Major media distributors like EMAP and Bauer would be best suited to distribute my magazine product due to their large budgets, wide audiences, and ability to develop the magazine into a widely recognized brand across multiple platforms. While EMAP has successfully published magazines and developed brands globally, Bauer may be a better choice as it has television and radio stations that could help promote an urban contemporary magazine in the UK. Bauer's large portfolio of media properties and experience could help take the magazine to more audiences and "to the next level".

1. Question 3: What kind of media institution might distribute your
media product and why?
There are thousands of magazine distributors some are major publications with huge
budgets and wide audiences and some are independent who have smaller budgets and
smaller audiences. For my magazine to be published by a major distributor it not only has to
be of an extreme quality but also have a target audience that is very wide meaning they
products that have mass appeal. Smaller independent publishers also want a high quality
product but they often don’t produce as high quality product as a major distributor as they
simple don’t have the budget to produce such high standards.
An example of a major published/distributor is EMAP. EMAP Ltd is a British media company,
specialising in the production of business-to-business magazines, and the organisation of
business events and conferences. EMAP is part of Top Right Group who are a multi-million
pound company that cover all sorts of fields in publishing. “EMAP” have produced many
magazines in its history including the prestige “Smash Hits” magazine. Smash Hits was a pop
music magazine, aimed at teenagers and young adults and originally published in the United
Kingdom by EMAP. It ran from 1978 to 2006 and was issued fortnightly for most of that
time. It was extremely successful as “EMAP” where able to change the name into a huge
brand which now exists in digital television channels and major website. "EMAP" has the
ability to not only publish my magazine to multiple countries across the world, but also
change it into a huge recognisable brand.
Another type of major publication company is Bauer. Bauer Media Group is a European-
based media company, headquartered in Hamburg, Germany that manages a portfolio of
more than 600 magazines, over 400 digital products and 50 radio and TV stations around
the world. Like “EMAP” Bauer have links into many other media platforms however unlike
“Emap” they own huge companies in these media fields. Bauer Media Group has a 50%
stake in the British television company Box Television, the other half owned by Channel 4.
Box Television acts as the content subsidiary that produces several popular music television
channels. Bauer’s portfolio is extremely impressive and includes print shops, postal,
distribution and marketing services. Once again this extremely appealing for me as they
have the ability to broadcast my product in all sorts of different media fields. Bauer Media
Group has a workforce of approximately 11,000 employees in 17 countries. Bauer are the
ultimate distributor in my opinion. They can turn my product into billion dollar brand. They
have huge experience and extremely high standards, for my product to make it Bauer it has
to be of an impeccable standard. It appeals to me in all sorts of ways but the biggest way is
its television links in the United Kingdom that “EMAP” simply cannot match. They are a huge
media institution that I would love to work with.
For my magazine I feel with the genre I have chosen (urban contemporary) it would suit
Bauer’s market in the UK and particularly in its business with 4music. My urban

2. contemporary product will be more appealing to the British market as it include British
genres such as grime. I feel Bauer will able to help me take these genres into the lime light
better than what “EMAP” could has it has huge business spread across the UK scene. I feel
Bauer could take my product to the next level and make my product appeal to the masses.