Brand strategy is unbelievably important in reaching your ideal client. This is a rough overview of our process at FitQuest. We walk you through the process step by step, first engaging in a discovery workshop to learn about you and your company, then creating a brand strategy, and brand identity, and any deliverables that your company needs to flourish. We are in the business of helping companies do good in the world. This is how we do it.
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
Product Launch Checklist Go To Market Roll Out Marketing Plan Powerpoint Pres...SlideTeam
Product launch agenda will help you to manage step or item required for commodity success. With the help of our predesigned and well researched product launch checklist go to market roll out marketing plan PowerPoint presentation slides you can analyse market requirements easily. This new commodity launch PPT templates, product manager of the company can give direction of commodity marketing channel to senior management. Broadly, this deck consists of commodity overview, target audience, product/service positioning, new commodity/service launch, launch timeline, initiate planning, goods initiate detailed plan, phase wise tactics, marketing plan, and process etc. You can use this product line extension PowerPoint templates for all the related topics like marketing strategy, marketing plan, commodity requirements document, marketing requirement document, new goods development, new commodity introduction, software goods launch etc. The best thing about these completed advertising plan PPT is that you need not to stress present it on close deadline. Download now, our product launch checklist go to market roll out marketing plan PowerPoint presentation. Add your data in the editable diagrams and present with confidence to your audience. Add that extra with our Product Launch Checklist Go To Market Roll Out Marketing Plan Powerpoint Presentation Slides. Ensure your views get better coverage. https://bit.ly/3hs0Rbl
Branding And Communication Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Branding And Communication Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2CZlpGX
Brand strategy is unbelievably important in reaching your ideal client. This is a rough overview of our process at FitQuest. We walk you through the process step by step, first engaging in a discovery workshop to learn about you and your company, then creating a brand strategy, and brand identity, and any deliverables that your company needs to flourish. We are in the business of helping companies do good in the world. This is how we do it.
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
Product Launch Checklist Go To Market Roll Out Marketing Plan Powerpoint Pres...SlideTeam
Product launch agenda will help you to manage step or item required for commodity success. With the help of our predesigned and well researched product launch checklist go to market roll out marketing plan PowerPoint presentation slides you can analyse market requirements easily. This new commodity launch PPT templates, product manager of the company can give direction of commodity marketing channel to senior management. Broadly, this deck consists of commodity overview, target audience, product/service positioning, new commodity/service launch, launch timeline, initiate planning, goods initiate detailed plan, phase wise tactics, marketing plan, and process etc. You can use this product line extension PowerPoint templates for all the related topics like marketing strategy, marketing plan, commodity requirements document, marketing requirement document, new goods development, new commodity introduction, software goods launch etc. The best thing about these completed advertising plan PPT is that you need not to stress present it on close deadline. Download now, our product launch checklist go to market roll out marketing plan PowerPoint presentation. Add your data in the editable diagrams and present with confidence to your audience. Add that extra with our Product Launch Checklist Go To Market Roll Out Marketing Plan Powerpoint Presentation Slides. Ensure your views get better coverage. https://bit.ly/3hs0Rbl
Branding And Communication Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Branding And Communication Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2CZlpGX
If your company needs to submit a Branding Strategies Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/30mVCBV
Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentati...SlideTeam
You’re going to launch a new product but struggling to get your product launch strategy, right? Get your hands on our content ready marketing go to marketing roll-out plan new product launch PowerPoint presentation slides. Our product launch PPT presentation will get your product under the limelight and highlight the product’s best features. This product line extension PowerPoint presentation involves slides like item review, target audience, item/service positioning, product marketing, commodity strategy, goods management, product lifecycle, product development, goods\services pipeline, market opportunity, etc. If you are planning to make templates on the goods requirements document, marketing requirement document, new good development, new commodity introduction, marketing strategy, software goods launch, marketing plan, etc., our new product marketing plan PowerPoint presentation will be helpful for you. Hurry up! Download this professionally designed, well-researched marketing go to marketing roll-out plan new product launch presentation templates. It will help you clinch the business deal, impress your clients and boss. Enter the long haul with our Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentation Slides. They bestow you with greater endurance.
