Bauer Media Group is a large international media company headquartered in Germany that operates magazines, television channels, radio stations, and digital properties across 16 countries. It publishes over 300 magazine titles weekly with a total circulation of 38 million magazines. Bauer Media owns numerous brands targeting women, entertainment, music, and specialist interests. These include women's weekly magazines and TV listings publications in the UK such as Bella, Take a Break, and TV Choice. Bauer Media also has a 50% stake in UK television company Box Television, which operates music channels like 4Music, The Box, and Kiss. Bauer Media provides advertisers with opportunities across its print and digital properties, and offers analysis of magazine audience demographics.
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2. * Bauer Media Group is a multinational media
company headquartered in Hamburg, Germany
which operates in 16 countries worldwide
* Worldwide circulation of Bauer Media Group's
magazine titles amounts to 38 million
magazines a week
* The Bauer Publishing Group comprises 300
magazines worldwide in 16 countries, as well
as TV and radio stations
*
3. * H Bauer brands include women's weekly and TV listings magazines;
namely Bella, Take a Break, that's life! TV Choice and Total TV Guide
as well as a number of puzzle magazines
* Bella - In 1987 Bella was H Bauer's first venture into publishing in the
UK. Bella sought to make an impact in the UK magazine market by
mixing previously unseen real-life editorial with the classic elements
more traditionally associated with women's magazines such as fashion
and beauty, cookery and practical home features
* Take a Break and that's life! - In 1990, H Bauer gained attention
with the launch of Take a Break magazine. Take a Break sits in the
true life market of the women's weekly sector and quickly became
market leader with an ABC audited circulation of over one million
sales.
*
4. * Q - Q started out as a music magazine published monthly in the
United Kingdom. Originally it was to be called Cue (named after
the act of cueing a record to play), but the name was changed so
that it wouldn't be mistaken for a snooker magazine. Founders
Mark Ellen and David Hepworth felt the music press of the time
ignored a generation of older music buyers who were buying CDs
from artists such as Paul Simon, Level 42, and Dire Straits.
* Modelled after Rolling Stone, Q was first published in 1986,
setting itself apart from much of the other music press with
monthly production and higher standards of photography and
printing, with an emphasis on style.
* Kerrang! - Kerrang! is a brand that specialises in Rock Music. It
originally began as a magazine and in 2004 Kerrang Radio was
launched.
*
5. *
The Bauer network is divisible into two main groups, the Bauer Place and
Bauer Passion units, with Place consisting of locally focused services
primarily broadcast on FM/AM and local digital platforms, and Passion
consisting of national and quasi-national music-genre services delivered
nationally and quasi-nationally through digital and in some areas analogue
platforms.
*
Bauer Place - Most stations are AM sister stations of Place Network,
originally set up as their 'Gold' counterpart (e.g. for Radio City, Radio City
Gold) when all stations were forced by the Radio Authority to stop
simulcasting on both FM and AM in the late 1980s, before being rebranded
as 'Magic' when the main station was bought by Bauer.
*
Bauer Passion - Kiss plays predominantly rhythmic (dance/urban) music.
The East and West versions of Kiss were previously SRH-owned Vibe
stations. The three services now simulcast most programming content
(from London), though retain the ability to split off where needed,
including for local advertising and news bulletins
*
6. England
Magic 105.4 FM (London); Sky & Freeview across the UK and various DAB multiplexes.
Wave 105 (Solent) - adult contemporary
City Talk 105.9 (Liverpool) - speech and light music
96.3 Radio Aire (Leeds)
CFM (Carlisle)
Scotland
CFM (West Cumbria)
Clyde 1 (Glasgow and West Central Scotland)
Radio City 96.7 (Liverpool)
Forth One (Edinburgh, The Lothians and Fife)
Hallam FM (Sheffield)
MFR - Moray Firth Radio (Inverness, Highland, Moray and parts of NW
Key 103 (Manchester)
Aberdeenshire)
Metro Radio (Newcastle upon Tyne) Northsound 1 (Aberdeen and Aberdeenshire)
Radio Borders (Scottish Borders and North Northumberland)
97.4 Rock FM (Preston)
Tay FM (Dundee, Perth and Kinross and Fife)
TFM (Thornaby-on-Tees/Tees Valley) 96.7 West FM (Ayrshire)
96.9 Viking FM (Kingston upon Hull) West Sound FM (Dumfries and Galloway)
*
7. Kiss Network
* Kiss 100 (London); also on Sky and Freeview across the UK and various DAB multiplexes.
* Kiss 101 (South Wales and South West England)
* Kiss 105-108 (East Anglia); also available locally on some DAB multiplexes as Kiss 105-108 (as apposed to Kiss
national) and Kiss Essex in Essex
* Kisstory; on Freeview across the UK and online (To launch on DAB in 2014).
* Kiss Fresh: on Freeview across the UK and online.
Absolute Radio Network
* Absolute Radio
* Absolute Radio 60s
* Absolute Radio 70s
* Absolute 80s
* Absolute Radio 90s
* Absolute Radio 00s
* Absolute Classic Rock
Digital-only
* Heat Radio - in various areas on DAB, national on Freeview and online.
* The Hits Radio - styled after the CHR FM network and taking some of its programmes. DAB in London and
nationally on Freeview and online.
* Kerrang! Radio - nationally on DAB, Freeview and online
*
8. * Bauer Media Group has a 50% stake in the British television
company Box Television, the other half owned by Channel 4.
Box Television acts as the content subsidiary that produces
several popular music television channels, which include:
* 4Music
* The Box
* Heat
* Kerrang!
* Kiss
* Magic
* Smash Hits
*
9. * Bauer media offers advertising opportunities in
all of it’s magazines, which cover the genre’s:
* Women’s
* Women’s Specialist
* Men’s Lifestyle
* Entertainment & Music
* Specialist
*
10. *
*
*
*
*
Display Advertising x1
Inside Front Cover £2,800
Outside Back Cover £2,800
Inside Back Cover £2,800
DPS £3,950
Full Page (First 1/3 of magazine) £2,600
Full Page Manufacturer £2,400
½ Page Manufacturer £1,300
¼ Page Manufacturer £700
Full Page £2,250
½ Page £1,200
¼ Page £650
Guaranteed positions +10%
Classified Advertising
£30 + Vat SCC (5 columns)
Minimum size 3 cm x 1 column
Single page Advertorial including writing and Design (no photography)
£3,000
Loose inserts £38.00 per 1,000 (up to 10 grams)
*
11. * Bauer Media provides an in depth analysis of a magazines
audience demographics, to provide the advertisers with
better knowledge as to better advertise their product.
*