding? Discuss branding decisions.
Answer : The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol
or design, or a combination of them intended to identify the goods and services of one seller or
group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to
choose you over the competition, but it is about getting your prospects to see you as the only one
that provides a solution to their problem.
5 What is the mode of entry adopted by McDonalds? Discuss the various modes of entry in
international business.
Answer : Mode of entry by McDonalds:
The attractiveness of a country as a potential market for an international business depends on
balancing the benefits, costs, and risks associated with doing business in that country. The long-run
economic benefits of doing business in a country are a function of factors such as the sixe of the
market, the present wealth of consumers in that market, and the likely future wealth of consumers,
which depends upon economic growth rates. While some markets are very large when measured by
number of consumers, it is also important to look at the living standards and economic growth.
6 Write short notes on:
a) Transfer pricing
Answer : Transfer pricing happens whenever two companies that are part of the same multinational
group trade with each other: when a US-based subidiary of Coca-Cola, for example, buys something
from a French-based subsidiary of Coca-Cola. When the parties establish a price for the transaction,
this is transfer pricing.
Dear students get fully solved SMU BBA Spring 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601