If your company needs to submit a Branding Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2zNxehx
Product Launch Checklist Go To Market Roll Out Marketing Plan PowerPoint Pres...SlideTeam
Product launch agenda will help you to manage step or item required for commodity success. With the help of our predesigned and well researched product launch checklist go to market roll out marketing plan PowerPoint presentation slides you can analyse market requirements easily. This new commodity launch PPT templates, product manager of the company can give direction of commodity marketing channel to senior management. Broadly, this deck consists of commodity overview, target audience, product/service positioning, new commodity/service launch, launch timeline, initiate planning, goods initiate detailed plan, phase wise tactics, marketing plan, and process etc. You can use this product line extension PowerPoint templates for all the related topics like marketing strategy, marketing plan, commodity requirements document, marketing requirement document, new goods development, new commodity introduction, software goods launch etc. The best thing about these completed advertising plan PPT is that you need not to stress present it on close deadline. Download now, our product launch checklist go to market roll out marketing plan PowerPoint presentation. Add your data in the editable diagrams and present with confidence to your audience. Add that extra with our Product Launch Checklist Go To Market Roll Out Marketing Plan PowerPoint Presentation Slides. Ensure your views get better coverage.
Stage Gate Product Launch Process PowerPoint Presentation Slides SlideTeam
Are you making a presentation related to product development? And are stuck with new ideas for how to present this? Keeping a record of all the ideas for new products model and deciding which amongst them are best the presentation imposing task. That is why our team of expert designers have come up with 61 slides pre-made Stage Gate Product Development Model PowerPoint Presentation Slides that will help you with a a professional and crisp PPT. There are many slides included in this complete deck sample as innovation process, gate criteria, generate new product ideas, external sources of new product ideas, internal sources, screening, scoping, product strengths and weaknesses, product features and benefits, competitor analysis, product definition, customer needs, customer types and many more. Moreover, you will also be enlightened with various exclusive slides like Porter’s five forces model, the rough research, building business case, market analysis like target market, market size, market share, market segmentation, market attractiveness, pricing assumption etc. Our compete deck sample will save you a lot of time and will make it very easy to present a perfect presentation in front of the audience. So, do not think much and just download our Stage Gate Product Development Model PowerPoint Presentation Slides and present your topic with ease and wow the onlookers too. Children find our Stage Gate Product Launch Process PowerPoint Presentation Slides exciting. They generate a lot of fun.
This PPT deck displays twenty five slides with in depth research. Our Brand Advertising PowerPoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Brand Advertising PowerPoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.
If your company needs to submit a Product Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hWKthR
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Brand Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirty slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/3bqpIaU
Product Managers have to be great salesmen. Orangescrum is trusted by product managers to plan their product roadmap, groom the backlogs, run feature sprints and ship quality products.
10 Things Advertising and Graphic Design Have in CommonTim Watts
10 Things Advertising and Graphic Design Have in Common http://www.dmac.edu/blog/advertising-graphic-design/
In this presentation you will discover things like
1. Build Awareness
2. Inform
3. Contrast and Comparison
4. Retention and customer loyalty
5. Persuade
6. Influence
7. Morale for current employees and staff
8. Generate a wider reach
9. Competition
10. Demographics can change overnight.
Branding Design Process PowerPoint Presentation Slides SlideTeam
Advertise your brand using content ready Branding Design Process PowerPoint Presentation Slides. Enlighten your stakeholders about your brand with the help of branding design process PPT presentation. Showcase brand’s strength, values, fundamentals, its offerings such as products or services by incorporating brand communication tools PowerPoint slideshow. SlideTeam presents you a complete presentation on professionally designed brand designing process which covers every aspect of the topic. It includes various topics like brand product/ service, brand vision, brand architecture, brand elements, brand execution roadmap and so much more to help you influence new customers. In case, you are looking to reposition your brand, then also this deck on brand communication strategy is useful for you. It will help you establish your brand position in the market. It has professionally designed templates on brand repositioning and brand budgeting to help you exhibit your product in the market with ease. Download this ready-to-use branding design process presentation to create an influential brand image in the market. Generate high expectations with our Branding Design Process PowerPoint Presentation Slides. Build a credible image of a better future.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty five slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Identity Positioning Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization
A guide to understand the brand audit. Tips and tricks on how to understand and identify the brand problems and further solve it with a comprehensive action-plan
If your company needs to submit a Branding Strategies Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/30mVCBV
Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentati...SlideTeam
You’re going to launch a new product but struggling to get your product launch strategy, right? Get your hands on our content ready marketing go to marketing roll-out plan new product launch PowerPoint presentation slides. Our product launch PPT presentation will get your product under the limelight and highlight the product’s best features. This product line extension PowerPoint presentation involves slides like item review, target audience, item/service positioning, product marketing, commodity strategy, goods management, product lifecycle, product development, goods\services pipeline, market opportunity, etc. If you are planning to make templates on the goods requirements document, marketing requirement document, new good development, new commodity introduction, marketing strategy, software goods launch, marketing plan, etc., our new product marketing plan PowerPoint presentation will be helpful for you. Hurry up! Download this professionally designed, well-researched marketing go to marketing roll-out plan new product launch presentation templates. It will help you clinch the business deal, impress your clients and boss. Enter the long haul with our Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentation Slides. They bestow you with greater endurance.
