This document provides an overview of digital marketing basics. It defines digital marketing as marketing products or services using digital technologies like the internet through channels such as search engines, websites, social media, email and mobile apps. It compares traditional marketing methods like billboards, radio and print to digital marketing methods like social media, blogs, affiliates and website reviews. It explains that digital marketing allows for more reach, targeted marketing and is less expensive than traditional methods.
Digital analytics has come a long way since Google Analytics hit the market in 2006. Without data and analytics, it's difficult to measure the effectiveness of your marketing campaigns or understand your potential customers browsing your website. That was at the core of my presentation at Reston Chamber of Commerce this week.
Is Your Website Helping or Hurting Your Business?AudienceView
Your website is more important than you realize. If it isn’t mobile-friendly, it could be costing you money. Find out what’s really at stake when it comes to your web presence and what you can do to improve the overall customer experience to increase online ticket sales.
Is Your Website Helping or Hurting Your Business? by Kathryn Hunt
Day 1
In this presentation we cover the basics of what Social and Digital Marketing are, the benefits of Facebook as well as why using LinkedIn is important for personal and business.
Digital Marketing the Good, the Bad and the UglyAscesis
Digital Marketing can be a complex mine field and can often lead to confusion. This presentation will walk you through what digital marketing is and give examples of the good, the bad and the ugly.
The Social Web - Embracing Social & Digital PR in B2B - Dean Rusell, LEWIS PulseLEWIS Purestone
Digital Marketing Director of International PR agency LEWIS discusses how to embrace and drive value from social media and inline PR within B2B Marketing.
Digital analytics has come a long way since Google Analytics hit the market in 2006. Without data and analytics, it's difficult to measure the effectiveness of your marketing campaigns or understand your potential customers browsing your website. That was at the core of my presentation at Reston Chamber of Commerce this week.
Is Your Website Helping or Hurting Your Business?AudienceView
Your website is more important than you realize. If it isn’t mobile-friendly, it could be costing you money. Find out what’s really at stake when it comes to your web presence and what you can do to improve the overall customer experience to increase online ticket sales.
Is Your Website Helping or Hurting Your Business? by Kathryn Hunt
Day 1
In this presentation we cover the basics of what Social and Digital Marketing are, the benefits of Facebook as well as why using LinkedIn is important for personal and business.
Digital Marketing the Good, the Bad and the UglyAscesis
Digital Marketing can be a complex mine field and can often lead to confusion. This presentation will walk you through what digital marketing is and give examples of the good, the bad and the ugly.
The Social Web - Embracing Social & Digital PR in B2B - Dean Rusell, LEWIS PulseLEWIS Purestone
Digital Marketing Director of International PR agency LEWIS discusses how to embrace and drive value from social media and inline PR within B2B Marketing.
A presentation made for Mindanao State University College of Business Administration and Accountancy for their Marketing 111 : A Seminar in E-Commerce and Internet Marketing.
FLASH CLASS: How to Monetize Virtual Events - Webinars, webcasts, podcasts, a...Social Jack
In the current state of the world, it’s no secret going digital is the ultimate lifeline to all businesses. While adjusting your business to this digitalized world may seem daunting, we’re here to make it easy. In an era of increased digital communication, our team, who has delivered over 2,000 webinars, podcasts, webcasts, and more, will share some of the critical steps that you need to monetize your next virtual event. Whether it's it referrals, new sales, speaking, getting hired, or promoted, you decide how you want to monetize.
We will also talk about how to simulcast your current events and meetings, making it easier than ever to transfer your previously in-person events to entirely virtual.
Whether you work for an organization or you are building one, webcasts are great for attracting an audience, generating leads, and producing content. With a plan and a few key steps, we show you how to get started on your path to online success.
Shannon Kinney presented at the Belfast Area Chamber of Commerce's Business Breakfast, Monday, September 15, 7:30-9am at the Waldo County Shrine Club.
Her presentation, 'Top 10 Ways to Market Your Business Online,' helped local business owners find the best social media and online marketing strategies to promote their businesses and products to maximizing revenue.
