Spotify AI DJ Deck - The Agency at University of Florida
Prometheus global media
1. Prometheus Global Media
The holding company formed in 2009 with financial backing from Pluribus
Capital Management and Guggenheim Partners, and the two investment firms
paid $70 million to buy eight industry-oriented publications from Nielsen
Business Media. Prometheus Global Media now publishes entertainment
magazine The Hollywood Reporter; Billboard, which is focused on the music
industry; Ad week, for the advertising industry; Back Stage, for actors; and
Film Journal International, for the film industry. In addition, the company
produces a number of trade events, such as the CLIO Awards and the Billboard
Music Awards.
Top three competitors are:
Advanstar communications Inc.
Reed business information-us
Mail.com Media corporation.
Prometheus Global media publishes several different publications:
Adweek ,Back Stage, Billboard, Film Journal International, The Hollywood Reporter
Billboard is mostly targeted at Americans and is sold in other countries such as Japan and Brazil. It’s
main buyer is college graduates.
Reader profile: 71% of Billboard readers spend 30 minutes or more per week with Billboard media,
60% of readers receive their copy of Billboard
at home, an excellent environment for engaged, in-depth reading.
45% of readers save their copy of Billboard, keeping it close at hand to refer to throughout the year.
2. Bauer media
What they publish:
Bauer Media is a division of Bauer Media Group, it is Europe’s
largest privately owned publishing Group, the group is a
worldwide media empire offering over 300 magazines in 15
countries, as well as online, TV and radio stations.
Bauer Media joined the Bauer Media Group in January 2008.
Bauer Media is a multi-platform UK-based media Group
consisting of many companies collected around two main
divisions – Magazines and Radio - widely recognised and
rewarded as being industry innovators.
3. IPC Media
With more than 60 iconic media brands, IPC creates content for
multiple platforms, across print, online, mobile, tablets and
events. As the UK's leading consumer magazine publisher they
engage with 26m UK adults - almost two thirds of UK women
and 42% of UK men. Our award winning portfolio of websites
reaches over 25 million users globally every month.
IPC Media is committed to working in partnership with its
consumers, advertisers, business partners and employees.