If your company needs to submit a Branding Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2zNxehx
Product Launch Checklist Go To Market Roll Out Marketing Plan PowerPoint Pres...SlideTeam
Product launch agenda will help you to manage step or item required for commodity success. With the help of our predesigned and well researched product launch checklist go to market roll out marketing plan PowerPoint presentation slides you can analyse market requirements easily. This new commodity launch PPT templates, product manager of the company can give direction of commodity marketing channel to senior management. Broadly, this deck consists of commodity overview, target audience, product/service positioning, new commodity/service launch, launch timeline, initiate planning, goods initiate detailed plan, phase wise tactics, marketing plan, and process etc. You can use this product line extension PowerPoint templates for all the related topics like marketing strategy, marketing plan, commodity requirements document, marketing requirement document, new goods development, new commodity introduction, software goods launch etc. The best thing about these completed advertising plan PPT is that you need not to stress present it on close deadline. Download now, our product launch checklist go to market roll out marketing plan PowerPoint presentation. Add your data in the editable diagrams and present with confidence to your audience. Add that extra with our Product Launch Checklist Go To Market Roll Out Marketing Plan PowerPoint Presentation Slides. Ensure your views get better coverage.
Stage Gate Product Launch Process PowerPoint Presentation Slides SlideTeam
Are you making a presentation related to product development? And are stuck with new ideas for how to present this? Keeping a record of all the ideas for new products model and deciding which amongst them are best the presentation imposing task. That is why our team of expert designers have come up with 61 slides pre-made Stage Gate Product Development Model PowerPoint Presentation Slides that will help you with a a professional and crisp PPT. There are many slides included in this complete deck sample as innovation process, gate criteria, generate new product ideas, external sources of new product ideas, internal sources, screening, scoping, product strengths and weaknesses, product features and benefits, competitor analysis, product definition, customer needs, customer types and many more. Moreover, you will also be enlightened with various exclusive slides like Porter’s five forces model, the rough research, building business case, market analysis like target market, market size, market share, market segmentation, market attractiveness, pricing assumption etc. Our compete deck sample will save you a lot of time and will make it very easy to present a perfect presentation in front of the audience. So, do not think much and just download our Stage Gate Product Development Model PowerPoint Presentation Slides and present your topic with ease and wow the onlookers too. Children find our Stage Gate Product Launch Process PowerPoint Presentation Slides exciting. They generate a lot of fun.
This PPT deck displays twenty five slides with in depth research. Our Brand Advertising PowerPoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Brand Advertising PowerPoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.
If your company needs to submit a Product Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hWKthR
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Brand Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirty slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/3bqpIaU
Product Managers have to be great salesmen. Orangescrum is trusted by product managers to plan their product roadmap, groom the backlogs, run feature sprints and ship quality products.