Schedule Shannon to speak at your next event >> http://dreamlocal.com/seminar-request/
An short and sweet overview of the digital marketing landscape in 2014, focusing on SEO, Social Media, and Pay Per Click advertising. Presented to the New Paltz Chamber of Commerce Annual Business Showcase by Abe Uchitelle, Director of Business Development for DragonSearch.
Internet Sales Leads
Techniques and strategies for generating sales lead on the internet.
1. SEO
2. Local Search
3. PPC
4. Social Media
5. Mobile Apps
Online Internet Marketing Advisers Ltd.
www.oima.co.uk
www.ukmobileapp.solutions
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
Unimans Creation is among the leading firms for Web Designing company in Noida, We offer complete range of Custom shopping website, Real Estate Portal and website design package services including website design, website development, website maintenance, Content Management and Software development. Our services address all types of projects, specific enterprise IT programs, communications and Internet technology product development. Our staff is made up of experienced designers, programmers and experts. We have some partnership programs by ths our partners can work with ready prodct for Real Estate Portal and Customized ecommerce Website in Canada, USA, Australia, South Africa, Dubai, Noida, Greater Noida, Ghaziabad, Gurgaon, Delhi, Portblair, Faridabad , Mumbai or any place from India.
This presentation is a brief explanation of SMO.Turn your brand into solid online identity with pixxelznet.com
Visit: http://www.pixxelznet.com/search-engine-optimization/
How to plan your Digital Marketing? Boost up your online presence with many options listed. SEO, Social media Marketing, Search Engine Marketing explained.
A presentation made for Mindanao State University College of Business Administration and Accountancy for their Marketing 111 : A Seminar in E-Commerce and Internet Marketing.
FLASH CLASS: How to Monetize Virtual Events - Webinars, webcasts, podcasts, a...Social Jack
In the current state of the world, it’s no secret going digital is the ultimate lifeline to all businesses. While adjusting your business to this digitalized world may seem daunting, we’re here to make it easy. In an era of increased digital communication, our team, who has delivered over 2,000 webinars, podcasts, webcasts, and more, will share some of the critical steps that you need to monetize your next virtual event. Whether it's it referrals, new sales, speaking, getting hired, or promoted, you decide how you want to monetize.
We will also talk about how to simulcast your current events and meetings, making it easier than ever to transfer your previously in-person events to entirely virtual.
Whether you work for an organization or you are building one, webcasts are great for attracting an audience, generating leads, and producing content. With a plan and a few key steps, we show you how to get started on your path to online success.
Shannon Kinney presented at the Belfast Area Chamber of Commerce's Business Breakfast, Monday, September 15, 7:30-9am at the Waldo County Shrine Club.
Her presentation, 'Top 10 Ways to Market Your Business Online,' helped local business owners find the best social media and online marketing strategies to promote their businesses and products to maximizing revenue.
Schedule Shannon to speak at your next event >> http://dreamlocal.com/seminar-request/
An short and sweet overview of the digital marketing landscape in 2014, focusing on SEO, Social Media, and Pay Per Click advertising. Presented to the New Paltz Chamber of Commerce Annual Business Showcase by Abe Uchitelle, Director of Business Development for DragonSearch.
Internet Sales Leads
Techniques and strategies for generating sales lead on the internet.
1. SEO
2. Local Search
3. PPC
4. Social Media
5. Mobile Apps
Online Internet Marketing Advisers Ltd.
www.oima.co.uk
www.ukmobileapp.solutions
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
Unimans Creation is among the leading firms for Web Designing company in Noida, We offer complete range of Custom shopping website, Real Estate Portal and website design package services including website design, website development, website maintenance, Content Management and Software development. Our services address all types of projects, specific enterprise IT programs, communications and Internet technology product development. Our staff is made up of experienced designers, programmers and experts. We have some partnership programs by ths our partners can work with ready prodct for Real Estate Portal and Customized ecommerce Website in Canada, USA, Australia, South Africa, Dubai, Noida, Greater Noida, Ghaziabad, Gurgaon, Delhi, Portblair, Faridabad , Mumbai or any place from India.