10 Things Advertising and Graphic Design Have in CommonTim Watts
10 Things Advertising and Graphic Design Have in Common http://www.dmac.edu/blog/advertising-graphic-design/
In this presentation you will discover things like
1. Build Awareness
2. Inform
3. Contrast and Comparison
4. Retention and customer loyalty
5. Persuade
6. Influence
7. Morale for current employees and staff
8. Generate a wider reach
9. Competition
10. Demographics can change overnight.
Branding Design Process PowerPoint Presentation Slides SlideTeam
Advertise your brand using content ready Branding Design Process PowerPoint Presentation Slides. Enlighten your stakeholders about your brand with the help of branding design process PPT presentation. Showcase brand’s strength, values, fundamentals, its offerings such as products or services by incorporating brand communication tools PowerPoint slideshow. SlideTeam presents you a complete presentation on professionally designed brand designing process which covers every aspect of the topic. It includes various topics like brand product/ service, brand vision, brand architecture, brand elements, brand execution roadmap and so much more to help you influence new customers. In case, you are looking to reposition your brand, then also this deck on brand communication strategy is useful for you. It will help you establish your brand position in the market. It has professionally designed templates on brand repositioning and brand budgeting to help you exhibit your product in the market with ease. Download this ready-to-use branding design process presentation to create an influential brand image in the market. Generate high expectations with our Branding Design Process PowerPoint Presentation Slides. Build a credible image of a better future.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty five slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Identity Positioning Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization
A guide to understand the brand audit. Tips and tricks on how to understand and identify the brand problems and further solve it with a comprehensive action-plan
Seven Steps for Revitalizing Your BrandR. Jay Olson
If the time has come to re-energize your brand, follow this proven framework to get your CEO and executive team behind you to mobiliize your initiative, and ensure your company's investment drives profitable long-term growth and asset valuation.
Welcome to the first of my six SlideShares on revenue growth – each covering a different pillar necessary for success. The strategies and tactics I will share come from a great deal of client experience as well as what we have done to grow our own business. I promise that if you follow the advice I will share with you, it will make a large difference to your top-line revenue number. Here are the six pillars:
1. Differentiated and compelling brand promise
2. Profitable Business Model
3. Optimized sales process
4. Effective lead-to-revenue framework
5. High-performance online strategy
6. Successful customer loyalty program
Stay tuned for the rest of the Pillars. Click on the link in the presentation to read the complete blog article.
About Us:
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or under-performing marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally.
The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants.
To find out more, visit http://www.fusionmarketingpartners.com.
Leadership Development PlanMBA 670This Leadership Development.docxcroysierkathey
Leadership Development PlanMBA 670
This Leadership Development Plan serves as your road map for training and development activities that will enhance your leadership competencies. As you approach the end of your MBA program reflect on your continuing career goals, the skills you will need to achieve them, and the influence you would like to have on your organization.
Your name: Your current job title
Career Goal Make sure your goal is SMART: specific, measurable, achievable, realistic, and time-bound.
[Write a response of no more than 100 words here.]
Skills Development Needs
What are the constraints in your skills, knowledge, and experience from the viewpoint of improving your organization’s performance?
[Write a response of no more than 200 words here.]
How can you enhance your skills, knowledge, and experience to influence changes in your organization?
[Write a response of no more than 200 words here.]
Personal Impact on Organization Performance
How can you personally influence one or more performance measures in your organization?
[Write a response of no more than 200 words here.]
What role can you play to enhance the level of trust necessary for strategic changes in your organization?
[Write a response of no more than 200 words here.]
Print this page, then sign and date the hard copy.Signature _____________________Date _______________
What are examples of ethical climates in the accounting discipline?
· Continuing education requirements for certified accountants - state specific licensures and rules
· Certified Managerial Accounting - standards
· CMA Code of Conduct
· IMA Code of Conduct
· Auditing practices
· AICPA - Code of Conduct
· Internal Auditing practices
· Government regulations - SOX
· Climates to prevent insider trading
· Cultural influences to ethical climates in accounting
International Management Review Vol. 12 No. 2 2016
56
The Marketer’s Action Plan (MAP): Six Steps to Developing Effective
Marketing Plans in B2B Marketing Programs
Eric Gagnon
The Business Marketing Institute, Chicago, IL 60610 USA
Business-to-business marketing professionals are always interested in finding better tools to help them
create marketing plans that generate better, and more measurable, response. In our BMI online CRM Field
Marketing (CRM-FM) training and certification program, we’ve developed the Marketer’s Action Plan
(MAP), a step-by-step process for helping you plan, develop, execute, measure, and adapt any marketing
activity. While intended for use with CRM systems, where measurement of marketing programs (also
known as "campaigns" in most CRM systems) is made far easier by tracking them within CRM, you don’t
need to use a CRM system to implement this process in any marketing plan.
Even better, the Marketer’s Action Plan can be used for any marketing activity that is part of your
overall marketing program—from print advertising, to direct mail, trade shows, or online-ba ...
Marketing automation is a software/technology that streamlines, automates, and measures marketing tasks and workflows so that companies can increase their operational efficiency and grow revenue faster. In other words, companies don’t employ marketing automation to automate their marketing. They utilise it to increase revenue quickly, generate high-quality sales-ready leads, measure, and prove marketing Return on Investment (ROI). However, while a handful of companies achieve amazing ROI from marketing automation, others achieve modest gains, and even a few fail to get any value at all.
One page template: Marketing Strategy, the formula to strategise your marketing strategy successfully. Follow these steps to generate a comprehensive marketing plan for your business. Includes your research through to action plan and key performance indicators.
One page template: Digital Marketing Strategy, the formula to strategise your digital strategy successfully. Follow these steps to generate a comprehensive digital marketing plan.
One page template: Buyer Personas, the formula to strategise your buyer personas successfully. Follow these steps to generate a comprehensive persona profile of your customers. This works hand in hand with your Brand Strategy Template.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
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1. Brand Strategy Audit Your Current Brand page 1 of 21
Audit Your Current Brand
What is a brand? Is it a logo? A name or slogan? A graphic design or color scheme?
Your brand is the entire experience your prospects and customers have with your company. It’s
what you stand for, a promise you make, and the personality you convey. And while it includes your
logo, color palette and slogan, those are only creative elements that convey your brand.
In B2B companies, your brand lives in every day-to-day interaction you have with your market:
• The images you convey
• The messages you deliver on your website, proposals and sales materials
• The way your employees interact with customers
• A customer’s opinion of you versus your competition
In your industry, there may or may not be a strong B2B brand. But when you put two companies up
against each other, the one that represents something valuable will have an easier time reaching,
engaging, closing and retaining customers. A strong brand strategy can be a big advantage.
Have you ever audited your brand? If you’re not sure whether you’re communicating it effectively and
consistently, this exercise can help you match your goals to what the market sees, hears and
experiences.
Summary
EXERCISE
SUMMARY
When to Address
If you’re a company with a product/service in the already in the marketplace,
you’ve completed your competitive positioning and are ready to define your brand
strategy
If you’re missing your revenue targets and are unsure why
If you’re planning on revising some of your brand creative elements
Note – If you haven’t yet launched your product, move to Exercise 21 – Choose
Your Brand Type
Who Should
Participate
Business leaders: company founders, owners, presidents and vice presidents
Marketing and sales leaders
2. Brand Strategy Audit Your Current Brand page 2 of 21
Marketing coordinators and sales reps
Where to Use the
Results
Review your results and use the rest of the Brand Strategy exercises to update or
improve your brand strategy.
Why it’s Important
Your brand should bring your competitive positioning to life and capture the
mindshare of your slice of the market. It’s challenging to do well, but immensely
valuable when done so. Strong brands create tremendous economic goodwill on
company balance sheets.
What Builds Upon
it
All your interactions with the marketplace
Timeframe to
Completion
A few days to a few weeks, depending on your situation
Potential
Business Impact
High
Deliverable
You’ll determine the view of your brand from inside and outside your company
and map out a plan to correct any inefficiency.
Next Steps
If your brand strategy needs improvement, continue with the rest of the exercises
in Brand Strategy.
Target Completion Date
PARTICIPANTS
3. Brand Strategy Audit Your Current Brand page 3 of 21
TASKS TO GET STARTED
PERSON
RESPONSIBLE
DUE DATE
Notes
4. Brand Strategy Audit Your Current Brand page 4 of 21
Audit Your Current Brand
What to Complete
1. SUMMARIZE YOUR BRAND
2. AUDIT YOUR BRAND INTERNALLY
3. AUDIT YOUR BRAND EXTERNALLY
4. ANALYSE AUDIT RESULTS
Where it Fits in Brand Strategy
Summarise Your Brand
Audit Your Brand Internally
Audit Your Brand Externally
Analyse Audit Results
Choose Brand Type
Confirm Your Value Proposition
Select a Brand Theme
Determine Value of Your Features & Benefits
Chart Your Emotional Benefits
Determine What Your Brand Means
Create Your Brand Personality Traits
Create Your Brand Promise
Define Your Brand Strategy
Create Your Brand Positioning Statements
Write Your Brand Story
Select Brand Visual Requirements
Match Visual Requirements to Existing Brand
Define Brand Operational Requirements
Match Operational Requirements to Existing Brand
5. Brand Strategy Audit Your Current Brand page 5 of 21
1. SUMMARISE YOUR BRAND
The first step in your brand audit is to have your leadership team summarize your brand. You’ll use this to
compare to the results of your internal and external surveys.