This presentation is a brief explanation of SMO.Turn your brand into solid online identity with pixxelznet.com
Visit: http://www.pixxelznet.com/search-engine-optimization/
How to plan your Digital Marketing? Boost up your online presence with many options listed. SEO, Social media Marketing, Search Engine Marketing explained.
How to Attract Customers Using Digital MarketingSpears Marketing
How to attract customers using digital marketing presentation to small business owners by Spears Marketing.
Topics include:
-Content Marketing
-Blogging, WordPress, & owning your platform
-Social media marketing
-Search Engine Optimization
-Local search & map options
-Email Marketing
-Online advertising
-Pay per click
-Mobile Marketing
-...and more!
http://SpearsMarketing.com/blog
Search Engines, Advertising & the Value of BrandsKristen Sussman
This impressive little guy came from a final group presentation for Dr. Isabella Cunnigham's Integrated Marketing Management course at The University of Texas (way) back in 2011.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Digital marketing is the marketing of product or services using digital technologies, mainly on internet ,but also including mobile phones,display advertising, and any other digital medium
Changing technology has changed the way consumers interact with brands. Consumers have more power than ever. As marketers, we have to become technologists, and understand how to research and analyze the data, strategize, and show real results tied back to business goals.
This presentation illustrates the role technology plays in the consumer purchase process, and how marketers can integrate it into the strategy.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.
More Info:
Alister Toma Strategies for Real Estate DevelopmentAlister Toma
Alister Toma - The real estate industry in Metro Vancouver, and across the province of B.C., holds steady despite new regulations and market fluctuations. https://www.behance.net/alistertoma_
In the fast-paced digital age we live in today, the demand for skilled digital marketers is higher than ever. Businesses are constantly seeking professionals who can navigate the complex world of online marketing, and individuals are eager to build careers in this dynamic field. If you're in Laxmi Nagar, Delhi, and looking to start or advance your career in digital marketing, you're in the right place. Laxmi Nagar is home to several reputable digital marketing institutes that offer the skills and knowledge needed to succeed in the digital realm.
In this blog post, we'll explore the benefits of enrolling in a digital marketing institute in Laxmi Nagar and why it's essential for those looking to thrive in the digital landscape.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. MARKETING?
• Activities associated with buying and selling
• Includes advertising, selling and delivering products
DIGITAL MARKETING?
• Marketing of products or services using digital technologies, mainly on
the internet
• Channels include search engines, websites, social media, email, and mobile
apps.
3. TRADITIONAL MARKETING VS DIGITAL MARKETING
• Billboards
• Radio
• Television
• Word of mouth
• Print
• Discounts
• Testimonials
• Infographics
• Podcasts
• YouTube
• Social media
• Blogs
• Affiliates
• Website reviews
4. SO… WHY DIGITAL MARKETING?
• More reach
• Targeted marketing
• Interpretable, Versatile
• Less expensive
• Immediate publication
5. • SOCIAL MEDIA, PLATFORMS, POSTS
Social media workflow
Business Analysis
Social Media Analysis
Competitor Analysis
Road Map
Creating Strategy
Execution
6. • What is SEO?
• Why SEO?
• How search engine works?
• Crawling
• Indexing
• What is SEM?
7.
8. TYPES OF SEO
• Black hat
• White hat
• Grey hat
• On page
• Off page
• Keyword Planner
• Google Analytics
• Google webmaster tool
SEO TECHNIQUES
MAJOR SEO TOOLS
10. • HTML
• Structure of a HTML Page
<html>
<head>
<title>Title of page</title>
</head>
<body>
Content
</body>
</html>
• Title
• Link
• Description
• Schema
TITLE
LINK
SCHEMA
DESCRIPTION
11. • WEBSITES
• WEBSITE ANALYSIS
• SITEMAP
• TYPES OF SITEMAPS
• ROBOT.TXT
• CANONICAL ISSUE AND REDIRECTION
BASIC TERMS TO KNOW