If you’re not sure how to answer some of the brand strategy questions, you may want to take more time to
fully define your brand strategy before conducting your brand audit. That’s fine, and if you’d like to do so,
jump to Exercise 21 – Choose Your Brand Type. After you’ve completed the rest of the Brand Strategy
exercises, return to this step and enter your results.
BRAND SUMMARY PARTICIPANTS
What is our value proposition?
PRIMARY VALUE PROPOSITION
SECONDARY VALUE PROPOSITION
What are the most powerful emotional benefits we deliver to our customers?
What are the three things our brand should mean to our customers?
1
2
3
6. Brand Strategy Audit Your Current Brand page 6 of 21
What are our segments greatest pains?
What are five human “brand personality” traits that describe how we want the market to view our
brand?
BRAND PERSONALITY TRAITS
1
2
3
4
5
What is our brand promise?
Our 25-word brand positioning statement (a statement that captures the concepts above) is:
Here is our brand story:
If you’re a small company and the majority of your team participated in this section, then you may decide
to use this as your internal brand audit and can jump to part 3 of this exercise.
7. Brand Strategy Audit Your Current Brand page 7 of 21
2. AUDIT YOUR BRAND INTERNALLY
How do your employees and stakeholders view your brand? To gain a better understanding, conduct an
internal brand audit. This will help determine if your company clearly understands your brand strategy.
The survey complexity and number of participants will depend upon your company situation. You’ll want
enough detail to evaluate the true perception and a large enough sample size to make sure that the
results are relevant.
First, list the people who can participate in your survey. If you’re sending your survey to more than 30
people, store them in a spreadsheet.
CUSTOMERS VENDORS EMPLOYEES
8. Brand Strategy Audit Your Current Brand page 8 of 21
SURVEY FORMAT
Next, determine your survey format. You have a number of options to choose from:
CHOOSE
YOUR
METHOD
DETAIL PROS CONS
Email Use an online
survey program
like
www.zoomerang.
com or www.
Surveymonkey.co
m to launch your
survey and tally
your results
Easy to set up
Helps you structure your
survey questions
Tabulates responses
Lets you pass hidden
fields to your responses
so you can group them
Low cost
May need to be
deployed several
times to get people
to respond
Viewed as
impersonal
Needs a compelling
headline and intro to
get people to
participate
Mail Send a self-
addressed
stamped
envelope with a
cover letter and a
paper survey
More space to create a
compelling message, to
thank the customer for
participating, and
communicate any
incentives
May be better than
email for reaching
customers who don’t
use computers
Needs to look very
professional
May be viewed as
tedious
Doesn’t fit with the
“innovation” value
proposition
Phone Place calls
directly or use a
third party to
make impartial
calls
Great way to get
detailed answers and
probe for more
information as needed
May bring to your
attention unhappy
customers who you can
help immediately
Dissatisfied
customers may be
uncomfortable
telling employees
about their issues
Customers voicing a
concern to another
live person often
expect action to be
taken immediately
Combin-
ation
Contact the
customer via
two methods –
for example, call
or email them
about a survey,
Improving awareness
will improve your
response rate
Reinforces the
importance you place on
customer loyalty
More costly
9. Brand Strategy Audit Your Current Brand page 9 of 21
CHOOSE
YOUR
METHOD
DETAIL PROS CONS
then send it by
mail
Offers another chance
to communicate with
your customers
SURVEY FORMAT REASONING VENDOR
SURVEY QUESTIONS
After choosing your delivery method, create your questions. Some suggested questions are below.
They’re designed as open-ended questions rather than multiple choice or ratings so that you gain true
unsolicited, uncolored feedback. These works well with a fairly small group of survey recipients (as you’ll
need to manually evaluate each response and assign it a rating afterward), but it will lead to more
accurate, actionable results.
If your survey is large, consider closed-ended questions with ratings on a scale of 1 to 5 or check boxes.
QUESTION COMMENTS
1. What do you think {insert your product or company name}
stands for?
2. What are the key benefits {product/company} delivers?
3. How would you describe your experience in working with
{product/company}?
4. When purchasing from/working with {product/company},
what’s a word or phrase that describes what you expect from
us each time?
5. If {insert your product or company name} were a person, how
10. Brand Strategy Audit Your Current Brand page 10 of 21
would you describe him/her? What human personality traits
match the brand?
6. What is the main thing your think of when you hear {insert
your product or company name}?
7. Other
8. Other
RESPONSE RATE
You don’t need to collect a survey from every recipient. Instead, you’re aiming for a “statistically valid
sample size,” or the number of responses you need to be able to confidently apply those results to your
entire group of customers.
Statistics is a complex field, and consumer marketers must take into account all sorts of calculations to
accurately measure and apply their results. There are a number of key metrics for a B2B marketer to
consider, including
The total number of people to whom you want to apply the survey results (A)
The % of those people who respond to your survey (B)
When your “total number of people” (A) is very small, you need a higher percentage of them to respond
(B) to be confident in your results. If A is very large, then you can confidently use a smaller percentage.
Statisticians and researchers use the term “confidence rating” to indicate how statistically accurate a
survey’s results can be considered. 95% is a standard confidence goal.
Group you’re going to survey
Number of potential respondents in this group (A) (population)
% who should respond to the survey (B)
Number of completed surveys desired (C = A*B)
It’s very difficult to estimate a response rate if you haven’t done a similar campaign to a similar group of
people. Some factors to keep in mind:
• A phone survey will deliver the highest response rate but will be the most expensive survey to
implement. You can probably reach 80% of your list, depending on the amount of time you spend
making calls.
11. Brand Strategy Audit Your Current Brand page 11 of 21
• A mail survey will produce a far lower response rate than phone. You can raise your response
rate by calling or emailing recipients ahead of time and asking them to respond.
• An email survey is very simple for participants but is subject to the same factors as any other
email campaign – you need a compelling headline and a solid message to get them to participate
rather than delete. An email survey is the least personal for the recipient, and thus the recipient may
not take as much care with the responses.
• If you offer an incentive, you can dramatically increase your response.
Number of completed surveys needed (C)
Projected minimum response rate (D) (as a
decimal)
Number of surveys to send out (C / D)
As you get ready to launch your survey, here are a few additional tips to keep in mind:
TIPS
NOTES
If you’re not using an online survey system, set up your
worksheet to tabulate your results BEFORE you finalize
your survey. That way you can make sure you’re asking
your questions in a way that can be captured and measured
in your spreadsheet.
People are busy. Keep the survey as short as possible.
Ask people to respond within a fairly short but fair
period of time – for example, 10 days. A deadline is
important or else the piece may end up in a pile of
unimportant mail.
If the deadline comes and goes and you haven’t received
your minimum number of surveys, call or email the people
who haven’t responded and ask them if they’re willing to
help you improve.
Consider providing an incentive to respond.
Thank recipients who invested the time to participate. A
personal note, a letter or even a small thank-you gift is a
simple but effective gesture.
12. Brand Strategy Audit Your Current Brand page 12 of 21
RECOMMENDATIONS
When your surveys are in, tabulate them into a report and create your plan for acting on the information.
Purpose of survey
Date
Method used
A B C D
Groups targeted
Number of surveys sent per group
Number of completed surveys received
Response rate
Number of surveys needed for statistical
validity / met?
Confidence level
Attach a copy of the survey and a copy of the results.
3. AUDIT YOUR BRAND EXTERNALLY
Now, survey your customers, vendors, partners and any former customers or other external market
participants you’re able to reach.
Repeat the survey steps from part 2 of this exercise, but revise any of the questions to focus on the
external market.
4. ANALYSE AUDIT RESULTS
After you’ve collected the results, it’s time to analyse them. Your end goal is to determine if your existing
brand strategy matches the market’s perception and your team’s perception of your brand, and if it
doesn’t, where are the disconnects.
Survey Group
Determine how you’ll rate the responses. This depends upon the survey type and volume of responses,
but your end goal is to evaluate how well the majority of the responses reflect your brand summary as
outlined in section 1 of this exercise.
13. Brand Strategy Audit Your Current Brand page 13 of 21
Rate the response to each question on the following scale:
RATINGS
5 = the response is an extremely strong match to your brand strategy
3 = the response is a general match to your brand strategy
1 = the response does not match your brand strategy at all
NUMBER QUESTION RATING
1
2
3
4
5
6
7
8
RESEARCH SUMMARY
GROUP AVERAGE RATING
EMPLOYEES
VENDORS
CUSTOMERS
OTHER
ALL
14. Brand Strategy Audit Your Current Brand page 14 of 21
SAMPLE BEST & WORST RESPONSES
QUESTION BEST SUPPORTING RESPONSES BEST NON-SUPPORTING RESPONSES
1
2
3
4
5
6
7
8
FINAL ANALYSIS
For each group, determine your results.
ANALYSIS NEXT STEPS
Yes Congratulations! Keep up the good work.
No
Continue on with the section to determine how you can strengthen your brand,
and then apply it to the materials and messages you use in the market.
[Corporate Identity and Messaging can help]
Not sure
You may want to ask for additional feedback; however, if you’re not sure, then
there are probably some areas you can improve. Continue with the section to
determine how you can strengthen your brand, and then apply it to the
materials and messages you use in the market. [Corporate Identity and
Messaging can help]
If you selected No or Not Sure for any group, outline the areas that don’t match.
15. Brand Strategy Audit Your Current Brand page 15 of 21
BRAND AREA GROUP
INTERNAL
DISCONNECT
EXTERNAL
DISCONNECT
To resolve any disconnects, continue with the next exercises in Brand Strategy.
BRAND COMMUNICATIONS
You may also wish to audit your marketing materials to determine whether you’re consistently conveying
your brand promise and personality.
This is also covered is greater depth in Exercise 26 – Define Your Visual Requirement if you’d like to
address it there.
CORPORATE IDENTITY
Is it consistent
with your brand
promise?
Is it consistent
with your brand
personality?
NEXT STEPS
Logo Y N Y N
Colors Y N Y N
Stationery Y N Y N
Business envelopes Y N Y N
Mailing labels Y N Y N
Other printed identity Y N Y N
Other Y N Y N
WEBSITE
Website Y N Y N
PRINTED LITERATURE
16. Brand Strategy Audit Your Current Brand page 16 of 21
Company brochure Y N Y N
Product/service data sheets Y N Y N
White papers Y N Y N
Case studies Y N Y N
Reference lists Y N Y N
Hard copy newsletter Y N Y N
Other Y N Y N
PRESENTATION
MATERIALS
PowerPoint template Y N Y N
Product demo Y N Y N
Product sample Y N Y N
Folders Y N Y N
Other Y N Y N
TEMPLATES
Proposal template Y N Y N
Email templates Y N Y N
Sales letter templates Y N Y N
Other Y N Y N
INTERACTIVE TOOLS
Email newsletter Y N Y N
Company blog Y N Y N
RSS feed Y N Y N
Videos Y N Y N
OTHER TOOLS
ROI calculator Y N Y N
If some of your materials need improvement, you may want to hone your brand strategy with the rest of
this section beforehand. [Sales Tools and Literature, Copywriting & Graphic Design, Website and
Messaging can help.]
17. Brand Strategy Audit Your Current Brand page 17 of 21
Audit Your Current Brand
REPORT
1. INTERNAL BRAND AUDIT RESULTS
2. EXTERNAL BRAND AUDIT RESULTS
This report summarizes our results from completing Exercise 20 – Brand Strategy: Audit Your Current
Brand.
1. INTERNAL BRAND AUDIT RESULTS
Audit Targets
Audit Type
Audit Date
Our internal brand audit revealed that:
Any disconnects between our brand summary and our audience are as follows:
BRAND AREA GROUP INTERNAL DISCONNECT
18. Brand Strategy Audit Your Current Brand page 18 of 21
To resolve any disconnects, we plan on addressing the following:
ITEM ACTIVITY GOAL
2. EXTERNAL BRAND AUDIT RESULTS
Audit Targets
Audit Type
Audit Date
19. Brand Strategy Audit Your Current Brand page 19 of 21
Our external brand audit revealed that:
Any disconnects between our brand summary and our audience are as follows:
BRAND AREA GROUP EXTERNAL DISCONNECT
20. Brand Strategy Audit Your Current Brand page 20 of 21
To resolve any disconnects, we plan on addressing the following:
ITEM ACTIVITY GOAL
21. Brand Strategy Audit Your Current Brand page 21 of 21
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